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Upbound Group, Inc.

UPBD
Exchange
Nasdaq
Industry
Services-Equipment Rental & Leasing, NEC
SEC CIK
0000933036

In the last 90 days, Upbound Group, Inc. insiders filed 1 open-market purchase and 1 sale; 259 institutions reported holding it in 13F filings for Q2 2026, worth $1.23B in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in Upbound Group, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
256
+15 vs. Q1 2025
Shares held
52.8M
+4.75M (+9.9%) vs. Q1 2025
Total value
$1.33B
+$175.1M (+15.2%) vs. Q1 2025
New holders
46
114 more added
Sold out
31
65 more reduced

2 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting UPBD on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 256 institutions
Q1 2021: 270 institutionsQ2 2021: 284 institutionsQ3 2021: 271 institutionsQ4 2021: 247 institutionsQ1 2022: 224 institutionsQ2 2022: 220 institutionsQ3 2022: 216 institutionsQ4 2022: 206 institutionsQ1 2023: 204 institutionsQ2 2023: 220 institutionsQ3 2023: 215 institutionsQ4 2023: 233 institutionsQ1 2024: 242 institutionsQ2 2024: 248 institutionsQ3 2024: 246 institutionsQ4 2024: 241 institutionsQ1 2025: 243 institutionsQ2 2025: 256 institutionsQ3 2025: 262 institutionsQ4 2025: 239 institutionsQ1 2026: 240 institutionsQ2 2026: 259 institutions
Value heldQ2 2025: $1.33B
Q1 2021: $2.90BQ2 2021: $2.77BQ3 2021: $2.86BQ4 2021: $2.32BQ1 2022: $1.30BQ2 2022: $966.4MQ3 2022: $833.7MQ4 2022: $1.11BQ1 2023: $1.17BQ2 2023: $1.52BQ3 2023: $1.33BQ4 2023: $1.52BQ1 2024: $1.62BQ2 2024: $1.53BQ3 2024: $1.45BQ4 2024: $1.36BQ1 2025: $1.15BQ2 2025: $1.33BQ3 2025: $1.27BQ4 2025: $972.3MQ1 2026: $1.01BQ2 2026: $1.23B
Institutions holding UPBD and their total value by quarter
QuarterHoldersValue
Q2 2026259$1.23B
Q1 2026240$1.01B
Q4 2025239$972.3M
Q3 2025262$1.27B
Q2 2025256$1.33B
Q1 2025243$1.15B
Q4 2024241$1.36B
Q3 2024246$1.45B
Q2 2024248$1.53B
Q1 2024242$1.62B
Q4 2023233$1.52B
Q3 2023215$1.33B
Q2 2023220$1.52B
Q1 2023204$1.17B
Q4 2022206$1.11B
Q3 2022216$833.7M
Q2 2022220$966.4M
Q1 2022224$1.30B
Q4 2021247$2.32B
Q3 2021271$2.86B
Q2 2021284$2.77B
Q1 2021270$2.90B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Upbound Group, Inc.; share changes are against Q1 2025.

