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Howe & Rusling Inc

SEC CIK
0000769963
Latest filing
Aug 10, 2026

Holdings in Q4 2025

Holdings as of Dec 31, 2025, filed Feb 17, 2026. Long positions only; changes compare share counts with Q3 2025.

Institution overview
Positions
477
+29 vs. Q3 2025
Portfolio value
$1.51B
+$53.4M (+3.7%) vs. Q3 2025
Filed
Feb 17, 2026
SEC
Holdings of Howe & Rusling Inc in Q4 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF185,785$62.3M4.1%+4,851+2.7%Added–
JPMJPMorgan Chase & CoStock186,831$60.2M4.0%+3,844+2.1%AddedHistory
AVGOBroadcom Inc.Stock169,687$58.7M3.9%−11,619−6.4%ReducedHistory
iShares Core S&P 500 ETF464287200ETF81,145$55.6M3.7%+2,690+3.4%Added–
iShares Core S&P U.S. Growth ETF464287671ETF322,597$54.2M3.6%+8,149+2.6%Added–
AAPLApple Inc.Stock167,506$45.5M3.0%+10,551+6.7%AddedHistory
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF532,586$44.6M3.0%+31,972+6.4%Added–
MSFTMicrosoft CorpStock83,006$40.1M2.7%+1,130+1.4%AddedHistory
iShares Tr464288612INTRM GOV CR ETF373,765$40.1M2.7%+13,432+3.7%Added–
iShares Core S&P US Value ETF464287663ETF349,317$35.8M2.4%+7,432+2.2%Added–
NVDANVIDIA CorpStock182,758$34.1M2.3%+5,593+3.2%AddedHistory
AMZNAmazon Com IncStock145,785$33.7M2.2%+3,285+2.3%AddedHistory
XOMExxonMobil Holdings CorpCOM232,165$27.9M1.8%+2,298+1.0%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD338,156$27.0M1.8%+26,406+8.5%Added–
METAMeta Platforms, Inc.Stock40,530$26.8M1.8%−20.0%ReducedHistory
HONHoneywell International IncCOM119,789$23.4M1.5%+26,383+28.2%AddedHistory
GOOGAlphabet Inc.Stock72,265$22.7M1.5%+510+0.7%AddedHistory
ICEIntercontinental Exchange, Inc.Stock134,592$21.8M1.4%+24,819+22.6%AddedHistory
Vanguard High Dividend Yield Index ETF921946406ETF147,512$21.2M1.4%+54,739+59.0%Added–
NEENextera Energy IncStock263,427$21.1M1.4%+6,276+2.4%AddedHistory
TJXTJX Companies IncStock135,309$20.8M1.4%+2,654+2.0%AddedHistory
ABBVAbbVie Inc.Stock86,140$19.7M1.3%−3,628−4.0%ReducedHistory
INTUIntuit Inc.Stock28,490$18.9M1.2%+4,879+20.7%AddedHistory
PMPhilip Morris International Inc.Stock116,687$18.7M1.2%−4,695−3.9%ReducedHistory
GSGoldman Sachs Group IncStock20,055$17.6M1.2%−1,076−5.1%ReducedHistory
MSMorgan StanleyStock97,300$17.3M1.1%+79+0.1%AddedHistory
MCDMcDonalds CorpStock47,775$14.6M1.0%+6,339+15.3%AddedHistory
KOCoca Cola CoStock198,036$13.8M0.9%+740+0.4%AddedHistory
PEPPepsiCo IncStock94,556$13.6M0.9%−4,624−4.7%ReducedHistory
BACBank of America CorpStock246,236$13.5M0.9%+6,935+2.9%AddedHistory
VVisa Inc.Stock38,435$13.5M0.9%+7,897+25.9%AddedHistory
Vanguard Scottsdale FDS92206C706INTER TERM TREAS202,108$12.1M0.8%+20,341+11.2%Added–
CATCaterpillar IncStock20,488$11.7M0.8%−475−2.3%ReducedHistory
UNPUnion Pacific CorpStock50,291$11.6M0.8%−212−0.4%ReducedHistory
CASYCaseys General Stores IncCOM20,575$11.4M0.8%+434+2.2%AddedHistory
MAMastercard IncStock19,493$11.1M0.7%+181+0.9%AddedHistory
ACNAccenture plcStock41,173$11.0M0.7%−1,767−4.1%ReducedHistory
ELVElevance Health, Inc.Stock31,374$11.0M0.7%+484+1.6%AddedHistory
SYKStryker CorpStock31,197$11.0M0.7%−59−0.2%ReducedHistory
iShares Core S&P Small Cap ETF464287804ETF89,918$10.8M0.7%+1,611+1.8%Added–
Vanguard Ftse Emerging Markets ETF922042858ETF196,161$10.5M0.7%+5,630+3.0%Added–
SPYSPDR S&P 500 ETF TrustETF15,396$10.5M0.7%+5,138+50.1%AddedHistory
CCKCrown Holdings, Inc.COM100,428$10.3M0.7%+589+0.6%AddedHistory
GDGeneral Dynamics CorpStock30,641$10.3M0.7%+74+0.2%AddedHistory
DTEDte Energy CoCOM77,398$9.98M0.7%−2,219−2.8%ReducedHistory
CRWDCrowdStrike Holdings, Inc.Stock20,270$9.50M0.6%+540+2.7%AddedHistory
RRCRange Resources CorpCOM269,347$9.50M0.6%−1,081−0.4%ReducedHistory
