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Howe & Rusling Inc

SEC CIK
0000769963
Latest filing
Aug 10, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Feb 12, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
410
−1 vs. Q3 2024
Portfolio value
$1.16B
−$2.91M (−0.3%) vs. Q3 2024
Filed
Feb 12, 2025
SEC
Holdings of Howe & Rusling Inc in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
JPMJPMorgan Chase & CoStock200,107$48.0M4.1%−2,754−1.4%ReducedHistory
AVGOBroadcom Inc.Stock200,554$46.5M4.0%−5,685−2.8%ReducedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF145,318$42.1M3.6%+4,660+3.3%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF488,083$39.2M3.4%+20,898+4.5%Added–
AAPLApple Inc.Stock156,142$39.1M3.4%+811+0.5%AddedHistory
iShares Tr464288612INTRM GOV CR ETF343,928$35.8M3.1%−320−0.1%Reduced–
iShares Core S&P U.S. Growth ETF464287671ETF251,869$35.1M3.0%+11,914+5.0%Added–
iShares Core S&P 500 ETF464287200ETF59,553$35.1M3.0%+847+1.4%Added–
MSFTMicrosoft CorpStock79,642$33.6M2.9%+2,232+2.9%AddedHistory
AMZNAmazon Com IncStock129,877$28.5M2.5%+1,382+1.1%AddedHistory
XOMExxonMobil Holdings CorpCOM241,021$25.9M2.2%−10,238−4.1%ReducedHistory
METAMeta Platforms, Inc.Stock40,744$23.9M2.1%+107+0.3%AddedHistory
NVDANVIDIA CorpStock165,229$22.2M1.9%+4,609+2.9%AddedHistory
iShares Core S&P US Value ETF464287663ETF237,469$22.0M1.9%+18,922+8.7%Added–
HONHoneywell International IncCOM88,432$20.0M1.7%−4,199−4.5%ReducedHistory
ICEIntercontinental Exchange, Inc.Stock109,935$16.4M1.4%+3,002+2.8%AddedHistory
PMPhilip Morris International Inc.Stock135,041$16.3M1.4%−4,087−2.9%ReducedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD192,022$15.0M1.3%+3,033+1.6%Added–
ABBVAbbVie Inc.Stock83,647$14.9M1.3%+10,370+14.2%AddedHistory
TJXTJX Companies IncStock121,226$14.6M1.3%+1,024+0.9%AddedHistory
GOOGAlphabet Inc.Stock73,447$14.0M1.2%+1,587+2.2%AddedHistory
UNHUnitedHealth Group IncStock26,553$13.4M1.2%−3,848−12.7%ReducedHistory
DTEDte Energy CoCOM109,888$13.3M1.1%−1,539−1.4%ReducedHistory
STZConstellation Brands, Inc.Stock55,614$12.3M1.1%−594−1.1%ReducedHistory
MSMorgan StanleyStock93,483$11.8M1.0%−2,459−2.6%ReducedHistory
PEPPepsiCo IncStock76,722$11.7M1.0%+2,679+3.6%AddedHistory
GSGoldman Sachs Group IncStock20,308$11.6M1.0%−640−3.1%ReducedHistory
UNPUnion Pacific CorpStock49,518$11.3M1.0%−406−0.8%ReducedHistory
KOCoca Cola CoStock179,748$11.2M1.0%+2,793+1.6%AddedHistory
SYKStryker CorpStock30,770$11.1M1.0%−3,950−11.4%ReducedHistory
