Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Oct 18, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 302
- −24 vs. Q2 2023
- Portfolio value
- $1.94B
- −$5.67M (−0.3%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| SRESempra | Stock | 6,544 | $445.2K | <0.1% | 00.0% | UnchangedConverted for a 2-for-1 split | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 8,435 | $451.8K | <0.1% | −6,724−44.4% | Reduced | – |
| iShares Tr46434V647 | GLOBAL REIT ETF | 21,503 | $455.2K | <0.1% | −4,536−17.4% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,219 | $462.3K | <0.1% | −79−3.4% | Reduced | – |
| VVisa Inc. | Stock | 2,052 | $472.2K | <0.1% | −926−31.1% | Reduced | History |
| GISGeneral Mills Inc | Stock | 7,406 | $473.9K | <0.1% | +1,290+21.1% | Added | History |
| NEENextera Energy Inc | Stock | 8,542 | $489.4K | <0.1% | 00.0% | Unchanged | History |
| NFLXNetflix Inc | Stock | 1,314 | $496.2K | <0.1% | +216+19.7% | Added | History |
| KOCoca Cola Co | Stock | 8,881 | $497.2K | <0.1% | +731+9.0% | Added | History |
| MOAltria Group, Inc. | Stock | 11,957 | $502.8K | <0.1% | −3,143−20.8% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 2,947 | $505.3K | <0.1% | −1,674−36.2% | Reduced | History |
| State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367 | ETF | 24,056 | $511.1K | <0.1% | +5,752+31.4% | Added | – |
| SYKStryker Corp | Stock | 1,909 | $521.7K | <0.1% | −11−0.6% | Reduced | History |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 12,513 | $524.7K | <0.1% | −9,511−43.2% | Reduced | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,784 | $526.5K | <0.1% | −201−6.7% | Reduced | – |
| iShares Semiconductor ETF464287523 | ETF | 1,163 | $551.1K | <0.1% | +61+5.5% | Added | – |
| FFord Motor Co | Stock | 45,019 | $559.1K | <0.1% | −9,902−18.0% | Reduced | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 11,854 | $564.2K | <0.1% | −15,920−57.3% | Reduced | – |
| ADMArcher-Daniels-Midland Co | Stock | 7,515 | $566.8K | <0.1% | −92−1.2% | Reduced | History |
| BACBank of America Corp | Stock | 21,067 | $576.8K | <0.1% | −5,582−20.9% | Reduced | History |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 24,997 | $594.1K | <0.1% | −24,911−49.9% | Reduced | – |
| DISWalt Disney Co | Stock | 7,362 | $596.7K | <0.1% | +1,208+19.6% | Added | History |
| CMCSAComcast Corp | Stock | 13,460 | $596.8K | <0.1% | +319+2.4% | Added | History |
| RTXRTX Corp | Stock | 8,352 | $601.1K | <0.1% | +784+10.4% | Added | History |
| VZVerizon Communications Inc | Stock | 18,900 | $612.6K | <0.1% | −585−3.0% | Reduced | History |
| BTUPeabody Energy Corp | COM | 23,768 | $617.7K | <0.1% | −17,827−42.9% | Reduced | History |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 7,966 | $641.6K | <0.1% | −547−6.4% | Reduced | – |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 27,359 | $651.7K | <0.1% | −2,386−8.0% | Reduced | – |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 19,510 | $653.4K | <0.1% | 00.0% | Unchanged | – |
| LOWLowes Companies Inc | Stock | 3,198 | $664.8K | <0.1% | −45−1.4% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 5,046 | $665.3K | <0.1% | −767−13.2% | Reduced | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,638 | $680.0K | <0.1% | −309−15.9% | Reduced | – |
| MCDMcDonalds Corp | Stock | 2,630 | $692.9K | <0.1% | −151−5.4% | Reduced | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 17,704 | $694.2K | <0.1% | −13,882−43.9% | Reduced | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 15,902 | $695.2K | <0.1% | −11,642−42.3% | Reduced | – |
| BALLBALL Corp | COM | 14,131 | $703.5K | <0.1% | 00.0% | Unchanged | History |
| WMWaste Management Inc | Stock | 4,623 | $704.9K | <0.1% | +3+0.1% | Added | History |
| LMTLockheed Martin Corp | Stock | 1,737 | $710.6K | <0.1% | +211+13.8% | Added | History |
| SPDR Series Trust78468R556 | SP O&G EXPL PRO | 4,806 | $711.0K | <0.1% | −1,767−26.9% | Reduced | – |
| iShares Tr464288257 | MSCI ACWI ETF | 7,735 | $714.5K | <0.1% | −2,833−26.8% | Reduced | – |
| iShares Tr464288588 | MBS ETF | 8,058 | $715.6K | <0.1% | −1,367−14.5% | Reduced | – |
| AMDAdvanced Micro Devices Inc | Stock | 7,024 | $722.2K | <0.1% | −3,360−32.4% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 5,716 | $748.0K | <0.1% | +99+1.8% | Added | History |
