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Upbound Group, Inc.

UPBD
Exchange
Nasdaq
Industry
Services-Equipment Rental & Leasing, NEC
SEC CIK
0000933036

In the last 90 days, Upbound Group, Inc. insiders filed 1 open-market purchase and 1 sale; 259 institutions reported holding it in 13F filings for Q2 2026, worth $1.23B in total; no superinvestor holds it.

13F holders, Q1 2025

Institutional positions in Upbound Group, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
243
+5 vs. Q4 2024
Shares held
48.1M
+1.95M (+4.2%) vs. Q4 2024
Total value
$1.15B
−$194.2M (−14.4%) vs. Q4 2024
New holders
38
104 more added
Sold out
33
76 more reduced

3 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting UPBD on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 243 institutions
Q1 2021: 270 institutionsQ2 2021: 284 institutionsQ3 2021: 271 institutionsQ4 2021: 247 institutionsQ1 2022: 224 institutionsQ2 2022: 220 institutionsQ3 2022: 216 institutionsQ4 2022: 206 institutionsQ1 2023: 204 institutionsQ2 2023: 220 institutionsQ3 2023: 215 institutionsQ4 2023: 233 institutionsQ1 2024: 242 institutionsQ2 2024: 248 institutionsQ3 2024: 246 institutionsQ4 2024: 241 institutionsQ1 2025: 243 institutionsQ2 2025: 256 institutionsQ3 2025: 262 institutionsQ4 2025: 239 institutionsQ1 2026: 240 institutionsQ2 2026: 259 institutions
Value heldQ1 2025: $1.15B
Q1 2021: $2.90BQ2 2021: $2.77BQ3 2021: $2.86BQ4 2021: $2.32BQ1 2022: $1.30BQ2 2022: $966.4MQ3 2022: $833.7MQ4 2022: $1.11BQ1 2023: $1.17BQ2 2023: $1.52BQ3 2023: $1.33BQ4 2023: $1.52BQ1 2024: $1.62BQ2 2024: $1.53BQ3 2024: $1.45BQ4 2024: $1.36BQ1 2025: $1.15BQ2 2025: $1.33BQ3 2025: $1.27BQ4 2025: $972.3MQ1 2026: $1.01BQ2 2026: $1.23B
Institutions holding UPBD and their total value by quarter
QuarterHoldersValue
Q2 2026259$1.23B
Q1 2026240$1.01B
Q4 2025239$972.3M
Q3 2025262$1.27B
Q2 2025256$1.33B
Q1 2025243$1.15B
Q4 2024241$1.36B
Q3 2024246$1.45B
Q2 2024248$1.53B
Q1 2024242$1.62B
Q4 2023233$1.52B
Q3 2023215$1.33B
Q2 2023220$1.52B
Q1 2023204$1.17B
Q4 2022206$1.11B
Q3 2022216$833.7M
Q2 2022220$966.4M
Q1 2022224$1.30B
Q4 2021247$2.32B
Q3 2021271$2.86B
Q2 2021284$2.77B
Q1 2021270$2.90B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Upbound Group, Inc.; share changes are against Q4 2024.

