Skip to main content

Advisory Alpha, LLC

SEC CIK
0001576762
Latest filing
Aug 11, 2026

Holdings in Q3 2023

Holdings as of Sep 30, 2023, filed Oct 18, 2023. Long positions only; changes compare share counts with Q2 2023.

Institution overview
Positions
302
−24 vs. Q2 2023
Portfolio value
$1.94B
−$5.67M (−0.3%) vs. Q2 2023
Filed
Oct 18, 2023
SEC
Holdings of Advisory Alpha, LLC in Q3 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
USBCUSBC, Inc.COM NEW14,000$3.50K<0.1%00.0%UnchangedHistory
ENSVEnservco CorpCOM NEW58,404$22.3K<0.1%00.0%UnchangedHistory
TALKTalkspace, Inc.COM24,630$48.0K<0.1%+24,630NewHistory
ACHRArcher Aviation Inc.Stock10,585$53.6K<0.1%+100+1.0%AddedHistory
BBDCBarings BDC, Inc.COM11,678$104.1K<0.1%+271+2.4%AddedHistory
CIONCION Investment CorpCOM10,071$106.5K<0.1%−1,263−11.1%ReducedHistory
FSCOFS Credit Opportunities Corp.COMMON STOCK20,406$110.6K<0.1%−13,566−39.9%ReducedHistory
IRENIREN LtdORDINARY SHARES30,033$111.4K<0.1%−15,353−33.8%ReducedHistory
PLUGPlug Power IncStock17,477$132.8K<0.1%+17,477NewHistory
AALAmerican Airlines Group Inc.Stock10,739$137.6K<0.1%+10,739NewHistory
NCLHNorwegian Cruise Line Holdings Ltd.SHS11,444$188.6K<0.1%−1,127−9.0%ReducedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF2,214$202.3K<0.1%−102−4.4%Reduced–
SPDR Series Trust78468R606ST PORT HIGH ETF9,032$202.5K<0.1%−23−0.3%Reduced–
NOCNorthrop Grumman CorpStock461$202.9K<0.1%−87−15.9%ReducedHistory
Global X FDS37954Y483NASDAQ 100 COVER12,153$203.8K<0.1%+411+3.5%Added–
Nushares ETF Tr67092P607NUVEEN ESG SMLCP5,866$204.3K<0.1%00.0%Unchanged–
UPSUnited Parcel Service IncStock1,322$206.1K<0.1%+134+11.3%AddedHistory
iShares Tr464287812US CONSM STAPLES1,106$206.4K<0.1%−40−3.5%Reduced–
UNGUnited States Natural Gas Fund, LPUNIT PAR30,585$208.9K<0.1%00.0%UnchangedHistory
MPCMarathon Petroleum CorpStock1,410$213.4K<0.1%+1,410NewHistory
WFCWells Fargo & CompanyStock5,226$213.6K<0.1%−299−5.4%ReducedHistory
Vanguard Intl Equity Index F922042866FTSE PACIFIC ETF3,234$216.3K<0.1%+3,234New–
HBANHuntington Bancshares IncCOM21,120$219.7K<0.1%+584+2.8%AddedHistory
ADPAutomatic Data Processing IncStock914$219.9K<0.1%+914NewHistory
iShares S&P Small-Cap 600 Growth ETF464287887ETF2,014$220.9K<0.1%00.0%Unchanged–
iShares MSCI USA Momentum Factor ETF46432F396ETF1,591$222.3K<0.1%−297−15.7%Reduced–
VanEck Semiconductor ETF92189F676ETF1,533$222.4K<0.1%−67−4.2%Reduced–
HONHoneywell International IncCOM1,204$222.4K<0.1%−23−1.9%ReducedHistory
Invesco S&P 500 Quality ETF46137V241ETF4,481$224.2K<0.1%−1,035−18.8%Reduced–
