Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q1 2023
Holdings as of Mar 31, 2023, filed May 2, 2023. Long positions only; changes compare share counts with Q4 2022.
- Positions
- 281
- +20 vs. Q4 2022
- Portfolio value
- $1.57B
- +$162.1M (+11.5%) vs. Q4 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,492,197 | $138.0M | 8.8% | +20,468+0.8% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 2,738,544 | $111.5M | 7.1% | +219,800+8.7% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 1,301,026 | $88.3M | 5.6% | −72,776−5.3% | Reduced | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,488,895 | $87.2M | 5.5% | +346,659+30.3% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 2,421,850 | $77.8M | 4.9% | +245,548+11.3% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 1,702,014 | $71.4M | 4.5% | −159,079−8.5% | Reduced | – |
| iShares Tr46435U853 | BROAD USD HIGH | 1,834,351 | $65.2M | 4.1% | +50,872+2.9% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 412,503 | $62.3M | 4.0% | +12,145+3.0% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 683,034 | $52.1M | 3.3% | +19,013+2.9% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,172,455 | $40.0M | 2.5% | +58,067+5.2% | Added | – |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 1,084,849 | $36.6M | 2.3% | +21,236+2.0% | Added | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 1,558,385 | $34.5M | 2.2% | +62,770+4.2% | Added | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 395,593 | $31.5M | 2.0% | +6,048+1.6% | Added | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 1,371,607 | $28.5M | 1.8% | −215,689−13.6% | Reduced | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 179,989 | $26.9M | 1.7% | +15,755+9.6% | Added | – |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 566,759 | $26.4M | 1.7% | +14,485+2.6% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 349,308 | $25.4M | 1.6% | +10,474+3.1% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 189,180 | $24.5M | 1.6% | +28,130+17.5% | Added | – |
| Schwab US Tips ETF808524870 | ETF | 405,324 | $21.7M | 1.4% | +13,311+3.4% | Added | – |
| Vanguard Long-Term Treasury ETF92206C847 | ETF | 329,846 | $21.6M | 1.4% | +6,654+2.1% | Added | – |
| iShares Tr464288281 | JPMORGAN USD EMG | 249,605 | $21.5M | 1.4% | −343−0.1% | Reduced | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 445,550 | $21.5M | 1.4% | +4,518+1.0% | Added | – |
| iShares Tr464288521 | CRE U S REIT ETF | 424,923 | $21.4M | 1.4% | −1,529−0.4% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 319,925 | $18.5M | 1.2% | +16,888+5.6% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 160,642 | $16.3M | 1.0% | −3,298−2.0% | Reduced | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 493,473 | $15.9M | 1.0% | +28,157+6.1% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 96,777 | $14.9M | 0.9% | +89,298+1,194.0% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 497,911 | $12.8M | 0.8% | +16,814+3.5% | Added | – |
| AAPLApple Inc. | Stock | 65,654 | $10.8M | 0.7% | +1,944+3.1% | Added | History |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 331,008 | $8.92M | 0.6% | +27,818+9.2% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 274,700 | $8.36M | 0.5% | −3,574−1.3% | Reduced | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 100,211 | $8.30M | 0.5% | +4,690+4.9% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 273,418 | $7.87M | 0.5% | +32,017+13.3% | Added | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 105,155 | $7.86M | 0.5% | +4,942+4.9% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 175,286 | $7.70M | 0.5% | −63,294−26.5% | Reduced | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 92,407 | $7.41M | 0.5% | −3,488−3.6% | Reduced | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 182,930 | $7.35M | 0.5% | +164,884+913.7% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 28,783 | $7.18M | 0.5% | +23,459+440.6% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 16,262 | $6.66M | 0.4% | −96−0.6% | Reduced | History |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 23,325 | $5.84M | 0.4% | +15,837+211.5% | Added | – |
| Vanguard Total World Stock ETF922042742 | ETF | 60,599 | $5.58M | 0.4% | +4,118+7.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J858 | BULSHS 2023 HY | 226,856 | $5.34M | 0.3% | +21,186+10.3% | Added | – |
| DEDeere & Co | Stock | 12,599 | $5.20M | 0.3% | +12+0.1% | Added | History |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 102,598 | $5.17M | 0.3% | +9,127+9.8% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 211,819 | $4.88M | 0.3% | +16,670+8.5% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 51,977 | $4.87M | 0.3% | −176−0.3% | Reduced | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 126,271 | $4.77M | 0.3% | −43,434−25.6% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 93,847 | $4.55M | 0.3% | +2,981+3.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 202,631 | $4.55M | 0.3% | +23,485+13.1% | Added | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 85,649 | $4.51M | 0.3% | +2,822+3.4% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 55,928 | $4.51M | 0.3% | −55,933−50.0% | Reduced | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 66,573 | $4.51M | 0.3% | +1,962+3.0% | Added | – |
| MSFTMicrosoft Corp | Stock | 14,749 | $4.25M | 0.3% | −39−0.3% | Reduced | History |