AZNAstraZeneca PLCSPONSORED ADR156,465$10.3M0.9%+36,653+30.6%AddedHistory
Vanguard Scottsdale FDS92206C102SHORT TERM TREAS175,649$10.2M0.9%+8,364+5.0%Added–
VVisa Inc.Stock31,278$9.88M0.9%+2,411+8.4%AddedHistory
MCDMcDonalds CorpStock33,997$9.86M0.8%+28,006+467.5%AddedHistory
Vanguard High Dividend Yield Index ETF921946406ETF74,931$9.56M0.8%+9,549+14.6%Added–
MAMastercard IncStock18,152$9.56M0.8%+1,207+7.1%AddedHistory
RRCRange Resources CorpCOM259,474$9.34M0.8%−15,719−5.7%ReducedHistory
MUMicron Technology IncStock104,485$8.79M0.8%+517+0.5%AddedHistory
APHAmphenol CorpCL A125,933$8.75M0.8%−2,748−2.1%ReducedHistory
BACBank of America CorpStock196,822$8.65M0.7%−8,133−4.0%ReducedHistory
COSTCostco Wholesale CorpStock9,319$8.54M0.7%−59−0.6%ReducedHistory
FISVFiserv IncStock41,334$8.49M0.7%−3,779−8.4%ReducedHistory
CMSCMS Energy CorpCOM126,028$8.40M0.7%−2,495−1.9%ReducedHistory
DOXAmdocs LtdSHS97,887$8.33M0.7%−6,656−6.4%ReducedHistory
GDGeneral Dynamics CorpStock30,735$8.10M0.7%−9,748−24.1%ReducedHistory
CCKCrown Holdings, Inc.COM96,954$8.02M0.7%−974−1.0%ReducedHistory
CMECME Group Inc.COM34,031$7.90M0.7%−771−2.2%ReducedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF29,802$7.87M0.7%+841+2.9%Added–
iShares Core S&P Small Cap ETF464287804ETF67,998$7.83M0.7%+471+0.7%Added–
CATCaterpillar IncStock21,082$7.65M0.7%−118−0.6%ReducedHistory
NEENextera Energy IncStock101,574$7.28M0.6%+1,926+1.9%AddedHistory
Vanguard Ftse Emerging Markets ETF922042858ETF159,106$7.01M0.6%+4,832+3.1%Added–
iShares Tr46435U853BROAD USD HIGH189,066$6.96M0.6%−160−0.1%Reduced–
SPYSPDR S&P 500 ETF TrustETF11,777$6.90M0.6%+2,076+21.4%AddedHistory
CVXChevron CorpStock47,596$6.89M0.6%−2,189−4.4%ReducedHistory
INTUIntuit Inc.Stock10,867$6.83M0.6%+10+0.1%AddedHistory
CRWDCrowdStrike Holdings, Inc.Stock19,880$6.80M0.6%+83+0.4%AddedHistory
BKNGBooking Holdings Inc.Stock1,357$6.74M0.6%+35+2.6%AddedHistory
EOGEOG Resources IncStock54,958$6.74M0.6%−2,260−3.9%ReducedHistory
LOWLowes Companies IncStock25,379$6.26M0.5%−1,055−4.0%ReducedHistory
LWLamb Weston Holdings, Inc.Stock89,960$6.01M0.5%+21,212+30.9%AddedHistory
EWEdwards Lifesciences CorpStock77,563$5.74M0.5%−14,055−15.3%ReducedHistory
QCOMQualcomm IncStock36,191$5.56M0.5%−427−1.2%ReducedHistory
BDXBecton Dickinson & CoStock24,202$5.49M0.5%−6,583−21.4%ReducedHistory
MDLZMondelez International, Inc.Stock91,831$5.49M0.5%−16,539−15.3%ReducedHistory
