Howe & Rusling Inc
- SEC CIK
- 0000769963
- Latest filing
- Aug 10, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Feb 12, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 410
- −1 vs. Q3 2024
- Portfolio value
- $1.16B
- −$2.91M (−0.3%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| JPMJPMorgan Chase & Co | Stock | 200,107 | $48.0M | 4.1% | −2,754−1.4% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 200,554 | $46.5M | 4.0% | −5,685−2.8% | Reduced | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 145,318 | $42.1M | 3.6% | +4,660+3.3% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 488,083 | $39.2M | 3.4% | +20,898+4.5% | Added | – |
| AAPLApple Inc. | Stock | 156,142 | $39.1M | 3.4% | +811+0.5% | Added | History |
| iShares Tr464288612 | INTRM GOV CR ETF | 343,928 | $35.8M | 3.1% | −320−0.1% | Reduced | – |
| iShares Core S&P U.S. Growth ETF464287671 | ETF | 251,869 | $35.1M | 3.0% | +11,914+5.0% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 59,553 | $35.1M | 3.0% | +847+1.4% | Added | – |
| MSFTMicrosoft Corp | Stock | 79,642 | $33.6M | 2.9% | +2,232+2.9% | Added | History |
| AMZNAmazon Com Inc | Stock | 129,877 | $28.5M | 2.5% | +1,382+1.1% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 241,021 | $25.9M | 2.2% | −10,238−4.1% | Reduced | History |
| METAMeta Platforms, Inc. | Stock | 40,744 | $23.9M | 2.1% | +107+0.3% | Added | History |
| NVDANVIDIA Corp | Stock | 165,229 | $22.2M | 1.9% | +4,609+2.9% | Added | History |
| iShares Core S&P US Value ETF464287663 | ETF | 237,469 | $22.0M | 1.9% | +18,922+8.7% | Added | – |
| HONHoneywell International Inc | COM | 88,432 | $20.0M | 1.7% | −4,199−4.5% | Reduced | History |
| ICEIntercontinental Exchange, Inc. | Stock | 109,935 | $16.4M | 1.4% | +3,002+2.8% | Added | History |
| PMPhilip Morris International Inc. | Stock | 135,041 | $16.3M | 1.4% | −4,087−2.9% | Reduced | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 192,022 | $15.0M | 1.3% | +3,033+1.6% | Added | – |
| ABBVAbbVie Inc. | Stock | 83,647 | $14.9M | 1.3% | +10,370+14.2% | Added | History |
| TJXTJX Companies Inc | Stock | 121,226 | $14.6M | 1.3% | +1,024+0.9% | Added | History |
| GOOGAlphabet Inc. | Stock | 73,447 | $14.0M | 1.2% | +1,587+2.2% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 26,553 | $13.4M | 1.2% | −3,848−12.7% | Reduced | History |
| DTEDte Energy Co | COM | 109,888 | $13.3M | 1.1% | −1,539−1.4% | Reduced | History |
| STZConstellation Brands, Inc. | Stock | 55,614 | $12.3M | 1.1% | −594−1.1% | Reduced | History |
| MSMorgan Stanley | Stock | 93,483 | $11.8M | 1.0% | −2,459−2.6% | Reduced | History |
| PEPPepsiCo Inc | Stock | 76,722 | $11.7M | 1.0% | +2,679+3.6% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 20,308 | $11.6M | 1.0% | −640−3.1% | Reduced | History |
| UNPUnion Pacific Corp | Stock | 49,518 | $11.3M | 1.0% | −406−0.8% | Reduced | History |
| KOCoca Cola Co | Stock | 179,748 | $11.2M | 1.0% | +2,793+1.6% | Added | History |
| SYKStryker Corp | Stock | 30,770 | $11.1M | 1.0% | −3,950−11.4% | Reduced | History |
| AZNAstraZeneca PLC | SPONSORED ADR | 156,465 | $10.3M | 0.9% | +36,653+30.6% | Added | History |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 175,649 | $10.2M | 0.9% | +8,364+5.0% | Added | – |
| VVisa Inc. | Stock | 31,278 | $9.88M | 0.9% | +2,411+8.4% | Added | History |
| MCDMcDonalds Corp | Stock | 33,997 | $9.86M | 0.8% | +28,006+467.5% | Added | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 74,931 | $9.56M | 0.8% | +9,549+14.6% | Added | – |
