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Howe & Rusling Inc

SEC CIK
0000769963
Latest filing
Aug 10, 2026

Holdings in Q3 2024

Holdings as of Sep 30, 2024, filed Nov 8, 2024. Long positions only; changes compare share counts with Q2 2024.

Institution overview
Positions
411
+49 vs. Q2 2024
Portfolio value
$1.16B
+$66.4M (+6.1%) vs. Q2 2024
Filed
Nov 8, 2024
SEC
Holdings of Howe & Rusling Inc in Q3 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
JPMJPMorgan Chase & CoStock202,861$42.8M3.7%+8,709+4.5%AddedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF140,658$39.8M3.4%+9,282+7.1%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF467,185$39.1M3.4%+32,900+7.6%Added–
iShares Tr464288612INTRM GOV CR ETF344,248$36.9M3.2%+2,388+0.7%Added–
AAPLApple Inc.Stock155,331$36.2M3.1%+3,236+2.1%AddedHistory
AVGOBroadcom Inc.Stock206,239$35.6M3.1%+2,009+1.0%AddedConverted for a 10-for-1 splitHistory
iShares Core S&P 500 ETF464287200ETF58,706$33.9M2.9%+525+0.9%Added–
MSFTMicrosoft CorpStock77,410$33.3M2.9%+4,082+5.6%AddedHistory
iShares Core S&P U.S. Growth ETF464287671ETF239,955$31.7M2.7%+12,123+5.3%Added–
XOMExxonMobil Holdings CorpCOM251,259$29.5M2.5%+8,570+3.5%AddedHistory
AMZNAmazon Com IncStock128,495$23.9M2.1%+7,033+5.8%AddedHistory
METAMeta Platforms, Inc.Stock40,637$23.3M2.0%+1,371+3.5%AddedHistory
iShares Core S&P US Value ETF464287663ETF218,547$20.9M1.8%+17,529+8.7%Added–
NVDANVIDIA CorpStock160,620$19.5M1.7%+8,897+5.9%AddedHistory
HONHoneywell International IncCOM92,631$19.1M1.6%+2,139+2.4%AddedHistory
UNHUnitedHealth Group IncStock30,401$17.8M1.5%−31−0.1%ReducedHistory
ICEIntercontinental Exchange, Inc.Stock106,933$17.2M1.5%−9,489−8.2%ReducedHistory
PMPhilip Morris International Inc.Stock139,128$16.9M1.5%+383+0.3%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD188,989$15.0M1.3%+2,955+1.6%Added–
STZConstellation Brands, Inc.Stock56,208$14.5M1.2%−8,215−12.8%ReducedHistory
ABBVAbbVie Inc.Stock73,277$14.5M1.2%+10,205+16.2%AddedHistory
DTEDte Energy CoCOM111,427$14.3M1.2%+1,045+0.9%AddedHistory
TJXTJX Companies IncStock120,202$14.1M1.2%+3,690+3.2%AddedHistory
KOCoca Cola CoStock176,955$12.7M1.1%+14,851+9.2%AddedHistory
JNJJohnson & JohnsonStock78,329$12.7M1.1%+178+0.2%AddedHistory
PEPPepsiCo IncStock74,043$12.6M1.1%−1,828−2.4%ReducedHistory
SYKStryker CorpStock34,720$12.5M1.1%+594+1.7%AddedHistory
UNPUnion Pacific CorpStock49,924$12.3M1.1%+213+0.4%AddedHistory
GDGeneral Dynamics CorpStock40,483$12.2M1.1%−201−0.5%ReducedHistory
GOOGAlphabet Inc.Stock71,860$12.0M1.0%+2,832+4.1%AddedHistory
MUMicron Technology IncStock103,968$10.8M0.9%+816+0.8%AddedHistory
GSGoldman Sachs Group IncStock20,948$10.4M0.9%−60.0%ReducedHistory
MSMorgan StanleyStock95,942$10.0M0.9%+1,572+1.7%AddedHistory
Vanguard Scottsdale FDS92206C102SHORT TERM TREAS167,285$9.87M0.8%+8,517+5.4%Added–
CCKCrown Holdings, Inc.COM97,928$9.39M0.8%+250.0%AddedHistory
AZNAstraZeneca PLCSPONSORED ADR119,812$9.33M0.8%−29,784−19.9%ReducedHistory
DOXAmdocs LtdSHS104,543$9.15M0.8%+12,447+13.5%AddedHistory
CMSCMS Energy CorpCOM128,523$9.08M0.8%+281+0.2%AddedHistory
RRCRange Resources CorpCOM275,193$8.46M0.7%−1,658−0.6%ReducedHistory
NEENextera Energy IncStock99,648$8.42M0.7%+594+0.6%AddedHistory
APHAmphenol CorpCL A128,681$8.38M0.7%−53,087−29.2%ReducedHistory
Vanguard High Dividend Yield Index ETF921946406ETF65,382$8.38M0.7%+7,947+13.8%Added–
MAMastercard IncStock16,945$8.37M0.7%+543+3.3%AddedHistory
COSTCostco Wholesale CorpStock9,378$8.31M0.7%+314+3.5%AddedHistory
CATCaterpillar IncStock21,200$8.29M0.7%−2,386−10.1%ReducedHistory
BACBank of America CorpStock204,955$8.13M0.7%−1,997−1.0%ReducedHistory