GPCGenuine Parts CoStock42,078$4.91M0.4%−4,276−9.2%ReducedHistory
NSCNorfolk Southern CorpStock20,547$4.82M0.4%−1,367−6.2%ReducedHistory
PINSPinterest, Inc.CL A164,053$4.76M0.4%+31,041+23.3%AddedHistory
DISWalt Disney CoStock42,696$4.75M0.4%−1,933−4.3%ReducedHistory
Vanguard World FD921910840MEGA CAP VAL ETF36,233$4.53M0.4%+531+1.5%Added–
CORCencora, Inc.Stock19,678$4.42M0.4%−484−2.4%ReducedHistory
USBUS Bancorp DECOM NEW89,620$4.29M0.4%−2,582−2.8%ReducedHistory
KLACKLA CorpCOM NEW6,561$4.13M0.4%−187−2.8%ReducedHistory
LHXL3HARRIS Technologies, Inc.Stock18,884$3.97M0.3%−4,774−20.2%ReducedHistory
ZSZscaler, Inc.Stock21,061$3.80M0.3%−209−1.0%ReducedHistory
VRTXVertex Pharmaceuticals IncStock8,894$3.58M0.3%−198−2.2%ReducedHistory
ACNAccenture plcStock10,130$3.56M0.3%−312−3.0%ReducedHistory
DHRDanaher CorpStock15,329$3.52M0.3%+15,329NewHistory
ASMLASML Holding NVADR5,067$3.51M0.3%−196−3.7%ReducedHistory
JNJJohnson & JohnsonStock23,941$3.46M0.3%−54,388−69.4%ReducedHistory
RTXRTX CorpStock25,835$2.99M0.3%+643+2.6%AddedHistory
iShares Core Dividend Growth ETF46434V621ETF48,265$2.96M0.3%−3,587−6.9%Reduced–
IDXXIDEXX Laboratories IncCOM6,931$2.87M0.2%+6,931NewHistory
AMATApplied Materials IncStock17,476$2.84M0.2%+632+3.8%AddedHistory
ALNTAllient IncCOM112,962$2.74M0.2%−8,014−6.6%ReducedHistory
iShares Core MSCI Eafe ETF46432F842ETF38,096$2.68M0.2%+506+1.3%Added–
iShares Tr46434V456MSCI INTL QUALTY71,378$2.65M0.2%−10,319−12.6%Reduced–
BMRNBiomarin Pharmaceutical IncCOM39,355$2.59M0.2%−10,297−20.7%ReducedHistory
Vanguard Ftse All-World Ex-US Index Fund922042775ETF44,255$2.54M0.2%−427−1.0%Reduced–
iShares S&P 100 ETF464287101ETF8,355$2.41M0.2%00.0%Unchanged–
Vanguard Whitehall FDS921946794INTL HIGH ETF33,903$2.30M0.2%−321−0.9%Reduced–
SWKSSkyworks Solutions, Inc.Stock25,437$2.26M0.2%00.0%UnchangedHistory
CTVACorteva, Inc.Stock39,416$2.25M0.2%−629−1.6%ReducedHistory
Invesco Exchange Traded FD T46137V753FOOD & BEVERAGE45,681$2.12M0.2%−1,541−3.3%Reduced–
Schwab U.S. Broad Market ETF808524102ETF85,825$1.95M0.2%+1,210+1.4%AddedConverted for a 3-for-1 split–
ADBEAdobe Inc.Stock4,371$1.94M0.2%+15+0.3%AddedHistory
MRKMerck & Co., Inc.Stock19,062$1.90M0.2%−1,045−5.2%ReducedHistory
PAYXPaychex IncStock11,752$1.65M0.1%−2,346−16.6%ReducedHistory
LMTLockheed Martin CorpStock3,340$1.62M0.1%+303+10.0%AddedHistory
SHELShell plcADR24,479$1.53M0.1%00.0%UnchangedHistory

Sold out since Q3 2024 (61)

Positions held at the end of Q3 2024 that are gone from this filing.

