Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q1 2023
Holdings as of Mar 31, 2023, filed May 2, 2023. Long positions only; changes compare share counts with Q4 2022.
- Positions
- 281
- +20 vs. Q4 2022
- Portfolio value
- $1.57B
- +$162.1M (+11.5%) vs. Q4 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| IMHImpac Mortgage Holdings Inc | COM NEW | 19,996 | $7.00K | <0.1% | +6,666+50.0% | Added | History |
| USBCUSBC, Inc. | COM NEW | 14,000 | $12.5K | <0.1% | 00.0% | Unchanged | History |
| JNCEJounce Therapeutics, Inc. | COM | 12,005 | $22.2K | <0.1% | 00.0% | Unchanged | History |
| ENSVEnservco Corp | COM NEW | 58,404 | $27.7K | <0.1% | 00.0% | Unchanged | History |
| ACHRArcher Aviation Inc. | Stock | 10,485 | $30.0K | <0.1% | +10,485 | New | History |
| CIONCION Investment Corp | COM | 10,016 | $98.9K | <0.1% | −249−2.4% | Reduced | History |
| Amplify ETF Tr032108847 | CEF HIGH INCOME | 14,349 | $167.3K | <0.1% | +195+1.4% | Added | – |
| MCBCMacatawa Bank Corp | COM | 16,765 | $171.3K | <0.1% | +1,248+8.0% | Added | History |
| NCLHNorwegian Cruise Line Holdings Ltd. | SHS | 12,786 | $172.0K | <0.1% | +2,263+21.5% | Added | History |
| iShares Inc464286350 | MSCI AGR PRO ETF | 4,839 | $203.6K | <0.1% | +4,839 | New | – |
| Vanguard World FD921910816 | MEGA GRWTH IND | 1,006 | $205.7K | <0.1% | +1,006 | New | – |
| iShares U.S. Medical Devices ETF464288810 | ETF | 3,842 | $207.4K | <0.1% | −54−1.4% | Reduced | – |
| CARRCarrier Global Corp | Stock | 4,542 | $207.8K | <0.1% | +4,542 | New | History |
| Invesco Exch Traded FD Tr II46138G888 | SHORT TERM ETF | 1,998 | $210.8K | <0.1% | 00.0% | Unchanged | – |
| Janus Detroit STR Tr47103U886 | HENDRSN SHRT ETF | 4,427 | $211.4K | <0.1% | +4,427 | New | – |
| iShares Tr46434V860 | TRS FLT RT BD | 4,193 | $212.1K | <0.1% | 00.0% | Unchanged | – |
| UNGUnited States Natural Gas Fund, LP | UNIT PAR | 30,585 | $212.3K | <0.1% | +30,585 | New | History |
| MDLZMondelez International, Inc. | Stock | 3,064 | $213.6K | <0.1% | +3,064 | New | History |
| WFCWells Fargo & Company | Stock | 5,770 | $215.7K | <0.1% | +200+3.6% | Added | History |
| Invesco Exchange Traded FD T46137V316 | S&P500 EQL MAT | 1,328 | $216.1K | <0.1% | −27−2.0% | Reduced | – |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 12,656 | $217.1K | <0.1% | +36+0.3% | Added | – |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 2,014 | $221.4K | <0.1% | 00.0% | Unchanged | – |
| VanEck Semiconductor ETF92189F676 | ETF | 842 | $221.6K | <0.1% | +842 | New | – |
| SBUXStarbucks Corp | Stock | 2,152 | $224.1K | <0.1% | +92+4.5% | Added | History |
| Vanguard Scottsdale FDS92206C706 | INTER TERM TREAS | 3,758 | $225.3K | <0.1% | −184−4.7% | Reduced | – |
| iShares Inc46434G848 | MSCI GBL ETF NEW | 5,286 | $225.8K | <0.1% | +5,286 | New | – |
| GEGeneral Electric Co | Stock | 2,391 | $228.5K | <0.1% | −90−3.6% | Reduced | History |
| PRUPrudential Financial Inc | Stock | 2,875 | $237.9K | <0.1% | +723+33.6% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,129 | $238.1K | <0.1% | −415−26.9% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 10,374 | $238.4K | <0.1% | +56+0.5% | Added | – |
| Vanguard Scottsdale FDS92206C664 | VNG RUS2000IDX | 3,330 | $240.0K | <0.1% | −74−2.2% | Reduced | – |
| NOCNorthrop Grumman Corp | Stock | 526 | $242.9K | <0.1% | +526 | New | History |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 10,705 | $244.0K | <0.1% | −842−7.3% | Reduced | – |
| iShares Semiconductor ETF464287523 | ETF | 551 | $245.1K | <0.1% | +551 | New | – |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 1,778 | $247.2K | <0.1% | −221−11.1% | Reduced | – |
