Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2023
Holdings as of Jun 30, 2023, filed Jul 25, 2023. Long positions only; changes compare share counts with Q1 2023.
- Positions
- 326
- +45 vs. Q1 2023
- Portfolio value
- $1.95B
- +$373.3M (+23.7%) vs. Q1 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| ABBVAbbVie Inc. | Stock | 3,166 | $426.6K | <0.1% | −25−0.8% | Reduced | History |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 13,840 | $427.7K | <0.1% | +13,840 | New | – |
| MCBCMacatawa Bank Corp | COM | 46,437 | $430.9K | <0.1% | +29,672+177.0% | Added | History |
| Invesco Exchange Traded FD T46137V274 | S&P500 EQL UTL | 3,898 | $431.0K | <0.1% | −588−13.1% | Reduced | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,782 | $436.5K | <0.1% | +76+4.5% | Added | – |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 2,938 | $437.4K | <0.1% | +2,938 | New | – |
| PECOPhillips Edison & Company, Inc. | COMMON STOCK | 13,092 | $446.2K | <0.1% | +13,092 | New | History |
| GISGeneral Mills Inc | Stock | 6,116 | $469.1K | <0.1% | +29+0.5% | Added | History |
| iShares Tr46435U366 | SELF DRIVNG EV | 11,519 | $471.3K | <0.1% | −4,770−29.3% | Reduced | – |
| SRESempra | Stock | 3,260 | $474.6K | <0.1% | −17−0.5% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 11,574 | $478.6K | <0.1% | +745+6.9% | Added | – |
| NFLXNetflix Inc | Stock | 1,098 | $483.7K | <0.1% | +56+5.4% | Added | History |
| iShares Tr46432F859 | CORE 1 5 YR USD | 10,414 | $485.7K | <0.1% | −2,632−20.2% | Reduced | – |
| KOCoca Cola Co | Stock | 8,150 | $490.9K | <0.1% | +1,618+24.8% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,298 | $506.0K | <0.1% | +1,169+103.5% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 18,986 | $515.5K | <0.1% | +5,042+36.2% | Added | – |
| Vanguard Real Estate ETF922908553 | ETF | 6,233 | $520.8K | <0.1% | +656+11.8% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 5,272 | $525.4K | <0.1% | +591+12.6% | Added | – |
| IBMInternational Business Machines Corp | Stock | 3,995 | $534.7K | <0.1% | +280+7.5% | Added | History |
| CMCSAComcast Corp | Stock | 13,141 | $546.0K | <0.1% | +1,952+17.4% | Added | History |
| DISWalt Disney Co | Stock | 6,154 | $549.5K | <0.1% | +552+9.9% | Added | History |
| iShares Semiconductor ETF464287523 | ETF | 1,102 | $559.4K | <0.1% | +551+100.0% | Added | – |
| ADMArcher-Daniels-Midland Co | Stock | 7,607 | $574.8K | <0.1% | 00.0% | Unchanged | History |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 3,480 | $575.7K | <0.1% | +3,480 | New | – |
| SYKStryker Corp | Stock | 1,920 | $586.0K | <0.1% | +292+17.9% | Added | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,985 | $593.7K | <0.1% | +2,985 | New | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 20,697 | $596.0K | <0.1% | −2,739−11.7% | Reduced | – |
| iShares Tr46434V647 | GLOBAL REIT ETF | 26,039 | $598.1K | <0.1% | +6,456+33.0% | Added | – |
| Franklin Templeton ETF Tr35473P561 | FTSE LATN AMRC | 26,977 | $619.6K | <0.1% | +26,977 | New | – |
| NEENextera Energy Inc | Stock | 8,542 | $633.8K | <0.1% | −254−2.9% | Reduced | History |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 19,510 | $658.9K | <0.1% | 00.0% | Unchanged | – |
| Invesco Actvely MNGD Etc FD46090F100 | OPTIMUM YIELD | 49,409 | $672.2K | <0.1% | +49,409 | New | – |
| GOOGLAlphabet Inc. | Stock | 5,617 | $672.5K | <0.1% | +1,217+27.7% | Added | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 10,021 | $676.4K | <0.1% | +255+2.6% | Added | – |
| MOAltria Group, Inc. | Stock | 15,100 | $684.1K | <0.1% | +2,088+16.0% | Added | History |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 8,513 | $687.1K | <0.1% | −1,008−10.6% | Reduced | – |
| LMTLockheed Martin Corp | Stock | 1,526 | $702.9K | <0.1% | +10+0.7% | Added | History |