Positions of Howe & Rusling Inc sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
BAXBaxter International IncStock174,317$6.62M0.6%History
MNSTMonster Beverage CorpCOM78,270$4.08M0.4%History
MSTRStrategy IncStock15,348$2.59M0.2%History
INTCIntel CorpStock31,613$741.6K0.1%History
MGPIMGP Ingredients IncCOM5,694$474.0K<0.1%History
BTCGrayscale Bitcoin Mini Trust ETFSHS81,551$459.1K<0.1%History
NEMNEWMONT CorpStock5,604$299.5K<0.1%History
ETNEaton Corp plcStock900$298.3K<0.1%History
CICigna GroupStock798$276.5K<0.1%History
BALLBALL CorpCOM4,069$276.3K<0.1%History
Vanguard Dividend Appreciation ETF921908844ETF1,255$248.6K<0.1%–
FNFFidelity National Financial, Inc.COM SHS3,436$213.2K<0.1%History
CARRCarrier Global CorpStock2,602$209.4K<0.1%History
ANETArista Networks, Inc.COM533$204.6K<0.1%History
HUMHumana IncStock634$200.8K<0.1%History
WECWec Energy Group, Inc.Stock2,086$200.6K<0.1%History
Vanguard Scottsdale FDS92206C680VNG RUS1000GRW1,686$162.7K<0.1%–
Invesco Exchange Traded FD T46137V662PHARMACEUTICALS556$48.4K<0.1%–
iShares Tr46435G425ESG AWR MSCI USA369$46.5K<0.1%–
iShares Tr46435G524INTL DIV GRWTH554$41.3K<0.1%–
Global X FDS37960A669SUPERDIVIDEND1,503$35.4K<0.1%–
SPDR Series Trust78468R549SP O&G EQP SERV394$31.8K<0.1%–
Invesco Exchange Traded FD T46137V787BIOTECHNOLOGY440$30.7K<0.1%–
Invesco Exchange Traded FD T46137V464S&P MDCP MOMNTUM251$30.2K<0.1%–
Vanguard Materials ETF92204A801ETF124$26.2K<0.1%–
Invesco Exchange Traded FD T46137V480S&P SMCP VLU MNT464$25.5K<0.1%–
Invesco Exchange Traded FD T46137V258S&P500 PUR VAL199$17.7K<0.1%–
VanEck Morningstar Wide Moat ETF92189F643ETF165$16.0K<0.1%–
iShares Tr46435U192GENOMICS IMMUN612$15.1K<0.1%–
iShares Select Dividend ETF464287168ETF100$13.5K<0.1%–
VanEck Vectors ETF Tr92189F866AFRICA INDEX ETF782$13.1K<0.1%–
iShares Tr46429B507MSCI IRELAND ETF173$11.9K<0.1%–
SPDR Series Trust78468R796ST STR SP500FF166$7.84K<0.1%–
Invesco Exchange Traded FD T46137V779BLDG CONSTR ETF90$7.16K<0.1%–
iShares S&P 500 Growth ETF464287309ETF71$6.77K<0.1%–
iShares Tr464288836U.S. PHARMA ETF84$5.93K<0.1%–
Vanguard Intl Equity Index F922042874FTSE EUROPE ETF76$5.37K<0.1%–
Schwab U.S. Large-Cap Growth ETF808524300ETF47$4.90K<0.1%–
WisdomTree Tr97717W315EMER MKT HIGH FD105$4.62K<0.1%–
VanEck ETF Trust92189F452MORTGAGE REIT364$4.39K<0.1%–
Invesco Exchange Traded FD T46137V746LARG CAP GRO ETF44$4.34K<0.1%–
iShares Tr464288448INTL SEL DIV ETF141$4.26K<0.1%–
Invesco Exchange Traded FD T46137V332S&P500 EQL HLT124$4.01K<0.1%–
iShares Future AI & Tech ETF46435U556ETF100$3.42K<0.1%–
iShares Tr464288786U.S. INSRNCE ETF25$3.24K<0.1%–
iShares Tr464287234MSCI EMG MKT ETF50$2.29K<0.1%–
Invesco S&P 500 Equal Weight Technology ETF46137V282ETF60$2.26K<0.1%–
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF24$2.04K<0.1%–
Dimensional ETF Trust25434V815US SMALL CAP ETF60$1.85K<0.1%–
VanEck ETF Trust92189F411BDC INCOME ETF107$1.77K<0.1%–
iShares S&P 500 Value ETF464287408ETF6$1.18K<0.1%–
WisdomTree Tr97717W760INTL SMCAP DIV14$967<0.1%–
Invesco Exchange Traded FD T46137V639AI AND NEXT GEN20$910<0.1%–
iShares Tr464287721U.S. TECH ETF6$910<0.1%–
ProShares Tr74347B425SHORT S&P 500 NE75$814<0.1%–
Vanguard Ftse All-World Ex-US Small-Cap ETF922042718ETF5$630<0.1%–
iShares Inc46434G764MSCI EMRG CHN10$612<0.1%–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF8$544<0.1%–
iShares Tr46434V803HDG MSCI EAFE10$355<0.1%–
iShares Tr46435U713US INFRASTRUC5$235<0.1%–
Global X FDS37960A651SUPERDVDND REIT2$45<0.1%–