Howe & Rusling Inc
- SEC CIK
- 0000769963
- Latest filing
- Aug 10, 2026
Holdings in Q3 2025
Holdings as of Sep 30, 2025, filed Nov 5, 2025. Long positions only; changes compare share counts with Q2 2025.
- Positions
- 448
- −20 vs. Q2 2025
- Portfolio value
- $1.46B
- +$104.7M (+7.7%) vs. Q2 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AVGOBroadcom Inc. | Stock | 181,306 | $59.8M | 4.1% | −6,950−3.7% | Reduced | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 180,934 | $59.4M | 4.1% | −8,023−4.2% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 182,987 | $57.7M | 4.0% | −481−0.3% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 78,455 | $52.5M | 3.6% | +2,567+3.4% | Added | – |
| iShares Core S&P U.S. Growth ETF464287671 | ETF | 314,448 | $51.7M | 3.5% | −4,647−1.5% | Reduced | – |
| MSFTMicrosoft Corp | Stock | 81,876 | $42.4M | 2.9% | −688−0.8% | Reduced | History |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 500,614 | $42.1M | 2.9% | +49,091+10.9% | Added | – |
| AAPLApple Inc. | Stock | 156,955 | $40.0M | 2.7% | +2,068+1.3% | Added | History |
| iShares Tr464288612 | INTRM GOV CR ETF | 360,333 | $38.7M | 2.7% | +22,634+6.7% | Added | – |
| iShares Core S&P US Value ETF464287663 | ETF | 341,885 | $34.2M | 2.3% | +31,792+10.3% | Added | – |
| NVDANVIDIA Corp | Stock | 177,165 | $33.1M | 2.3% | +2,294+1.3% | Added | History |
| AMZNAmazon Com Inc | Stock | 142,500 | $31.3M | 2.1% | +2,662+1.9% | Added | History |
| METAMeta Platforms, Inc. | Stock | 40,532 | $29.8M | 2.0% | +332+0.8% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 229,867 | $25.9M | 1.8% | +535+0.2% | Added | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 311,750 | $24.9M | 1.7% | +35,342+12.8% | Added | – |
| ABBVAbbVie Inc. | Stock | 89,768 | $20.8M | 1.4% | +3,403+3.9% | Added | History |
| PMPhilip Morris International Inc. | Stock | 121,382 | $19.7M | 1.4% | −1,096−0.9% | Reduced | History |
| HONHoneywell International Inc | COM | 93,406 | $19.7M | 1.3% | −111−0.1% | Reduced | History |
| NEENextera Energy Inc | Stock | 257,151 | $19.4M | 1.3% | +3,967+1.6% | Added | History |
| TJXTJX Companies Inc | Stock | 132,655 | $19.2M | 1.3% | +831+0.6% | Added | History |
| ICEIntercontinental Exchange, Inc. | Stock | 109,773 | $18.5M | 1.3% | −391−0.4% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 71,755 | $17.5M | 1.2% | +491+0.7% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 21,131 | $16.8M | 1.2% | +162+0.8% | Added | History |
| INTUIntuit Inc. | Stock | 23,611 | $16.1M | 1.1% | +3,018+14.7% | Added | History |
| MSMorgan Stanley | Stock | 97,221 | $15.5M | 1.1% | +1,436+1.5% | Added | History |
| PEPPepsiCo Inc | Stock | 99,180 | $13.9M | 1.0% | +9,423+10.5% | Added | History |
| KOCoca Cola Co | Stock | 197,296 | $13.1M | 0.9% | −4,029−2.0% | Reduced | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 92,773 | $13.1M | 0.9% | +5,573+6.4% | Added | – |
| MDLZMondelez International, Inc. | Stock | 203,673 | $12.7M | 0.9% | +4,384+2.2% | Added | History |
| MCDMcDonalds Corp | Stock | 41,436 | $12.6M | 0.9% | +3,688+9.8% | Added | History |
| BACBank of America Corp | Stock | 239,301 | $12.3M | 0.8% | −9,733−3.9% | Reduced | History |