| GOOGAlphabet Inc. | Stock | 5,813 | $703.2K | <0.1% | +1,107+23.5% | Added | History |
| VVisa Inc. | Stock | 2,978 | $707.3K | <0.1% | +15+0.5% | Added | History |
| VZVerizon Communications Inc | Stock | 19,485 | $724.7K | <0.1% | +5,233+36.7% | Added | History |
| LOWLowes Companies Inc | Stock | 3,243 | $732.0K | <0.1% | +399+14.0% | Added | History |
| DUKDuke Energy CORP | Stock | 8,193 | $735.3K | <0.1% | +1,598+24.2% | Added | History |
| RTXRTX Corp | Stock | 7,568 | $741.4K | <0.1% | +801+11.8% | Added | History |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 29,745 | $743.9K | <0.1% | −2,935−9.0% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 7,638 | $748.2K | <0.1% | +487+6.8% | Added | – |
| METAMeta Platforms, Inc. | Stock | 2,631 | $755.0K | <0.1% | +183+7.5% | Added | History |
| BACBank of America Corp | Stock | 26,649 | $764.6K | <0.1% | +1,560+6.2% | Added | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 11,293 | $796.0K | <0.1% | 00.0% | Unchanged | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 16,823 | $797.8K | <0.1% | +3,733+28.5% | Added | – |
| WMWaste Management Inc | Stock | 4,620 | $801.3K | <0.1% | +771+20.0% | Added | History |
| BALLBALL Corp | COM | 14,131 | $822.6K | <0.1% | −729−4.9% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 4,621 | $823.8K | <0.1% | +1,900+69.8% | Added | History |
| MCDMcDonalds Corp | Stock | 2,781 | $830.1K | <0.1% | +629+29.2% | Added | History |
| FFord Motor Co | Stock | 54,921 | $831.0K | <0.1% | +18,928+52.6% | Added | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 11,450 | $831.6K | <0.1% | −564−4.7% | Reduced | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 15,159 | $838.8K | <0.1% | +15,159 | New | – |
| SPDR Series Trust78468R556 | SP O&G EXPL PRO | 6,573 | $846.9K | <0.1% | +6,573 | New | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,947 | $861.1K | <0.1% | +196+11.2% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 5,949 | $865.4K | <0.1% | +2,687+82.4% | Added | History |
| iShares Tr464288588 | MBS ETF | 9,425 | $879.1K | <0.1% | +9,425 | New | – |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 8,024 | $886.3K | <0.1% | +3,432+74.7% | Added | – |
| BTUPeabody Energy Corp | COM | 41,595 | $901.0K | <0.1% | +41,595 | New | History |
| COPConocoPhillips | Stock | 8,750 | $906.7K | <0.1% | +492+6.0% | Added | History |
| Fidelity Merrimack STR Tr316188200 | LTD TRM BD ETF | 18,945 | $909.5K | <0.1% | −1,978−9.5% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 1,913 | $919.6K | <0.1% | +403+26.7% | Added | History |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 22,024 | $922.2K | <0.1% | +15,524+238.8% | Added | – |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 3,137 | $922.8K | <0.1% | +164+5.5% | Added | – |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 43,381 | $933.6K | <0.1% | +227+0.5% | Added | – |
| CSXCSX Corp | Stock | 28,122 | $959.0K | <0.1% | −109−0.4% | Reduced | History |
| PEPPepsiCo Inc | Stock | 5,336 | $988.4K | 0.1% | +399+8.1% | Added | History |
| First Tr Exchange Traded FD33738R605 | DORSEY WRT 5 ETF | 21,337 | $1.00M | 0.1% | +21,337 | New | – |
| iShares Russell Midcap ETF464287499 | ETF | 13,839 | $1.01M | 0.1% | +20.0% | Added | – |
| iShares Tr464288257 | MSCI ACWI ETF | 10,568 | $1.01M | 0.1% | +10,568 | New | – |
| TAT&T Inc. | Stock | 64,632 | $1.03M | 0.1% | +11,729+22.2% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 23,014 | $1.04M | 0.1% | +23,014 | New | – |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 49,690 | $1.04M | 0.1% | −2,642−5.0% | Reduced | – |
| iShares Tr46435G672 | CORE INTL AGGR | 21,751 | $1.07M | 0.1% | −1,145−5.0% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 2,410 | $1.07M | 0.1% | +1,009+72.0% | Added | – |
