Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Oct 18, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 302
- −24 vs. Q2 2023
- Portfolio value
- $1.94B
- −$5.67M (−0.3%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| USBCUSBC, Inc. | COM NEW | 14,000 | $3.50K | <0.1% | 00.0% | Unchanged | History |
| ENSVEnservco Corp | COM NEW | 58,404 | $22.3K | <0.1% | 00.0% | Unchanged | History |
| TALKTalkspace, Inc. | COM | 24,630 | $48.0K | <0.1% | +24,630 | New | History |
| ACHRArcher Aviation Inc. | Stock | 10,585 | $53.6K | <0.1% | +100+1.0% | Added | History |
| BBDCBarings BDC, Inc. | COM | 11,678 | $104.1K | <0.1% | +271+2.4% | Added | History |
| CIONCION Investment Corp | COM | 10,071 | $106.5K | <0.1% | −1,263−11.1% | Reduced | History |
| FSCOFS Credit Opportunities Corp. | COMMON STOCK | 20,406 | $110.6K | <0.1% | −13,566−39.9% | Reduced | History |
| IRENIREN Ltd | ORDINARY SHARES | 30,033 | $111.4K | <0.1% | −15,353−33.8% | Reduced | History |
| PLUGPlug Power Inc | Stock | 17,477 | $132.8K | <0.1% | +17,477 | New | History |
| AALAmerican Airlines Group Inc. | Stock | 10,739 | $137.6K | <0.1% | +10,739 | New | History |
| NCLHNorwegian Cruise Line Holdings Ltd. | SHS | 11,444 | $188.6K | <0.1% | −1,127−9.0% | Reduced | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 2,214 | $202.3K | <0.1% | −102−4.4% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 9,032 | $202.5K | <0.1% | −23−0.3% | Reduced | – |
| NOCNorthrop Grumman Corp | Stock | 461 | $202.9K | <0.1% | −87−15.9% | Reduced | History |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 12,153 | $203.8K | <0.1% | +411+3.5% | Added | – |
| Nushares ETF Tr67092P607 | NUVEEN ESG SMLCP | 5,866 | $204.3K | <0.1% | 00.0% | Unchanged | – |
| UPSUnited Parcel Service Inc | Stock | 1,322 | $206.1K | <0.1% | +134+11.3% | Added | History |
| iShares Tr464287812 | US CONSM STAPLES | 1,106 | $206.4K | <0.1% | −40−3.5% | Reduced | – |
| UNGUnited States Natural Gas Fund, LP | UNIT PAR | 30,585 | $208.9K | <0.1% | 00.0% | Unchanged | History |
| MPCMarathon Petroleum Corp | Stock | 1,410 | $213.4K | <0.1% | +1,410 | New | History |
| WFCWells Fargo & Company | Stock | 5,226 | $213.6K | <0.1% | −299−5.4% | Reduced | History |
| Vanguard Intl Equity Index F922042866 | FTSE PACIFIC ETF | 3,234 | $216.3K | <0.1% | +3,234 | New | – |
| HBANHuntington Bancshares Inc | COM | 21,120 | $219.7K | <0.1% | +584+2.8% | Added | History |
| ADPAutomatic Data Processing Inc | Stock | 914 | $219.9K | <0.1% | +914 | New | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 2,014 | $220.9K | <0.1% | 00.0% | Unchanged | – |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 1,591 | $222.3K | <0.1% | −297−15.7% | Reduced | – |
| VanEck Semiconductor ETF92189F676 | ETF | 1,533 | $222.4K | <0.1% | −67−4.2% | Reduced | – |
| HONHoneywell International Inc | COM | 1,204 | $222.4K | <0.1% | −23−1.9% | Reduced | History |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 4,481 | $224.2K | <0.1% | −1,035−18.8% | Reduced | – |
| WBDWarner Bros. Discovery, Inc. | Stock | 20,725 | $225.1K | <0.1% | +9,885+91.2% | Added | History |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 2,428 | $227.7K | <0.1% | −45−1.8% | Reduced | – |
