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Upbound Group, Inc.

UPBD
Exchange
Nasdaq
Industry
Services-Equipment Rental & Leasing, NEC
SEC CIK
0000933036

In the last 90 days, Upbound Group, Inc. insiders filed 9 open-market purchases and 1 sale; 259 institutions reported holding it in 13F filings for Q2 2026, worth $1.23B in total; no superinvestor holds it.

Key figures

Market capClose on Nov 10, 2026
$1.44B
Insider buysLast 90 days, $1.69M in total
9
Insider sellsLast 90 days, $188.5K in total
1
13F holdersQ2 2026, +24 vs. previous quarter
259
13F valueReported value at the end of Q2 2026
$1.23B
Superinvestors holdingAt the end of Q2 2026
0

Price chart

From SEC filings, in USD.

Revenue, FY2025
$4.70B
+8.7% year over year
Net income, FY2025
$73.2M
−40.7% year over year
Free cash flow, FY2025
$238.7M
+392.7% year over year
Revenue, Q3 FY2026
$1.15B
−1.6% year over year

Revenue flow, FY2025

Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.

Short interest

See short data

From FINRA, settlement date Oct 30, 2026.

Short interest
8.35M
Shares sold short
Change
−836.2K
−9.1% vs. previous
Days to cover
6.15
At average daily volume

Superinvestors holding UPBD, Q2 2026

Go to the superinvestors tab

No superinvestor reported holding UPBD at the end of Q2 2026.

Latest insider trades

See all insider trades

Open-market purchases and sales by Upbound Group, Inc. insiders from Form 4, newest first.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Nov 9, 2026 (view filing)4:30 PM ETNov 54 daysKaram FahmiChief Executive OfficerPPurchase+12.2K$24.66+$300.0K+4.7%271.1K after
Nov 5, 2026 (view filing)4:30 PM ETNov 32 daysKaram FahmiChief Executive OfficerPPurchase+4.41K$22.71+$100.1K+1.7%258.9K after
Nov 4, 2026 (view filing)4:30 PM ETNov 22 daysKhouri HalimEVP, Chief Financial OfficerPPurchase+11.0K$22.78+$250.6K+10.6%114.9K after
Nov 4, 2026 (view filing)4:30 PM ETNov 22 daysMarino Glenn PDirectorPPurchase+17.4K$22.61+$393.4KNew position17.4K after
Nov 4, 2026 (view filing)4:30 PM ETNov 31 dayWooters RebeccaEVP, Chief Growth OfficerPPurchase+4.33K$23.00+$99.5K+24.1%22.2K after
Nov 4, 2026 (view filing)4:30 PM ETNov 22 daysKumar BalajiEVP, Chief Technology OfficerPPurchase+2.20K$22.77+$50.1K+14.9%16.9K after
Nov 4, 2026 (view filing)4:30 PM ETNov 22 daysBrown Jeffrey JDirectorPPurchase+17.6K$22.67+$400.0K+17.8%116.5K after
Nov 4, 2026 (view filing)4:30 PM ETNov 22 daysLangenstein MollyDirectorPPurchase+2.19K$22.91+$50.1KNew position2.19K after
Oct 29, 2026 (view filing)4:30 PM ETOct 272 daysBrown Jeffrey JDirectorPPurchase+2.76K$17.01+$47.0K+2.9%98.9K after2 lots
Aug 26, 2026 (view filing)4:30 PM ETAug 215 daysLateBlasquez Anthony JEVP-RACSSale−10.0K$18.85−$188.5K−18.6%43.7K after

Top 10 13F holders, Q2 2026

See all 259 holders

The largest institutional positions in Upbound Group, Inc. at the end of Q2 2026; share changes are against Q1 2026.

Institutions holding UPBD in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
BlackRock, Inc.9,152,511$194.2M0.00%+944,446+11.5%Added
Vanguard Portfolio Management LLC4,234,326$89.9M0.00%+295,184+7.5%Added
FMR LLC3,312,579$70.3M0.00%−2,095,235−38.7%Reduced
Dimensional Fund Advisors LP2,744,730$58.2M0.01%+349,960+14.6%Added
State Street Corp2,468,483$53.3M0.00%+171,994+7.5%Added
Goldman Sachs Group Inc2,407,712$51.1M0.01%+1,030,740+74.9%Added
Vanguard Capital Management LLC2,327,538$49.4M0.00%+51,870+2.3%Added
LSV Asset Management2,280,279$48.4M0.09%−33,000−1.4%Reduced
Ieq Capital, LLC1,770,257$37.6M0.17%−2,133,429−54.7%Reduced
Geode Capital Management, LLC1,468,034$31.2M0.00%+113,050+8.3%Added

Holders of 5% or more of UPBD

See all 5 holders and filings

Holders whose latest Schedule 13D or 13G filing reports 5% or more of Upbound Group, Inc..

Largest holders of UPBD from 13D and 13G filings
HolderLatest formStakeChangeFirst filedLatest filingFiling
BlackRock, Inc.13G/A13.70%7.86M shares–Oct 18, 20243 filingsApr 28, 2025SEC
Vanguard Portfolio Management LLC13G/A7.99%4.66M shares+1.01 ppfrom 6.98%Apr 29, 20262 filingsOct 30, 2026SEC
Ieq Capital, LLC13G7.90%4.54M sharesNewAug 14, 20251 filingAug 14, 2025SEC
FMR LLC13G/A5.70%3.31M shares−3.30 ppfrom 9.00%Feb 9, 20227 filingsAug 6, 2026SEC
Dimensional Fund Advisors LP13G5.40%3.12M sharesNewOct 8, 20261 filingOct 8, 2026SEC

1 member of Congress reported 2 trades in Upbound Group, Inc. since 2020. Newest filings:

  1. Donna E. Shalala

    House · FL · Apr 27, 2020

    Buy$1K-$15K

  2. Donna E. Shalala

    House · FL · Apr 27, 2020

    Sell$1K-$15K