| MAMastercard Inc | Stock | 18,152 | $9.56M | 0.8% | +1,207+7.1% | Added | History |
| RRCRange Resources Corp | COM | 259,474 | $9.34M | 0.8% | −15,719−5.7% | Reduced | History |
| MUMicron Technology Inc | Stock | 104,485 | $8.79M | 0.8% | +517+0.5% | Added | History |
| APHAmphenol Corp | CL A | 125,933 | $8.75M | 0.8% | −2,748−2.1% | Reduced | History |
| BACBank of America Corp | Stock | 196,822 | $8.65M | 0.7% | −8,133−4.0% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 9,319 | $8.54M | 0.7% | −59−0.6% | Reduced | History |
| FISVFiserv Inc | Stock | 41,334 | $8.49M | 0.7% | −3,779−8.4% | Reduced | History |
| CMSCMS Energy Corp | COM | 126,028 | $8.40M | 0.7% | −2,495−1.9% | Reduced | History |
| DOXAmdocs Ltd | SHS | 97,887 | $8.33M | 0.7% | −6,656−6.4% | Reduced | History |
| GDGeneral Dynamics Corp | Stock | 30,735 | $8.10M | 0.7% | −9,748−24.1% | Reduced | History |
| CCKCrown Holdings, Inc. | COM | 96,954 | $8.02M | 0.7% | −974−1.0% | Reduced | History |
| CMECME Group Inc. | COM | 34,031 | $7.90M | 0.7% | −771−2.2% | Reduced | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 29,802 | $7.87M | 0.7% | +841+2.9% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 67,998 | $7.83M | 0.7% | +471+0.7% | Added | – |
| CATCaterpillar Inc | Stock | 21,082 | $7.65M | 0.7% | −118−0.6% | Reduced | History |
| NEENextera Energy Inc | Stock | 101,574 | $7.28M | 0.6% | +1,926+1.9% | Added | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 159,106 | $7.01M | 0.6% | +4,832+3.1% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 189,066 | $6.96M | 0.6% | −160−0.1% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 11,777 | $6.90M | 0.6% | +2,076+21.4% | Added | History |
| CVXChevron Corp | Stock | 47,596 | $6.89M | 0.6% | −2,189−4.4% | Reduced | History |
| INTUIntuit Inc. | Stock | 10,867 | $6.83M | 0.6% | +10+0.1% | Added | History |
| CRWDCrowdStrike Holdings, Inc. | Stock | 19,880 | $6.80M | 0.6% | +83+0.4% | Added | History |
| BKNGBooking Holdings Inc. | Stock | 1,357 | $6.74M | 0.6% | +35+2.6% | Added | History |
| EOGEOG Resources Inc | Stock | 54,958 | $6.74M | 0.6% | −2,260−3.9% | Reduced | History |
| LOWLowes Companies Inc | Stock | 25,379 | $6.26M | 0.5% | −1,055−4.0% | Reduced | History |
| LWLamb Weston Holdings, Inc. | Stock | 89,960 | $6.01M | 0.5% | +21,212+30.9% | Added | History |
| EWEdwards Lifesciences Corp | Stock | 77,563 | $5.74M | 0.5% | −14,055−15.3% | Reduced | History |
| QCOMQualcomm Inc | Stock | 36,191 | $5.56M | 0.5% | −427−1.2% | Reduced | History |
| BDXBecton Dickinson & Co | Stock | 24,202 | $5.49M | 0.5% | −6,583−21.4% | Reduced | History |
| MDLZMondelez International, Inc. | Stock | 91,831 | $5.49M | 0.5% | −16,539−15.3% | Reduced | History |
| GPCGenuine Parts Co | Stock | 42,078 | $4.91M | 0.4% | −4,276−9.2% | Reduced | History |
| NSCNorfolk Southern Corp | Stock | 20,547 | $4.82M | 0.4% | −1,367−6.2% | Reduced | History |
| PINSPinterest, Inc. | CL A | 164,053 | $4.76M | 0.4% | +31,041+23.3% | Added | History |
| DISWalt Disney Co | Stock | 42,696 | $4.75M | 0.4% | −1,933−4.3% | Reduced | History |
| Vanguard World FD921910840 | MEGA CAP VAL ETF | 36,233 | $4.53M | 0.4% | +531+1.5% | Added | – |
| CORCencora, Inc. | Stock | 19,678 | $4.42M | 0.4% | −484−2.4% | Reduced | History |
| USBUS Bancorp DE | COM NEW | 89,620 | $4.29M | 0.4% | −2,582−2.8% | Reduced | History |
| KLACKLA Corp | COM NEW | 6,561 | $4.13M | 0.4% | −187−2.8% | Reduced | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 18,884 | $3.97M | 0.3% | −4,774−20.2% | Reduced | History |
