Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2022
Holdings as of Dec 31, 2022, filed Jan 30, 2023. Long positions only; changes compare share counts with Q3 2022.
- Positions
- 261
- +21 vs. Q3 2022
- Portfolio value
- $1.41B
- +$99.1M (+7.5%) vs. Q3 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| IMHImpac Mortgage Holdings Inc | COM NEW | 13,330 | $2.27K | <0.1% | +13,330 | New | History |
| JNCEJounce Therapeutics, Inc. | COM | 12,005 | $13.3K | <0.1% | 00.0% | Unchanged | History |
| USBCUSBC, Inc. | COM NEW | 14,000 | $22.4K | <0.1% | 00.0% | Unchanged | History |
| ENSVEnservco Corp | COM NEW | 58,404 | $95.2K | <0.1% | 00.0% | Unchanged | History |
| CIONCION Investment Corp | COM | 10,265 | $100.1K | <0.1% | 00.0% | Unchanged | History |
| NCLHNorwegian Cruise Line Holdings Ltd. | SHS | 10,523 | $128.8K | <0.1% | −78−0.7% | Reduced | History |
| Amplify ETF Tr032108847 | CEF HIGH INCOME | 14,154 | $164.9K | <0.1% | −13−0.1% | Reduced | – |
| MCBCMacatawa Bank Corp | COM | 15,517 | $171.2K | <0.1% | 00.0% | Unchanged | History |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 12,620 | $200.8K | <0.1% | +52+0.4% | Added | – |
| SBUXStarbucks Corp | Stock | 2,060 | $204.4K | <0.1% | +2,060 | New | History |
| iShares U.S. Medical Devices ETF464288810 | ETF | 3,896 | $204.8K | <0.1% | +3,896 | New | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 1,896 | $205.2K | <0.1% | +1,896 | New | – |
| DTEDte Energy Co | COM | 1,753 | $206.0K | <0.1% | −17−1.0% | Reduced | History |
| GEGeneral Electric Co | Stock | 2,481 | $207.9K | <0.1% | +2,481 | New | History |
| Invesco Exch Traded FD Tr II46138G888 | SHORT TERM ETF | 1,998 | $210.5K | <0.1% | −4,744−70.4% | Reduced | – |
| iShares Tr46434V860 | TRS FLT RT BD | 4,193 | $211.4K | <0.1% | −9,924−70.3% | Reduced | – |
| INTCIntel Corp | Stock | 8,022 | $212.0K | <0.1% | −4,247−34.6% | Reduced | History |
| PRUPrudential Financial Inc | Stock | 2,152 | $214.1K | <0.1% | +2,152 | New | History |
| Invesco Exchange Traded FD T46137V316 | S&P500 EQL MAT | 1,355 | $215.1K | <0.1% | −314−18.8% | Reduced | – |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 2,014 | $217.7K | <0.1% | 00.0% | Unchanged | – |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 9,276 | $219.6K | <0.1% | +9,276 | New | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 7,702 | $223.8K | <0.1% | −345,175−97.8% | Reduced | – |
| WFCWells Fargo & Company | Stock | 5,570 | $230.0K | <0.1% | +92+1.7% | Added | History |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 2,520 | $230.5K | <0.1% | −5,838−69.8% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 10,318 | $230.5K | <0.1% | −5,094−33.1% | Reduced | – |
| Vanguard Scottsdale FDS92206C706 | INTER TERM TREAS | 3,942 | $230.5K | <0.1% | +3,942 | New | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 2,722 | $230.7K | <0.1% | +2,722 | New | – |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 2,105 | $231.4K | <0.1% | −4,846−69.7% | Reduced | – |
| Schwab International Equity ETF808524805 | ETF | 7,220 | $232.6K | <0.1% | +7,220 | New | – |
| AXPAmerican Express Co | Stock | 1,606 | $237.3K | <0.1% | −180−10.1% | Reduced | History |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 3,620 | $239.0K | <0.1% | +3,620 | New | – |
| Vanguard Scottsdale FDS92206C664 | VNG RUS2000IDX | 3,404 | $239.5K | <0.1% | +3,404 | New | – |
| Fidelity High Dividend ETF316092840 | ETF | 6,520 | $243.2K | <0.1% | −413−6.0% | Reduced | – |
| BMYBristol Myers Squibb Co | Stock | 3,407 | $245.2K | <0.1% | +16+0.5% | Added | History |
| CVSCVS Health Corp | Stock | 2,697 | $251.4K | <0.1% | −1,237−31.4% | Reduced | History |
