Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2023
Holdings as of Dec 31, 2023, filed Jan 23, 2024. Long positions only; changes compare share counts with Q3 2023.
- Positions
- 345
- +43 vs. Q3 2023
- Portfolio value
- $2.18B
- +$240.3M (+12.4%) vs. Q3 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| iShares Tr464289883 | CORE 30 70 ETF | 9,155 | $331.0K | <0.1% | −673−6.8% | Reduced | – |
| ZTSZoetis Inc. | Stock | 1,709 | $337.4K | <0.1% | +249+17.1% | Added | History |
| TXNTexas Instruments Inc | Stock | 1,979 | $337.4K | <0.1% | +530+36.6% | Added | History |
| AEPAmerican Electric Power Co Inc | Stock | 4,265 | $346.4K | <0.1% | +473+12.5% | Added | History |
| MELIMercadolibre Inc | COM | 220 | $346.8K | <0.1% | 00.0% | Unchanged | History |
| Vanguard World FD921910816 | MEGA GRWTH IND | 1,342 | $348.3K | <0.1% | −33−2.4% | Reduced | – |
| HPQHP Inc | Stock | 11,648 | $350.5K | <0.1% | +187+1.6% | Added | History |
| Amplify ETF Tr032108409 | CWP ENHANCED DIV | 9,656 | $352.9K | <0.1% | −216−2.2% | Reduced | – |
| NXPINXP Semiconductors N.V. | COM | 1,540 | $353.7K | <0.1% | +1,540 | New | History |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 14,290 | $354.3K | <0.1% | +14,290 | New | – |
| iShares Tr464288166 | AGENCY BOND ETF | 3,275 | $355.1K | <0.1% | −30−0.9% | Reduced | – |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 12,597 | $355.6K | <0.1% | 00.0% | Unchanged | – |
| Northern LTS FD Tr IV66538H633 | INSPIRE CORP BD | 15,248 | $359.7K | <0.1% | +15,248 | New | – |
| Invesco Exch TRD SLF Idx FD46138J775 | BLOO PRI PWR ETF | 4,979 | $360.4K | <0.1% | +76+1.6% | Added | – |
| iShares Tr46435G516 | ESG AW MSCI EAFE | 4,818 | $364.0K | <0.1% | +24+0.5% | Added | – |
| PRIPrimerica, Inc. | Stock | 1,822 | $374.9K | <0.1% | −40−2.1% | Reduced | History |
| PECOPhillips Edison & Company, Inc. | COMMON STOCK | 10,291 | $375.4K | <0.1% | −2,186−17.5% | Reduced | History |
| Timothy Plan887432359 | US LRGMD CP CORE | 9,913 | $378.8K | <0.1% | +9,913 | New | – |
| MARMarriott International Inc | Stock | 1,710 | $385.7K | <0.1% | +494+40.6% | Added | History |
| Invesco Exchange Traded FD T46137V324 | S&P500 EQL IND | 9,085 | $391.7K | <0.1% | −183−2.0% | Reduced | – |
| CRMSalesforce, Inc. | Stock | 1,498 | $394.2K | <0.1% | +53+3.7% | Added | History |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 2,397 | $394.3K | <0.1% | +14+0.6% | Added | – |
| AAgilent Technologies, Inc. | COM | 2,881 | $400.6K | <0.1% | +211+7.9% | Added | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 7,718 | $401.3K | <0.1% | −13,133−63.0% | Reduced | – |
| GLDSPDR Gold Trust | ETF | 2,118 | $404.9K | <0.1% | −829−28.1% | Reduced | History |
| Schwab US Aggregate Bond ETF808524839 | ETF | 8,812 | $410.8K | <0.1% | −14,239−61.8% | Reduced | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 6,683 | $426.0K | <0.1% | +6,683 | New | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 14,585 | $426.3K | <0.1% | −1,671−10.3% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 10,152 | $430.6K | <0.1% | −413−3.9% | Reduced | – |
| Invesco Exchange Traded FD T46137V274 | S&P500 EQL UTL | 7,900 | $431.1K | <0.1% | +90+1.2% | Added | – |
| ETF Managers Tr26924G888 | ETHO CLIMATE LEA | 7,761 | $431.5K | <0.1% | +991+14.6% | Added | – |
| AMTAmerican Tower Corp | REIT | 2,012 | $434.5K | <0.1% | +2,012 | New | History |
| HONHoneywell International Inc | COM | 2,072 | $434.6K | <0.1% | +868+72.1% | Added | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 12,116 | $437.6K | <0.1% | +12,116 | New | – |
| ABTAbbott Laboratories | Stock | 4,032 | $443.8K | <0.1% | +1,309+48.1% | Added | History |
