Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q1 2024
Holdings as of Mar 31, 2024, filed May 6, 2024. Long positions only; changes compare share counts with Q4 2023.
- Positions
- 384
- +39 vs. Q4 2023
- Portfolio value
- $2.44B
- +$252.7M (+11.6%) vs. Q4 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,886,774 | $211.2M | 8.7% | +206,571+7.7% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 3,876,313 | $194.2M | 8.0% | +529,904+15.8% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 1,713,535 | $139.5M | 5.7% | +183,375+12.0% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 3,817,466 | $136.8M | 5.6% | +816,957+27.2% | Added | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,760,999 | $102.3M | 4.2% | +86,281+5.2% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 2,022,618 | $99.6M | 4.1% | −76,442−3.6% | Reduced | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 408,132 | $85.0M | 3.5% | −86,065−17.4% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 2,815,982 | $66.1M | 2.7% | +2,568,757+1,039.0% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 1,447,613 | $61.0M | 2.5% | +215,761+17.5% | Added | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 2,831,570 | $59.9M | 2.5% | +1,061,900+60.0% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 1,975,802 | $58.8M | 2.4% | +1,975,802 | New | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 388,699 | $57.4M | 2.4% | +122,329+45.9% | Added | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 1,952,413 | $46.4M | 1.9% | +100,897+5.4% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,178,739 | $42.7M | 1.8% | −244,336−17.2% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 223,850 | $40.9M | 1.7% | −16,190−6.7% | Reduced | – |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 817,822 | $37.3M | 1.5% | +255,158+45.3% | Added | – |
| Vanguard Ftse All-World Ex-US Small-Cap ETF922042718 | ETF | 315,214 | $36.8M | 1.5% | +312,884+13,428.5% | Added | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 459,320 | $35.9M | 1.5% | +33,272+7.8% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 192,737 | $35.4M | 1.5% | +582+0.3% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 420,431 | $33.6M | 1.4% | +17,403+4.3% | Added | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 800,258 | $31.6M | 1.3% | +608,942+318.3% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 350,241 | $28.2M | 1.2% | +258,567+282.1% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 221,004 | $27.8M | 1.1% | −7,764−3.4% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 335,367 | $27.4M | 1.1% | −87,065−20.6% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 343,138 | $26.2M | 1.1% | +101,305+41.9% | Added | – |
| Schwab US Tips ETF808524870 | ETF | 483,126 | $25.2M | 1.0% | +40,616+9.2% | Added | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 571,599 | $24.1M | 1.0% | −9,815−1.7% | Reduced | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 817,265 | $22.8M | 0.9% | +817,265 | New | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 325,701 | $20.8M | 0.9% | +319,018+4,773.6% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 57,621 | $19.8M | 0.8% | −5,104−8.1% | Reduced | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 192,273 | $18.2M | 0.7% | +39,382+25.8% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 282,523 | $17.2M | 0.7% | −18,817−6.2% | ReducedConverted for a 5-for-1 split | – |
| AAPLApple Inc. | Stock | 89,029 | $15.3M | 0.6% | +5,425+6.5% | Added | History |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 476,968 | $14.7M | 0.6% | +136,296+40.0% | Added | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 161,782 | $13.9M | 0.6% | −8,973−5.3% | Reduced | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 337,349 | $12.3M | 0.5% | +26,875+8.7% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 382,174 | $11.5M | 0.5% | +20,210+5.6% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 182,539 | $10.3M | 0.4% | −21,476−10.5% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 18,681 | $9.77M | 0.4% | +250+1.4% | Added | History |
| MSFTMicrosoft Corp | Stock | 22,275 | $9.37M | 0.4% | +1,754+8.5% | Added | History |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 141,096 | $9.26M | 0.4% | +7,943+6.0% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 94,033 | $8.73M | 0.4% | +8,003+9.3% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 169,393 | $8.31M | 0.3% | +57,005+50.7% | Added | – |
| NVDANVIDIA Corp | Stock | 8,710 | $7.87M | 0.3% | +1,520+21.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 329,561 | $7.49M | 0.3% | +46,643+16.5% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 92,554 | $7.16M | 0.3% | −706,915−88.4% | Reduced | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 26,424 | $6.87M | 0.3% | −954−3.5% | Reduced | – |
| iShares Tr46435U853 | BROAD USD HIGH | 187,548 | $6.87M | 0.3% | −1,648,650−89.8% | Reduced | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 155,975 | $6.80M | 0.3% | −3,933−2.5% | Reduced | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 267,782 | $6.77M | 0.3% | −564,937−67.8% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 284,645 | $6.53M | 0.3% | +45,391+19.0% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 41,109 | $6.41M | 0.3% | +25,593+164.9% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 27,133 | $6.40M | 0.3% | +12,580+86.4% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 251,228 | $6.21M | 0.3% | +12,540+5.3% | Added | – |