| MDLZMondelez International, Inc. | Stock | 3,311 | $229.8K | <0.1% | +93+2.9% | Added | History |
| TXNTexas Instruments Inc | Stock | 1,449 | $230.5K | <0.1% | +1,449 | New | History |
| iShares Tr46435U184 | IBONDS 24 TRM HG | 9,995 | $231.9K | <0.1% | +6+0.1% | Added | – |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 2,323 | $232.7K | <0.1% | −212−8.4% | Reduced | – |
| MAMastercard Inc | Stock | 597 | $236.4K | <0.1% | +597 | New | History |
| OGEOGE Energy Corp. | COM | 7,168 | $238.9K | <0.1% | −14−0.2% | Reduced | History |
| MARMarriott International Inc | Stock | 1,216 | $239.1K | <0.1% | +45+3.8% | Added | History |
| Invesco Exch Traded FD Tr II46138G888 | SHORT TERM ETF | 2,318 | $244.5K | <0.1% | +2,318 | New | – |
| First Tr Exchange Trad FD VI33739H101 | FST TR GLB FD | 10,260 | $246.2K | <0.1% | −4,337−29.7% | Reduced | – |
| Strategy Shares Nasdaq 7HANDL Index ETF86280R506 | ETF | 13,166 | $251.6K | <0.1% | −7,510−36.3% | Reduced | – |
| DTEDte Energy Co | COM | 2,537 | $251.9K | <0.1% | +170+7.2% | Added | History |
| EXASExact Sciences Corp | COM | 3,699 | $252.3K | <0.1% | +31+0.8% | Added | History |
| ZTSZoetis Inc. | Stock | 1,460 | $254.1K | <0.1% | −4−0.3% | Reduced | History |
| CVSCVS Health Corp | Stock | 3,674 | $256.5K | <0.1% | +606+19.8% | Added | History |
| BPBP PLC | ADR | 6,670 | $258.3K | <0.1% | −619−8.5% | Reduced | History |
| iShares U S ETF Tr46431W606 | IT RT HDG HGYL | 3,113 | $259.4K | <0.1% | +11+0.4% | Added | – |
| CHDChurch & Dwight Co Inc | COM | 2,859 | $262.0K | <0.1% | −51−1.8% | Reduced | History |
| ABTAbbott Laboratories | Stock | 2,723 | $263.8K | <0.1% | −783−22.3% | Reduced | History |
| Alps ETF Tr00162Q783 | STRATEGIC INCOME | 11,932 | $264.3K | <0.1% | −673−5.3% | Reduced | – |
| SPDR Series Trust78468R804 | ST STR R1K LOWV | 2,001 | $267.2K | <0.1% | −589−22.7% | Reduced | – |
| FTVFortive Corp | Stock | 3,607 | $267.5K | <0.1% | +3,607 | New | History |
| CARRCarrier Global Corp | Stock | 4,872 | $268.9K | <0.1% | +260+5.6% | Added | History |
| CMSCMS Energy Corp | COM | 5,064 | $269.0K | <0.1% | +5,064 | New | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 4,200 | $270.3K | <0.1% | −5,821−58.1% | Reduced | – |
| Invesco Exchange Traded FD T46137V373 | S&P500 EQL STP | 9,141 | $274.6K | <0.1% | +96+1.1% | AddedConverted for a 5-for-1 split | – |
| MELIMercadolibre Inc | COM | 220 | $279.8K | <0.1% | +3+1.4% | Added | History |
| GPCGenuine Parts Co | Stock | 1,961 | $283.1K | <0.1% | +302+18.2% | Added | History |
| AEPAmerican Electric Power Co Inc | Stock | 3,792 | $285.3K | <0.1% | +1,275+50.7% | Added | History |
| EDConsolidated Edison Inc | Stock | 3,343 | $286.0K | <0.1% | +574+20.7% | Added | History |
| iShares Tr464289875 | CORE 40 MODE ETF | 7,446 | $289.9K | <0.1% | +1,088+17.1% | Added | – |
| CRMSalesforce, Inc. | Stock | 1,445 | $293.0K | <0.1% | +1,445 | New | History |
| IEXIdex Corp | COM | 1,410 | $293.3K | <0.1% | 00.0% | Unchanged | History |
| SOSouthern Co | Stock | 4,532 | $293.3K | <0.1% | +263+6.2% | Added | History |
| HPQHP Inc | Stock | 11,461 | $294.6K | <0.1% | −890−7.2% | Reduced | History |