APHAmphenol CorpCL A70,181$9.48M0.6%−3,239−4.4%ReducedHistory
CMECME Group Inc.COM34,322$9.37M0.6%−251−0.7%ReducedHistory
QCOMQualcomm IncStock54,504$9.32M0.6%+18,189+50.1%AddedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF31,456$9.13M0.6%+1,036+3.4%Added–
iShares Tr46435U853BROAD USD HIGH242,738$9.08M0.6%+9,235+4.0%Added–
DHRDanaher CorpStock39,630$9.07M0.6%+4,610+13.2%AddedHistory
MDTMedtronic plcStock94,051$9.03M0.6%+28,624+43.7%AddedHistory
Vanguard World FD921910840MEGA CAP VAL ETF61,000$8.61M0.6%+3,562+6.2%Added–
COSTCostco Wholesale CorpStock9,717$8.38M0.6%+854+9.6%AddedHistory
MDLZMondelez International, Inc.Stock150,022$8.08M0.5%−53,651−26.3%ReducedHistory
CMSCMS Energy CorpCOM114,058$7.98M0.5%+315+0.3%AddedHistory
CVXChevron CorpStock48,458$7.39M0.5%+655+1.4%AddedHistory
EWEdwards Lifesciences CorpStock85,863$7.32M0.5%−45−0.1%ReducedHistory
ASMLASML Holding NVADR6,441$6.89M0.5%−1,489−18.8%ReducedHistory
IDXXIDEXX Laboratories IncCOM9,643$6.52M0.4%+185+2.0%AddedHistory
BKNGBooking Holdings Inc.Stock1,195$6.40M0.4%−5−0.4%ReducedHistory
CELHCelsius Holdings, Inc.COM NEW139,892$6.40M0.4%+44,139+46.1%AddedHistory
NSCNorfolk Southern CorpStock21,730$6.27M0.4%+75+0.3%AddedHistory
LAMRLamar Advertising CoREIT49,552$6.27M0.4%+9,367+23.3%AddedHistory
KLACKLA CorpCOM NEW5,126$6.23M0.4%−736−12.6%ReducedHistory
JNJJohnson & JohnsonStock29,990$6.21M0.4%+8,520+39.7%AddedHistory
CDNSCadence Design Systems IncStock18,769$5.87M0.4%+2,345+14.3%AddedHistory
LHXL3HARRIS Technologies, Inc.Stock19,518$5.73M0.4%+367+1.9%AddedHistory
PINSPinterest, Inc.CL A213,001$5.51M0.4%+31,346+17.3%AddedHistory
MUMicron Technology IncStock19,174$5.47M0.4%−448−2.3%ReducedHistory
SPGIS&P Global Inc.Stock10,349$5.41M0.4%+8,099+360.0%AddedHistory
DISWalt Disney CoStock45,601$5.19M0.3%+235+0.5%AddedHistory
BDXBecton Dickinson & CoStock24,511$4.76M0.3%−2,171−8.1%ReducedHistory
ZSZscaler, Inc.Stock21,043$4.73M0.3%−2,209−9.5%ReducedHistory
iShares Core MSCI Eafe ETF46432F842ETF52,433$4.69M0.3%+3,201+6.5%Added–
AMATApplied Materials IncStock17,622$4.53M0.3%−188−1.1%ReducedHistory
LOWLowes Companies IncStock18,753$4.52M0.3%−614−3.2%ReducedHistory
APDAir Products & Chemicals, Inc.Stock18,074$4.46M0.3%−2,702−13.0%ReducedHistory
RTXRTX CorpStock23,728$4.35M0.3%+609+2.6%AddedHistory
State Street Technology Select Sector SPDR ETF81369Y803ETF29,999$4.32M0.3%+1,061+3.7%AddedConverted for a 2-for-1 split–
VRTXVertex Pharmaceuticals IncStock9,518$4.31M0.3%+168+1.8%AddedHistory
State Street Financial Select Sector SPDR ETF81369Y605ETF75,294$4.12M0.3%+6,988+10.2%Added–
EOGEOG Resources IncStock37,824$3.97M0.3%−2,114−5.3%ReducedHistory
iShares Core Dividend Growth ETF46434V621ETF53,483$3.71M0.2%−302−0.6%Reduced–
iShares Tr46434V456MSCI INTL QUALTY79,161$3.60M0.2%+5,257+7.1%Added–
Vanguard Ftse All-World Ex-US Index Fund922042775ETF47,333$3.48M0.2%−1,362−2.8%Reduced–
Vanguard Whitehall FDS921946794INTL HIGH ETF36,060$3.25M0.2%+317+0.9%Added–
iShares S&P 100 ETF464287101ETF8,359$2.87M0.2%00.0%Unchanged–
MRKMerck & Co., Inc.Stock22,709$2.39M0.2%+3,260+16.8%AddedHistory
CTVACorteva, Inc.Stock35,392$2.37M0.2%−1,603−4.3%ReducedHistory
State Street Industrial Select Sector SPDR ETF81369Y704ETF14,964$2.32M0.2%+2,136+16.7%Added–
Schwab U.S. Broad Market ETF808524102ETF88,192$2.31M0.2%+58+0.1%Added–
GOOGLAlphabet Inc.Stock7,247$2.27M0.2%+786+12.2%AddedHistory
BRK.ABerkshire Hathaway IncCL A3$2.26M0.1%00.0%UnchangedHistory
ALNTAllient IncCOM41,631$2.24M0.1%−16,000−27.8%ReducedHistory
Invesco Exchange Traded FD T46137V753FOOD & BEVERAGE42,327$1.90M0.1%−4,348−9.3%Reduced–
AMGNAmgen IncStock5,662$1.85M0.1%+406+7.7%AddedHistory
Vanguard Morningstar Mid-Cap Value ETF922908512ETF9,939$1.76M0.1%+539+5.7%Added–