| EXASExact Sciences Corp | COM | 3,668 | $248.7K | <0.1% | +3,668 | New | History |
| ZTSZoetis Inc. | Stock | 1,496 | $249.0K | <0.1% | +1,496 | New | History |
| CVSCVS Health Corp | Stock | 3,363 | $249.9K | <0.1% | +666+24.7% | Added | History |
| EDConsolidated Edison Inc | Stock | 2,636 | $252.2K | <0.1% | −441−14.3% | Reduced | History |
| INTCIntel Corp | Stock | 7,766 | $253.7K | <0.1% | −256−3.2% | Reduced | History |
| iShares Tr46435G425 | ESG AWR MSCI USA | 2,881 | $260.6K | <0.1% | +159+5.8% | Added | – |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 5,516 | $261.0K | <0.1% | +5,516 | New | – |
| Fidelity High Dividend ETF316092840 | ETF | 6,855 | $261.0K | <0.1% | +335+5.1% | Added | – |
| TFCTruist Financial Corp | COM | 7,670 | $261.5K | <0.1% | −80−1.0% | Reduced | History |
| CHDChurch & Dwight Co Inc | COM | 2,997 | $265.0K | <0.1% | −171−5.4% | Reduced | History |
| AAgilent Technologies, Inc. | COM | 1,923 | $266.1K | <0.1% | −365−16.0% | Reduced | History |
| AXPAmerican Express Co | Stock | 1,617 | $266.7K | <0.1% | +11+0.7% | Added | History |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 6,500 | $269.5K | <0.1% | +6,500 | New | – |
| OGEOGE Energy Corp. | COM | 7,182 | $270.5K | <0.1% | 00.0% | Unchanged | History |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 6,231 | $277.3K | <0.1% | −1,479−19.2% | Reduced | – |
| GPCGenuine Parts Co | Stock | 1,659 | $277.6K | <0.1% | 00.0% | Unchanged | History |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 8,376 | $284.5K | <0.1% | −972−10.4% | Reduced | – |
| iShares Core High Dividend ETF46429B663 | ETF | 2,800 | $284.6K | <0.1% | +43+1.6% | Added | – |
| MELIMercadolibre Inc | COM | 218 | $286.9K | <0.1% | +218 | New | History |
| SOSouthern Co | Stock | 4,141 | $288.1K | <0.1% | +335+8.8% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 5,525 | $288.8K | <0.1% | +43+0.8% | Added | History |
| UNPUnion Pacific Corp | Stock | 1,445 | $290.9K | <0.1% | −3−0.2% | Reduced | History |
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 4,763 | $311.9K | <0.1% | +74+1.6% | Added | – |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 9,330 | $315.4K | <0.1% | 00.0% | Unchanged | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 7,421 | $324.4K | <0.1% | +7,421 | New | – |
| IEXIdex Corp | COM | 1,410 | $325.8K | <0.1% | 00.0% | Unchanged | History |
| iShares Russell 2000 ETF464287655 | ETF | 1,846 | $329.3K | <0.1% | 00.0% | Unchanged | – |
| Invesco Exchange Traded FD T46137V373 | S&P500 EQL STP | 1,999 | $340.6K | <0.1% | +26+1.3% | Added | – |
| iShares Broad Usd Investment Grade Corporate Bond ETF464288620 | ETF | 6,749 | $341.9K | <0.1% | −329−4.6% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 8,543 | $351.5K | <0.1% | +2,537+42.2% | Added | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 5,925 | $352.6K | <0.1% | −1,120−15.9% | Reduced | – |
| HPQHP Inc | Stock | 12,031 | $353.1K | <0.1% | +30.0% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J775 | BLOO PRI PWR ETF | 5,262 | $354.1K | <0.1% | +109+2.1% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 13,944 | $355.3K | <0.1% | +273+2.0% | Added | – |
| iShares Tr464288166 | AGENCY BOND ETF | 3,305 | $357.7K | <0.1% | 00.0% | Unchanged | – |
| NFLXNetflix Inc | Stock | 1,042 | $360.0K | <0.1% | +1,042 | New | History |
| iShares Russell Mid-Cap Value ETF464287473 | ETF | 3,396 | $360.7K | <0.1% | −53−1.5% | Reduced | – |
| ABTAbbott Laboratories | Stock | 3,625 | $367.1K | <0.1% | −1,839−33.7% | Reduced | History |
| TDToronto Dominion Bank | Stock | 6,137 | $367.6K | <0.1% | +19+0.3% | Added | History |