WBDWarner Bros. Discovery, Inc.Stock20,725$225.1K<0.1%+9,885+91.2%AddedHistory
PIMCO ETF Tr72201R718ENHNCD LW DUR AC2,428$227.7K<0.1%−45−1.8%Reduced–
MDLZMondelez International, Inc.Stock3,311$229.8K<0.1%+93+2.9%AddedHistory
TXNTexas Instruments IncStock1,449$230.5K<0.1%+1,449NewHistory
iShares Tr46435U184IBONDS 24 TRM HG9,995$231.9K<0.1%+6+0.1%Added–
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833ETF2,323$232.7K<0.1%−212−8.4%Reduced–
MAMastercard IncStock597$236.4K<0.1%+597NewHistory
OGEOGE Energy Corp.COM7,168$238.9K<0.1%−14−0.2%ReducedHistory
MARMarriott International IncStock1,216$239.1K<0.1%+45+3.8%AddedHistory
Invesco Exch Traded FD Tr II46138G888SHORT TERM ETF2,318$244.5K<0.1%+2,318New–
First Tr Exchange Trad FD VI33739H101FST TR GLB FD10,260$246.2K<0.1%−4,337−29.7%Reduced–
Strategy Shares Nasdaq 7HANDL Index ETF86280R506ETF13,166$251.6K<0.1%−7,510−36.3%Reduced–
DTEDte Energy CoCOM2,537$251.9K<0.1%+170+7.2%AddedHistory
EXASExact Sciences CorpCOM3,699$252.3K<0.1%+31+0.8%AddedHistory
ZTSZoetis Inc.Stock1,460$254.1K<0.1%−4−0.3%ReducedHistory
CVSCVS Health CorpStock3,674$256.5K<0.1%+606+19.8%AddedHistory
BPBP PLCADR6,670$258.3K<0.1%−619−8.5%ReducedHistory
iShares U S ETF Tr46431W606IT RT HDG HGYL3,113$259.4K<0.1%+11+0.4%Added–
CHDChurch & Dwight Co IncCOM2,859$262.0K<0.1%−51−1.8%ReducedHistory
ABTAbbott LaboratoriesStock2,723$263.8K<0.1%−783−22.3%ReducedHistory
Alps ETF Tr00162Q783STRATEGIC INCOME11,932$264.3K<0.1%−673−5.3%Reduced–
SPDR Series Trust78468R804ST STR R1K LOWV2,001$267.2K<0.1%−589−22.7%Reduced–
FTVFortive CorpStock3,607$267.5K<0.1%+3,607NewHistory
CARRCarrier Global CorpStock4,872$268.9K<0.1%+260+5.6%AddedHistory
CMSCMS Energy CorpCOM5,064$269.0K<0.1%+5,064NewHistory
iShares Core MSCI Eafe ETF46432F842ETF4,200$270.3K<0.1%−5,821−58.1%Reduced–
Invesco Exchange Traded FD T46137V373S&P500 EQL STP9,141$274.6K<0.1%+96+1.1%AddedConverted for a 5-for-1 split–
MELIMercadolibre IncCOM220$279.8K<0.1%+3+1.4%AddedHistory
GPCGenuine Parts CoStock1,961$283.1K<0.1%+302+18.2%AddedHistory
AEPAmerican Electric Power Co IncStock3,792$285.3K<0.1%+1,275+50.7%AddedHistory
EDConsolidated Edison IncStock3,343$286.0K<0.1%+574+20.7%AddedHistory
iShares Tr464289875CORE 40 MODE ETF7,446$289.9K<0.1%+1,088+17.1%Added–
CRMSalesforce, Inc.Stock1,445$293.0K<0.1%+1,445NewHistory
IEXIdex CorpCOM1,410$293.3K<0.1%00.0%UnchangedHistory
SOSouthern CoStock4,532$293.3K<0.1%+263+6.2%AddedHistory
HPQHP IncStock11,461$294.6K<0.1%−890−7.2%ReducedHistory
MRKMerck & Co., Inc.Stock2,875$296.1K<0.1%+228+8.6%AddedHistory
Vanguard Total Bond Market ETF921937835ETF4,256$297.0K<0.1%−22,173−83.9%Reduced–
