Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2023
Holdings as of Dec 31, 2023, filed Jan 23, 2024. Long positions only; changes compare share counts with Q3 2023.
- Positions
- 345
- +43 vs. Q3 2023
- Portfolio value
- $2.18B
- +$240.3M (+12.4%) vs. Q3 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 27,695 | $972.1K | <0.1% | −3,186−10.3% | Reduced | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 12,804 | $974.8K | <0.1% | −477−3.6% | Reduced | – |
| COPConocoPhillips | Stock | 8,498 | $986.5K | <0.1% | +19+0.2% | Added | History |
| METAMeta Platforms, Inc. | Stock | 2,828 | $1.00M | <0.1% | −191−6.3% | Reduced | History |
| First Tr Exchange Traded FD33738R605 | DORSEY WRT 5 ETF | 19,606 | $1.01M | <0.1% | −562−2.8% | Reduced | – |
| iShares Tr464287721 | U.S. TECH ETF | 8,241 | $1.01M | <0.1% | −4,253−34.0% | Reduced | – |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 47,897 | $1.04M | <0.1% | −2,007−4.0% | Reduced | – |
| DUKDuke Energy CORP | Stock | 10,816 | $1.05M | <0.1% | +489+4.7% | Added | History |
| PEPPepsiCo Inc | Stock | 6,533 | $1.11M | 0.1% | +1,578+31.8% | Added | History |
| CATCaterpillar Inc | Stock | 3,885 | $1.15M | 0.1% | +70+1.8% | Added | History |
| iShares Tr46429B366 | CMBS ETF | 24,564 | $1.15M | 0.1% | −9,380−27.6% | Reduced | – |
| CSXCSX Corp | Stock | 33,296 | $1.15M | 0.1% | +6,775+25.5% | Added | History |
| JNJJohnson & Johnson | Stock | 7,412 | $1.16M | 0.1% | +2,083+39.1% | Added | History |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 36,945 | $1.16M | 0.1% | 00.0% | Unchanged | – |
| CVXChevron Corp | Stock | 7,957 | $1.19M | 0.1% | +673+9.2% | Added | History |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 11,856 | $1.19M | 0.1% | −1,440−10.8% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 7,569 | $1.24M | 0.1% | +213+2.9% | Added | History |
| TAT&T Inc. | Stock | 75,685 | $1.27M | 0.1% | +2,817+3.9% | Added | History |
| GOOGAlphabet Inc. | Stock | 9,013 | $1.27M | 0.1% | +3,967+78.6% | Added | History |
| iShares Tr46435G672 | CORE INTL AGGR | 26,509 | $1.32M | 0.1% | +6,080+29.8% | Added | – |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 54,896 | $1.33M | 0.1% | +5,755+11.7% | Added | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 12,578 | $1.36M | 0.1% | +1,173+10.3% | Added | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 29,946 | $1.37M | 0.1% | +3,193+11.9% | Added | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 13,028 | $1.37M | 0.1% | −8,266−38.8% | Reduced | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 26,897 | $1.37M | 0.1% | +9,364+53.4% | Added | – |
| WMTWalmart Inc. | Stock | 8,858 | $1.40M | 0.1% | −193−2.1% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 24,589 | $1.54M | 0.1% | −2,381−8.8% | Reduced | – |
| AMATApplied Materials Inc | Stock | 9,538 | $1.55M | 0.1% | −108−1.1% | Reduced | History |
| iShares Tips Bond ETF464287176 | ETF | 14,559 | $1.57M | 0.1% | −2,006−12.1% | Reduced | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 67,859 | $1.64M | 0.1% | −3,262−4.6% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 9,673 | $1.65M | 0.1% | +2,728+39.3% | Added | History |
| Vanguard Short-Term Bond ETF921937827 | ETF | 21,451 | $1.65M | 0.1% | +440+2.1% | Added | – |
| SHWSherwin Williams Co | COM | 5,570 | $1.74M | 0.1% | −30−0.5% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 3,352 | $1.76M | 0.1% | +614+22.4% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 32,839 | $1.77M | 0.1% | −1,894−5.5% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 31,907 | $1.78M | 0.1% | −4,864−13.2% | Reduced | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 54,291 | $1.81M | 0.1% | −1,590−2.8% | Reduced | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 4,929 | $1.86M | 0.1% | −97−1.9% | Reduced | History |
| GNTXGentex Corp | COM | 57,053 | $1.86M | 0.1% | +1,290+2.3% | Added | History |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 97,399 | $1.90M | 0.1% | −7,906−7.5% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 166,410 | $1.91M | 0.1% | −22,167−11.8% | Reduced | – |
| PGProcter & Gamble Co | Stock | 13,060 | $1.91M | 0.1% | +4,736+56.9% | Added | History |
| COSTCostco Wholesale Corp | Stock | 2,901 | $1.92M | 0.1% | +723+33.2% | Added | History |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 75,487 | $2.03M | 0.1% | +10,442+16.1% | Added | – |
| First Tr Exchange-Traded FD336920103 | US EQTY OPPT ETF | 22,551 | $2.16M | 0.1% | −849−3.6% | Reduced | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 15,516 | $2.25M | 0.1% | −174−1.1% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 28,581 | $2.37M | 0.1% | +255+0.9% | Added | – |
| TSLATesla, Inc. | Stock | 10,125 | $2.52M | 0.1% | +1,800+21.6% | Added | History |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 76,146 | $2.62M | 0.1% | −985−1.3% | Reduced | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 55,881 | $2.65M | 0.1% | +20,339+57.2% | Added | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 103,917 | $2.68M | 0.1% | +3,069+3.0% | Added | – |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 25,177 | $2.77M | 0.1% | +7,904+45.8% | Added | – |