| iShares Tr464288158 | SHRT NAT MUN ETF | 7,449 | $766.2K | <0.1% | −3,331−30.9% | Reduced | – |
| CMECME Group Inc. | COM | 4,000 | $800.9K | <0.1% | −2,000−33.3% | Reduced | History |
| CSXCSX Corp | Stock | 26,521 | $815.5K | <0.1% | −1,601−5.7% | Reduced | History |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 42,457 | $828.8K | <0.1% | −924−2.1% | Reduced | – |
| JNJJohnson & Johnson | Stock | 5,329 | $830.1K | <0.1% | −1,833−25.6% | Reduced | History |
| PEPPepsiCo Inc | Stock | 4,955 | $839.6K | <0.1% | −381−7.1% | Reduced | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 17,533 | $843.4K | <0.1% | −13,259−43.1% | Reduced | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 8,327 | $860.4K | <0.1% | −3,612−30.3% | Reduced | – |
| PBTPermian Basin Royalty Trust | UNIT BEN INT | 41,371 | $877.9K | <0.1% | −22,240−35.0% | Reduced | History |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 9,999 | $885.5K | <0.1% | −7,393−42.5% | Reduced | – |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 31,570 | $888.7K | <0.1% | +200+0.6% | AddedConverted for a 10-for-1 split | – |
| First Tr Exchange Traded FD33738R605 | DORSEY WRT 5 ETF | 20,168 | $893.5K | <0.1% | −1,169−5.5% | Reduced | – |
| METAMeta Platforms, Inc. | Stock | 3,019 | $906.3K | <0.1% | +388+14.7% | Added | History |
| DUKDuke Energy CORP | Stock | 10,327 | $911.5K | <0.1% | +2,134+26.0% | Added | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 13,281 | $939.8K | <0.1% | +1,831+16.0% | Added | – |
| iShares Russell Midcap ETF464287499 | ETF | 13,613 | $942.7K | <0.1% | −226−1.6% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 2,213 | $950.7K | <0.1% | −197−8.2% | Reduced | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 10,694 | $981.9K | 0.1% | −36,017−77.1% | Reduced | – |
| PFEPfizer Inc | Stock | 30,005 | $995.3K | 0.1% | −2,146−6.7% | Reduced | History |
| iShares Tr46435G672 | CORE INTL AGGR | 20,429 | $996.5K | 0.1% | −1,322−6.1% | Reduced | – |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 30,881 | $999.3K | 0.1% | −3,610−10.5% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 6,945 | $1.01M | 0.1% | +996+16.7% | Added | History |
| COPConocoPhillips | Stock | 8,479 | $1.02M | 0.1% | −271−3.1% | Reduced | History |
| iShares Inc464286285 | JP MRGN EM HI BD | 29,856 | $1.02M | 0.1% | −33,148−52.6% | Reduced | – |
| Schwab US Aggregate Bond ETF808524839 | ETF | 23,051 | $1.02M | 0.1% | −12,235−34.7% | Reduced | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 20,851 | $1.03M | 0.1% | −24,030−53.5% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 7,356 | $1.03M | 0.1% | +3,361+84.1% | Added | History |
| CATCaterpillar Inc | Stock | 3,815 | $1.04M | 0.1% | −1,549−28.9% | Reduced | History |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 49,904 | $1.05M | 0.1% | +214+0.4% | Added | – |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 49,141 | $1.09M | 0.1% | −5,059−9.3% | Reduced | – |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 36,945 | $1.09M | 0.1% | 00.0% | Unchanged | – |
| TAT&T Inc. | Stock | 72,868 | $1.09M | 0.1% | +8,236+12.7% | Added | History |
| RIGTransocean Ltd. | REGISTERED SHS | 137,046 | $1.13M | 0.1% | −63,582−31.7% | Reduced | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 11,405 | $1.17M | 0.1% | −1,616−12.4% | Reduced | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 26,753 | $1.19M | 0.1% | +3,739+16.2% | Added | – |
| PGProcter & Gamble Co | Stock | 8,324 | $1.21M | 0.1% | −1,627−16.4% | Reduced | History |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 16,779 | $1.21M | 0.1% | −3,842−18.6% | Reduced | – |
| CVXChevron Corp | Stock | 7,284 | $1.23M | 0.1% | −2,566−26.1% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 2,178 | $1.23M | 0.1% | +182+9.1% | Added | History |
| iShares Tr464287721 | U.S. TECH ETF | 12,494 | $1.31M | 0.1% | −3,201−20.4% | Reduced | – |
| AMATApplied Materials Inc | Stock | 9,646 | $1.34M | 0.1% | +51+0.5% | Added | History |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 13,296 | $1.34M | 0.1% | +40.0% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 2,738 | $1.38M | 0.1% | +825+43.1% | Added | History |