| SRPTSarepta Therapeutics, Inc. | COM | 2,690 | $370.8K | <0.1% | 00.0% | Unchanged | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 4,192 | $381.7K | <0.1% | +94+2.3% | Added | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 8,066 | $386.1K | <0.1% | −324−3.9% | Reduced | – |
| Invesco Exchange Traded FD T46137V324 | S&P500 EQL IND | 2,077 | $389.7K | <0.1% | −52−2.4% | Reduced | – |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 4,187 | $397.3K | <0.1% | −800−16.0% | Reduced | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 8,537 | $400.8K | <0.1% | +1,513+21.5% | Added | – |
| KOCoca Cola Co | Stock | 6,532 | $405.2K | <0.1% | +23+0.4% | Added | History |
| Vanguard Health Care ETF92204A504 | ETF | 1,706 | $406.8K | <0.1% | +7+0.4% | Added | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 13,465 | $414.4K | <0.1% | 00.0% | Unchanged | – |
| Amplify ETF Tr032108409 | CWP ENHANCED DIV | 11,816 | $419.1K | <0.1% | +298+2.6% | Added | – |
| CMCSAComcast Corp | Stock | 11,189 | $424.2K | <0.1% | +111+1.0% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 3,262 | $425.1K | <0.1% | +501+18.1% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 4,404 | $431.6K | <0.1% | +220+5.3% | Added | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 3,097 | $447.9K | <0.1% | +102+3.4% | Added | – |
| iShares Tr46434V647 | GLOBAL REIT ETF | 19,583 | $449.0K | <0.1% | +1,408+7.7% | Added | – |
| iShares Select Dividend ETF464287168 | ETF | 3,848 | $450.9K | <0.1% | +623+19.3% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 4,681 | $452.6K | <0.1% | +207+4.6% | Added | – |
| FFord Motor Co | Stock | 35,993 | $453.5K | <0.1% | +4,602+14.7% | Added | History |
| GOOGLAlphabet Inc. | Stock | 4,400 | $456.4K | <0.1% | +481+12.3% | Added | History |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 10,829 | $457.1K | <0.1% | +685+6.8% | Added | – |
| Vanguard Real Estate ETF922908553 | ETF | 5,577 | $463.1K | <0.1% | −114−2.0% | Reduced | – |
| SYKStryker Corp | Stock | 1,628 | $464.6K | <0.1% | +182+12.6% | Added | History |
| Strategy Shares Nasdaq 7HANDL Index ETF86280R506 | ETF | 23,481 | $475.0K | <0.1% | −5,751−19.7% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 3,715 | $487.0K | <0.1% | −122−3.2% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 4,706 | $489.4K | <0.1% | +1,020+27.7% | Added | History |
| SRESempra | Stock | 3,277 | $495.4K | <0.1% | +6+0.2% | Added | History |
Sold out since Q4 2022 (12)
Positions held at the end of Q4 2022 that are gone from this filing.
| Security | Class | Shares in Q4 2022 | Value in Q4 2022 | % of portfolio in Q4 2022 | History |
|---|---|---|---|---|---|
| First Tr Exchng Traded FD VI33740U778 | VEST BUFFERED | 37,260 | $669.2K | <0.1% | – |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 5,510 | $543.6K | <0.1% | – |
| iShares Tr464289875 | CORE 40 MODE ETF | 12,225 | $464.7K | <0.1% | – |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 2,672 | $355.0K | <0.1% | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,518 | $278.8K | <0.1% | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 2,959 | $266.3K | <0.1% | – |
| BMYBristol Myers Squibb Co | Stock | 3,407 | $245.2K | <0.1% | History |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 3,620 | $239.0K | <0.1% | – |
| Schwab International Equity ETF808524805 | ETF | 7,220 | $232.6K | <0.1% | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 7,702 | $223.8K | <0.1% | – |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 9,276 | $219.6K | <0.1% | – |
| DTEDte Energy Co | COM | 1,753 | $206.0K | <0.1% | History |