Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2023
Holdings as of Dec 31, 2023, filed Jan 23, 2024. Long positions only; changes compare share counts with Q3 2023.
- Positions
- 345
- +43 vs. Q3 2023
- Portfolio value
- $2.18B
- +$240.3M (+12.4%) vs. Q3 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,680,203 | $174.4M | 8.0% | +8,556+0.3% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 3,346,409 | $156.0M | 7.1% | +109,504+3.4% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 1,530,160 | $115.3M | 5.3% | +47,415+3.2% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 3,000,509 | $102.1M | 4.7% | +127,884+4.5% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 2,099,060 | $99.2M | 4.5% | +97,259+4.9% | Added | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,674,718 | $97.7M | 4.5% | +37,099+2.3% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 494,197 | $95.1M | 4.4% | +423+0.1% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 1,836,198 | $66.7M | 3.1% | −196,579−9.7% | Reduced | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 799,469 | $61.9M | 2.8% | −28,394−3.4% | Reduced | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,423,075 | $50.4M | 2.3% | +22,982+1.6% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 1,231,852 | $46.3M | 2.1% | +461,744+60.0% | Added | – |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 1,306,115 | $45.6M | 2.1% | +53,169+4.2% | Added | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 1,851,516 | $42.7M | 2.0% | +32,876+1.8% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 240,040 | $40.9M | 1.9% | −2,948−1.2% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 1,769,670 | $37.5M | 1.7% | +62,208+3.6% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 266,370 | $36.3M | 1.7% | +261+0.1% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 192,155 | $34.4M | 1.6% | −2,042−1.1% | Reduced | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 426,048 | $34.2M | 1.6% | −4,994−1.2% | Reduced | – |
| iShares Tr46435G102 | CONV BD ETF | 403,028 | $31.7M | 1.5% | +7,712+2.0% | Added | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 422,432 | $30.7M | 1.4% | +20,976+5.2% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 534,153 | $29.9M | 1.4% | −48,543−8.3% | Reduced | – |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 562,664 | $26.1M | 1.2% | −3,518−0.6% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 228,768 | $26.1M | 1.2% | +45,622+24.9% | Added | – |
| Vanguard Long-Term Treasury ETF92206C847 | ETF | 411,112 | $25.3M | 1.2% | +30,833+8.1% | Added | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 581,414 | $23.6M | 1.1% | −3,769−0.6% | Reduced | – |
| Schwab US Tips ETF808524870 | ETF | 442,510 | $23.1M | 1.1% | +7,707+1.8% | Added | – |
| iShares Tr464288281 | JPMORGAN USD EMG | 252,273 | $22.5M | 1.0% | −2,850−1.1% | Reduced | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 832,719 | $21.4M | 1.0% | +65,689+8.6% | Added | – |
| iShares Tr464288521 | CRE U S REIT ETF | 376,071 | $20.4M | 0.9% | −126,455−25.2% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 62,725 | $19.5M | 0.9% | −1,538−2.4% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 241,833 | $17.4M | 0.8% | +13,751+6.0% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 60,268 | $16.7M | 0.8% | +535+0.9% | Added | – |
| AAPLApple Inc. | Stock | 83,604 | $15.6M | 0.7% | +15,884+23.5% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 170,755 | $13.7M | 0.6% | −5,903−3.3% | Reduced | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 152,891 | $12.8M | 0.6% | +15,048+10.9% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 204,015 | $10.5M | 0.5% | −2,550−1.2% | Reduced | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 340,672 | $10.4M | 0.5% | +85,755+33.6% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 361,964 | $10.4M | 0.5% | +6,115+1.7% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 310,474 | $10.3M | 0.5% | +4,885+1.6% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 200,279 | $9.76M | 0.4% | +19,796+11.0% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 18,431 | $8.76M | 0.4% | +1,393+8.2% | Added | History |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 133,153 | $8.43M | 0.4% | +21,714+19.5% | Added | – |
| MSFTMicrosoft Corp | Stock | 20,521 | $7.72M | 0.4% | +3,239+18.7% | Added | History |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 191,316 | $7.66M | 0.4% | +191,316 | New | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 91,674 | $7.45M | 0.3% | −8,684−8.7% | Reduced | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 86,030 | $7.36M | 0.3% | +3,937+4.8% | Added | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 159,908 | $7.13M | 0.3% | +5,246+3.4% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 27,378 | $6.49M | 0.3% | −5,026−15.5% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 282,918 | $6.43M | 0.3% | +3,780+1.4% | Added | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 147,736 | $6.14M | 0.3% | +1,110+0.8% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 166,529 | $6.03M | 0.3% | +17,074+11.4% | Added | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 247,225 | $5.78M | 0.3% | +238,193+2,637.2% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 238,688 | $5.75M | 0.3% | +4,737+2.0% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 134,500 | $5.67M | 0.3% | +6,170+4.8% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 112,388 | $5.59M | 0.3% | −3,099−2.7% | Reduced | – |