| iShares Tr46434V407 | 0-5YR HI YL CP | 96,027 | $4.00M | 0.3% | +11,561+13.7% | Added | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 54,871 | $4.00M | 0.3% | +54,871 | New | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 170,915 | $3.84M | 0.2% | +10,966+6.9% | Added | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 40,621 | $3.73M | 0.2% | +38,101+1,511.9% | Added | – |
| LLYEli Lilly & Co | Stock | 9,931 | $3.41M | 0.2% | +78+0.8% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 146,471 | $3.35M | 0.2% | +378+0.3% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 101,461 | $3.27M | 0.2% | +10,960+12.1% | Added | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 42,583 | $3.27M | 0.2% | +4,715+12.5% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 71,629 | $3.21M | 0.2% | +71,629 | New | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 103,512 | $3.18M | 0.2% | −9,845−8.7% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 143,174 | $3.13M | 0.2% | −2,325−1.6% | Reduced | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 123,918 | $3.09M | 0.2% | +8,895+7.7% | Added | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,201 | $3.02M | 0.2% | +10.0% | Added | History |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 15,313 | $2.98M | 0.2% | −2,017−11.6% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 57,636 | $2.90M | 0.2% | +1,107+2.0% | Added | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 73,714 | $2.88M | 0.2% | +5,825+8.6% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 26,207 | $2.87M | 0.2% | −390−1.5% | Reduced | History |
| HDHome Depot, Inc. | Stock | 9,373 | $2.77M | 0.2% | −10.0% | Reduced | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 82,716 | $2.62M | 0.2% | +5,130+6.6% | Added | – |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 77,131 | $2.45M | 0.2% | 00.0% | Unchanged | – |
| iShares Inc464286285 | JP MRGN EM HI BD | 66,818 | $2.35M | 0.1% | −5,372−7.4% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 15,881 | $2.19M | 0.1% | +9,211+138.1% | Added | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 108,939 | $2.09M | 0.1% | +1,663+1.6% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 5,516 | $2.07M | 0.1% | +98+1.8% | Added | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 180,044 | $2.07M | 0.1% | −2,172−1.2% | Reduced | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 85,355 | $2.03M | 0.1% | +9,410+12.4% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 14,190 | $1.90M | 0.1% | +2,930+26.0% | Added | – |
| iShares Tips Bond ETF464287176 | ETF | 16,936 | $1.87M | 0.1% | −3,179−15.8% | Reduced | – |
| iShares Tr46429B366 | CMBS ETF | 38,315 | $1.77M | 0.1% | −3,492−8.4% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 36,452 | $1.74M | 0.1% | +1,028+2.9% | Added | – |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 27,598 | $1.72M | 0.1% | +1,393+5.3% | Added | – |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 63,325 | $1.70M | 0.1% | −2,209−3.4% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 15,907 | $1.64M | 0.1% | −2,460−13.4% | Reduced | History |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 4,882 | $1.62M | 0.1% | +367+8.1% | Added | History |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 70,522 | $1.62M | 0.1% | +2,069+3.0% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 24,862 | $1.62M | 0.1% | −4,875−16.4% | Reduced | – |
| IAUiShares Gold Trust | ETF | 41,872 | $1.56M | 0.1% | +32,019+325.0% | Added | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 20,979 | $1.55M | 0.1% | +791+3.9% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 22,338 | $1.50M | 0.1% | −4,441−16.6% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 13,815 | $1.49M | 0.1% | +2,036+17.3% | Added | – |
| CVXChevron Corp | Stock | 8,986 | $1.47M | 0.1% | +21+0.2% | Added | History |
| PGProcter & Gamble Co | Stock | 9,604 | $1.43M | 0.1% | +405+4.4% | Added | History |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 59,688 | $1.41M | 0.1% | −1,321−2.2% | Reduced | – |
| TSLATesla, Inc. | Stock | 6,610 | $1.37M | 0.1% | +1,783+36.9% | Added | History |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 13,274 | $1.34M | 0.1% | −4,145−23.8% | Reduced | – |
| SHWSherwin Williams Co | COM | 5,896 | $1.33M | 0.1% | +10.0% | Added | History |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 40,995 | $1.29M | 0.1% | +12,039+41.6% | Added | – |
Sold out since Q4 2022 (12)
Positions held at the end of Q4 2022 that are gone from this filing.
| Security | Class | Shares in Q4 2022 | Value in Q4 2022 | % of portfolio in Q4 2022 | History |
|---|---|---|---|---|---|
| First Tr Exchng Traded FD VI33740U778 | VEST BUFFERED | 37,260 | $669.2K | <0.1% | – |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 5,510 | $543.6K | <0.1% | – |
| iShares Tr464289875 | CORE 40 MODE ETF | 12,225 | $464.7K | <0.1% | – |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 2,672 | $355.0K | <0.1% | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,518 | $278.8K | <0.1% | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 2,959 | $266.3K | <0.1% | – |
| BMYBristol Myers Squibb Co | Stock | 3,407 | $245.2K | <0.1% | History |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 3,620 | $239.0K | <0.1% | – |
| Schwab International Equity ETF808524805 | ETF | 7,220 | $232.6K | <0.1% | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 7,702 | $223.8K | <0.1% | – |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 9,276 | $219.6K | <0.1% | – |
| DTEDte Energy Co | COM | 1,753 | $206.0K | <0.1% | History |