FISVFiserv IncStock45,113$8.10M0.7%+1,561+3.6%AddedHistory
MDLZMondelez International, Inc.Stock108,370$7.98M0.7%−308−0.3%ReducedHistory
VVisa Inc.Stock28,867$7.94M0.7%+3,216+12.5%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF67,527$7.90M0.7%−266−0.4%Reduced–
CMECME Group Inc.COM34,802$7.68M0.7%−626−1.8%ReducedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF28,961$7.64M0.7%+3,035+11.7%Added–
BDXBecton Dickinson & CoStock30,785$7.42M0.6%+8,976+41.2%AddedHistory
Vanguard Ftse Emerging Markets ETF922042858ETF154,274$7.38M0.6%−8,507−5.2%Reduced–
CVXChevron CorpStock49,785$7.33M0.6%−362−0.7%ReducedHistory
LOWLowes Companies IncStock26,434$7.16M0.6%−3,265−11.0%ReducedHistory
iShares Tr46435U853BROAD USD HIGH189,226$7.12M0.6%−939−0.5%Reduced–
EOGEOG Resources IncStock57,218$7.03M0.6%−2,977−4.9%ReducedHistory
INTUIntuit Inc.Stock10,857$6.74M0.6%+808+8.0%AddedHistory
BAXBaxter International IncStock174,317$6.62M0.6%−13,495−7.2%ReducedHistory
GPCGenuine Parts CoStock46,354$6.47M0.6%−283−0.6%ReducedHistory
QCOMQualcomm IncStock36,618$6.23M0.5%−512−1.4%ReducedHistory
EWEdwards Lifesciences CorpStock91,618$6.05M0.5%+18,648+25.6%AddedHistory
LHXL3HARRIS Technologies, Inc.Stock23,658$5.63M0.5%+1,199+5.3%AddedHistory
BKNGBooking Holdings Inc.Stock1,322$5.57M0.5%+57+4.5%AddedHistory
SPYSPDR S&P 500 ETF TrustETF9,701$5.57M0.5%−1,035−9.6%ReducedHistory
CRWDCrowdStrike Holdings, Inc.Stock19,797$5.55M0.5%+1,052+5.6%AddedHistory
NSCNorfolk Southern CorpStock21,914$5.45M0.5%+351+1.6%AddedHistory
KLACKLA CorpCOM NEW6,748$5.23M0.4%−17−0.3%ReducedHistory
Vanguard World FD921910840MEGA CAP VAL ETF35,702$4.58M0.4%+4,058+12.8%Added–
CORCencora, Inc.Stock20,162$4.54M0.4%+66+0.3%AddedHistory
MCKMcKesson CorpStock9,024$4.46M0.4%+17+0.2%AddedHistory
LWLamb Weston Holdings, Inc.Stock68,748$4.45M0.4%+68,748NewHistory
ASMLASML Holding NVADR5,263$4.39M0.4%+317+6.4%AddedHistory
PINSPinterest, Inc.CL A133,012$4.31M0.4%+4,227+3.3%AddedHistory
DISWalt Disney CoStock44,629$4.29M0.4%−1,242−2.7%ReducedHistory
VRTXVertex Pharmaceuticals IncStock9,092$4.23M0.4%+315+3.6%AddedHistory
USBUS Bancorp DECOM NEW92,202$4.22M0.4%−83,592−47.6%ReducedHistory
MNSTMonster Beverage CorpCOM78,270$4.08M0.4%−2,981−3.7%ReducedHistory
ACNAccenture plcStock10,442$3.69M0.3%−257−2.4%ReducedHistory
ZSZscaler, Inc.Stock21,270$3.64M0.3%+1,623+8.3%AddedHistory
BMRNBiomarin Pharmaceutical IncCOM49,652$3.49M0.3%+24,971+101.2%AddedHistory
AMATApplied Materials IncStock16,844$3.40M0.3%−15−0.1%ReducedHistory
iShares Tr46434V456MSCI INTL QUALTY81,697$3.39M0.3%+1,975+2.5%Added–
iShares Core Dividend Growth ETF46434V621ETF51,852$3.25M0.3%−1,745−3.3%Reduced–
RTXRTX CorpStock25,192$3.05M0.3%−220−0.9%ReducedHistory
iShares Core MSCI Eafe ETF46432F842ETF37,590$2.93M0.3%−1,490−3.8%Reduced–
Vanguard Ftse All-World Ex-US Index Fund922042775ETF44,682$2.81M0.2%+925+2.1%Added–
MSTRStrategy IncStock15,348$2.59M0.2%−4,112−21.1%ReducedConverted for a 10-for-1 splitHistory
Vanguard Whitehall FDS921946794INTL HIGH ETF34,224$2.51M0.2%−730−2.1%Reduced–
SWKSSkyworks Solutions, Inc.Stock25,437$2.51M0.2%−4,552−15.2%ReducedHistory
CTVACorteva, Inc.Stock40,045$2.35M0.2%−3,060−7.1%ReducedHistory
iShares S&P 100 ETF464287101ETF8,355$2.31M0.2%00.0%Unchanged–
ALNTAllient IncCOM120,976$2.30M0.2%−10,123−7.7%ReducedHistory
MRKMerck & Co., Inc.Stock20,107$2.28M0.2%+893+4.6%AddedHistory
Invesco Exchange Traded FD T46137V753FOOD & BEVERAGE47,222$2.28M0.2%+222+0.5%Added–
ADBEAdobe Inc.Stock4,356$2.26M0.2%+125+3.0%AddedHistory
PAYXPaychex IncStock14,098$1.89M0.2%−3,272−18.8%ReducedHistory
Schwab U.S. Broad Market ETF808524102ETF28,205$1.88M0.2%+40+0.1%Added–
MCDMcDonalds CorpStock5,991$1.82M0.2%−273−4.4%ReducedHistory

