Howe & Rusling Inc
- SEC CIK
- 0000769963
- Latest filing
- Aug 10, 2026
Holdings in Q1 2025
Holdings as of Mar 31, 2025, filed Jun 17, 2025. Long positions only; changes compare share counts with Q4 2024.
- Positions
- 434
- +24 vs. Q4 2024
- Portfolio value
- $1.19B
- +$28.7M (+2.5%) vs. Q4 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| JPMJPMorgan Chase & Co | Stock | 184,162 | $45.2M | 3.8% | −15,945−8.0% | Reduced | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 161,365 | $44.3M | 3.7% | +16,047+11.0% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 534,596 | $43.7M | 3.7% | +46,513+9.5% | Added | – |
| iShares Tr464288612 | INTRM GOV CR ETF | 358,228 | $38.0M | 3.2% | +14,300+4.2% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 64,026 | $36.0M | 3.0% | +4,473+7.5% | Added | – |
| AAPLApple Inc. | Stock | 154,755 | $34.4M | 2.9% | −1,387−0.9% | Reduced | History |
| iShares Core S&P U.S. Growth ETF464287671 | ETF | 264,663 | $33.6M | 2.8% | +12,794+5.1% | Added | – |
| MSFTMicrosoft Corp | Stock | 83,478 | $31.3M | 2.6% | +3,836+4.8% | Added | History |
| AVGOBroadcom Inc. | Stock | 178,490 | $29.9M | 2.5% | −22,064−11.0% | Reduced | History |
| XOMExxonMobil Holdings Corp | COM | 240,245 | $28.6M | 2.4% | −776−0.3% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 133,863 | $25.5M | 2.1% | +3,986+3.1% | Added | History |
| iShares Core S&P US Value ETF464287663 | ETF | 267,832 | $24.7M | 2.1% | +30,363+12.8% | Added | – |
| METAMeta Platforms, Inc. | Stock | 39,687 | $22.9M | 1.9% | −1,057−2.6% | Reduced | History |
| HONHoneywell International Inc | COM | 91,410 | $19.4M | 1.6% | +2,978+3.4% | Added | History |
| PMPhilip Morris International Inc. | Stock | 121,405 | $19.3M | 1.6% | −13,636−10.1% | Reduced | History |
| ICEIntercontinental Exchange, Inc. | Stock | 110,604 | $19.1M | 1.6% | +669+0.6% | Added | History |
| NVDANVIDIA Corp | Stock | 169,225 | $18.3M | 1.5% | +3,996+2.4% | Added | History |
| ABBVAbbVie Inc. | Stock | 83,408 | $17.5M | 1.5% | −239−0.3% | Reduced | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 203,337 | $16.1M | 1.4% | +11,315+5.9% | Added | – |
| DTEDte Energy Co | COM | 109,812 | $15.2M | 1.3% | −76−0.1% | Reduced | History |
| TJXTJX Companies Inc | Stock | 121,591 | $14.8M | 1.2% | +365+0.3% | Added | History |
| KOCoca Cola Co | Stock | 196,224 | $14.1M | 1.2% | +16,476+9.2% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 26,184 | $13.7M | 1.2% | −369−1.4% | Reduced | History |
| PEPPepsiCo Inc | Stock | 90,846 | $13.6M | 1.1% | +14,124+18.4% | Added | History |
| MDLZMondelez International, Inc. | Stock | 193,224 | $13.1M | 1.1% | +101,393+110.4% | Added | History |
| INTUIntuit Inc. | Stock | 20,985 | $12.9M | 1.1% | +10,118+93.1% | Added | History |
| UNPUnion Pacific Corp | Stock | 49,683 | $11.7M | 1.0% | +165+0.3% | Added | History |
| SYKStryker Corp | Stock | 30,678 | $11.4M | 1.0% | −92−0.3% | Reduced | History |
| MCDMcDonalds Corp | Stock | 36,084 | $11.3M | 0.9% | +2,087+6.1% | Added | History |
| VVisa Inc. | Stock | 31,912 | $11.2M | 0.9% | +634+2.0% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 20,346 | $11.1M | 0.9% | +38+0.2% | Added | History |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 188,575 | $11.1M | 0.9% | +12,926+7.4% | Added | – |
