Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Jan 17, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 437
- +14 vs. Q3 2024
- Portfolio value
- $2.81B
- −$5.90M (−0.2%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,228,143 | $283.8M | 10.1% | −136,596−4.1% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 4,586,864 | $234.6M | 8.4% | −87,485−1.9% | Reduced | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 5,718,828 | $158.5M | 5.6% | −90,561−1.6% | ReducedConverted for a 3-for-1 split | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 4,405,127 | $150.3M | 5.4% | +36,229+0.8% | Added | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,945,534 | $113.2M | 4.0% | +46,300+2.4% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 482,796 | $112.3M | 4.0% | +2,862+0.6% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 4,232,965 | $109.5M | 3.9% | −85,873−2.0% | ReducedConverted for a 2-for-1 split | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 3,244,651 | $76.2M | 2.7% | −20,669−0.6% | Reduced | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 2,401,364 | $71.7M | 2.6% | +59,516+2.5% | Added | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 3,298,315 | $69.5M | 2.5% | −7,994−0.2% | Reduced | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 388,814 | $53.5M | 1.9% | +122,125+45.8% | Added | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 2,161,914 | $52.3M | 1.9% | −2,430−0.1% | Reduced | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 1,016,551 | $49.1M | 1.7% | −493,368−32.7% | Reduced | – |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 1,056,401 | $47.9M | 1.7% | +57,871+5.8% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 587,012 | $47.1M | 1.7% | +40,677+7.4% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 346,864 | $45.7M | 1.6% | +3,229+0.9% | Added | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 447,786 | $43.4M | 1.5% | +44,732+11.1% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,112,922 | $42.7M | 1.5% | −52,130−4.5% | Reduced | – |
| Vanguard Ftse All-World Ex-US Small-Cap ETF922042718 | ETF | 372,681 | $42.7M | 1.5% | −4,771−1.3% | Reduced | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 177,563 | $39.8M | 1.4% | −4,646−2.5% | Reduced | – |
| iShares Tr46435G102 | CONV BD ETF | 443,338 | $37.7M | 1.3% | −16,001−3.5% | Reduced | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 493,859 | $36.9M | 1.3% | −702−0.1% | Reduced | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 788,274 | $32.1M | 1.1% | −18,405−2.3% | Reduced | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 739,980 | $30.0M | 1.1% | +38,351+5.5% | Added | – |
| AAPLApple Inc. | Stock | 118,983 | $29.8M | 1.1% | +5,409+4.8% | Added | History |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 373,335 | $29.3M | 1.0% | +1,946+0.5% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 139,177 | $27.3M | 1.0% | −1,007−0.7% | Reduced | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 989,377 | $25.9M | 0.9% | +18,638+1.9% | Added | – |
| Schwab US Tips ETF808524870 | ETF | 980,880 | $25.3M | 0.9% | −43,794−4.3% | ReducedConverted for a 2-for-1 split | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 382,726 | $24.2M | 0.9% | −3,057−0.8% | Reduced | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 689,091 | $21.2M | 0.8% | +228,061+49.5% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 841,915 | $21.0M | 0.7% | +66,934+8.6% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 653,176 | $19.1M | 0.7% | +52,328+8.7% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 206,796 | $17.4M | 0.6% | +106,440+106.1% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 208,306 | $15.8M | 0.6% | −382−0.2% | Reduced | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 217,848 | $15.0M | 0.5% | +15,065+7.4% | Added | – |
| MSFTMicrosoft Corp | Stock | 35,353 | $14.9M | 0.5% | +2,684+8.2% | Added | History |