Sold out since Q2 2024 (15)

Positions held at the end of Q2 2024 that are gone from this filing.

Positions of Howe & Rusling Inc sold out since Q2 2024
SecurityClassShares in Q2 2024Value in Q2 2024% of portfolio in Q2 2024History
IBITiShares Bitcoin Trust ETFETF77,407$2.64M0.2%History
SCHWSchwab Charles CorpStock7,406$545.7K<0.1%History
ETF Ser Solutions26922A297US VEGAN CLIMA4,764$230.4K<0.1%–
PIIPolaris Inc.Stock2,848$223.0K<0.1%History
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF907$72.7K<0.1%–
iShares Tr46429B7470-5 YR TIPS ETF571$56.8K<0.1%–
Schwab Intermediate-Term US Treasury ETF808524854ETF978$47.7K<0.1%–
Invesco S&P 500 Quality ETF46137V241ETF653$41.5K<0.1%–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF411$20.0K<0.1%–
iShares MSCI Eafe Min Vol Factor ETF46429B689ETF272$18.9K<0.1%–
Global X FDS37960A735GBL X BLOCKCHAIN350$17.8K<0.1%–
iShares Tr464288281JPMORGAN USD EMG108$9.56K<0.1%–
Vanguard World FD921910709EXTENDED DUR127$9.31K<0.1%–
VanEck ETF Trust92189F460CEF MUNI INCOME200$4.40K<0.1%–
State Street SPDR Bloomberg Emerging Markets Local Bond ETF78464A391ETF72$1.43K<0.1%–