| COSTCostco Wholesale Corp | Stock | 1,996 | $1.08M | 0.1% | +274+15.9% | Added | History |
| iShares Core MSCI Total International Stock ETF46432F834 | ETF | 17,604 | $1.10M | 0.1% | +1,610+10.1% | Added | – |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 36,945 | $1.10M | 0.1% | +15,580+72.9% | Added | – |
| CMECME Group Inc. | COM | 6,000 | $1.11M | 0.1% | 00.0% | Unchanged | History |
| iShares Tr464288158 | SHRT NAT MUN ETF | 10,780 | $1.12M | 0.1% | −618−5.4% | Reduced | – |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 34,491 | $1.15M | 0.1% | −6,504−15.9% | Reduced | – |
| iShares Tr464287150 | CORE S&P TTL STK | 11,954 | $1.17M | 0.1% | +131+1.1% | Added | – |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 49,908 | $1.17M | 0.1% | +49,908 | New | – |
| PFEPfizer Inc | Stock | 32,151 | $1.18M | 0.1% | +13,637+73.7% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 10,384 | $1.18M | 0.1% | +5,980+135.8% | Added | History |
| JNJJohnson & Johnson | Stock | 7,162 | $1.19M | 0.1% | +1,159+19.3% | Added | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 36,415 | $1.22M | 0.1% | −46,301−56.0% | Reduced | – |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 26,860 | $1.22M | 0.1% | +1,396+5.5% | Added | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 27,544 | $1.25M | 0.1% | +27,544 | New | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 11,939 | $1.27M | 0.1% | +429+3.7% | Added | – |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 54,200 | $1.28M | 0.1% | −5,488−9.2% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 31,586 | $1.28M | 0.1% | +5,583+21.5% | Added | – |
| CATCaterpillar Inc | Stock | 5,364 | $1.32M | 0.1% | +1,234+29.9% | Added | History |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 13,292 | $1.34M | 0.1% | +18+0.1% | Added | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 43,137 | $1.35M | 0.1% | +10,760+33.2% | Added | – |
| WMTWalmart Inc. | Stock | 8,629 | $1.36M | 0.1% | +824+10.6% | Added | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 27,774 | $1.37M | 0.1% | +8,923+47.3% | Added | – |
Sold out since Q1 2023 (17)
Positions held at the end of Q1 2023 that are gone from this filing.
| Security | Class | Shares in Q1 2023 | Value in Q1 2023 | % of portfolio in Q1 2023 | History |
|---|---|---|---|---|---|
| iShares Tr464289420 | RUS TP200 VL ETF | 10,814 | $704.0K | <0.1% | – |
| iShares Tr464288687 | PFD AND INCM SEC | 19,253 | $601.1K | <0.1% | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 8,066 | $386.1K | <0.1% | – |
| iShares Russell Mid-Cap Value ETF464287473 | ETF | 3,396 | $360.7K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 8,543 | $351.5K | <0.1% | – |
| iShares Broad Usd Investment Grade Corporate Bond ETF464288620 | ETF | 6,749 | $341.9K | <0.1% | – |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 9,330 | $315.4K | <0.1% | – |
| Vanguard Scottsdale FDS92206C664 | VNG RUS2000IDX | 3,330 | $240.0K | <0.1% | – |
| iShares Inc46434G848 | MSCI GBL ETF NEW | 5,286 | $225.8K | <0.1% | – |
| Vanguard Scottsdale FDS92206C706 | INTER TERM TREAS | 3,758 | $225.3K | <0.1% | – |
| Invesco Exchange Traded FD T46137V316 | S&P500 EQL MAT | 1,328 | $216.1K | <0.1% | – |
| iShares Tr46434V860 | TRS FLT RT BD | 4,193 | $212.1K | <0.1% | – |
| Janus Detroit STR Tr47103U886 | HENDRSN SHRT ETF | 4,427 | $211.4K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G888 | SHORT TERM ETF | 1,998 | $210.8K | <0.1% | – |
| iShares Inc464286350 | MSCI AGR PRO ETF | 4,839 | $203.6K | <0.1% | – |
| JNCEJounce Therapeutics, Inc. | COM | 12,005 | $22.2K | <0.1% | History |
| IMHImpac Mortgage Holdings Inc | COM NEW | 19,996 | $7.00K | <0.1% | History |