Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Oct 18, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 302
- −24 vs. Q2 2023
- Portfolio value
- $1.94B
- −$5.67M (−0.3%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,671,647 | $158.4M | 8.2% | +114,014+4.5% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 3,236,905 | $133.6M | 6.9% | +270,122+9.1% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 1,482,745 | $100.4M | 5.2% | +107,636+7.8% | Added | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,637,619 | $94.3M | 4.9% | +60,264+3.8% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 2,872,625 | $89.1M | 4.6% | +257,379+9.8% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 2,001,801 | $82.9M | 4.3% | +160,673+8.7% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 493,774 | $80.9M | 4.2% | +50,254+11.3% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 2,032,777 | $70.6M | 3.6% | +103,326+5.4% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 827,863 | $62.2M | 3.2% | −8,123−1.0% | Reduced | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,400,093 | $47.0M | 2.4% | +74,842+5.6% | Added | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 1,818,640 | $40.7M | 2.1% | +260,851+16.7% | Added | – |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 1,252,946 | $40.4M | 2.1% | +99,150+8.6% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 242,988 | $37.8M | 1.9% | −22,378−8.4% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 1,707,462 | $35.8M | 1.8% | +187,426+12.3% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 266,109 | $34.3M | 1.8% | +49,307+22.7% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 194,197 | $31.3M | 1.6% | +2,179+1.1% | Added | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 431,042 | $30.9M | 1.6% | +17,795+4.3% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 395,316 | $29.3M | 1.5% | +23,375+6.3% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 582,696 | $29.3M | 1.5% | −70,024−10.7% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 401,456 | $26.3M | 1.4% | +54,650+15.8% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 770,108 | $25.5M | 1.3% | +206,414+36.6% | Added | – |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 566,182 | $24.8M | 1.3% | +8,712+1.6% | Added | – |
| iShares Tr464288521 | CRE U S REIT ETF | 502,526 | $23.7M | 1.2% | +42,060+9.1% | Added | – |
| Schwab US Tips ETF808524870 | ETF | 434,803 | $22.0M | 1.1% | +15,123+3.6% | Added | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 585,183 | $21.9M | 1.1% | −57,473−8.9% | Reduced | – |
| Vanguard Long-Term Treasury ETF92206C847 | ETF | 380,279 | $21.1M | 1.1% | +41,290+12.2% | Added | – |
| iShares Tr464288281 | JPMORGAN USD EMG | 255,123 | $21.1M | 1.1% | −3,147−1.2% | Reduced | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 767,030 | $18.7M | 1.0% | −2,676−0.3% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 183,146 | $18.6M | 1.0% | +7,510+4.3% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 64,263 | $17.5M | 0.9% | −10,077−13.6% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 228,082 | $15.7M | 0.8% | +109,761+92.8% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 59,733 | $14.9M | 0.8% | −5,761−8.8% | Reduced | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 176,658 | $13.0M | 0.7% | −23,789−11.9% | Reduced | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 137,843 | $12.5M | 0.6% | +21,226+18.2% | Added | – |
| AAPLApple Inc. | Stock | 67,720 | $11.6M | 0.6% | −4,471−6.2% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 206,565 | $9.49M | 0.5% | −24,064−10.4% | Reduced | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 355,849 | $9.29M | 0.5% | +9,092+2.6% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 305,589 | $9.15M | 0.5% | +17,170+6.0% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 180,483 | $7.90M | 0.4% | +3,435+1.9% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 254,917 | $7.83M | 0.4% | −18,005−6.6% | Reduced | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 100,358 | $7.63M | 0.4% | +9,557+10.5% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 17,038 | $7.28M | 0.4% | +420+2.5% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J858 | BULSHS 2023 HY | 297,488 | $6.99M | 0.4% | +29,974+11.2% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 32,404 | $6.88M | 0.4% | −9,225−22.2% | Reduced | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 111,439 | $6.57M | 0.3% | +26,048+30.5% | Added | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 154,662 | $6.50M | 0.3% | −2,150−1.4% | Reduced | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 82,093 | $6.45M | 0.3% | +17,930+27.