| UNPUnion Pacific Corp | Stock | 50,503 | $11.9M | 0.8% | +619+1.2% | Added | History |
| SYKStryker Corp | Stock | 31,256 | $11.6M | 0.8% | −65−0.2% | Reduced | History |
| CASYCaseys General Stores Inc | COM | 20,141 | $11.4M | 0.8% | +363+1.8% | Added | History |
| DTEDte Energy Co | COM | 79,617 | $11.3M | 0.8% | −933−1.2% | Reduced | History |
| MAMastercard Inc | Stock | 19,312 | $11.0M | 0.8% | −10−0.1% | Reduced | History |
| Vanguard Scottsdale FDS92206C706 | INTER TERM TREAS | 181,767 | $10.9M | 0.7% | +35,169+24.0% | Added | – |
| ACNAccenture plc | Stock | 42,940 | $10.6M | 0.7% | +20,280+89.5% | Added | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 88,307 | $10.5M | 0.7% | +1,641+1.9% | Added | – |
| VVisa Inc. | Stock | 30,538 | $10.4M | 0.7% | −820−2.6% | Reduced | History |
| GDGeneral Dynamics Corp | Stock | 30,567 | $10.4M | 0.7% | +55+0.2% | Added | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 190,531 | $10.3M | 0.7% | −4,101−2.1% | Reduced | – |
| RRCRange Resources Corp | COM | 270,428 | $10.2M | 0.7% | +2,045+0.8% | Added | History |
| RRXRegal Rexnord Corp | COM | 69,854 | $10.0M | 0.7% | +24,509+54.1% | Added | History |
| CATCaterpillar Inc | Stock | 20,963 | $10.0M | 0.7% | +210+1.0% | Added | History |
| ELVElevance Health, Inc. | Stock | 30,890 | $9.98M | 0.7% | +18,469+148.7% | Added | History |
| CRWDCrowdStrike Holdings, Inc. | Stock | 19,730 | $9.68M | 0.7% | +264+1.4% | Added | History |
| CCKCrown Holdings, Inc. | COM | 99,839 | $9.64M | 0.7% | −645−0.6% | Reduced | History |
| CMECME Group Inc. | COM | 34,573 | $9.34M | 0.6% | +280+0.8% | Added | History |
| APHAmphenol Corp | CL A | 73,420 | $9.09M | 0.6% | −46,018−38.5% | Reduced | History |
| AZNAstraZeneca PLC | SPONSORED ADR | 117,593 | $9.02M | 0.6% | +407+0.3% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 30,420 | $8.94M | 0.6% | +808+2.7% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 233,503 | $8.82M | 0.6% | +20,088+9.4% | Added | – |
| CMSCMS Energy Corp | COM | 113,743 | $8.33M | 0.6% | −785−0.7% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 8,863 | $8.20M | 0.6% | −713−7.4% | Reduced | History |
| Vanguard World FD921910840 | MEGA CAP VAL ETF | 57,438 | $7.91M | 0.5% | +5,823+11.3% | Added | – |
| ASMLASML Holding NV | ADR | 7,930 | $7.68M | 0.5% | +30+0.4% | Added | History |
| CVXChevron Corp | Stock | 47,803 | $7.42M | 0.5% | +368+0.8% | Added | History |
| ZSZscaler, Inc. | Stock | 23,252 | $6.97M | 0.5% | +12+0.1% | Added | History |
| DHRDanaher Corp | Stock | 35,020 | $6.94M | 0.5% | +805+2.4% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 10,258 | $6.83M | 0.5% | −455−4.2% | Reduced | History |
| EWEdwards Lifesciences Corp | Stock | 85,908 | $6.68M | 0.5% | +968+1.1% | Added | History |
| NSCNorfolk Southern Corp | Stock | 21,655 | $6.51M | 0.4% | −219−1.0% | Reduced | History |
| BKNGBooking Holdings Inc. | Stock | 1,200 | $6.48M | 0.4% | −10−0.8% | Reduced | History |
| KLACKLA Corp | COM NEW | 5,862 | $6.32M | 0.4% | +73+1.3% | Added | History |
| MDTMedtronic plc | Stock | 65,427 | $6.23M | 0.4% | +4,271+7.0% | Added | History |
