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Howe & Rusling Inc

SEC CIK
0000769963
Latest filing
Aug 10, 2026

Holdings in Q1 2026

Holdings as of Mar 31, 2026, filed Apr 28, 2026. Long positions only; changes compare share counts with Q4 2025.

Institution overview
Positions
477
0 vs. Q4 2025
Portfolio value
$1.53B
+$20.7M (+1.4%) vs. Q4 2025
Filed
Apr 28, 2026
SEC
Holdings of Howe & Rusling Inc in Q1 2026
SecurityClassSharesValue% of portfolioShare changeActionHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF192,890$61.9M4.0%+7,105+3.8%Added–
JPMJPMorgan Chase & CoStock186,300$54.8M3.6%−531−0.3%ReducedHistory
iShares Core S&P U.S. Growth ETF464287671ETF338,734$52.5M3.4%+16,137+5.0%Added–
iShares Core S&P 500 ETF464287200ETF80,058$52.3M3.4%−1,087−1.3%Reduced–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF623,601$51.6M3.4%+91,015+17.1%Added–
AVGOBroadcom Inc.Stock161,641$50.0M3.3%−8,046−4.7%ReducedHistory
AAPLApple Inc.Stock166,518$42.3M2.8%−988−0.6%ReducedHistory
iShares Tr464288612INTRM GOV CR ETF394,689$42.1M2.7%+20,924+5.6%Added–
XOMExxonMobil Holdings CorpCOM234,690$39.8M2.6%+2,525+1.1%AddedHistory
iShares Core S&P US Value ETF464287663ETF358,791$36.7M2.4%+9,474+2.7%Added–
MSFTMicrosoft CorpStock89,886$33.3M2.2%+6,880+8.3%AddedHistory
NVDANVIDIA CorpStock183,349$32.0M2.1%+591+0.3%AddedHistory
AMZNAmazon Com IncStock146,551$30.5M2.0%+766+0.5%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD368,905$29.2M1.9%+30,749+9.1%Added–
HONHoneywell International IncCOM122,424$27.7M1.8%+2,635+2.2%AddedHistory
NEENextera Energy IncStock267,245$24.8M1.6%+3,818+1.4%AddedHistory
METAMeta Platforms, Inc.Stock41,602$23.8M1.6%+1,072+2.6%AddedHistory
TJXTJX Companies IncStock136,496$21.8M1.4%+1,187+0.9%AddedHistory
ICEIntercontinental Exchange, Inc.Stock136,289$21.4M1.4%+1,697+1.3%AddedHistory
GOOGAlphabet Inc.Stock72,577$20.8M1.4%+312+0.4%AddedHistory
PMPhilip Morris International Inc.Stock119,062$19.7M1.3%+2,375+2.0%AddedHistory
ABBVAbbVie Inc.Stock87,347$19.0M1.2%+1,207+1.4%AddedHistory
MSMorgan StanleyStock94,646$15.6M1.0%−2,654−2.7%ReducedHistory
PEPPepsiCo IncStock100,015$15.5M1.0%+5,459+5.8%AddedHistory
GSGoldman Sachs Group IncStock18,282$15.5M1.0%−1,773−8.8%ReducedHistory
Vanguard High Dividend Yield Index ETF921946406ETF104,213$15.4M1.0%−43,299−29.4%Reduced–
CASYCaseys General Stores IncCOM21,074$15.3M1.0%+499+2.4%AddedHistory
KOCoca Cola CoStock199,717$15.2M1.0%+1,681+0.8%AddedHistory