| CHDChurch & Dwight Co Inc | COM | 3,168 | $255.4K | <0.1% | −54−1.7% | Reduced | History |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 11,547 | $257.3K | <0.1% | +11,547 | New | – |
| CSCOCisco Systems, Inc. | Stock | 5,482 | $261.2K | <0.1% | −177−3.1% | Reduced | History |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 6,006 | $261.7K | <0.1% | +6,006 | New | – |
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 4,689 | $265.8K | <0.1% | +4,689 | New | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 2,959 | $266.3K | <0.1% | +2,959 | New | – |
| AMDAdvanced Micro Devices Inc | Stock | 4,184 | $271.0K | <0.1% | −17−0.4% | Reduced | History |
| SOSouthern Co | Stock | 3,806 | $271.8K | <0.1% | −152−3.8% | Reduced | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,518 | $278.8K | <0.1% | +1,518 | New | – |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 4,042 | $279.2K | <0.1% | −1,885−31.8% | Reduced | – |
| OGEOGE Energy Corp. | COM | 7,182 | $284.0K | <0.1% | 00.0% | Unchanged | History |
| iShares Core High Dividend ETF46429B663 | ETF | 2,757 | $287.5K | <0.1% | +9+0.3% | Added | – |
| GPCGenuine Parts Co | Stock | 1,659 | $287.9K | <0.1% | 00.0% | Unchanged | History |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 1,999 | $291.8K | <0.1% | −2,412−54.7% | Reduced | – |
| EDConsolidated Edison Inc | Stock | 3,077 | $293.3K | <0.1% | +13+0.4% | Added | History |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 9,330 | $296.3K | <0.1% | 00.0% | Unchanged | – |
| UNPUnion Pacific Corp | Stock | 1,448 | $299.9K | <0.1% | −124−7.9% | Reduced | History |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 9,348 | $306.8K | <0.1% | −6,013−39.1% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,544 | $314.7K | <0.1% | +1,544 | New | – |
| iShares Russell 2000 ETF464287655 | ETF | 1,846 | $321.9K | <0.1% | +27+1.5% | Added | – |
| IEXIdex Corp | COM | 1,410 | $321.9K | <0.1% | 00.0% | Unchanged | History |
| HPQHP Inc | Stock | 12,028 | $323.2K | <0.1% | −433−3.5% | Reduced | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 7,024 | $324.9K | <0.1% | +7,024 | New | – |
| GOOGAlphabet Inc. | Stock | 3,686 | $327.1K | <0.1% | −560−13.2% | Reduced | History |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 13,671 | $332.0K | <0.1% | +18+0.1% | Added | – |
| TFCTruist Financial Corp | COM | 7,750 | $333.5K | <0.1% | −1,565−16.8% | Reduced | History |
| Invesco Exchange Traded FD T46137V373 | S&P500 EQL STP | 1,973 | $336.5K | <0.1% | +192+10.8% | Added | – |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 7,710 | $338.9K | <0.1% | −1,266−14.1% | Reduced | – |
| IAUiShares Gold Trust | ETF | 9,853 | $340.8K | <0.1% | +2,992+43.6% | Added | History |
| AAgilent Technologies, Inc. | COM | 2,288 | $342.5K | <0.1% | +15+0.7% | Added | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 4,098 | $342.6K | <0.1% | +4,098 | New | – |
| Invesco Exch TRD SLF Idx FD46138J775 | BLOO PRI PWR ETF | 5,153 | $342.7K | <0.1% | −911−15.0% | Reduced | – |
| GOOGLAlphabet Inc. | Stock | 3,919 | $345.9K | <0.1% | +218+5.9% | Added | History |
| iShares Broad Usd Investment Grade Corporate Bond ETF464288620 | ETF | 7,078 | $347.6K | <0.1% | +7,078 | New | – |
| SRPTSarepta Therapeutics, Inc. | COM | 2,690 | $348.6K | <0.1% | −185−6.4% | Reduced | History |
| iShares Tr464288166 | AGENCY BOND ETF | 3,305 | $351.8K | <0.1% | 00.0% | Unchanged | – |
| SYKStryker Corp | Stock | 1,446 | $353.5K | <0.1% | +50+3.6% | Added | History |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 2,672 | $355.0K | <0.1% | −216−7.5% | Reduced | – |