AAgilent Technologies, Inc.COM2,670$298.6K<0.1%+747+38.8%AddedHistory
iShares U.S. Medical Devices ETF464288810ETF6,297$305.4K<0.1%+379+6.4%Added–
Capital Group Growth ETF14020G101SHS CREAT UNIT12,597$308.6K<0.1%+10+0.1%Added–
Vanguard World FD921910816MEGA GRWTH IND1,375$312.0K<0.1%−131−8.7%Reduced–
Victory Portfolios II92647N824VCSHS US EQ INCM5,605$313.1K<0.1%−327−5.5%Reduced–
Invesco Exch TRD SLF Idx FD46138J775BLOO PRI PWR ETF4,903$321.3K<0.1%−218−4.3%Reduced–
Franklin Templeton ETF Tr35473P561FTSE LATN AMRC14,910$323.1K<0.1%−12,067−44.7%Reduced–
SRPTSarepta Therapeutics, Inc.COM2,690$326.1K<0.1%00.0%UnchangedHistory
iShares Tr46435G516ESG AW MSCI EAFE4,794$331.4K<0.1%00.0%Unchanged–
iShares Russell 2000 ETF464287655ETF1,878$332.0K<0.1%+4+0.2%Added–
iShares Tr464289883CORE 30 70 ETF9,828$333.8K<0.1%−1,443−12.8%Reduced–
ETF Managers Tr26924G888ETHO CLIMATE LEA6,770$338.9K<0.1%+16+0.2%Added–
Vanguard Index FDS922908652EXTEND MKT ETF2,383$341.6K<0.1%−555−18.9%Reduced–
Amplify ETF Tr032108409CWP ENHANCED DIV9,872$342.9K<0.1%+75+0.8%Added–
iShares Tr464288166AGENCY BOND ETF3,305$349.7K<0.1%00.0%Unchanged–
Invesco Exchange Traded FD T46137V324S&P500 EQL IND9,268$354.9K<0.1%00.0%UnchangedConverted for a 5-for-1 split–
PRIPrimerica, Inc.Stock1,862$361.2K<0.1%00.0%UnchangedHistory
iShares Core S&P Small Cap ETF464287804ETF4,025$379.7K<0.1%−1,247−23.7%Reduced–
UNPUnion Pacific CorpStock1,879$382.8K<0.1%+423+29.1%AddedHistory
ABBVAbbVie Inc.Stock2,631$392.3K<0.1%−535−16.9%ReducedHistory
Invesco Exchange Traded FD T46137V274S&P500 EQL UTL7,810$392.8K<0.1%00.0%UnchangedConverted for a 2-for-1 split–
Invesco Actvely MNGD Etc FD46090F100OPTIMUM YIELD26,442$395.3K<0.1%−22,967−46.5%Reduced–
CSCOCisco Systems, Inc.Stock7,582$407.6K<0.1%+1,887+33.1%AddedHistory
iShares Tr46434V449MSCI INTL MOMENT13,003$409.3K<0.1%+13,003New–
Invesco Exch Traded FD Tr II46138E362S&P500 HDL VOL10,565$414.1K<0.1%−1,009−8.7%Reduced–
Vanguard S&P 500 Value ETF921932703ETF2,792$415.3K<0.1%+947+51.3%Added–
MCBCMacatawa Bank CorpCOM46,705$418.5K<0.1%+268+0.6%AddedHistory
PECOPhillips Edison & Company, Inc.COMMON STOCK12,477$418.5K<0.1%−615−4.7%ReducedHistory
Innovator ETFs Trust45782C870US EQT PWR BUF13,840$423.6K<0.1%00.0%Unchanged–
Dimensional U.S. Core Equity 2 ETF25434V708ETF16,256$425.9K<0.1%−2,730−14.4%Reduced–
LLYEli Lilly & CoStock794$426.5K<0.1%−9,172−92.0%ReducedHistory
Vanguard Morningstar Small-Cap Value ETF922908611ETF2,690$429.1K<0.1%−790−22.7%Reduced–
iShares Core U.S. Aggregate Bond ETF464287226ETF4,631$435.6K<0.1%−3,007−39.4%Reduced–