| ZSZscaler, Inc. | Stock | 21,061 | $3.80M | 0.3% | −209−1.0% | Reduced | History |
| VRTXVertex Pharmaceuticals Inc | Stock | 8,894 | $3.58M | 0.3% | −198−2.2% | Reduced | History |
| ACNAccenture plc | Stock | 10,130 | $3.56M | 0.3% | −312−3.0% | Reduced | History |
| DHRDanaher Corp | Stock | 15,329 | $3.52M | 0.3% | +15,329 | New | History |
| ASMLASML Holding NV | ADR | 5,067 | $3.51M | 0.3% | −196−3.7% | Reduced | History |
| JNJJohnson & Johnson | Stock | 23,941 | $3.46M | 0.3% | −54,388−69.4% | Reduced | History |
| RTXRTX Corp | Stock | 25,835 | $2.99M | 0.3% | +643+2.6% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 48,265 | $2.96M | 0.3% | −3,587−6.9% | Reduced | – |
| IDXXIDEXX Laboratories Inc | COM | 6,931 | $2.87M | 0.2% | +6,931 | New | History |
| AMATApplied Materials Inc | Stock | 17,476 | $2.84M | 0.2% | +632+3.8% | Added | History |
| ALNTAllient Inc | COM | 112,962 | $2.74M | 0.2% | −8,014−6.6% | Reduced | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 38,096 | $2.68M | 0.2% | +506+1.3% | Added | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 71,378 | $2.65M | 0.2% | −10,319−12.6% | Reduced | – |
| BMRNBiomarin Pharmaceutical Inc | COM | 39,355 | $2.59M | 0.2% | −10,297−20.7% | Reduced | History |
| Vanguard Ftse All-World Ex-US Index Fund922042775 | ETF | 44,255 | $2.54M | 0.2% | −427−1.0% | Reduced | – |
| iShares S&P 100 ETF464287101 | ETF | 8,355 | $2.41M | 0.2% | 00.0% | Unchanged | – |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 33,903 | $2.30M | 0.2% | −321−0.9% | Reduced | – |
| SWKSSkyworks Solutions, Inc. | Stock | 25,437 | $2.26M | 0.2% | 00.0% | Unchanged | History |
| CTVACorteva, Inc. | Stock | 39,416 | $2.25M | 0.2% | −629−1.6% | Reduced | History |
| Invesco Exchange Traded FD T46137V753 | FOOD & BEVERAGE | 45,681 | $2.12M | 0.2% | −1,541−3.3% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 85,825 | $1.95M | 0.2% | +1,210+1.4% | AddedConverted for a 3-for-1 split | – |
| ADBEAdobe Inc. | Stock | 4,371 | $1.94M | 0.2% | +15+0.3% | Added | History |
| MRKMerck & Co., Inc. | Stock | 19,062 | $1.90M | 0.2% | −1,045−5.2% | Reduced | History |
| PAYXPaychex Inc | Stock | 11,752 | $1.65M | 0.1% | −2,346−16.6% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 3,340 | $1.62M | 0.1% | +303+10.0% | Added | History |
| SHELShell plc | ADR | 24,479 | $1.53M | 0.1% | 00.0% | Unchanged | History |
Sold out since Q3 2024 (61)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| BAXBaxter International Inc | Stock | 174,317 | $6.62M | 0.6% | History |
| MNSTMonster Beverage Corp | COM | 78,270 | $4.08M | 0.4% | History |
| MSTRStrategy Inc | Stock | 15,348 | $2.59M | 0.2% | History |
| INTCIntel Corp | Stock | 31,613 | $741.6K | 0.1% | History |
| MGPIMGP Ingredients Inc | COM | 5,694 | $474.0K | <0.1% | History |
| BTCGrayscale Bitcoin Mini Trust ETF | SHS | 81,551 | $459.1K | <0.1% | History |
| NEMNEWMONT Corp | Stock | 5,604 | $299.5K | <0.1% | History |
| ETNEaton Corp plc | Stock | 900 | $298.3K | <0.1% | History |
| CICigna Group | Stock | 798 | $276.5K | <0.1% | History |
| BALLBALL Corp | COM | 4,069 | $276.3K | <0.1% | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,255 | $248.6K | <0.1% | – |
| FNFFidelity National Financial, Inc. | COM SHS | 3,436 | $213.2K | <0.1% | History |
| CARRCarrier Global Corp | Stock | 2,602 | $209.4K | <0.1% | History |
| ANETArista Networks, Inc. | COM | 533 | $204.6K | <0.1% | History |