| IAUiShares Gold Trust | ETF | 72,552 | $2.83M | 0.1% | +1,269+1.8% | Added | History |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $3.01M | 0.1% | +369+0.5% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 20,595 | $3.08M | 0.1% | −5,215−20.2% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 30,829 | $3.08M | 0.1% | +3,895+14.5% | Added | History |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 77,128 | $3.16M | 0.1% | +2,299+3.1% | Added | History |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 14,553 | $3.20M | 0.1% | −518−3.4% | Reduced | – |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 18,899 | $3.31M | 0.2% | +361+1.9% | Added | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 43,514 | $3.32M | 0.2% | −387−0.9% | Reduced | – |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 129,252 | $3.34M | 0.2% | −2,656−2.0% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 154,865 | $3.35M | 0.2% | +154,865 | New | – |
| HDHome Depot, Inc. | Stock | 9,717 | $3.37M | 0.2% | +339+3.6% | Added | History |
| NVDANVIDIA Corp | Stock | 7,190 | $3.56M | 0.2% | +879+13.9% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 10,016 | $3.57M | 0.2% | +441+4.6% | Added | History |
| iShares Tr464287440 | 7-10 YR TRSY BD | 38,158 | $3.68M | 0.2% | +16,569+76.7% | Added | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 33,395 | $3.70M | 0.2% | +15,607+87.7% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 8,518 | $3.72M | 0.2% | −172−2.0% | Reduced | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 225,669 | $3.80M | 0.2% | +309+0.1% | Added | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 114,573 | $3.82M | 0.2% | +855+0.8% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 90,751 | $3.83M | 0.2% | −6,781−7.0% | Reduced | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 113,512 | $3.95M | 0.2% | +7,403+7.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 177,941 | $3.98M | 0.2% | +5,187+3.0% | Added | – |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 176,466 | $4.00M | 0.2% | +14,547+9.0% | Added | – |
| Vanguard Total World Stock ETF922042742 | ETF | 39,157 | $4.03M | 0.2% | −3,457−8.1% | Reduced | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 139,252 | $4.06M | 0.2% | +1,564+1.1% | Added | – |
| AMZNAmazon Com Inc | Stock | 26,890 | $4.09M | 0.2% | +2,829+11.8% | Added | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 85,413 | $4.29M | 0.2% | +1,586+1.9% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 74,883 | $4.34M | 0.2% | −12,466−14.3% | Reduced | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 44,852 | $4.34M | 0.2% | −11,948−21.0% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 191,948 | $4.44M | 0.2% | +8,568+4.7% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 88,824 | $4.45M | 0.2% | −903−1.0% | Reduced | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 131,758 | $4.53M | 0.2% | +4,720+3.7% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 67,014 | $4.84M | 0.2% | +1,161+1.8% | Added | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 82,367 | $4.91M | 0.2% | −5,301−6.0% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 94,806 | $4.94M | 0.2% | −17,085−15.3% | Reduced | – |
| DEDeere & Co | Stock | 12,826 | $5.13M | 0.2% | +308+2.5% | Added | History |
| iShares Tr464287432 | 20 YR TR BD ETF | 52,228 | $5.16M | 0.2% | +27,079+107.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 239,254 | $5.44M | 0.2% | +11,875+5.2% | Added | – |
| First Tr Exchange-Traded FD336917109 | SHS | 152,128 | $5.46M | 0.3% | +6,529+4.5% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 112,388 | $5.59M | 0.3% | −3,099−2.7% | Reduced | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 134,500 | $5.67M | 0.3% | +6,170+4.8% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 238,688 | $5.75M | 0.3% | +4,737+2.0% | Added | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 247,225 | $5.78M | 0.3% | +238,193+2,637.2% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 166,529 | $6.03M | 0.3% | +17,074+11.4% | Added | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 147,736 | $6.14M | 0.3% | +1,110+0.8% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 282,918 | $6.43M | 0.3% | +3,780+1.4% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 27,378 | $6.49M | 0.3% | −5,026−15.5% | Reduced | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 159,908 | $7.13M | 0.3% | +5,246+3.4% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 86,030 | $7.36M | 0.3% | +3,937+4.8% | Added | – |
Sold out since Q3 2023 (14)
Positions held at the end of Q3 2023 that are gone from this filing.
| Security | Class | Shares in Q3 2023 | Value in Q3 2023 | % of portfolio in Q3 2023 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J858 | BULSHS 2023 HY | 297,488 | $6.99M | 0.4% | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 15,902 | $695.2K | <0.1% | – |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 24,997 | $594.1K | <0.1% | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 11,854 | $564.2K | <0.1% | – |
| Invesco Actvely MNGD Etc FD46090F100 | OPTIMUM YIELD | 26,442 | $395.3K | <0.1% | – |
| iShares Russell 2000 ETF464287655 | ETF | 1,878 | $332.0K | <0.1% | – |
| Franklin Templeton ETF Tr35473P561 | FTSE LATN AMRC | 14,910 | $323.1K | <0.1% | – |
| First Tr Exchange Trad FD VI33739H101 | FST TR GLB FD | 10,260 | $246.2K | <0.1% | – |
| iShares Tr46435U184 | IBONDS 24 TRM HG | 9,995 | $231.9K | <0.1% | – |
| iShares Tr464287812 | US CONSM STAPLES | 1,106 | $206.4K | <0.1% | – |
| NOCNorthrop Grumman Corp | Stock | 461 | $202.9K | <0.1% | History |
| IRENIREN Ltd | ORDINARY SHARES | 30,033 | $111.4K | <0.1% | History |
| CIONCION Investment Corp | COM | 10,071 | $106.5K | <0.1% | History |
| TALKTalkspace, Inc. | COM | 24,630 | $48.0K | <0.1% | History |