Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2022
Holdings as of Dec 31, 2022, filed Jan 30, 2023. Long positions only; changes compare share counts with Q3 2022.
- Positions
- 261
- +21 vs. Q3 2022
- Portfolio value
- $1.41B
- +$99.1M (+7.5%) vs. Q3 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 5,510 | $543.6K | <0.1% | +3,105+129.1% | Added | – |
| MCDMcDonalds Corp | Stock | 2,124 | $559.8K | <0.1% | +113+5.6% | Added | History |
| LOWLowes Companies Inc | Stock | 2,871 | $572.1K | <0.1% | +85+3.1% | Added | History |
| Strategy Shares Nasdaq 7HANDL Index ETF86280R506 | ETF | 29,232 | $572.4K | <0.1% | −2,587−8.1% | Reduced | – |
| CSXCSX Corp | Stock | 18,532 | $574.1K | <0.1% | +3,899+26.6% | Added | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 7,607 | $574.7K | <0.1% | +1,830+31.7% | Added | – |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 9,369 | $577.5K | <0.1% | −20.0% | Reduced | – |
| VZVerizon Communications Inc | Stock | 14,688 | $578.7K | <0.1% | −667−4.3% | Reduced | History |
| VVisa Inc. | Stock | 2,828 | $587.6K | <0.1% | −5−0.2% | Reduced | History |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 6,535 | $588.1K | <0.1% | +251+4.0% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,859 | $593.8K | <0.1% | −2,086−52.9% | Reduced | – |
| TSLATesla, Inc. | Stock | 4,827 | $594.7K | <0.1% | −208−4.1% | Reduced | History |
| ABTAbbott Laboratories | Stock | 5,464 | $600.0K | <0.1% | +116+2.2% | Added | History |
| iShares Tr464288158 | SHRT NAT MUN ETF | 5,789 | $603.7K | <0.1% | −416−6.7% | Reduced | – |
| WMWaste Management Inc | Stock | 3,848 | $603.8K | <0.1% | −25−0.6% | Reduced | History |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 21,725 | $610.3K | <0.1% | +360+1.7% | Added | – |
| Victory Portfolios II92647N824 | VCSHS US EQ INCM | 9,975 | $619.2K | <0.1% | −3,413−25.5% | Reduced | – |
| iShares Tr46432F859 | CORE 1 5 YR USD | 13,535 | $628.6K | <0.1% | +3,322+32.5% | Added | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 10,793 | $631.4K | <0.1% | 00.0% | Unchanged | – |
| RTXRTX Corp | Stock | 6,511 | $657.1K | <0.1% | +319+5.2% | Added | History |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 14,090 | $658.2K | <0.1% | −3,229−18.6% | Reduced | – |
| NVDANVIDIA Corp | Stock | 4,563 | $667.0K | <0.1% | −10.0% | Reduced | History |
| First Tr Exchng Traded FD VI33740U778 | VEST BUFFERED | 37,260 | $669.2K | <0.1% | +37,260 | New | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 6,908 | $670.1K | <0.1% | +43+0.6% | Added | – |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 9,326 | $672.4K | <0.1% | −4,418−32.1% | Reduced | – |
| iShares Tr464289420 | RUS TP200 VL ETF | 10,812 | $702.5K | <0.1% | +10,812 | New | – |
| NEENextera Energy Inc | Stock | 8,523 | $712.5K | 0.1% | +200+2.4% | Added | History |
| GISGeneral Mills Inc | Stock | 8,502 | $713.0K | 0.1% | 00.0% | Unchanged | History |
| First Tr Exchange-Traded FD33734H106 | SHS | 18,046 | $720.2K | 0.1% | −3,893−17.7% | Reduced | – |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 2,968 | $721.4K | 0.1% | −145−4.7% | Reduced | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 14,778 | $731.4K | 0.1% | +3,194+27.6% | Added | – |
| LMTLockheed Martin Corp | Stock | 1,505 | $732.5K | 0.1% | +352+30.5% | Added | History |
| iShares Tr464287721 | U.S. TECH ETF | 9,959 | $741.9K | 0.1% | +3,054+44.2% | Added | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 25,746 | $744.0K | 0.1% | −838,395−97.0% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 1,738 | $793.8K | 0.1% | +1,076+162.5% | Added | History |
