GoPro, Inc.
GPRO- Exchange
- Nasdaq
- Industry
- Photographic Equipment & Supplies
- SEC CIK
- 0001500435
No open-market purchases or sales by GoPro, Inc. insiders were filed in the last 90 days; 141 institutions reported holding it in 13F filings for Q2 2026, worth $49.8M in total; Greenlight Capital is the only superinvestor holding it.
Key figures
- Market capNo recent share count in SEC filings
- –
- Insider buysOpen market, last 90 days
- 0
- Insider sellsOpen market, last 90 days
- 0
- 13F holdersQ2 2026, +19 vs. previous quarter
- 141
- 13F valueReported value at the end of Q2 2026
- $49.8M
- Superinvestors holdingAt the end of Q2 2026
- 1
Price chart
Financials
See financial statementsFrom SEC filings, in USD.
- Revenue, FY2025
- $651.5M
- −18.7% year over year
- Net income, FY2025
- -$92.6M
- No comparable prior period
- Free cash flow, FY2025
- -$24.0M
- No comparable prior period
- Revenue, Q2 FY2026
- $104.9M
- −31.3% year over year
Revenue flow, FY2025
Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.
Net loss for FY2025: $92.6M (14.2% of revenue).
Short interest
See short dataFrom FINRA, settlement date Oct 30, 2026.
- Short interest
- 27.5M
- Shares sold short
- Change
- −797.2K
- −2.8% vs. previous
- Days to cover
- 4.55
- At average daily volume
Superinvestors holding GPRO, Q2 2026
Go to the superinvestors tab1 superinvestor reports holding GoPro, Inc. on Form 13F. Percentages are the stock's share of each portfolio.
Latest insider trades
See all insider tradesOpen-market purchases and sales by GoPro, Inc. insiders from Form 4, newest first.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Jul 13, 2026 (view filing)5:01 PM ET | Jul 9 | 4 days | Woodman Nicholas and 1 otherCEO, Chairman of the Board | PPurchaseClass B Common Stock | +19.3M | $0.00 | $0 | –19.3M after | Derivative |
| May 22, 2026 (view filing) | May 20 | 2 days | McGee BrianPresident and COO | SSaleClass A Common Stock | −130.6K | $0.97 | −$126.7K | −12.1%947.1K after | 10b5-1 |
| May 19, 2026 (view filing) | May 18 | 1 day | Stephen Jason ChristopherSVP, General Counsel | SSaleClass A Common Stock | −16.9K | $1.11 | −$18.8K | −4.2%381.3K after | 10b5-1 |
| Feb 24, 2026 (view filing) | Feb 20 | 4 days | McGee BrianEVP, CFO and COO | SSaleClass A Common Stock | −59.5K | $0.79 | −$47.0K | −8.0%688.6K after | 10b5-1 |
| Feb 19, 2026 (view filing) | Feb 18 | 1 day | Stephen Jason ChristopherSVP, General Counsel | SSaleClass A Common Stock | −5.39K | $0.80 | −$4.31K | −3.9%134.5K after | 10b5-1 |
| Nov 24, 2025 (view filing) | Nov 20 | 4 days | McGee BrianEVP, CFO and COO | SSaleClass A Common Stock | −4.58K | $1.57 | −$7.19K | −0.6%773.9K after | 10b5-1 |
| Nov 20, 2025 (view filing) | Nov 18 | 2 days | Stephen Jason ChristopherVP, GC and Corporate Secretary | SSaleClass A Common Stock | −26.0K | $1.52 | −$39.5K | −15.3%143.7K after | 10b5-1 |
| Sep 26, 2025 (view filing) | Sep 19 | 7 daysLate | Brumder William George10% Owner | SSaleClass A common stock | −12.0K | $2.49 | −$29.9K | −0.1%10.8M after | |
| Aug 21, 2025 (view filing) | Aug 20 | 1 day | McGee BrianEVP, CFO and COO | SSaleClass A Common Stock | −150.0K | $1.24 | −$186.1K | −16.1%780.0K after | 10b5-1 |
| Feb 20, 2025 (view filing) | Feb 19 | 1 day | Jahnke DeanSVP, Global Sales, CM, RE | SSaleClass A Common Stock | −6.32K | $0.86 | −$5.44K | −1.7%355.5K after | 10b5-1 |
Top 10 13F holders, Q2 2026
See all 141 holdersThe largest institutional positions in GoPro, Inc. at the end of Q2 2026; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BlackRock, Inc. | 9,358,956 | $7.28M | 0.00% | +6,886,405+278.5% | Added |
| Vanguard Capital Management LLC | 5,943,440 | $4.62M | 0.00% | +586,403+10.9% | Added |
| Acadian Asset Management LLC | 5,795,829 | $4.50M | 0.01% | +172,984+3.1% | Added |
| Allianz Asset Management GmbH | 4,643,732 | $3.61M | 0.00% | +1,206,937+35.1% | Added |
| Charles Schwab Investment Management Inc | 4,391,572 | $3.42M | 0.00% | −1,572,124−26.4% | Reduced |
| Geode Capital Management, LLC | 3,487,837 | $2.71M | 0.00% | +2,225,703+176.3% | Added |
| UBS Group AG | 3,370,672 | $2.62M | 0.00% | +2,001,515+146.2% | Added |
| Yorkville Advisors Global, LP | 2,887,253 | $2.25M | 2.60% | +2,887,253 | New |
| Citadel Advisors LLC | 2,517,153 | $1.96M | 0.00% | +1,945,011+340.0% | Added |
| Jacobs Levy Equity Management, Inc | 2,110,370 | $1.64M | 0.01% | −486,334−18.7% | Reduced |
Holders of 5% or more of GPRO
See all 3 holders and filingsHolders whose latest Schedule 13D or 13G filing reports 5% or more of GoPro, Inc..
| Holder | Latest form | Stake | Change | First filed | Latest filing | Filing |
|---|---|---|---|---|---|---|
| Woodman Nicholas | 13D | 20.30%46.2M shares | +3.50 ppfrom 16.80% | Feb 8, 20216 filings | Sep 9, 2026 | SEC |
| Fischbach Mark Edward | 13G | 8.50%13.5M shares | New | Aug 20, 20261 filing | Aug 20, 2026 | SEC |
| BlackRock, Inc. | 13G | 6.40%9.35M shares | +4.30 ppfrom 2.10% | Feb 5, 20253 filings | Jul 28, 2026 | SEC |
Politician trades
All politician trades in GPRO1 member of Congress reported 2 trades in GoPro, Inc. since 2020. Newest filings:
| Filed | Politician | Type | Amount |
|---|---|---|---|
| May 9, 2021 |  Marie Newman House · IL | Buy | $1K-$15K |
| May 9, 2021 | Marie Newman House · IL | Buy | $1K-$15K |
House · IL · May 9, 2021
Buy$1K-$15K
House · IL · May 9, 2021
Buy$1K-$15K