| SHWSherwin Williams Co | COM | 5,600 | $1.43M | 0.1% | −55−1.0% | Reduced | History |
| WMTWalmart Inc. | Stock | 9,051 | $1.45M | 0.1% | +422+4.9% | Added | History |
| iShares Tr46429B366 | CMBS ETF | 33,944 | $1.53M | 0.1% | −2,252−6.2% | Reduced | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 11,821 | $1.56M | 0.1% | −6,112−34.1% | Reduced | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 71,121 | $1.56M | 0.1% | −443−0.6% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 21,011 | $1.58M | 0.1% | −1,438−6.4% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 26,970 | $1.59M | 0.1% | −156−0.6% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 65,045 | $1.64M | 0.1% | +866+1.3% | Added | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 35,542 | $1.68M | 0.1% | +18,719+111.3% | Added | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 5,026 | $1.68M | 0.1% | +92+1.9% | Added | History |
| iShares Tips Bond ETF464287176 | ETF | 16,565 | $1.72M | 0.1% | −3,624−18.0% | Reduced | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 34,733 | $1.72M | 0.1% | +28,844+489.8% | Added | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 55,881 | $1.75M | 0.1% | −64−0.1% | Reduced | – |
| GNTXGentex Corp | COM | 55,763 | $1.81M | 0.1% | −2,972−5.1% | Reduced | History |
Sold out since Q2 2023 (38)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 26,860 | $1.22M | 0.1% | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 36,415 | $1.22M | 0.1% | – |
| iShares Tr464287150 | CORE S&P TTL STK | 11,954 | $1.17M | 0.1% | – |
| iShares Core MSCI Total International Stock ETF46432F834 | ETF | 17,604 | $1.10M | 0.1% | – |
| Fidelity Merrimack STR Tr316188200 | LTD TRM BD ETF | 18,945 | $909.5K | <0.1% | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 11,293 | $796.0K | <0.1% | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 20,697 | $596.0K | <0.1% | – |
| Vanguard Real Estate ETF922908553 | ETF | 6,233 | $520.8K | <0.1% | – |
| iShares Tr46432F859 | CORE 1 5 YR USD | 10,414 | $485.7K | <0.1% | – |
| iShares Tr46435U366 | SELF DRIVNG EV | 11,519 | $471.3K | <0.1% | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,782 | $436.5K | <0.1% | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 2,825 | $422.9K | <0.1% | – |
| iShares Select Dividend ETF464287168 | ETF | 3,678 | $416.8K | <0.1% | – |
| TDToronto Dominion Bank | Stock | 6,158 | $381.9K | <0.1% | History |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 6,671 | $309.5K | <0.1% | – |
| iShares Tr464288653 | 10-20 YR TRS ETF | 2,650 | $293.5K | <0.1% | – |
| iShares Core High Dividend ETF46429B663 | ETF | 2,910 | $293.4K | <0.1% | – |
| Invesco Actively Managed Exc46090A887 | ULTRA SHRT DUR | 5,800 | $287.9K | <0.1% | – |
| AXPAmerican Express Co | Stock | 1,619 | $282.0K | <0.1% | History |
| PRUPrudential Financial Inc | Stock | 2,976 | $262.6K | <0.1% | History |
| GEGeneral Electric Co | Stock | 2,381 | $261.6K | <0.1% | History |
| ORCLOracle Corp | Stock | 2,149 | $256.0K | <0.1% | History |
| iShares Tr46432F388 | MSCI USA VALUE | 2,605 | $244.4K | <0.1% | – |
| SLViShares Silver Trust | ETF | 11,598 | $242.3K | <0.1% | History |
| TFCTruist Financial Corp | COM | 7,526 | $228.4K | <0.1% | History |
| INTCIntel Corp | Stock | 6,815 | $227.9K | <0.1% | History |
| Fidelity High Dividend ETF316092840 | ETF | 5,681 | $225.8K | <0.1% | – |
| ProShares Tr74347R669 | PSHS ULT SEMICDT | 5,104 | $215.6K | <0.1% | – |
| VanEck ETF Trust92189F304 | ENVIRONMENTAL SR | 1,284 | $207.5K | <0.1% | – |
| Aim ETF Products Trust00888H844 | US LRG CAP BUF20 | 7,375 | $205.5K | <0.1% | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 6,090 | $203.8K | <0.1% | – |
| iShares Tr46435U713 | US INFRASTRUC | 5,204 | $203.4K | <0.1% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 3,394 | $201.7K | <0.1% | – |
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 2,739 | $200.8K | <0.1% | – |
| SBUXStarbucks Corp | Stock | 2,021 | $200.3K | <0.1% | History |
| iShares Global Clean Energy ETF464288224 | ETF | 10,574 | $194.6K | <0.1% | – |
| Amplify ETF Tr032108847 | CEF HIGH INCOME | 10,732 | $125.5K | <0.1% | – |
| TKTeekay Corp Ltd | COM | 11,046 | $66.7K | <0.1% | History |