MCDMcDonalds CorpStock48,836$15.2M1.0%+1,061+2.2%AddedHistory
CATCaterpillar IncStock20,560$14.6M1.0%+72+0.4%AddedHistory
Vanguard Scottsdale FDS92206C706INTER TERM TREAS229,650$13.7M0.9%+27,542+13.6%Added–
RRCRange Resources CorpCOM279,737$12.6M0.8%+10,390+3.9%AddedHistory
INTUIntuit Inc.Stock29,119$12.6M0.8%+629+2.2%AddedHistory
VVisa Inc.Stock41,508$12.5M0.8%+3,073+8.0%AddedHistory
UNPUnion Pacific CorpStock50,954$12.4M0.8%+663+1.3%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF99,298$12.3M0.8%+9,380+10.4%Added–
Vanguard Ftse Emerging Markets ETF922042858ETF227,508$12.3M0.8%+31,347+16.0%Added–
BACBank of America CorpStock247,229$12.1M0.8%+993+0.4%AddedHistory
ELVElevance Health, Inc.Stock38,693$11.3M0.7%+7,319+23.3%AddedHistory
MDLZMondelez International, Inc.Stock194,166$11.2M0.7%+44,144+29.4%AddedHistory
DTEDte Energy CoCOM76,337$11.2M0.7%−1,061−1.4%ReducedHistory
SYKStryker CorpStock32,314$10.6M0.7%+1,117+3.6%AddedHistory
GDGeneral Dynamics CorpStock30,775$10.6M0.7%+134+0.4%AddedHistory
AZNAstraZeneca PLCADR53,182$10.5M0.7%+53,182NewHistory
CCKCrown Holdings, Inc.COM103,048$10.3M0.7%+2,620+2.6%AddedHistory
CMECME Group Inc.COM34,807$10.3M0.7%+485+1.4%AddedHistory
ACNAccenture plcStock51,701$10.3M0.7%+10,528+25.6%AddedHistory
CVXChevron CorpStock48,659$10.1M0.7%+201+0.4%AddedHistory
MAMastercard IncStock19,908$9.95M0.6%+415+2.1%AddedHistory
Vanguard World FD921910840MEGA CAP VAL ETF68,376$9.91M0.6%+7,376+12.1%Added–
COSTCostco Wholesale CorpStock9,804$9.77M0.6%+87+0.9%AddedHistory
iShares Tr46435U853BROAD USD HIGH260,418$9.59M0.6%+17,680+7.3%Added–
Vanguard Morningstar Mid-Cap ETF922908629ETF32,717$9.40M0.6%+1,261+4.0%Added–
CMSCMS Energy CorpCOM114,599$8.89M0.6%+541+0.5%AddedHistory
APHAmphenol CorpCL A69,599$8.79M0.6%−582−0.8%ReducedHistory
ASMLASML Holding NVADR6,635$8.76M0.6%+194+3.0%AddedHistory
MDTMedtronic plcStock95,814$8.30M0.5%+1,763+1.9%AddedHistory
CRWDCrowdStrike Holdings, Inc.Stock21,099$8.24M0.5%+829+4.1%AddedHistory
EWEdwards Lifesciences CorpStock101,227$8.11M0.5%+15,364+17.9%AddedHistory
DHRDanaher CorpStock40,185$7.62M0.5%+555+1.4%AddedHistory
KLACKLA CorpCOM NEW5,168$7.61M0.5%+42+0.8%AddedHistory
JNJJohnson & JohnsonStock29,487$7.21M0.5%−503−1.7%ReducedHistory
SPYSPDR S&P 500 ETF TrustETF11,001$7.15M0.5%−4,395−28.5%ReducedHistory
QCOMQualcomm IncStock54,422$7.01M0.5%−82−0.2%ReducedHistory
LHXL3HARRIS Technologies, Inc.Stock20,185$6.97M0.5%+667+3.4%AddedHistory
CDNSCadence Design Systems IncStock24,794$6.89M0.4%+6,025+32.1%AddedHistory