Institutions holding UPBD in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Global Retirement Partners, LLC0$20.00%0New
Rialto Wealth Management, LLC1$260.00%+1New
Parkworth Wealth Management, Inc.2$500.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC2$500.00%+1+100.0%Added
HFM Investment Advisors, LLC5$1260.00%+4+400.0%Added
SJS Investment Consulting Inc.6$1510.00%−5−45.5%Reduced
JFS Wealth Advisors, LLC7$1760.00%−39−84.8%Reduced
Twin Peaks Wealth Advisors, LLC10$2260.00%+10New
DiNuzzo Private Wealth, Inc.13$3270.00%+3+30.0%Added
Atlantic Trust, LLC18$4520.00%+18New
Bare Financial Services, Inc22$5520.00%−28−56.0%Reduced
Huntington National Bank30$7530.00%+21+233.3%Added
Farmers & Merchants Investments Inc35$8790.00%00.0%Unchanged
Rothschild Investment LLC65$1.63K0.00%−75−53.6%Reduced
Larson Financial Group LLC68$1.71K0.00%+68New
First Horizon Advisors, Inc.74$1.86K0.00%+74New
Capital Advisors, Ltd. LLC82$2.00K0.00%+56+215.4%Added
Fortitude Family Office, LLC82$2.06K0.00%+82New
Parallel Advisors, LLC102$2.56K0.00%00.0%Unchanged
Walleye Trading LLC106$2.66K0.00%+106New
Allworth Financial LP108$2.71K0.00%+74+217.6%Added
Parkside Financial Bank & Trust119$2.99K0.00%+25+26.6%Added
Quarry LP137$3.44K0.00%−1,443−91.3%Reduced
SBI Securities Co., Ltd.138$3.46K0.00%−17−11.0%Reduced
Hemington Wealth Management181$4.00K0.00%+24+15.3%Added
Caitong International Asset Management Co., Ltd165$4.14K0.00%+165New
Signaturefd, LLC181$4.54K0.00%+67+58.8%Added
Fifth Third Bancorp191$4.79K0.00%+100+109.9%Added
Umb Bank N A193$4.84K0.00%+71+58.2%Added
Thurston, Springer, Miller, Herd & Titak, Inc.200$5.02K0.00%00.0%Unchanged
Proffitt & Goodson Inc200$5.02K0.00%+200New
Farther Finance Advisors, LLC210$5.27K0.00%−200−48.8%Reduced
SRS Capital Advisors, Inc.214$5.37K0.00%+177+478.4%Added
Massmutual Trust Co FSB238$5.97K0.00%+121+103.4%Added
Main Street Group, LTD240$6.02K0.00%00.0%Unchanged
Private Wealth Asset Management, LLC269$6.75K0.00%00.0%Unchanged
Bessemer Group Inc276$7.00K0.00%−54−16.4%Reduced
Hantz Financial Services, Inc.261$7.00K0.00%+254+3,628.6%Added
IFP Advisors, Inc277$7.15K0.00%+77+38.5%Added
Harbor Capital Advisors, Inc.300$8.00K0.00%+34+12.8%Added
US Bancorp325$8.16K0.00%+23+7.6%Added
Mount Yale Investment Advisors, LLC333$8.36K0.00%+333New
Barrow Hanley Mewhinney & Strauss LLC335$8.41K0.00%00.0%Unchanged
UMA Financial Services, Inc.338$8.48K0.00%00.0%Unchanged
True Wealth Design, LLC355$8.91K0.00%+337+1,872.2%Added
Front Row Advisors LLC374$9.53K0.00%+374New
Smartleaf Asset Management LLC394$10.0K0.00%−172−30.4%Reduced
AdvisorNet Financial, Inc432$10.8K0.00%00.0%Unchanged
MAI Capital Management542$13.6K0.00%+57+11.8%Added
Essential Partners LLC557$14.0K0.01%+557New
EverSource Wealth Advisors, LLC739$18.5K0.00%+492+199.2%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.743$19.0K0.00%+743New
Nomura Asset Management Co Ltd790$19.8K0.00%00.0%Unchanged
Ameritas Advisory Services, LLC847$21.3K0.00%+847New
Financial Management Professionals, Inc.854$21.4K0.00%+854New
Sterling Capital Management LLC971$24.4K0.00%+916+1,665.5%Added
Wolff Wiese Magana LLC1,000$25.1K0.02%00.0%Unchanged
DekaBank Deutsche Girozentrale1,082$28.0K0.00%00.0%Unchanged
Erste Asset Management GmbH1,200$30.6K0.00%+1,200New
Skopos Labs, Inc.1,226$30.8K0.00%+727+145.7%Added
Ronald Blue Trust, Inc.1,292$32.4K0.00%−492−27.6%Reduced
TD Private Client Wealth LLC1,311$32.9K0.00%00.0%Unchanged
Quest Partners LLC1,352$33.9K0.00%−5,342−79.8%Reduced
Clearstead Advisors, LLC1,381$34.7K0.00%+181+15.1%Added
Covestor Ltd1,517$38.0K0.02%−177−10.4%Reduced
Picton Mahoney Asset Management1,566$39.0K0.00%+1,566New
Steward Partners Investment Advisory, LLC1,574$39.5K0.00%−3,071−66.1%Reduced
Versant Capital Management, Inc1,580$39.7K0.01%+635+67.2%Added
KBC Group NV2,454$62.0K0.00%00.0%Unchanged
Public Employees Retirement System of Ohio2,549$64.0K0.00%+256+11.2%Added
GAMMA Investing LLC2,617$65.7K0.00%+2,108+414.1%Added
Jones Financial Companies LLLP3,032$77.3K0.00%−4,999−62.2%Reduced
Harbour Investments, Inc.3,357$84.3K0.00%00.0%Unchanged
The PNC Financial Services Group, Inc.3,786$95.0K0.00%+312+9.0%Added
Canada Pension Plan Investment Board3,800$95.4K0.00%+3,800New
Vestcor Inc4,619$116.0K0.00%+3,640+371.8%Added
Advisors Asset Management, Inc.4,625$116.1K0.00%+713+18.2%Added
Tower Research Capital LLC (TRC)4,891$122.8K0.00%+1,574+47.5%Added
Point72 Asia (Singapore) Pte. Ltd.5,050$126.8K0.02%+4,488+798.6%Added
Quantbot Technologies LP5,092$127.8K0.00%−51,252−91.0%Reduced
Ameritas Investment Partners, Inc.5,479$137.5K0.00%00.0%Unchanged
Virtus ETF Advisers LLC5,506$138.2K0.08%+5,506New
Shell Asset Management Co6,061$152.0K0.01%−1,477−19.6%Reduced
Public Employees Retirement Association of Colorado6,390$160.0K0.00%00.0%Unchanged
Palouse Capital Management, Inc.6,866$172.3K0.11%+243+3.7%Added
Lazard Asset Management LLC6,927$173.0K0.00%+472+7.3%Added
State of Wyoming7,913$198.6K0.02%+7,913New
Prosperity Wealth Management, Inc.8,300$208.3K0.08%+8,300New
Wolverine Asset Management LLC8,652$217.2K0.00%00.0%Unchanged
Moody National Bank Trust Division8,775$220.3K0.02%+8,775New
Renaissance Technologies LLC9,000$225.9K0.00%−55,600−86.1%Reduced
Optimist Retirement Group LLC9,257$232.4K0.11%00.0%Unchanged
Handelsbanken Fonder AB9,452$237.0K0.00%00.0%Unchanged
Envestnet Portfolio Solutions, Inc.9,537$239.4K0.00%+9,537New
Two Sigma Advisers, LP9,700$243.5K0.00%−100−1.0%Reduced
Keebeck Alpha, LP9,703$243.5K0.40%+9,703New
HSBC Holdings PLC9,689$243.8K0.00%−4,648−32.4%Reduced
Prelude Capital Management, LLC9,814$246.3K0.02%−8,835−47.4%Reduced
Cetera Investment Advisers9,823$246.6K0.00%−1,166−10.6%Reduced
First Citizens Bank & Trust Co9,854$247.3K0.00%+9,854New