| iShares Tr46434V449 | MSCI INTL MOMENT | 13,003 | $445.9K | <0.1% | 00.0% | Unchanged | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 4,159 | $450.2K | <0.1% | +134+3.3% | Added | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 13,840 | $452.4K | <0.1% | 00.0% | Unchanged | – |
| MOAltria Group, Inc. | Stock | 11,384 | $459.3K | <0.1% | −573−4.8% | Reduced | History |
| SPDR Series Trust78468R556 | SP O&G EXPL PRO | 3,419 | $468.1K | <0.1% | −1,387−28.9% | Reduced | – |
| CSCOCisco Systems, Inc. | Stock | 9,304 | $470.0K | <0.1% | +1,722+22.7% | Added | History |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 2,748 | $494.7K | <0.1% | +58+2.2% | Added | – |
| Schwab International Equity ETF808524805 | ETF | 13,540 | $500.5K | <0.1% | +13,540 | New | – |
| SRESempra | Stock | 6,705 | $501.1K | <0.1% | +161+2.5% | Added | History |
| RIGTransocean Ltd. | REGISTERED SHS | 79,709 | $506.2K | <0.1% | −57,337−41.8% | Reduced | History |
| iShares Tr46434V647 | GLOBAL REIT ETF | 21,207 | $512.8K | <0.1% | −296−1.4% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 5,265 | $522.6K | <0.1% | +634+13.7% | Added | – |
| MCBCMacatawa Bank Corp | COM | 46,518 | $524.7K | <0.1% | −187−0.4% | Reduced | History |
| UNPUnion Pacific Corp | Stock | 2,147 | $527.4K | <0.1% | +268+14.3% | Added | History |
| MRKMerck & Co., Inc. | Stock | 4,932 | $537.8K | <0.1% | +2,057+71.5% | Added | History |
| ADMArcher-Daniels-Midland Co | Stock | 7,516 | $542.8K | <0.1% | +10.0% | Added | History |
| ABBVAbbVie Inc. | Stock | 3,670 | $568.9K | <0.1% | +1,039+39.5% | Added | History |
| SYKStryker Corp | Stock | 1,903 | $570.1K | <0.1% | −6−0.3% | Reduced | History |
| GISGeneral Mills Inc | Stock | 8,779 | $571.9K | <0.1% | +1,373+18.5% | Added | History |
| State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367 | ETF | 24,204 | $575.9K | <0.1% | +148+0.6% | Added | – |
| CMCSAComcast Corp | Stock | 13,404 | $587.8K | <0.1% | −56−0.4% | Reduced | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 14,578 | $599.2K | <0.1% | −3,126−17.7% | Reduced | – |
| Vanguard S&P 500 Value ETF921932703 | ETF | 3,570 | $599.7K | <0.1% | +778+27.9% | Added | – |
| KOCoca Cola Co | Stock | 10,307 | $607.4K | <0.1% | +1,426+16.1% | Added | History |
| FFord Motor Co | Stock | 50,258 | $612.7K | <0.1% | +5,239+11.6% | Added | History |
| iShares Tr464288588 | MBS ETF | 6,730 | $633.2K | <0.1% | −1,328−16.5% | Reduced | – |
| AMDAdvanced Micro Devices Inc | Stock | 4,317 | $636.4K | <0.1% | −2,707−38.5% | Reduced | History |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 15,227 | $638.5K | <0.1% | +2,714+21.7% | Added | – |
| iShares Semiconductor ETF464287523 | ETF | 1,153 | $664.4K | <0.1% | −10−0.9% | Reduced | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 4,539 | $667.9K | <0.1% | −7,282−61.6% | Reduced | – |
| NEENextera Energy Inc | Stock | 11,203 | $680.5K | <0.1% | +2,661+31.2% | Added | History |
| iShares Tr464288257 | MSCI ACWI ETF | 6,811 | $693.2K | <0.1% | −924−11.9% | Reduced | – |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 19,465 | $693.3K | <0.1% | −45−0.2% | Reduced | – |
| PSAPublic Storage | COM | 2,337 | $712.9K | <0.1% | +2,337 | New | History |
| iShares Tr46434V100 | 0-5YR INVT GR CP | 14,537 | $715.2K | <0.1% | +14,537 | New | – |
| DISWalt Disney Co | Stock | 7,971 | $719.8K | <0.1% | +609+8.3% | Added | History |
| NFLXNetflix Inc | Stock | 1,479 | $720.1K | <0.1% | +165+12.6% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 3,118 | $725.4K | <0.1% | +899+40.5% | Added | – |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 8,266 | $733.3K | <0.1% | +300+3.8% | Added | – |