| BALLBALL Corp | COM | 15,660 | $800.9K | 0.1% | 00.0% | Unchanged | History |
| BACBank of America Corp | Stock | 24,335 | $806.0K | 0.1% | +372+1.6% | Added | History |
| ABBVAbbVie Inc. | Stock | 4,990 | $806.5K | 0.1% | −1,305−20.7% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 1,540 | $817.0K | 0.1% | −196−11.3% | Reduced | History |
| MOAltria Group, Inc. | Stock | 18,032 | $824.3K | 0.1% | +18,032 | New | History |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 29,107 | $825.2K | 0.1% | +16,467+130.3% | Added | – |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 17,079 | $836.4K | 0.1% | −1,363−7.4% | Reduced | – |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 7,160 | $863.0K | 0.1% | +7,160 | New | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 4,516 | $863.5K | 0.1% | +1,143+33.9% | Added | – |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 28,956 | $865.5K | 0.1% | +12,733+78.5% | Added | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 18,809 | $878.4K | 0.1% | +7,675+68.9% | Added | – |
| DUKDuke Energy CORP | Stock | 8,578 | $883.5K | 0.1% | +40+0.5% | Added | History |
| PFEPfizer Inc | Stock | 17,280 | $885.4K | 0.1% | −1,726−9.1% | Reduced | History |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 42,307 | $894.8K | 0.1% | −842−2.0% | Reduced | – |
| iShares Core MSCI Total International Stock ETF46432F834 | ETF | 15,524 | $898.6K | 0.1% | +40.0% | Added | – |
| Fidelity Merrimack STR Tr316188200 | LTD TRM BD ETF | 18,833 | $903.4K | 0.1% | +2,801+17.5% | Added | – |
| iShares Russell Midcap ETF464287499 | ETF | 13,565 | $915.0K | 0.1% | 00.0% | Unchanged | – |
| PEPPepsiCo Inc | Stock | 5,129 | $926.6K | 0.1% | −117−2.2% | Reduced | History |
| AMATApplied Materials Inc | Stock | 9,563 | $931.3K | 0.1% | +72+0.8% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 6,670 | $936.4K | 0.1% | +930+16.2% | Added | – |
| iShares Tr464287150 | CORE S&P TTL STK | 11,153 | $945.8K | 0.1% | −359−3.1% | Reduced | – |
| COPConocoPhillips | Stock | 8,243 | $972.8K | 0.1% | −703−7.9% | Reduced | History |
| CATCaterpillar Inc | Stock | 4,123 | $987.9K | 0.1% | −45−1.1% | Reduced | History |
| CMECME Group Inc. | COM | 6,000 | $1.01M | 0.1% | 00.0% | Unchanged | History |
| TAT&T Inc. | Stock | 55,343 | $1.02M | 0.1% | −4,838−8.0% | Reduced | History |
| JNJJohnson & Johnson | Stock | 5,946 | $1.05M | 0.1% | +335+6.0% | Added | History |
| WMTWalmart Inc. | Stock | 7,440 | $1.05M | 0.1% | +183+2.5% | Added | History |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 23,890 | $1.08M | 0.1% | +3,965+19.9% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 3,497 | $1.08M | 0.1% | +100+2.9% | Added | History |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 52,903 | $1.09M | 0.1% | +1,257+2.4% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 36,560 | $1.10M | 0.1% | +36,560 | New | – |
| ADMArcher-Daniels-Midland Co | Stock | 12,185 | $1.13M | 0.1% | +12,185 | New | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 5,324 | $1.13M | 0.1% | −2,582−32.7% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 7,479 | $1.14M | 0.1% | −837−10.1% | Reduced | – |
| iShares Tr46435G672 | CORE INTL AGGR | 25,812 | $1.23M | 0.1% | −1,824−6.6% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 11,779 | $1.24M | 0.1% | −974−7.6% | Reduced | – |
| PGProcter & Gamble Co | Stock | 9,199 | $1.39M | 0.1% | +1,521+19.8% | Added | History |