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 279,138 | $6.28M | 0.3% | +31,797+12.9% | Added | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 146,626 | $5.75M | 0.3% | −4,094−2.7% | Reduced | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 115,487 | $5.54M | 0.3% | −5,991−4.9% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 111,891 | $5.47M | 0.3% | −3,151−2.7% | Reduced | – |
| MSFTMicrosoft Corp | Stock | 17,282 | $5.46M | 0.3% | +175+1.0% | Added | History |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 233,951 | $5.28M | 0.3% | +12,418+5.6% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 227,379 | $5.11M | 0.3% | +28,576+14.4% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 149,455 | $5.04M | 0.3% | +84,523+130.2% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 56,800 | $4.90M | 0.3% | −5,012−8.1% | Reduced | – |
| First Tr Exchange-Traded FD336917109 | SHS | 145,599 | $4.87M | 0.3% | +3,927+2.8% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 128,330 | $4.74M | 0.2% | −600.0% | Reduced | – |
| DEDeere & Co | Stock | 12,518 | $4.72M | 0.2% | −755−5.7% | Reduced | History |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 87,349 | $4.67M | 0.2% | −17,545−16.7% | Reduced | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 87,668 | $4.60M | 0.2% | −1,830−2.0% | Reduced | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 65,853 | $4.47M | 0.2% | −2,373−3.5% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 83,827 | $4.21M | 0.2% | +9,239+12.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 183,380 | $4.15M | 0.2% | +19,206+11.7% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 127,038 | $4.14M | 0.2% | +14,179+12.6% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 89,727 | $4.11M | 0.2% | −7,424−7.6% | Reduced | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 97,532 | $4.00M | 0.2% | −4,652−4.6% | Reduced | – |
| Vanguard Total World Stock ETF922042742 | ETF | 42,614 | $3.97M | 0.2% | −19,228−31.1% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 172,754 | $3.70M | 0.2% | +15,722+10.0% | Added | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 225,360 | $3.60M | 0.2% | −4,491−2.0% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 25,810 | $3.56M | 0.2% | −7,933−23.5% | Reduced | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 113,718 | $3.53M | 0.2% | +70,581+163.6% | Added | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 137,688 | $3.49M | 0.2% | +5,307+4.0% | Added | – |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 161,919 | $3.48M | 0.2% | +3,410+2.2% | Added | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 106,109 | $3.44M | 0.2% | +3,597+3.5% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 8,690 | $3.41M | 0.2% | +455+5.5% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 9,575 | $3.35M | 0.2% | +205+2.2% | Added | History |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 131,908 | $3.20M | 0.2% | +131,908 | New | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 43,901 | $3.17M | 0.2% | +1,102+2.6% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 26,934 | $3.17M | 0.2% | −2,599−8.8% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 24,061 | $3.06M | 0.2% | +354+1.5% | Added | History |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 15,071 | $2.94M | 0.2% | +30.0% | Added | – |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 18,538 | $2.85M | 0.1% | −1,274−6.4% | Reduced | – |
| HDHome Depot, Inc. | Stock | 9,378 | $2.83M | 0.1% | +7+0.1% | Added | History |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 74,829 | $2.75M | 0.1% | +6,784+10.0% | Added | History |
| NVDANVIDIA Corp | Stock | 6,311 | $2.75M | 0.1% | +233+3.8% | Added | History |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 77,131 | $2.55M | 0.1% | 00.0% | Unchanged | – |