APDAir Products & Chemicals, Inc.Stock23,105$6.71M0.4%+5,031+27.8%AddedHistory
NSCNorfolk Southern CorpStock22,475$6.45M0.4%+745+3.4%AddedHistory
LAMRLamar Advertising CoREIT50,781$6.43M0.4%+1,229+2.5%AddedHistory
MUMicron Technology IncStock18,653$6.30M0.4%−521−2.7%ReducedHistory
AMATApplied Materials IncStock17,101$5.85M0.4%−521−3.0%ReducedHistory
State Street Financial Select Sector SPDR ETF81369Y605ETF116,450$5.75M0.4%+41,156+54.7%Added–
SPGIS&P Global Inc.Stock13,209$5.62M0.4%+2,860+27.6%AddedHistory
EOGEOG Resources IncStock38,699$5.59M0.4%+875+2.3%AddedHistory
IDXXIDEXX Laboratories IncCOM9,815$5.52M0.4%+172+1.8%AddedHistory
iShares Core MSCI Eafe ETF46432F842ETF57,658$5.22M0.3%+5,225+10.0%Added–
CELHCelsius Holdings, Inc.COM NEW144,954$5.14M0.3%+5,062+3.6%AddedHistory
BDXBecton Dickinson & CoStock32,547$5.12M0.3%+8,036+32.8%AddedHistory
DISWalt Disney CoStock46,780$4.51M0.3%+1,179+2.6%AddedHistory
RTXRTX CorpStock23,018$4.44M0.3%−710−3.0%ReducedHistory
LOWLowes Companies IncStock18,758$4.43M0.3%+50.0%AddedHistory
iShares Core Dividend Growth ETF46434V621ETF61,940$4.35M0.3%+8,457+15.8%Added–
VRTXVertex Pharmaceuticals IncStock9,721$4.34M0.3%+203+2.1%AddedHistory
iShares Tr46434V456MSCI INTL QUALTY90,577$4.19M0.3%+11,416+14.4%Added–
State Street Industrial Select Sector SPDR ETF81369Y704ETF24,994$4.04M0.3%+10,030+67.0%Added–
State Street Technology Select Sector SPDR ETF81369Y803ETF29,701$3.95M0.3%−298−1.0%Reduced–
Vanguard Ftse All-World Ex-US Index Fund922042775ETF52,520$3.94M0.3%+5,187+11.0%Added–
ZSZscaler, Inc.Stock27,916$3.92M0.3%+6,873+32.7%AddedHistory
Vanguard Whitehall FDS921946794INTL HIGH ETF40,703$3.84M0.3%+4,643+12.9%Added–
MRKMerck & Co., Inc.Stock23,709$2.85M0.2%+1,000+4.4%AddedHistory
Vanguard Mun BD FDS922907746TAX EXEMPT BD55,621$2.77M0.2%+34,425+162.4%Added–
CTVACorteva, Inc.Stock32,920$2.76M0.2%−2,472−7.0%ReducedHistory
VIKViking Holdings LtdORD SHS36,769$2.70M0.2%+36,769NewHistory
iShares S&P 100 ETF464287101ETF8,355$2.66M0.2%−40.0%Reduced–
State Street Health Care Select Sector SPDR ETF81369Y209ETF17,254$2.53M0.2%+12,227+243.2%Added–
SHELShell plcADR26,276$2.44M0.2%+2,624+11.1%AddedHistory
GOOGLAlphabet Inc.Stock7,697$2.21M0.1%+450+6.2%AddedHistory
BRK.ABerkshire Hathaway IncCL A3$2.15M0.1%00.0%UnchangedHistory
Vanguard Morningstar Mid-Cap Value ETF922908512ETF11,686$2.15M0.1%+1,747+17.6%Added–
Schwab U.S. Broad Market ETF808524102ETF84,967$2.13M0.1%−3,225−3.7%Reduced–