| SHWSherwin Williams Co | COM | 5,895 | $1.40M | 0.1% | −369−5.9% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 61,009 | $1.40M | 0.1% | −5,550−8.3% | Reduced | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 20,188 | $1.45M | 0.1% | +2,339+13.1% | Added | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 68,453 | $1.47M | 0.1% | +379+0.6% | Added | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 4,515 | $1.50M | 0.1% | +566+14.3% | Added | History |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 11,260 | $1.52M | 0.1% | +133+1.2% | Added | – |
| AMZNAmazon Com Inc | Stock | 18,367 | $1.54M | 0.1% | +1,070+6.2% | Added | History |
| Schwab U.S. Broad Market ETF808524102 | ETF | 35,424 | $1.59M | 0.1% | +850+2.5% | Added | – |
| CVXChevron Corp | Stock | 8,965 | $1.61M | 0.1% | +256+2.9% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 29,737 | $1.65M | 0.1% | +3,784+14.6% | Added | – |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 26,205 | $1.67M | 0.1% | +1,475+6.0% | Added | – |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 65,534 | $1.68M | 0.1% | +13,221+25.3% | Added | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 75,945 | $1.69M | 0.1% | +9,301+14.0% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 26,779 | $1.72M | 0.1% | −159,279−85.6% | Reduced | – |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 17,419 | $1.74M | 0.1% | +10,316+145.2% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 7,488 | $1.81M | 0.1% | +81+1.1% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 5,418 | $1.90M | 0.1% | +1,613+42.4% | Added | – |
| iShares Tr46429B366 | CMBS ETF | 41,807 | $1.92M | 0.1% | −5,328−11.3% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 182,216 | $2.04M | 0.1% | −1,238,646−87.2% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 107,276 | $2.06M | 0.1% | −9,976−8.5% | Reduced | – |
| iShares Tips Bond ETF464287176 | ETF | 20,115 | $2.14M | 0.2% | +626+3.2% | Added | – |
| GLDSPDR Gold Trust | ETF | 12,664 | $2.15M | 0.2% | +461+3.8% | Added | History |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 77,131 | $2.33M | 0.2% | +39,706+106.1% | Added | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 77,586 | $2.33M | 0.2% | +17,014+28.1% | Added | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 67,889 | $2.46M | 0.2% | −210−0.3% | Reduced | History |
| iShares Inc464286285 | JP MRGN EM HI BD | 72,190 | $2.52M | 0.2% | −6,929−8.8% | Reduced | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,200 | $2.61M | 0.2% | 00.0% | Unchanged | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 90,501 | $2.75M | 0.2% | +10,772+13.5% | Added | – |
Sold out since Q3 2022 (11)
Positions held at the end of Q3 2022 that are gone from this filing.
| Security | Class | Shares in Q3 2022 | Value in Q3 2022 | % of portfolio in Q3 2022 | History |
|---|---|---|---|---|---|
| Invesco Bulletshares 2022 HY Bd (BSJM)46138J874 | BULSHS 2022 HY | 241,925 | $5.32M | 0.4% | – |
| Innovator U.S. Equity Ultra Buffer ETF - January45782C300 | ETF | 16,375 | $478.0K | <0.1% | – |
| Innovator ETFs Trust45782C532 | US EQTY ULTRA B | 16,950 | $473.0K | <0.1% | – |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 15,569 | $458.0K | <0.1% | – |
| CTICCti Biopharma Corp | COM | 78,717 | $458.0K | <0.1% | History |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 14,932 | $442.0K | <0.1% | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 14,151 | $439.0K | <0.1% | – |
| METAMeta Platforms, Inc. | Stock | 1,943 | $264.0K | <0.1% | History |
| Vanguard World FD921910816 | MEGA GRWTH IND | 1,222 | $213.0K | <0.1% | – |
| MARMarriott International Inc | Stock | 1,499 | $210.0K | <0.1% | History |
| WBDWarner Bros. Discovery, Inc. | Stock | 10,752 | $124.0K | <0.1% | History |