Options (1)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Howe & Rusling Inc in Q4 2025
SecurityClassPutsCalls
AAPLApple Inc.Stock–$54.4K

Sold out since Q3 2025 (31)

Positions held at the end of Q3 2025 that are gone from this filing.

Positions of Howe & Rusling Inc sold out since Q3 2025
SecurityClassShares in Q3 2025Value in Q3 2025% of portfolio in Q3 2025History
AZNAstraZeneca PLCSPONSORED ADR117,593$9.02M0.6%History
FISVFiserv IncStock43,216$5.57M0.4%History
BRBRBellring Brands, Inc.Stock55,300$2.01M0.1%History
BCOBrinks CoCOM5,125$598.9K<0.1%History
iShares Tr46436E7180-3 MTH TREASURY3,529$355.4K<0.1%–
TKOTKO Group Holdings, Inc.CL A1,684$340.1K<0.1%History
IBITiShares Bitcoin Trust ETFETF4,568$296.9K<0.1%History
FBTCFidelity Wise Origin Bitcoin FundSHS2,776$277.1K<0.1%History
TKRTimken CoCOM3,651$274.5K<0.1%History
LRCXLam Research CorpStock1,796$240.5K<0.1%History
NGVTIngevity CorpCOM4,111$226.9K<0.1%History
GLXYGalaxy Digital Inc.CL A6,694$226.3K<0.1%History
LINLinde PLCStock452$214.9K<0.1%History
FISFidelity National Information Services, Inc.Stock3,258$214.8K<0.1%History
FETHFidelity Ethereum FundSHS5,003$207.9K<0.1%History
Vanguard Admiral FDS Inc921932844MIDCP 400 VAL1,141$115.0K<0.1%–
TMCTMC the metals Co Inc.COM14,855$94.6K<0.1%History
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF1,618$89.5K<0.1%–
SPDR Series Trust78464A672ST INTER ETF2,997$86.6K<0.1%–
Vanguard Admiral FDS Inc921932778SMLCP 600 VAL787$74.9K<0.1%–
Vanguard Admiral FDS Inc921932794SMLCP 600 GRTH603$73.4K<0.1%–
Vanguard Admiral FDS Inc921932869MIDCP 400 GRTH314$37.5K<0.1%–
iShares Tr46436E254ENVIRONMNTL INFR1,041$35.7K<0.1%–
Vanguard S&P 500 Growth ETF921932505ETF77$33.6K<0.1%–
Schwab U.S. Mid-Cap ETF808524508ETF785$23.3K<0.1%–
Global X FDS37954Y384CYBRSCURTY ETF600$21.1K<0.1%–
Vanguard Morningstar Small-Cap Growth ETF922908595ETF59$17.6K<0.1%–
iShares Tr464288638ISHS 5-10YR INVT238$12.9K<0.1%–
SPDR Series Trust78468R408ST TERM HIGH ETF493$12.6K<0.1%–
First Tr Exchange Traded FD33738R704RBA INDL ETF106$10.2K<0.1%–
Vanguard S&P 500 Value ETF921932703ETF14$2.79K<0.1%–