| GOOGAlphabet Inc. | Stock | 69,751 | $10.9M | 0.9% | −3,696−5.0% | Reduced | History |
| MSMorgan Stanley | Stock | 93,001 | $10.9M | 0.9% | −482−0.5% | Reduced | History |
| BACBank of America Corp | Stock | 256,534 | $10.7M | 0.9% | +59,712+30.3% | Added | History |
| RRCRange Resources Corp | COM | 262,382 | $10.5M | 0.9% | +2,908+1.1% | Added | History |
| MAMastercard Inc | Stock | 18,458 | $10.1M | 0.9% | +306+1.7% | Added | History |
| NEENextera Energy Inc | Stock | 138,604 | $9.83M | 0.8% | +37,030+36.5% | Added | History |
| FISVFiserv Inc | Stock | 43,024 | $9.50M | 0.8% | +1,690+4.1% | Added | History |
| CMSCMS Energy Corp | COM | 124,584 | $9.36M | 0.8% | −1,444−1.1% | Reduced | History |
| AZNAstraZeneca PLC | SPONSORED ADR | 121,112 | $8.90M | 0.7% | −35,353−22.6% | Reduced | History |
| CMECME Group Inc. | COM | 33,416 | $8.86M | 0.7% | −615−1.8% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 9,281 | $8.78M | 0.7% | −38−0.4% | Reduced | History |
| CCKCrown Holdings, Inc. | COM | 97,646 | $8.72M | 0.7% | +692+0.7% | Added | History |
| APHAmphenol Corp | CL A | 126,200 | $8.28M | 0.7% | +267+0.2% | Added | History |
| GDGeneral Dynamics Corp | Stock | 29,983 | $8.17M | 0.7% | −752−2.4% | Reduced | History |
| CASYCaseys General Stores Inc | COM | 18,815 | $8.17M | 0.7% | +18,815 | New | History |
| CVXChevron Corp | Stock | 47,748 | $7.99M | 0.7% | +152+0.3% | Added | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 61,604 | $7.94M | 0.7% | −13,327−17.8% | Reduced | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 75,593 | $7.90M | 0.7% | +7,595+11.2% | Added | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 172,963 | $7.83M | 0.7% | +13,857+8.7% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 208,526 | $7.68M | 0.6% | +19,460+10.3% | Added | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 27,757 | $7.18M | 0.6% | −2,045−6.9% | Reduced | – |
| MUMicron Technology Inc | Stock | 82,456 | $7.16M | 0.6% | −22,029−21.1% | Reduced | History |
| CATCaterpillar Inc | Stock | 20,468 | $6.75M | 0.6% | −614−2.9% | Reduced | History |
| EOGEOG Resources Inc | Stock | 52,400 | $6.72M | 0.6% | −2,558−4.7% | Reduced | History |
| CRWDCrowdStrike Holdings, Inc. | Stock | 18,770 | $6.62M | 0.6% | −1,110−5.6% | Reduced | History |
| DHRDanaher Corp | Stock | 31,226 | $6.40M | 0.5% | +15,897+103.7% | Added | History |
| BKNGBooking Holdings Inc. | Stock | 1,389 | $6.40M | 0.5% | +32+2.4% | Added | History |
| BDXBecton Dickinson & Co | Stock | 27,890 | $6.39M | 0.5% | +3,688+15.2% | Added | History |
| MSTRStrategy Inc | Stock | 21,322 | $6.15M | 0.5% | +21,322 | New | History |
| DOXAmdocs Ltd | SHS | 66,592 | $6.09M | 0.5% | −31,295−32.0% | Reduced | History |
| EWEdwards Lifesciences Corp | Stock | 81,914 | $5.94M | 0.5% | +4,351+5.6% | Added | History |
| LOWLowes Companies Inc | Stock | 24,765 | $5.78M | 0.5% | −614−2.4% | Reduced | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 10,284 | $5.75M | 0.5% | −1,493−12.7% | Reduced | History |
| QCOMQualcomm Inc | Stock | 35,987 | $5.53M | 0.5% | −204−0.6% | Reduced | History |