| MRKMerck & Co., Inc. | Stock | 2,875 | $296.1K | <0.1% | +228+8.6% | Added | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 4,256 | $297.0K | <0.1% | −22,173−83.9% | Reduced | – |
| AAgilent Technologies, Inc. | COM | 2,670 | $298.6K | <0.1% | +747+38.8% | Added | History |
| iShares U.S. Medical Devices ETF464288810 | ETF | 6,297 | $305.4K | <0.1% | +379+6.4% | Added | – |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 12,597 | $308.6K | <0.1% | +10+0.1% | Added | – |
| Vanguard World FD921910816 | MEGA GRWTH IND | 1,375 | $312.0K | <0.1% | −131−8.7% | Reduced | – |
| Victory Portfolios II92647N824 | VCSHS US EQ INCM | 5,605 | $313.1K | <0.1% | −327−5.5% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J775 | BLOO PRI PWR ETF | 4,903 | $321.3K | <0.1% | −218−4.3% | Reduced | – |
| Franklin Templeton ETF Tr35473P561 | FTSE LATN AMRC | 14,910 | $323.1K | <0.1% | −12,067−44.7% | Reduced | – |
| SRPTSarepta Therapeutics, Inc. | COM | 2,690 | $326.1K | <0.1% | 00.0% | Unchanged | History |
| iShares Tr46435G516 | ESG AW MSCI EAFE | 4,794 | $331.4K | <0.1% | 00.0% | Unchanged | – |
| iShares Russell 2000 ETF464287655 | ETF | 1,878 | $332.0K | <0.1% | +4+0.2% | Added | – |
| iShares Tr464289883 | CORE 30 70 ETF | 9,828 | $333.8K | <0.1% | −1,443−12.8% | Reduced | – |
| ETF Managers Tr26924G888 | ETHO CLIMATE LEA | 6,770 | $338.9K | <0.1% | +16+0.2% | Added | – |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 2,383 | $341.6K | <0.1% | −555−18.9% | Reduced | – |
| Amplify ETF Tr032108409 | CWP ENHANCED DIV | 9,872 | $342.9K | <0.1% | +75+0.8% | Added | – |
| iShares Tr464288166 | AGENCY BOND ETF | 3,305 | $349.7K | <0.1% | 00.0% | Unchanged | – |
| Invesco Exchange Traded FD T46137V324 | S&P500 EQL IND | 9,268 | $354.9K | <0.1% | 00.0% | UnchangedConverted for a 5-for-1 split | – |
| PRIPrimerica, Inc. | Stock | 1,862 | $361.2K | <0.1% | 00.0% | Unchanged | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 4,025 | $379.7K | <0.1% | −1,247−23.7% | Reduced | – |
| UNPUnion Pacific Corp | Stock | 1,879 | $382.8K | <0.1% | +423+29.1% | Added | History |
| ABBVAbbVie Inc. | Stock | 2,631 | $392.3K | <0.1% | −535−16.9% | Reduced | History |
| Invesco Exchange Traded FD T46137V274 | S&P500 EQL UTL | 7,810 | $392.8K | <0.1% | 00.0% | UnchangedConverted for a 2-for-1 split | – |
| Invesco Actvely MNGD Etc FD46090F100 | OPTIMUM YIELD | 26,442 | $395.3K | <0.1% | −22,967−46.5% | Reduced | – |
| CSCOCisco Systems, Inc. | Stock | 7,582 | $407.6K | <0.1% | +1,887+33.1% | Added | History |
| iShares Tr46434V449 | MSCI INTL MOMENT | 13,003 | $409.3K | <0.1% | +13,003 | New | – |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 10,565 | $414.1K | <0.1% | −1,009−8.7% | Reduced | – |
| Vanguard S&P 500 Value ETF921932703 | ETF | 2,792 | $415.3K | <0.1% | +947+51.3% | Added | – |
| MCBCMacatawa Bank Corp | COM | 46,705 | $418.5K | <0.1% | +268+0.6% | Added | History |
| PECOPhillips Edison & Company, Inc. | COMMON STOCK | 12,477 | $418.5K | <0.1% | −615−4.7% | Reduced | History |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 13,840 | $423.6K | <0.1% | 00.0% | Unchanged | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 16,256 | $425.9K | <0.1% | −2,730−14.4% | Reduced | – |