| RTXRTX Corp | Stock | 8,813 | $741.6K | <0.1% | +461+5.5% | Added | History |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 7,840 | $742.7K | <0.1% | +7,840 | New | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 3,537 | $754.7K | <0.1% | +753+27.0% | Added | – |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 30,372 | $768.4K | <0.1% | +3,013+11.0% | Added | – |
| LOWLowes Companies Inc | Stock | 3,474 | $773.1K | <0.1% | +276+8.6% | Added | History |
| BACBank of America Corp | Stock | 23,082 | $777.2K | <0.1% | +2,015+9.6% | Added | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,622 | $785.5K | <0.1% | −16−1.0% | Reduced | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 7,103 | $793.0K | <0.1% | −1,224−14.7% | Reduced | – |
| VVisa Inc. | Stock | 3,052 | $794.8K | <0.1% | +1,000+48.7% | Added | History |
| VZVerizon Communications Inc | Stock | 21,148 | $797.3K | <0.1% | +2,248+11.9% | Added | History |
| BALLBALL Corp | COM | 14,131 | $812.8K | <0.1% | 00.0% | Unchanged | History |
| WMWaste Management Inc | Stock | 4,626 | $828.7K | <0.1% | +3+0.1% | Added | History |
| CMECME Group Inc. | COM | 4,000 | $842.4K | <0.1% | 00.0% | Unchanged | History |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 10,828 | $845.0K | <0.1% | −5,951−35.5% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 1,784 | $852.2K | <0.1% | −429−19.4% | Reduced | – |
| iShares Tr464288158 | SHRT NAT MUN ETF | 8,141 | $858.3K | <0.1% | +692+9.3% | Added | – |
| MCDMcDonalds Corp | Stock | 2,922 | $866.6K | <0.1% | +292+11.1% | Added | History |
| PFEPfizer Inc | Stock | 30,330 | $873.2K | <0.1% | +325+1.1% | Added | History |
| LMTLockheed Martin Corp | Stock | 1,926 | $873.3K | <0.1% | +189+10.9% | Added | History |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 38,967 | $886.1K | <0.1% | −3,490−8.2% | Reduced | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 9,857 | $900.8K | <0.1% | −837−7.8% | Reduced | – |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 27,884 | $910.1K | <0.1% | −3,686−11.7% | Reduced | – |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 9,667 | $920.3K | <0.1% | −332−3.3% | Reduced | – |
| LLYEli Lilly & Co | Stock | 1,612 | $939.9K | <0.1% | +818+103.0% | Added | History |
| GOOGLAlphabet Inc. | Stock | 6,791 | $948.6K | <0.1% | +1,075+18.8% | Added | History |
| iShares Inc464286285 | JP MRGN EM HI BD | 26,469 | $962.1K | <0.1% | −3,387−11.3% | Reduced | – |
Sold out since Q3 2023 (14)
Positions held at the end of Q3 2023 that are gone from this filing.
| Security | Class | Shares in Q3 2023 | Value in Q3 2023 | % of portfolio in Q3 2023 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J858 | BULSHS 2023 HY | 297,488 | $6.99M | 0.4% | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 15,902 | $695.2K | <0.1% | – |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 24,997 | $594.1K | <0.1% | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 11,854 | $564.2K | <0.1% | – |
| Invesco Actvely MNGD Etc FD46090F100 | OPTIMUM YIELD | 26,442 | $395.3K | <0.1% | – |
| iShares Russell 2000 ETF464287655 | ETF | 1,878 | $332.0K | <0.1% | – |
| Franklin Templeton ETF Tr35473P561 | FTSE LATN AMRC | 14,910 | $323.1K | <0.1% | – |
| First Tr Exchange Trad FD VI33739H101 | FST TR GLB FD | 10,260 | $246.2K | <0.1% | – |
| iShares Tr46435U184 | IBONDS 24 TRM HG | 9,995 | $231.9K | <0.1% | – |
| iShares Tr464287812 | US CONSM STAPLES | 1,106 | $206.4K | <0.1% | – |
| NOCNorthrop Grumman Corp | Stock | 461 | $202.9K | <0.1% | History |
| IRENIREN Ltd | ORDINARY SHARES | 30,033 | $111.4K | <0.1% | History |
| CIONCION Investment Corp | COM | 10,071 | $106.5K | <0.1% | History |
| TALKTalkspace, Inc. | COM | 24,630 | $48.0K | <0.1% | History |