| First Tr Exchange-Traded FD336917109 | SHS | 152,128 | $5.46M | 0.3% | +6,529+4.5% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 239,254 | $5.44M | 0.2% | +11,875+5.2% | Added | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 52,228 | $5.16M | 0.2% | +27,079+107.7% | Added | – |
| DEDeere & Co | Stock | 12,826 | $5.13M | 0.2% | +308+2.5% | Added | History |
| iShares Tr464288877 | EAFE VALUE ETF | 94,806 | $4.94M | 0.2% | −17,085−15.3% | Reduced | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 82,367 | $4.91M | 0.2% | −5,301−6.0% | Reduced | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 67,014 | $4.84M | 0.2% | +1,161+1.8% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 131,758 | $4.53M | 0.2% | +4,720+3.7% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 88,824 | $4.45M | 0.2% | −903−1.0% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 191,948 | $4.44M | 0.2% | +8,568+4.7% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 44,852 | $4.34M | 0.2% | −11,948−21.0% | Reduced | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 74,883 | $4.34M | 0.2% | −12,466−14.3% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 85,413 | $4.29M | 0.2% | +1,586+1.9% | Added | – |
| AMZNAmazon Com Inc | Stock | 26,890 | $4.09M | 0.2% | +2,829+11.8% | Added | History |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 139,252 | $4.06M | 0.2% | +1,564+1.1% | Added | – |
| Vanguard Total World Stock ETF922042742 | ETF | 39,157 | $4.03M | 0.2% | −3,457−8.1% | Reduced | – |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 176,466 | $4.00M | 0.2% | +14,547+9.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 177,941 | $3.98M | 0.2% | +5,187+3.0% | Added | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 113,512 | $3.95M | 0.2% | +7,403+7.0% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 90,751 | $3.83M | 0.2% | −6,781−7.0% | Reduced | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 114,573 | $3.82M | 0.2% | +855+0.8% | Added | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 225,669 | $3.80M | 0.2% | +309+0.1% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 8,518 | $3.72M | 0.2% | −172−2.0% | Reduced | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 33,395 | $3.70M | 0.2% | +15,607+87.7% | Added | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 38,158 | $3.68M | 0.2% | +16,569+76.7% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 10,016 | $3.57M | 0.2% | +441+4.6% | Added | History |
| NVDANVIDIA Corp | Stock | 7,190 | $3.56M | 0.2% | +879+13.9% | Added | History |
| HDHome Depot, Inc. | Stock | 9,717 | $3.37M | 0.2% | +339+3.6% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 154,865 | $3.35M | 0.2% | +154,865 | New | – |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 129,252 | $3.34M | 0.2% | −2,656−2.0% | Reduced | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 43,514 | $3.32M | 0.2% | −387−0.9% | Reduced | – |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 18,899 | $3.31M | 0.2% | +361+1.9% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 14,553 | $3.20M | 0.1% | −518−3.4% | Reduced | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 77,128 | $3.16M | 0.1% | +2,299+3.1% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 30,829 | $3.08M | 0.1% | +3,895+14.5% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 20,595 | $3.08M | 0.1% | −5,215−20.2% | Reduced | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $3.01M | 0.1% | +369+0.5% | Added | History |
| IAUiShares Gold Trust | ETF | 72,552 | $2.83M | 0.1% | +1,269+1.8% | Added | History |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 25,177 | $2.77M | 0.1% | +7,904+45.8% | Added | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 103,917 | $2.68M | 0.1% | +3,069+3.0% | Added | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 55,881 | $2.65M | 0.1% | +20,339+57.2% | Added | – |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 76,146 | $2.62M | 0.1% | −985−1.3% | Reduced | – |
| TSLATesla, Inc. | Stock | 10,125 | $2.52M | 0.1% | +1,800+21.6% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 28,581 | $2.37M | 0.1% | +255+0.9% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 15,516 | $2.25M | 0.1% | −174−1.1% | Reduced | – |
Sold out since Q3 2023 (14)
Positions held at the end of Q3 2023 that are gone from this filing.
| Security | Class | Shares in Q3 2023 | Value in Q3 2023 | % of portfolio in Q3 2023 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J858 | BULSHS 2023 HY | 297,488 | $6.99M | 0.4% | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 15,902 | $695.2K | <0.1% | – |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 24,997 | $594.1K | <0.1% | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 11,854 | $564.2K | <0.1% | – |
| Invesco Actvely MNGD Etc FD46090F100 | OPTIMUM YIELD | 26,442 | $395.3K | <0.1% | – |
| iShares Russell 2000 ETF464287655 | ETF | 1,878 | $332.0K | <0.1% | – |
| Franklin Templeton ETF Tr35473P561 | FTSE LATN AMRC | 14,910 | $323.1K | <0.1% | – |
| First Tr Exchange Trad FD VI33739H101 | FST TR GLB FD | 10,260 | $246.2K | <0.1% | – |
| iShares Tr46435U184 | IBONDS 24 TRM HG | 9,995 | $231.9K | <0.1% | – |
| iShares Tr464287812 | US CONSM STAPLES | 1,106 | $206.4K | <0.1% | – |
| NOCNorthrop Grumman Corp | Stock | 461 | $202.9K | <0.1% | History |
| IRENIREN Ltd | ORDINARY SHARES | 30,033 | $111.4K | <0.1% | History |
| CIONCION Investment Corp | COM | 10,071 | $106.5K | <0.1% | History |
| TALKTalkspace, Inc. | COM | 24,630 | $48.0K | <0.1% | History |