| First Tr Exchange-Traded FD336917109 | SHS | 161,021 | $6.20M | 0.3% | +8,893+5.8% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 161,884 | $6.15M | 0.3% | −4,645−2.8% | Reduced | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 97,448 | $6.00M | 0.2% | −436,705−81.8% | Reduced | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 144,059 | $5.94M | 0.2% | −3,677−2.5% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 108,902 | $5.49M | 0.2% | +23,489+27.5% | Added | – |
| DEDeere & Co | Stock | 12,853 | $5.28M | 0.2% | +27+0.2% | Added | History |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 84,376 | $5.26M | 0.2% | +2,009+2.4% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 142,662 | $5.24M | 0.2% | +10,904+8.3% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 118,864 | $5.06M | 0.2% | +28,113+31.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 218,009 | $5.05M | 0.2% | +26,061+13.6% | Added | – |
| AMZNAmazon Com Inc | Stock | 27,414 | $4.94M | 0.2% | +524+1.9% | Added | History |
| iShares Tr464287432 | 20 YR TR BD ETF | 51,884 | $4.91M | 0.2% | −344−0.7% | Reduced | – |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 136,690 | $4.90M | 0.2% | −1,169,425−89.5% | Reduced | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 65,954 | $4.82M | 0.2% | −1,060−1.6% | Reduced | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 85,295 | $4.73M | 0.2% | −3,529−4.0% | Reduced | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 145,068 | $4.37M | 0.2% | +5,816+4.2% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 9,916 | $4.17M | 0.2% | −100−1.0% | Reduced | History |
| Vanguard S&P 500 ETF922908363 | ETF | 8,670 | $4.17M | 0.2% | +152+1.8% | Added | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 113,362 | $4.14M | 0.2% | −150−0.1% | Reduced | – |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 180,979 | $4.06M | 0.2% | +4,513+2.6% | Added | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 114,051 | $4.04M | 0.2% | −522−0.5% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 180,822 | $4.02M | 0.2% | +2,881+1.6% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 20,617 | $3.96M | 0.2% | +17,869+650.3% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 64,601 | $3.90M | 0.2% | −10,282−13.7% | Reduced | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 220,533 | $3.82M | 0.2% | −5,136−2.3% | Reduced | – |
| HDHome Depot, Inc. | Stock | 9,857 | $3.78M | 0.2% | +140+1.4% | Added | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 33,144 | $3.61M | 0.1% | −251−0.8% | Reduced | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 37,827 | $3.58M | 0.1% | −331−0.9% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 30,251 | $3.52M | 0.1% | −578−1.9% | Reduced | History |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 126,827 | $3.44M | 0.1% | −2,425−1.9% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 158,323 | $3.43M | 0.1% | +3,458+2.2% | Added | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 43,316 | $3.27M | 0.1% | −198−0.5% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 19,324 | $3.15M | 0.1% | −1,271−6.2% | Reduced | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 12,070 | $3.15M | 0.1% | +12,070 | New | – |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 84,590 | $3.11M | 0.1% | +65,125+334.6% | Added | – |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 15,800 | $3.08M | 0.1% | −3,099−16.4% | Reduced | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 110,455 | $3.00M | 0.1% | +6,538+6.3% | Added | – |
| IAUiShares Gold Trust | ETF | 70,746 | $2.97M | 0.1% | −1,806−2.5% | Reduced | History |
| UPSUnited Parcel Service Inc | Stock | 19,785 | $2.94M | 0.1% | +18,199+1,147.5% | Added | History |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $2.84M | 0.1% | 00.0% | Unchanged | History |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 25,136 | $2.78M | 0.1% | −41−0.2% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 49,564 | $2.70M | 0.1% | −45,242−47.7% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 28,472 | $2.64M | 0.1% | −109−0.4% | Reduced | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 43,475 | $2.59M | 0.1% | +43,475 | New | – |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 72,406 | $2.57M | 0.1% | −3,740−4.9% | Reduced | – |
| LLYEli Lilly & Co | Stock | 3,013 | $2.34M | 0.1% | +1,401+86.9% | Added | History |
Sold out since Q4 2023 (15)
Positions held at the end of Q4 2023 that are gone from this filing.
| Security | Class | Shares in Q4 2023 | Value in Q4 2023 | % of portfolio in Q4 2023 | History |
|---|---|---|---|---|---|
| Vanguard Total World Stock ETF922042742 | ETF | 39,157 | $4.03M | 0.2% | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 77,128 | $3.16M | 0.1% | History |
| iShares Tips Bond ETF464287176 | ETF | 14,559 | $1.57M | 0.1% | – |
| iShares Tr46434V647 | GLOBAL REIT ETF | 21,207 | $512.8K | <0.1% | – |
| ETF Managers Tr26924G888 | ETHO CLIMATE LEA | 7,761 | $431.5K | <0.1% | – |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 9,581 | $314.5K | <0.1% | – |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 5,165 | $279.4K | <0.1% | – |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 3,340 | $234.2K | <0.1% | – |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 2,336 | $233.1K | <0.1% | – |
| iShares Select Dividend ETF464287168 | ETF | 1,783 | $209.1K | <0.1% | – |
| SPDR Series Trust78464A672 | ST INTER ETF | 7,307 | $208.7K | <0.1% | – |
| Flexshares Tr33939L746 | US QUALITY CAP | 3,867 | $204.8K | <0.1% | – |
| iShares Tr464287580 | US CONSUM DISCRE | 2,667 | $202.1K | <0.1% | – |
| UNGUnited States Natural Gas Fund, LP | UNIT PAR | 27,615 | $140.0K | <0.1% | History |
| BBDCBarings BDC, Inc. | COM | 11,962 | $102.6K | <0.1% | History |