Skip to main content

Prentice Capital Management, LP

SEC CIK
0001326150
Latest filing
Aug 14, 2026

Holdings in Q2 2025

Holdings as of Jun 30, 2025, filed Aug 14, 2025. Long positions only; changes compare share counts with Q1 2025.

Institution overview
Positions
31
+4 vs. Q1 2025
Portfolio value
$60.0M
+$2.80M (+4.9%) vs. Q1 2025
Filed
Aug 14, 2025
SEC
Holdings of Prentice Capital Management, LP in Q2 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
GRPNGroupon, Inc.COM NEW289,612$9.69M16.1%−391,815−57.5%ReducedHistory
SNAPSnap IncStock833,145$7.24M12.1%+145,507+21.2%AddedHistory
NNNextnav Inc.COMMON STOCK432,022$6.57M10.9%+102,521+31.1%AddedHistory
BMBLBumble Inc.COM CL A600,150$3.95M6.6%+12,633+2.2%AddedHistory
PTONPeloton Interactive, Inc.CL A COM569,362$3.95M6.6%−113,365−16.6%ReducedHistory
SOFISoFi Technologies, Inc.Stock198,752$3.62M6.0%−829−0.4%ReducedHistory
JBLUJetBlue Airways CorpCOM733,469$3.10M5.2%−71,548−8.9%ReducedHistory
LENLennar CorpCL A25,000$2.77M4.6%+25,000NewHistory
CALYCallaway Golf CoCOM319,044$2.57M4.3%−335−0.1%ReducedHistory
HLFHerbalife Ltd.COM SHS232,885$2.01M3.3%−587−0.3%ReducedHistory
COTYCoty Inc.COM CL A399,923$1.86M3.1%+399,923NewHistory
KBHKB HomeCOM25,000$1.32M2.2%+25,000NewHistory
TBCHTurtle Beach CorpCOM NEW88,785$1.23M2.0%+50,452+131.6%AddedHistory
HOGHarley-Davidson, Inc.COM49,980$1.18M2.0%+49,980NewHistory
MMacy's, Inc.COM92,577$1.08M1.8%+92,577NewHistory
AEOAmerican Eagle Outfitters IncCOM110,735$1.07M1.8%+3,901+3.7%AddedHistory
PENNPENN Entertainment, Inc.COM58,791$1.05M1.8%+24,963+73.8%AddedHistory
UNFIUnited Natural Foods IncCOM38,846$905.5K1.5%+38,846NewHistory
LYFTLyft, Inc.CL A COM53,692$846.2K1.4%−59,931−52.7%ReducedHistory
ELEstee Lauder Companies IncCL A10,000$808.0K1.3%+10,000NewHistory
GPROGoPro, Inc.CL A948,579$718.4K1.2%+147,941+18.5%AddedHistory
SONOSonos IncCOM60,700$656.2K1.1%+60,700NewHistory
VSXYVictoria's Secret & Co.COMMON STOCK25,000$463.0K0.8%+6,342+34.0%AddedHistory
COMPCompass, Inc.CL A50,000$314.0K0.5%+50,000NewHistory
ULCCFrontier Group Holdings, Inc.COM76,157$276.4K0.5%+76,157NewHistory
OTLYOatly Group ABSPONSORED ADS20,486$243.2K0.4%−86−0.4%ReducedHistory
HYFMHydrofarm Holdings Group, Inc.COM48,520$181.5K0.3%00.0%UnchangedHistory
GRWGGrowGeneration Corp.COM165,707$155.0K0.3%−1,115−0.7%ReducedHistory
Advisorshares Tr00768Y453PURE US CANN ETF47,883$115.4K0.2%−7,117−12.9%Reduced–
ADVAdvantage Solutions Inc.COM CL A46,463$61.3K0.1%−9,708−17.3%ReducedHistory
TLRYTilray Brands, Inc.COM CL 254,205$22.5K<0.1%+54,205NewHistory

Sold out since Q1 2025 (7)

Positions held at the end of Q1 2025 that are gone from this filing.

Positions of Prentice Capital Management, LP sold out since Q1 2025
SecurityClassShares in Q1 2025Value in Q1 2025% of portfolio in Q1 2025History
WWayfair Inc.CL A150,000$4.80M8.4%History
BABoeing CoStock18,978$3.24M5.7%History
AALAmerican Airlines Group Inc.Stock200,000$2.11M3.7%History
DECKDeckers Outdoor CorpCOM10,000$1.12M2.0%History
ANFAbercrombie & Fitch CoCL A5,940$453.6K0.8%History
EYENational Vision Holdings, Inc.COM11,296$144.4K0.3%History
SNBRQSleep Number CorpCOM17,287$109.6K0.2%History