| CORCencora, Inc. | Stock | 19,440 | $5.41M | 0.5% | −238−1.2% | Reduced | History |
| PINSPinterest, Inc. | CL A | 174,329 | $5.40M | 0.5% | +10,276+6.3% | Added | History |
| Vanguard World FD921910840 | MEGA CAP VAL ETF | 40,136 | $5.17M | 0.4% | +3,903+10.8% | Added | – |
| GPCGenuine Parts Co | Stock | 42,440 | $5.06M | 0.4% | +362+0.9% | Added | History |
| NSCNorfolk Southern Corp | Stock | 21,178 | $5.02M | 0.4% | +631+3.1% | Added | History |
| ASMLASML Holding NV | ADR | 7,507 | $4.97M | 0.4% | +2,440+48.2% | Added | History |
| ZSZscaler, Inc. | Stock | 24,672 | $4.90M | 0.4% | +3,611+17.1% | Added | History |
| KLACKLA Corp | COM NEW | 6,549 | $4.45M | 0.4% | −12−0.2% | Reduced | History |
| VRTXVertex Pharmaceuticals Inc | Stock | 9,126 | $4.42M | 0.4% | +232+2.6% | Added | History |
| DISWalt Disney Co | Stock | 43,145 | $4.26M | 0.4% | +449+1.1% | Added | History |
| ACNAccenture plc | Stock | 12,916 | $4.03M | 0.3% | +2,786+27.5% | Added | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 18,896 | $3.96M | 0.3% | +12+0.1% | Added | History |
| JNJJohnson & Johnson | Stock | 23,146 | $3.84M | 0.3% | −795−3.3% | Reduced | History |
| RTXRTX Corp | Stock | 25,529 | $3.38M | 0.3% | −306−1.2% | Reduced | History |
| IDXXIDEXX Laboratories Inc | COM | 7,693 | $3.23M | 0.3% | +762+11.0% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 50,917 | $3.15M | 0.3% | +2,652+5.5% | Added | – |
| CELHCelsius Holdings, Inc. | COM NEW | 86,910 | $3.10M | 0.3% | +86,910 | New | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 40,377 | $3.05M | 0.3% | +2,281+6.0% | Added | – |
| STZConstellation Brands, Inc. | Stock | 16,119 | $2.96M | 0.2% | −39,495−71.0% | Reduced | History |
| BMRNBiomarin Pharmaceutical Inc | COM | 40,764 | $2.88M | 0.2% | +1,409+3.6% | Added | History |
| AMATApplied Materials Inc | Stock | 17,629 | $2.56M | 0.2% | +153+0.9% | Added | History |
| Vanguard Ftse All-World Ex-US Index Fund922042775 | ETF | 41,166 | $2.50M | 0.2% | −3,089−7.0% | Reduced | – |
| BRK.ABerkshire Hathaway Inc | CL A | 3 | $2.40M | 0.2% | +3 | New | History |
| CDNSCadence Design Systems Inc | Stock | 9,323 | $2.37M | 0.2% | +9,323 | New | History |
| CTVACorteva, Inc. | Stock | 37,531 | $2.36M | 0.2% | −1,885−4.8% | Reduced | History |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 30,775 | $2.27M | 0.2% | −3,128−9.2% | Reduced | – |
| iShares S&P 100 ETF464287101 | ETF | 8,355 | $2.26M | 0.2% | 00.0% | Unchanged | – |
| ALNTAllient Inc | COM | 100,006 | $2.20M | 0.2% | −12,956−11.5% | Reduced | History |
| Invesco Exchange Traded FD T46137V753 | FOOD & BEVERAGE | 46,932 | $2.16M | 0.2% | +1,251+2.7% | Added | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 51,450 | $2.04M | 0.2% | −19,928−27.9% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 87,690 | $1.89M | 0.2% | +1,865+2.2% | Added | – |
| PAYXPaychex Inc | Stock | 11,636 | $1.80M | 0.2% | −116−1.0% | Reduced | History |
| SHELShell plc | ADR | 24,406 | $1.79M | 0.2% | −73−0.3% | Reduced | History |
| MRKMerck & Co., Inc. | Stock | 19,822 | $1.78M | 0.1% | +760+4.0% | Added | History |
Sold out since Q4 2024 (43)
Positions held at the end of Q4 2024 that are gone from this filing.