Sold out since Q2 2023 (38)

Positions held at the end of Q2 2023 that are gone from this filing.

Positions of Advisory Alpha, LLC sold out since Q2 2023
SecurityClassShares in Q2 2023Value in Q2 2023% of portfolio in Q2 2023History
Fidelity Merrimack STR Tr316188309TOTAL BD ETF26,860$1.22M0.1%–
Innovator U.S. Equity Power Buffer ETF - October45782C797ETF36,415$1.22M0.1%–
iShares Tr464287150CORE S&P TTL STK11,954$1.17M0.1%–
iShares Core MSCI Total International Stock ETF46432F834ETF17,604$1.10M0.1%–
Fidelity Merrimack STR Tr316188200LTD TRM BD ETF18,945$909.5K<0.1%–
iShares S&P 500 Growth ETF464287309ETF11,293$796.0K<0.1%–
SPDR Series Trust78468R101ST SHO TREAS ETF20,697$596.0K<0.1%–
Vanguard Real Estate ETF922908553ETF6,233$520.8K<0.1%–
iShares Tr46432F859CORE 1 5 YR USD10,414$485.7K<0.1%–
iShares Tr46435U366SELF DRIVNG EV11,519$471.3K<0.1%–
Vanguard Health Care ETF92204A504ETF1,782$436.5K<0.1%–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT2,825$422.9K<0.1%–
iShares Select Dividend ETF464287168ETF3,678$416.8K<0.1%–
TDToronto Dominion BankStock6,158$381.9K<0.1%History
Dimensional U.S. Targeted Value ETF25434V609ETF6,671$309.5K<0.1%–
iShares Tr46428865310-20 YR TRS ETF2,650$293.5K<0.1%–
iShares Core High Dividend ETF46429B663ETF2,910$293.4K<0.1%–
Invesco Actively Managed Exc46090A887ULTRA SHRT DUR5,800$287.9K<0.1%–
AXPAmerican Express CoStock1,619$282.0K<0.1%History
PRUPrudential Financial IncStock2,976$262.6K<0.1%History
GEGeneral Electric CoStock2,381$261.6K<0.1%History
ORCLOracle CorpStock2,149$256.0K<0.1%History
iShares Tr46432F388MSCI USA VALUE2,605$244.4K<0.1%–
SLViShares Silver TrustETF11,598$242.3K<0.1%History
TFCTruist Financial CorpCOM7,526$228.4K<0.1%History
INTCIntel CorpStock6,815$227.9K<0.1%History
Fidelity High Dividend ETF316092840ETF5,681$225.8K<0.1%–
ProShares Tr74347R669PSHS ULT SEMICDT5,104$215.6K<0.1%–
VanEck ETF Trust92189F304ENVIRONMENTAL SR1,284$207.5K<0.1%–
Aim ETF Products Trust00888H844US LRG CAP BUF207,375$205.5K<0.1%–
SPDR Series Trust78464A292ST STR PFD ETF6,090$203.8K<0.1%–
iShares Tr46435U713US INFRASTRUC5,204$203.4K<0.1%–
First Tr Exchange-Traded FD33739Q408FIRST TR ENH NEW3,394$201.7K<0.1%–
Fidelity Covington Trust316092204MSCI CONSM DIS2,739$200.8K<0.1%–
SBUXStarbucks CorpStock2,021$200.3K<0.1%History
iShares Global Clean Energy ETF464288224ETF10,574$194.6K<0.1%–
Amplify ETF Tr032108847CEF HIGH INCOME10,732$125.5K<0.1%–
TKTeekay Corp LtdCOM11,046$66.7K<0.1%History