| IDXXIDEXX Laboratories Inc | COM | 9,458 | $6.04M | 0.4% | +1,364+16.9% | Added | History |
| QCOMQualcomm Inc | Stock | 36,315 | $6.04M | 0.4% | +50.0% | Added | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 19,151 | $5.85M | 0.4% | −266−1.4% | Reduced | History |
| PINSPinterest, Inc. | CL A | 181,655 | $5.84M | 0.4% | −992−0.5% | Reduced | History |
| CDNSCadence Design Systems Inc | Stock | 16,424 | $5.77M | 0.4% | +33+0.2% | Added | History |
| APDAir Products & Chemicals, Inc. | Stock | 20,776 | $5.67M | 0.4% | +20,776 | New | History |
| FISVFiserv Inc | Stock | 43,216 | $5.57M | 0.4% | −519−1.2% | Reduced | History |
| CELHCelsius Holdings, Inc. | COM NEW | 95,753 | $5.50M | 0.4% | −12,256−11.3% | Reduced | History |
| DOXAmdocs Ltd | SHS | 64,766 | $5.31M | 0.4% | −1,840−2.8% | Reduced | History |
| DISWalt Disney Co | Stock | 45,366 | $5.19M | 0.4% | +1,051+2.4% | Added | History |
| BDXBecton Dickinson & Co | Stock | 26,682 | $4.99M | 0.3% | +307+1.2% | Added | History |
| LAMRLamar Advertising Co | REIT | 40,185 | $4.92M | 0.3% | +11,229+38.8% | Added | History |
| LOWLowes Companies Inc | Stock | 19,367 | $4.87M | 0.3% | −6,205−24.3% | Reduced | History |
| EOGEOG Resources Inc | Stock | 39,938 | $4.48M | 0.3% | −418−1.0% | Reduced | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 49,232 | $4.30M | 0.3% | +2,429+5.2% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 14,469 | $4.08M | 0.3% | +8,150+129.0% | Added | – |
| JNJJohnson & Johnson | Stock | 21,470 | $3.98M | 0.3% | +2,020+10.4% | Added | History |
| RTXRTX Corp | Stock | 23,119 | $3.87M | 0.3% | −517−2.2% | Reduced | History |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 68,306 | $3.68M | 0.3% | +42,841+168.2% | Added | – |
| VRTXVertex Pharmaceuticals Inc | Stock | 9,350 | $3.66M | 0.3% | −94−1.0% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 53,785 | $3.66M | 0.3% | −923−1.7% | Reduced | – |
| AMATApplied Materials Inc | Stock | 17,810 | $3.65M | 0.3% | +374+2.1% | Added | History |
| Vanguard Ftse All-World Ex-US Index Fund922042775 | ETF | 48,695 | $3.48M | 0.2% | +4,564+10.3% | Added | – |
| MUMicron Technology Inc | Stock | 19,622 | $3.28M | 0.2% | −1,126−5.4% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 73,904 | $3.27M | 0.2% | +20,720+39.0% | Added | – |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 35,743 | $3.03M | 0.2% | +215+0.6% | Added | – |
| iShares S&P 100 ETF464287101 | ETF | 8,359 | $2.78M | 0.2% | 00.0% | Unchanged | – |
| ALNTAllient Inc | COM | 57,631 | $2.58M | 0.2% | −23,000−28.5% | Reduced | History |
| CTVACorteva, Inc. | Stock | 36,995 | $2.50M | 0.2% | +69+0.2% | Added | History |
| Schwab U.S. Broad Market ETF808524102 | ETF | 88,134 | $2.27M | 0.2% | −3,732−4.1% | Reduced | – |
| BRK.ABerkshire Hathaway Inc | CL A | 3 | $2.26M | 0.2% | 00.0% | Unchanged | History |
| Invesco Exchange Traded FD T46137V753 | FOOD & BEVERAGE | 46,675 | $2.14M | 0.1% | −2,424−4.9% | Reduced | – |
| BRBRBellring Brands, Inc. | Stock | 55,300 | $2.01M | 0.1% | +55,300 | New | History |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 12,828 | $1.98M | 0.1% | +9,942+344.5% | Added | – |
Options (4)
Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.