Sold out since Q4 2025 (43)

Positions held at the end of Q4 2025 that are gone from this filing.

Positions of Howe & Rusling Inc sold out since Q4 2025
SecurityClassShares in Q4 2025Value in Q4 2025% of portfolio in Q4 2025History
PINSPinterest, Inc.CL A213,001$5.51M0.4%History
State Street SPDR Portfolio Aggregate Bond ETF78464A649ETF14,540$374.4K<0.1%–
CRMSalesforce, Inc.Stock1,307$346.2K<0.1%History
RRXRegal Rexnord CorpCOM2,310$324.2K<0.1%History
CHKPCheck Point Software Technologies LtdORD1,434$266.1K<0.1%History
ZTSZoetis Inc.Stock2,109$265.4K<0.1%History
ADPAutomatic Data Processing IncStock901$231.8K<0.1%History
CVSCVS Health CorpStock2,756$218.7K<0.1%History
SOFISoFi Technologies, Inc.Stock8,341$218.4K<0.1%History
SNOWSnowflake Inc.Stock978$214.5K<0.1%History
Uscf ETF Tr90290T882MIDS ENE INC ETF4,301$211.1K<0.1%–
SCHWSchwab Charles CorpStock2,089$208.7K<0.1%History
DOXAmdocs LtdSHS2,534$204.0K<0.1%History
First Tr Exchange Traded FD33738R118NASD TECH DIV2,081$201.6K<0.1%–
iShares Tr464289180MSCI EURO FL ETF4,924$182.6K<0.1%–
iShares Tr464289446RUS TOP 200 ETF919$156.8K<0.1%–
WisdomTree Tr97717W307US LARGECAP DIVD1,618$142.5K<0.1%–
iShares Tips Bond ETF464287176ETF748$82.3K<0.1%–
Schwab Strategic Tr808524615MORTGAGE BACKED3,080$79.1K<0.1%–
CRMLCritical Metals Corp.PUBCO ORD SHS10,050$69.7K<0.1%History
Invesco Exchange Traded FD T46137V647SEMICONDUCTORS753$59.4K<0.1%–
iShares S&P Small-Cap 600 Value ETF464287879ETF401$45.6K<0.1%–
SPDR Series Trust78464A664ST LON TREAS ETF1,395$36.9K<0.1%–
Vanguard Long-Term Treasury ETF92206C847ETF558$31.1K<0.1%–
Vanguard Scottsdale FDS92206C730VNG RUS1000IDX80$24.8K<0.1%–
Vanguard Index FDS922908652EXTEND MKT ETF100$20.9K<0.1%–
Fidelity Covington Trust316092824LOW VOLITY ETF245$16.4K<0.1%–
Summit Hotel Pptys Inc866082AA8NOTE 1.500% 2/115,000$14.9K<0.1%–
Vanguard Health Care ETF92204A504ETF40$11.5K<0.1%–
iShares Russell 2000 Growth ETF464287648ETF30$9.69K<0.1%–
iShares Tr46432F859CORE 1 5 YR USD157$7.65K<0.1%–
Vanguard Intl Equity Index F922042676GLB EX US ETF145$6.65K<0.1%–
iShares Tr464288729GLOB INDSTRL ETF30$5.26K<0.1%–
VanEck ETF Trust92189F437FALLEN ANGEL HG167$4.90K<0.1%–
Global X Lithium & Battery Tech ETF37954Y855ETF75$4.87K<0.1%–
Vanguard Scottsdale FDS92206C813LG-TERM COR BD50$3.79K<0.1%–
Defiance Quantum ETF26922A420ETF30$3.30K<0.1%–
iShares Tr464287572GLOBAL 100 ETF25$3.17K<0.1%–
iShares Tr464288869MICRO-CAP ETF20$3.15K<0.1%–
Invesco Exchange Traded FD T46137V100AEROSPACE DEFN8$1.25K<0.1%–
iShares Tr46435U713US INFRASTRUC17$895<0.1%–
Fidelity MSCI Utilities Index ETF316092865ETF16$884<0.1%–
iShares Tr464288752US HOME CONS ETF9$867<0.1%–