| NVDANVIDIA Corp | Stock | 109,833 | $14.7M | 0.5% | +5,808+5.6% | Added | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 489,219 | $13.4M | 0.5% | +58,278+13.5% | AddedConverted for a 3-for-1 split | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 527,784 | $12.8M | 0.5% | +37,176+7.6% | AddedConverted for a 2-for-1 split | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 206,752 | $11.7M | 0.4% | +15,053+7.9% | Added | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 657,658 | $11.6M | 0.4% | +657,658 | New | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 44,883 | $11.4M | 0.4% | −783−1.7% | Reduced | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 129,809 | $11.1M | 0.4% | −82,786−38.9% | Reduced | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 68,551 | $11.1M | 0.4% | −242−0.4% | Reduced | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 159,833 | $10.4M | 0.4% | +7,731+5.1% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 15,655 | $9.18M | 0.3% | +144+0.9% | Added | History |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 294,884 | $8.86M | 0.3% | +717+0.2% | Added | – |
| AMZNAmazon Com Inc | Stock | 40,327 | $8.85M | 0.3% | +4,036+11.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 377,301 | $8.70M | 0.3% | +35,339+10.3% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 128,083 | $7.98M | 0.3% | +630.0% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 26,653 | $7.72M | 0.3% | +909+3.5% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 150,256 | $7.57M | 0.3% | +45,649+43.6% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 165,062 | $7.03M | 0.3% | +16,708+11.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 298,590 | $6.95M | 0.2% | +34,422+13.0% | Added | – |
| TSLATesla, Inc. | Stock | 16,369 | $6.61M | 0.2% | +1,385+9.2% | Added | History |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 32,876 | $6.52M | 0.2% | −321−1.0% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 15,223 | $6.25M | 0.2% | −924−5.7% | Reduced | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 148,181 | $5.70M | 0.2% | −4,242−2.8% | Reduced | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 150,492 | $5.65M | 0.2% | −5,338−3.4% | Reduced | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 136,766 | $5.63M | 0.2% | −2,445−1.8% | Reduced | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 226,886 | $5.57M | 0.2% | +9,331+4.3% | Added | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 19,829 | $5.55M | 0.2% | −231−1.2% | Reduced | – |
| DEDeere & Co | Stock | 13,040 | $5.53M | 0.2% | +285+2.2% | Added | History |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 205,604 | $5.22M | 0.2% | +6,142+3.1% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 232,296 | $5.20M | 0.2% | +11,573+5.2% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 9,346 | $5.04M | 0.2% | +288+3.2% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 10,104 | $4.58M | 0.2% | −397−3.8% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 22,842 | $4.35M | 0.2% | +1,455+6.8% | Added | History |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 214,754 | $4.22M | 0.2% | +36,173+20.3% | Added | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 93,161 | $4.07M | 0.1% | −31,888−25.5% | Reduced | – |
| METAMeta Platforms, Inc. | Stock | 6,919 | $4.05M | 0.1% | +847+13.9% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 186,214 | $4.04M | 0.1% | +547+0.3% | Added | – |
| GOOGLAlphabet Inc. | Stock | 19,035 | $3.60M | 0.1% | +2,913+18.1% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 32,267 | $3.47M | 0.1% | +4,118+14.6% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 119,669 | $3.34M | 0.1% | −10,083−7.8% | ReducedConverted for a 4-for-1 split | – |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 112,192 | $3.28M | 0.1% | −4,726−4.0% | Reduced | – |
| UPSUnited Parcel Service Inc | Stock | 25,939 | $3.27M | 0.1% | −621−2.3% | Reduced | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 91,521 | $3.25M | 0.1% | +5,956+7.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J395 | BULETSHS 2029 HG | 151,108 | $3.23M | 0.1% | +151,108 | New | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 80,679 | $3.19M | 0.1% | +66,318+461.8% | Added | – |