| LLYEli Lilly & Co | Stock | 794 | $426.5K | <0.1% | −9,172−92.0% | Reduced | History |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 2,690 | $429.1K | <0.1% | −790−22.7% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 4,631 | $435.6K | <0.1% | −3,007−39.4% | Reduced | – |
Sold out since Q2 2023 (38)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 26,860 | $1.22M | 0.1% | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 36,415 | $1.22M | 0.1% | – |
| iShares Tr464287150 | CORE S&P TTL STK | 11,954 | $1.17M | 0.1% | – |
| iShares Core MSCI Total International Stock ETF46432F834 | ETF | 17,604 | $1.10M | 0.1% | – |
| Fidelity Merrimack STR Tr316188200 | LTD TRM BD ETF | 18,945 | $909.5K | <0.1% | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 11,293 | $796.0K | <0.1% | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 20,697 | $596.0K | <0.1% | – |
| Vanguard Real Estate ETF922908553 | ETF | 6,233 | $520.8K | <0.1% | – |
| iShares Tr46432F859 | CORE 1 5 YR USD | 10,414 | $485.7K | <0.1% | – |
| iShares Tr46435U366 | SELF DRIVNG EV | 11,519 | $471.3K | <0.1% | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,782 | $436.5K | <0.1% | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 2,825 | $422.9K | <0.1% | – |
| iShares Select Dividend ETF464287168 | ETF | 3,678 | $416.8K | <0.1% | – |
| TDToronto Dominion Bank | Stock | 6,158 | $381.9K | <0.1% | History |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 6,671 | $309.5K | <0.1% | – |
| iShares Tr464288653 | 10-20 YR TRS ETF | 2,650 | $293.5K | <0.1% | – |
| iShares Core High Dividend ETF46429B663 | ETF | 2,910 | $293.4K | <0.1% | – |
| Invesco Actively Managed Exc46090A887 | ULTRA SHRT DUR | 5,800 | $287.9K | <0.1% | – |
| AXPAmerican Express Co | Stock | 1,619 | $282.0K | <0.1% | History |
| PRUPrudential Financial Inc | Stock | 2,976 | $262.6K | <0.1% | History |
| GEGeneral Electric Co | Stock | 2,381 | $261.6K | <0.1% | History |
| ORCLOracle Corp | Stock | 2,149 | $256.0K | <0.1% | History |
| iShares Tr46432F388 | MSCI USA VALUE | 2,605 | $244.4K | <0.1% | – |
| SLViShares Silver Trust | ETF | 11,598 | $242.3K | <0.1% | History |
| TFCTruist Financial Corp | COM | 7,526 | $228.4K | <0.1% | History |
| INTCIntel Corp | Stock | 6,815 | $227.9K | <0.1% | History |
| Fidelity High Dividend ETF316092840 | ETF | 5,681 | $225.8K | <0.1% | – |
| ProShares Tr74347R669 | PSHS ULT SEMICDT | 5,104 | $215.6K | <0.1% | – |
| VanEck ETF Trust92189F304 | ENVIRONMENTAL SR | 1,284 | $207.5K | <0.1% | – |
| Aim ETF Products Trust00888H844 | US LRG CAP BUF20 | 7,375 | $205.5K | <0.1% | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 6,090 | $203.8K | <0.1% | – |
| iShares Tr46435U713 | US INFRASTRUC | 5,204 | $203.4K | <0.1% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 3,394 | $201.7K | <0.1% | – |
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 2,739 | $200.8K | <0.1% | – |
| SBUXStarbucks Corp | Stock | 2,021 | $200.3K | <0.1% | History |
| iShares Global Clean Energy ETF464288224 | ETF | 10,574 | $194.6K | <0.1% | – |
| Amplify ETF Tr032108847 | CEF HIGH INCOME | 10,732 | $125.5K | <0.1% | – |
| TKTeekay Corp Ltd | COM | 11,046 | $66.7K | <0.1% | History |