| HUMHumana Inc | Stock | 634 | $200.8K | <0.1% | History |
| WECWec Energy Group, Inc. | Stock | 2,086 | $200.6K | <0.1% | History |
| Vanguard Scottsdale FDS92206C680 | VNG RUS1000GRW | 1,686 | $162.7K | <0.1% | – |
| Invesco Exchange Traded FD T46137V662 | PHARMACEUTICALS | 556 | $48.4K | <0.1% | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 369 | $46.5K | <0.1% | – |
| iShares Tr46435G524 | INTL DIV GRWTH | 554 | $41.3K | <0.1% | – |
| Global X FDS37960A669 | SUPERDIVIDEND | 1,503 | $35.4K | <0.1% | – |
| SPDR Series Trust78468R549 | SP O&G EQP SERV | 394 | $31.8K | <0.1% | – |
| Invesco Exchange Traded FD T46137V787 | BIOTECHNOLOGY | 440 | $30.7K | <0.1% | – |
| Invesco Exchange Traded FD T46137V464 | S&P MDCP MOMNTUM | 251 | $30.2K | <0.1% | – |
| Vanguard Materials ETF92204A801 | ETF | 124 | $26.2K | <0.1% | – |
| Invesco Exchange Traded FD T46137V480 | S&P SMCP VLU MNT | 464 | $25.5K | <0.1% | – |
| Invesco Exchange Traded FD T46137V258 | S&P500 PUR VAL | 199 | $17.7K | <0.1% | – |
| VanEck Morningstar Wide Moat ETF92189F643 | ETF | 165 | $16.0K | <0.1% | – |
| iShares Tr46435U192 | GENOMICS IMMUN | 612 | $15.1K | <0.1% | – |
| iShares Select Dividend ETF464287168 | ETF | 100 | $13.5K | <0.1% | – |
| VanEck Vectors ETF Tr92189F866 | AFRICA INDEX ETF | 782 | $13.1K | <0.1% | – |
| iShares Tr46429B507 | MSCI IRELAND ETF | 173 | $11.9K | <0.1% | – |
| SPDR Series Trust78468R796 | ST STR SP500FF | 166 | $7.84K | <0.1% | – |
| Invesco Exchange Traded FD T46137V779 | BLDG CONSTR ETF | 90 | $7.16K | <0.1% | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 71 | $6.77K | <0.1% | – |
| iShares Tr464288836 | U.S. PHARMA ETF | 84 | $5.93K | <0.1% | – |
| Vanguard Intl Equity Index F922042874 | FTSE EUROPE ETF | 76 | $5.37K | <0.1% | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 47 | $4.90K | <0.1% | – |
| WisdomTree Tr97717W315 | EMER MKT HIGH FD | 105 | $4.62K | <0.1% | – |
| VanEck ETF Trust92189F452 | MORTGAGE REIT | 364 | $4.39K | <0.1% | – |
| Invesco Exchange Traded FD T46137V746 | LARG CAP GRO ETF | 44 | $4.34K | <0.1% | – |
| iShares Tr464288448 | INTL SEL DIV ETF | 141 | $4.26K | <0.1% | – |
| Invesco Exchange Traded FD T46137V332 | S&P500 EQL HLT | 124 | $4.01K | <0.1% | – |
| iShares Future AI & Tech ETF46435U556 | ETF | 100 | $3.42K | <0.1% | – |
| iShares Tr464288786 | U.S. INSRNCE ETF | 25 | $3.24K | <0.1% | – |
| iShares Tr464287234 | MSCI EMG MKT ETF | 50 | $2.29K | <0.1% | – |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 60 | $2.26K | <0.1% | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 24 | $2.04K | <0.1% | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 60 | $1.85K | <0.1% | – |
| VanEck ETF Trust92189F411 | BDC INCOME ETF | 107 | $1.77K | <0.1% | – |
| iShares S&P 500 Value ETF464287408 | ETF | 6 | $1.18K | <0.1% | – |
| WisdomTree Tr97717W760 | INTL SMCAP DIV | 14 | $967 | <0.1% | – |
| Invesco Exchange Traded FD T46137V639 | AI AND NEXT GEN | 20 | $910 | <0.1% | – |
| iShares Tr464287721 | U.S. TECH ETF | 6 | $910 | <0.1% | – |
| ProShares Tr74347B425 | SHORT S&P 500 NE | 75 | $814 | <0.1% | – |
| Vanguard Ftse All-World Ex-US Small-Cap ETF922042718 | ETF | 5 | $630 | <0.1% | – |
| iShares Inc46434G764 | MSCI EMRG CHN | 10 | $612 | <0.1% | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 8 | $544 | <0.1% | – |
| iShares Tr46434V803 | HDG MSCI EAFE | 10 | $355 | <0.1% | – |
| iShares Tr46435U713 | US INFRASTRUC | 5 | $235 | <0.1% | – |
| Global X FDS37960A651 | SUPERDVDND REIT | 2 | $45 | <0.1% | – |