| iShares Russell Mid-Cap Value ETF464287473 | ETF | 3,449 | $363.3K | <0.1% | +3,449 | New | – |
| FFord Motor Co | Stock | 31,391 | $365.1K | <0.1% | −1,773−5.3% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 2,761 | $370.3K | <0.1% | −55−2.0% | Reduced | History |
| Invesco Exchange Traded FD T46137V324 | S&P500 EQL IND | 2,129 | $379.6K | <0.1% | −344−13.9% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 990 | $380.6K | <0.1% | +990 | New | – |
| CMCSAComcast Corp | Stock | 11,078 | $387.4K | <0.1% | −36−0.3% | Reduced | History |
| iShares Select Dividend ETF464287168 | ETF | 3,225 | $389.0K | <0.1% | +975+43.3% | Added | – |
| TDToronto Dominion Bank | Stock | 6,118 | $396.2K | <0.1% | +393+6.9% | Added | History |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 8,390 | $397.8K | <0.1% | +8,390 | New | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 13,465 | $400.3K | <0.1% | −3,480−20.5% | Reduced | – |
| iShares Tr46434V647 | GLOBAL REIT ETF | 18,175 | $412.8K | <0.1% | +1,933+11.9% | Added | – |
| Amplify ETF Tr032108409 | CWP ENHANCED DIV | 11,518 | $413.0K | <0.1% | −12−0.1% | Reduced | – |
| KOCoca Cola Co | Stock | 6,509 | $414.1K | <0.1% | −551−7.8% | Reduced | History |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 7,045 | $418.8K | <0.1% | +7,045 | New | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,699 | $421.7K | <0.1% | +573+50.9% | Added | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 2,995 | $423.1K | <0.1% | +929+45.0% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 4,474 | $423.5K | <0.1% | −18−0.4% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 10,144 | $444.7K | <0.1% | −1,067−9.5% | Reduced | – |
| iShares Tr464289875 | CORE 40 MODE ETF | 12,225 | $464.7K | <0.1% | 00.0% | Unchanged | – |
| Vanguard Real Estate ETF922908553 | ETF | 5,691 | $469.5K | <0.1% | +1,233+27.7% | Added | – |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 4,987 | $470.1K | <0.1% | −1,216−19.6% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 12,393 | $483.1K | <0.1% | −4,166−25.2% | Reduced | – |
| DISWalt Disney Co | Stock | 5,594 | $486.0K | <0.1% | −151−2.6% | Reduced | History |
| SRESempra | Stock | 3,271 | $505.5K | <0.1% | 00.0% | Unchanged | History |
| Invesco Exchange Traded FD T46137V274 | S&P500 EQL UTL | 4,586 | $533.5K | <0.1% | −152−3.2% | Reduced | – |
| State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367 | ETF | 23,764 | $533.7K | <0.1% | −834,084−97.2% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 3,837 | $540.6K | <0.1% | +167+4.6% | Added | History |
Sold out since Q3 2022 (11)
Positions held at the end of Q3 2022 that are gone from this filing.
| Security | Class | Shares in Q3 2022 | Value in Q3 2022 | % of portfolio in Q3 2022 | History |
|---|---|---|---|---|---|
| Invesco Bulletshares 2022 HY Bd (BSJM)46138J874 | BULSHS 2022 HY | 241,925 | $5.32M | 0.4% | – |
| Innovator U.S. Equity Ultra Buffer ETF - January45782C300 | ETF | 16,375 | $478.0K | <0.1% | – |
| Innovator ETFs Trust45782C532 | US EQTY ULTRA B | 16,950 | $473.0K | <0.1% | – |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 15,569 | $458.0K | <0.1% | – |
| CTICCti Biopharma Corp | COM | 78,717 | $458.0K | <0.1% | History |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 14,932 | $442.0K | <0.1% | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 14,151 | $439.0K | <0.1% | – |
| METAMeta Platforms, Inc. | Stock | 1,943 | $264.0K | <0.1% | History |
| Vanguard World FD921910816 | MEGA GRWTH IND | 1,222 | $213.0K | <0.1% | – |
| MARMarriott International Inc | Stock | 1,499 | $210.0K | <0.1% | History |
| WBDWarner Bros. Discovery, Inc. | Stock | 10,752 | $124.0K | <0.1% | History |