Sold out since Q2 2025 (44)
Positions held at the end of Q2 2025 that are gone from this filing.
| Security | Class | Shares in Q2 2025 | Value in Q2 2025 | % of portfolio in Q2 2025 | History |
|---|---|---|---|---|---|
| MSTRStrategy Inc | Stock | 1,070 | $432.5K | <0.1% | History |
| CBRLCracker Barrel Old Country Store, Inc | COM | 6,423 | $392.3K | <0.1% | History |
| FTNTFortinet, Inc. | Stock | 2,551 | $269.7K | <0.1% | History |
| CICigna Group | Stock | 716 | $236.6K | <0.1% | History |
| Ea Series Trust02072L441 | STRIVE ENHANCED | 5,500 | $111.8K | <0.1% | – |
| Ea Series Trust02072L680 | STRIVE 500 ETF | 2,055 | $82.3K | <0.1% | – |
| iShares Tr46434V381 | FUTU EXPO TE ETF | 1,155 | $75.4K | <0.1% | – |
| Fidelity MSCI Financials Index ETF316092501 | ETF | 797 | $59.0K | <0.1% | – |
| Ea Series Trust02072L722 | STRI US ENER ETF | 1,875 | $50.9K | <0.1% | – |
| Fidelity MSCI Information Technology Index ETF316092808 | ETF | 240 | $47.3K | <0.1% | – |
| Defiance Quantum ETF26922A420 | ETF | 475 | $43.6K | <0.1% | – |
| Schwab Strategic Tr808524714 | 1 5YR CORP BD | 1,684 | $41.8K | <0.1% | – |
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 397 | $37.3K | <0.1% | – |
| Fidelity Covington Trust316092196 | CMN | 1,004 | $35.7K | <0.1% | – |
| WisdomTree Tr97717W851 | JAPN HEDGE EQT | 309 | $35.3K | <0.1% | – |
| Fidelity MSCI Materials Index ETF316092881 | ETF | 700 | $34.9K | <0.1% | – |
| iShares Russell Mid-Cap Value ETF464287473 | ETF | 256 | $33.8K | <0.1% | – |
| iShares MSCI Eafe Min Vol Factor ETF46429B689 | ETF | 350 | $29.4K | <0.1% | – |
| Fidelity Covington Trust316092873 | MSCI COMMNTN SVC | 363 | $23.5K | <0.1% | – |
| Invesco Exchange Traded FD T46137V266 | S&P500 PUR GWT | 430 | $19.7K | <0.1% | – |
| Vanguard Intl Equity Index F922042866 | FTSE PACIFIC ETF | 225 | $18.5K | <0.1% | – |
| SPDR Series Trust78464A656 | ST STR TIPS ETF | 610 | $15.9K | <0.1% | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 309 | $13.2K | <0.1% | – |
| SPDR Series Trust78464A607 | ST STR DOW REIT | 115 | $11.1K | <0.1% | – |
| SPDR Series Trust78464A516 | ST INTL BBG ETF | 401 | $9.42K | <0.1% | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 39 | $7.61K | <0.1% | – |
| VanEck ETF Trust92189F700 | AGRIBUSINESS ETF | 100 | $7.36K | <0.1% | – |
| VanEck ETF Trust92189F429 | PREFERRED SECURT | 393 | $6.73K | <0.1% | – |
| Global X FDS37954Y376 | RATE PREFERRED | 295 | $6.73K | <0.1% | – |
| Fidelity Covington Trust316092527 | SML MID MLTFCT | 155 | $6.44K | <0.1% | – |
| Invesco Exchange Traded FD T46137V720 | LEISU ENTMT ETF | 111 | $6.32K | <0.1% | – |
| Fidelity Covington Trust316092303 | CONSMR STAPLES | 119 | $6.09K | <0.1% | – |
| iShares Tr46434V639 | CUR HD EURZN ETF | 119 | $4.88K | <0.1% | – |
| Schwab US Aggregate Bond ETF808524839 | ETF | 188 | $4.37K | <0.1% | – |
| iShares Russell Midcap ETF464287499 | ETF | 38 | $3.50K | <0.1% | – |
| WisdomTree Tr97717W505 | US MIDCAP DIVID | 37 | $1.85K | <0.1% | – |
| Fidelity Covington Trust316092113 | ENHANCED LARGE | 51 | $1.78K | <0.1% | – |
| Fidelity Covington Trust316092543 | EMERG MKTS MLTFT | 47 | $1.32K | <0.1% | – |
| iShares Inc46434G889 | EMNG MKTS EQT | 18 | $920 | <0.1% | – |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 10 | $869 | <0.1% | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 13 | $850 | <0.1% | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 10 | $330 | <0.1% | – |
| iShares Tr46434V803 | HDG MSCI EAFE | 7 | $266 | <0.1% | – |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 5 | $168 | <0.1% | – |