| IAUiShares Gold Trust | ETF | 71,283 | $2.49M | 0.1% | −6,146−7.9% | Reduced | History |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 100,848 | $2.40M | 0.1% | +8,153+8.8% | Added | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,200 | $2.29M | 0.1% | 00.0% | Unchanged | History |
| iShares Tr464287432 | 20 YR TR BD ETF | 25,149 | $2.23M | 0.1% | +879+3.6% | Added | – |
| TSLATesla, Inc. | Stock | 8,325 | $2.08M | 0.1% | −763−8.4% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 188,577 | $2.06M | 0.1% | +3,828+2.1% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 28,326 | $2.06M | 0.1% | +1,338+5.0% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 15,690 | $2.05M | 0.1% | +556+3.7% | Added | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 21,294 | $2.00M | 0.1% | −2,642−11.0% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 105,305 | $1.99M | 0.1% | +1,704+1.6% | Added | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 21,589 | $1.98M | 0.1% | −162−0.7% | Reduced | – |
| First Tr Exchange-Traded FD336920103 | US EQTY OPPT ETF | 23,400 | $1.97M | 0.1% | −1,840−7.3% | Reduced | – |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 17,273 | $1.91M | 0.1% | +9,249+115.3% | Added | – |
Sold out since Q2 2023 (38)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 26,860 | $1.22M | 0.1% | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 36,415 | $1.22M | 0.1% | – |
| iShares Tr464287150 | CORE S&P TTL STK | 11,954 | $1.17M | 0.1% | – |
| iShares Core MSCI Total International Stock ETF46432F834 | ETF | 17,604 | $1.10M | 0.1% | – |
| Fidelity Merrimack STR Tr316188200 | LTD TRM BD ETF | 18,945 | $909.5K | <0.1% | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 11,293 | $796.0K | <0.1% | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 20,697 | $596.0K | <0.1% | – |
| Vanguard Real Estate ETF922908553 | ETF | 6,233 | $520.8K | <0.1% | – |
| iShares Tr46432F859 | CORE 1 5 YR USD | 10,414 | $485.7K | <0.1% | – |
| iShares Tr46435U366 | SELF DRIVNG EV | 11,519 | $471.3K | <0.1% | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,782 | $436.5K | <0.1% | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 2,825 | $422.9K | <0.1% | – |
| iShares Select Dividend ETF464287168 | ETF | 3,678 | $416.8K | <0.1% | – |
| TDToronto Dominion Bank | Stock | 6,158 | $381.9K | <0.1% | History |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 6,671 | $309.5K | <0.1% | – |
| iShares Tr464288653 | 10-20 YR TRS ETF | 2,650 | $293.5K | <0.1% | – |
| iShares Core High Dividend ETF46429B663 | ETF | 2,910 | $293.4K | <0.1% | – |
| Invesco Actively Managed Exc46090A887 | ULTRA SHRT DUR | 5,800 | $287.9K | <0.1% | – |
| AXPAmerican Express Co | Stock | 1,619 | $282.0K | <0.1% | History |
| PRUPrudential Financial Inc | Stock | 2,976 | $262.6K | <0.1% | History |
| GEGeneral Electric Co | Stock | 2,381 | $261.6K | <0.1% | History |
| ORCLOracle Corp | Stock | 2,149 | $256.0K | <0.1% | History |
| iShares Tr46432F388 | MSCI USA VALUE | 2,605 | $244.4K | <0.1% | – |
| SLViShares Silver Trust | ETF | 11,598 | $242.3K | <0.1% | History |
| TFCTruist Financial Corp | COM | 7,526 | $228.4K | <0.1% | History |
| INTCIntel Corp | Stock | 6,815 | $227.9K | <0.1% | History |
| Fidelity High Dividend ETF316092840 | ETF | 5,681 | $225.8K | <0.1% | – |
| ProShares Tr74347R669 | PSHS ULT SEMICDT | 5,104 | $215.6K | <0.1% | – |
| VanEck ETF Trust92189F304 | ENVIRONMENTAL SR | 1,284 | $207.5K | <0.1% | – |
| Aim ETF Products Trust00888H844 | US LRG CAP BUF20 | 7,375 | $205.5K | <0.1% | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 6,090 | $203.8K | <0.1% | – |
| iShares Tr46435U713 | US INFRASTRUC | 5,204 | $203.4K | <0.1% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 3,394 | $201.7K | <0.1% | – |
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 2,739 | $200.8K | <0.1% | – |
| SBUXStarbucks Corp | Stock | 2,021 | $200.3K | <0.1% | History |
| iShares Global Clean Energy ETF464288224 | ETF | 10,574 | $194.6K | <0.1% | – |
| Amplify ETF Tr032108847 | CEF HIGH INCOME | 10,732 | $125.5K | <0.1% | – |
| TKTeekay Corp Ltd | COM | 11,046 | $66.7K | <0.1% | History |