| Security | Class | Shares in Q4 2024 | Value in Q4 2024 | % of portfolio in Q4 2024 | History |
|---|---|---|---|---|---|
| LWLamb Weston Holdings, Inc. | Stock | 89,960 | $6.01M | 0.5% | History |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 10,709 | $480.5K | <0.1% | – |
| iShares Tr46435G672 | CORE INTL AGGR | 5,124 | $255.8K | <0.1% | – |
| IBITiShares Bitcoin Trust ETF | ETF | 4,495 | $238.5K | <0.1% | History |
| ADIAnalog Devices Inc | Stock | 1,061 | $225.4K | <0.1% | History |
| SYYSysco Corp | Stock | 2,904 | $222.0K | <0.1% | History |
| OXMOxford Industries Inc | COM | 2,728 | $214.9K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 3,082 | $176.5K | <0.1% | – |
| Vanguard Scottsdale FDS92206C706 | INTER TERM TREAS | 1,294 | $75.1K | <0.1% | – |
| iShares Tr46434V381 | FUTU EXPO TE ETF | 1,076 | $64.2K | <0.1% | – |
| iShares Tr46435G417 | CR 5 10 YR ETF | 1,362 | $57.8K | <0.1% | – |
| iShares Semiconductor ETF464287523 | ETF | 218 | $47.0K | <0.1% | – |
| J P Morgan Exchange Traded F46641Q654 | ULTRA SHT MUNCPL | 644 | $32.7K | <0.1% | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 1,064 | $31.8K | <0.1% | – |
| Global X FDS37954Y673 | US INFR DEV ETF | 711 | $28.7K | <0.1% | – |
| Invesco Exchange Traded FD T46137V886 | DWA STAPLES | 260 | $27.3K | <0.1% | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 524 | $26.4K | <0.1% | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 98 | $19.5K | <0.1% | – |
| State Street SPDR S&P Software & Services ETF78464A599 | ETF | 84 | $15.9K | <0.1% | – |
| SPDR Ser Tr78468R648 | S&P KENSHO NEW | 269 | $13.7K | <0.1% | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 425 | $11.1K | <0.1% | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 396 | $11.0K | <0.1% | – |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 104 | $10.5K | <0.1% | – |
| Invesco Exchange Traded FD T46137V100 | AEROSPACE DEFN | 74 | $8.49K | <0.1% | – |
| iShares Tr464287556 | ISHARES BIOTECH | 60 | $7.93K | <0.1% | – |
| SPDR Series Trust78464A383 | ST STR BACKE ETF | 348 | $7.50K | <0.1% | – |
| Invesco Exchange Traded FD T46137V316 | S&P500 EQL MAT | 207 | $6.74K | <0.1% | – |
| Vanguard Industrials ETF92204A603 | ETF | 23 | $5.85K | <0.1% | – |
| iShares MSCI India ETF46429B598 | ETF | 99 | $5.21K | <0.1% | – |
| State Street SPDR S&P Bank ETF78464A797 | ETF | 86 | $4.77K | <0.1% | – |
| iShares Tr46429B614 | MSCI INDIA SM CP | 50 | $3.82K | <0.1% | – |
| iShares Inc46434G814 | MSCI MLY ETF NEW | 145 | $3.56K | <0.1% | – |
| iShares Tr46429B416 | MSCI UK SM ETF | 100 | $3.47K | <0.1% | – |
| State Street SPDR S&P Regional Banking ETF78464A698 | ETF | 43 | $2.60K | <0.1% | – |
| First Tr Exchange-Traded FD33734X184 | UTILITIES ALPH | 67 | $2.54K | <0.1% | – |
| iShares Tr464288794 | US BR DEL SE ETF | 14 | $2.02K | <0.1% | – |
| iShares Russell Midcap ETF464287499 | ETF | 22 | $1.95K | <0.1% | – |
| iShares Tr464287515 | EXPANDED TECH | 18 | $1.80K | <0.1% | – |
| SPDR Series Trust78464A789 | ST STR SP INS | 29 | $1.64K | <0.1% | – |
| Invesco Exchange Traded FD T46137V811 | DORSEY WRGT TECH | 19 | $1.38K | <0.1% | – |
| iShares Tr46435G409 | MSCI INTL VLU FT | 38 | $1.03K | <0.1% | – |
| iShares MSCI Eafe Min Vol Factor ETF46429B689 | ETF | 12 | $849 | <0.1% | – |
| iShares Inc46434G889 | EMNG MKTS EQT | 4 | $181 | <0.1% | – |