| HDHome Depot, Inc. | Stock | 7,591 | $2.95M | 0.1% | −2,301−23.3% | Reduced | History |
| LLYEli Lilly & Co | Stock | 3,751 | $2.90M | 0.1% | +133+3.7% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 17,008 | $2.88M | 0.1% | −539−3.1% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 3,115 | $2.85M | 0.1% | +124+4.1% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 11,886 | $2.85M | 0.1% | +40.0% | Added | History |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 69,740 | $2.80M | 0.1% | −250−0.4% | Reduced | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $2.75M | 0.1% | 00.0% | Unchanged | History |
| WMTWalmart Inc. | Stock | 29,408 | $2.66M | 0.1% | +988+3.5% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 28,560 | $2.51M | 0.1% | +28,560 | New | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 51,543 | $2.50M | 0.1% | +7,967+18.3% | Added | – |
| IAUiShares Gold Trust | ETF | 49,756 | $2.46M | 0.1% | −2,310−4.4% | Reduced | History |
| iShares Tr464288877 | EAFE VALUE ETF | 45,438 | $2.38M | 0.1% | −3,330−6.8% | Reduced | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 38,357 | $2.27M | 0.1% | −4,106−9.7% | Reduced | – |
| PGProcter & Gamble Co | Stock | 13,473 | $2.26M | 0.1% | +1,163+9.4% | Added | History |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 59,933 | $2.20M | 0.1% | −156−0.3% | Reduced | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 28,967 | $2.16M | 0.1% | −2,686−8.5% | Reduced | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 5,086 | $2.16M | 0.1% | +87+1.7% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 4,262 | $2.16M | 0.1% | −18−0.4% | Reduced | History |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 68,855 | $2.12M | 0.1% | +3,167+4.8% | Added | – |
Sold out since Q3 2024 (28)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 394,339 | $8.96M | 0.3% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 9,298 | $556.7K | <0.1% | – |
| Innovator ETFs Trust45782C417 | US EQTY PWR BUF | 13,846 | $499.1K | <0.1% | – |
| WTFCWintrust Financial Corp | COM | 4,309 | $467.9K | <0.1% | History |
| First Tr Exchange-Traded FD336920103 | US EQTY OPPT ETF | 3,120 | $343.9K | <0.1% | – |
| FTVFortive Corp | Stock | 4,219 | $333.0K | <0.1% | History |
| Aim ETF Products Trust00888H505 | ALLIA US OCT ETF | 9,362 | $328.6K | <0.1% | – |
| MROMarathon Oil Corp | COM | 11,922 | $317.5K | <0.1% | History |
| WYWeyerhaeuser Co | COM NEW | 7,830 | $265.1K | <0.1% | History |
| FITBFifth Third Bancorp | COM | 5,998 | $257.0K | <0.1% | History |
| PRUPrudential Financial Inc | Stock | 2,105 | $255.1K | <0.1% | History |
| SWKStanley Black & Decker, Inc. | COM | 2,220 | $244.5K | <0.1% | History |
| iShares Tr464287440 | 7-10 YR TRSY BD | 2,431 | $238.5K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 4,689 | $237.2K | <0.1% | – |
| MRNAModerna, Inc. | Stock | 3,399 | $227.2K | <0.1% | History |
| First Tr Exchng Traded FD VI33740F888 | SMIT UNCO BD ETF | 8,955 | $225.0K | <0.1% | – |
| PFGPrincipal Financial Group Inc | COM | 2,587 | $222.3K | <0.1% | History |
| Vanguard Health Care ETF92204A504 | ETF | 776 | $219.1K | <0.1% | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 6,143 | $219.1K | <0.1% | – |
| iShares Tr464288687 | PFD AND INCM SEC | 6,272 | $208.5K | <0.1% | – |
| CVSCVS Health Corp | Stock | 3,277 | $206.1K | <0.1% | History |
| iShares Select Dividend ETF464287168 | ETF | 1,519 | $205.3K | <0.1% | – |
| EIXEdison International | Stock | 2,349 | $204.6K | <0.1% | History |
| BPBP PLC | ADR | 6,411 | $201.3K | <0.1% | History |
| EFXEquifax Inc | COM | 684 | $201.1K | <0.1% | History |
| PLUGPlug Power Inc | Stock | 11,858 | $26.8K | <0.1% | History |
| ENSVEnservco Corp | COM NEW | 58,404 | $7.59K | <0.1% | History |
| USBCUSBC, Inc. | COM NEW | 14,000 | $4.01K | <0.1% | History |