Institutions holding UPBD in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Hantz Financial Services, Inc.7$00.00%+7New
Bay Harbor Wealth Management, LLC1$230.00%+1New
HFM Investment Advisors, LLC1$240.00%+1New
Parkworth Wealth Management, Inc.2$480.00%00.0%Unchanged
Lindbrook Capital, LLC3$720.00%+3New
Global Financial Private Client, LLC5$1200.00%+1+25.0%Added
WealthTrak Capital Management LLC5$1200.00%+5New
Huntington National Bank9$2160.00%+9New
DiNuzzo Private Wealth, Inc.10$2400.00%−2−16.7%Reduced
SJS Investment Consulting Inc.11$2640.00%−1−8.3%Reduced
True Wealth Design, LLC18$4320.00%+18New
Allworth Financial LP34$7050.00%−10−22.7%Reduced
Stephens Consulting, LLC30$7190.00%+30New
Farmers & Merchants Investments Inc35$8390.00%00.0%Unchanged
SRS Capital Advisors, Inc.37$8870.00%+2+5.7%Added
Capital Advisors, Ltd. LLC26$1.00K0.00%00.0%Unchanged
JFS Wealth Advisors, LLC46$1.10K0.00%−2−4.2%Reduced
Bare Financial Services, Inc50$1.20K0.00%+50New
Sterling Capital Management LLC55$1.32K0.00%00.0%Unchanged
Fifth Third Bancorp91$2.18K0.00%+68+295.7%Added
Parkside Financial Bank & Trust94$2.25K0.00%+20+27.0%Added
Parallel Advisors, LLC102$2.44K0.00%−6−5.6%Reduced
Signaturefd, LLC114$2.73K0.00%00.0%Unchanged
Massmutual Trust Co FSB117$2.80K0.00%+105+875.0%Added
Umb Bank N A122$2.92K0.00%+50+69.4%Added
Boston Private Wealth LLC123$2.95K0.00%+123New
Hemington Wealth Management157$3.00K0.00%−21−11.8%Reduced
Rothschild Investment LLC140$3.35K0.00%+90+180.0%Added
SBI Securities Co., Ltd.155$3.71K0.00%+65+72.2%Added
IFP Advisors, Inc200$4.79K0.00%−1−0.5%Reduced
Thurston, Springer, Miller, Herd & Titak, Inc.200$4.79K0.00%00.0%Unchanged
Coldstream Capital Management Inc204$4.89K0.00%+204New
Main Street Group, LTD240$5.75K0.00%+240New
EverSource Wealth Advisors, LLC247$5.92K0.00%+150+154.6%Added
Harbor Capital Advisors, Inc.266$6.00K0.00%+266New
Private Wealth Asset Management, LLC269$6.45K0.00%+269New
US Bancorp302$7.24K0.00%−163−35.1%Reduced
Bessemer Group Inc330$8.00K0.00%+245+288.2%Added
Barrow Hanley Mewhinney & Strauss LLC335$8.03K0.00%00.0%Unchanged
UMA Financial Services, Inc.338$8.10K0.00%00.0%Unchanged
Farther Finance Advisors, LLC410$9.92K0.00%+68+19.9%Added
AdvisorNet Financial, Inc432$10.4K0.00%00.0%Unchanged
MAI Capital Management485$11.6K0.00%+6+1.3%Added
Skopos Labs, Inc.499$12.0K0.00%+499New
GAMMA Investing LLC509$12.2K0.00%+278+120.3%Added
Point72 (DIFC) Ltd511$12.2K0.00%−4,455−89.7%Reduced
Smartleaf Asset Management LLC566$13.4K0.00%−132−18.9%Reduced
Point72 Asia (Singapore) Pte. Ltd.562$13.5K0.00%+247+78.4%Added
Hexagon Capital Partners LLC727$17.4K0.00%−228−23.9%Reduced
Nomura Asset Management Co Ltd790$18.9K0.00%00.0%Unchanged
Versant Capital Management, Inc945$22.6K0.00%+921+3,837.5%Added
Vestcor Inc979$23.0K0.00%−4,994−83.6%Reduced
Wolff Wiese Magana LLC1,000$24.0K0.02%00.0%Unchanged
DekaBank Deutsche Girozentrale1,082$25.0K0.00%00.0%Unchanged
Clearstead Advisors, LLC1,200$28.8K0.00%00.0%Unchanged
TD Private Client Wealth LLC1,311$31.4K0.00%+491+59.9%Added
Quarry LP1,580$37.9K0.01%−1,118−41.4%Reduced
Covestor Ltd1,694$40.0K0.03%+356+26.6%Added
Ronald Blue Trust, Inc.1,784$42.7K0.00%+51+2.9%Added
CWM, LLC1,880$45.0K0.00%+493+35.5%Added
Public Employees Retirement System of Ohio2,293$54.9K0.00%+360+18.6%Added
KBC Group NV2,454$59.0K0.00%−17,227−87.5%Reduced
Tower Research Capital LLC (TRC)3,317$79.5K0.00%−6,165−65.0%Reduced
Harbour Investments, Inc.3,357$80.4K0.00%00.0%Unchanged
The PNC Financial Services Group, Inc.3,474$83.2K0.00%−311−8.2%Reduced
Advisors Asset Management, Inc.3,912$93.7K0.00%+2,512+179.4%Added
Royal Bank of Canada4,262$102.0K0.00%+1,909+81.1%Added
Steward Partners Investment Advisory, LLC4,645$111.3K0.00%+10.0%Added
Advisor Group Holdings, Inc.5,089$121.9K0.00%+1,929+61.0%Added
Ameritas Investment Partners, Inc.5,479$131.3K0.00%00.0%Unchanged
Aquatic Capital Management LLC6,133$146.9K0.00%+6,133New
Public Employees Retirement Association of Colorado6,390$153.0K0.00%00.0%Unchanged
Lazard Asset Management LLC6,455$153.0K0.00%+4,565+241.5%Added
Palouse Capital Management, Inc.6,623$158.7K0.11%+2,592+64.3%Added
Quest Partners LLC6,694$160.4K0.02%−9,177−57.8%Reduced
Quadrant Capital Group LLC6,769$162.2K0.01%+6,543+2,895.1%Added
Shell Asset Management Co7,538$181.0K0.01%−327−4.2%Reduced
Jones Financial Companies LLLP8,031$190.7K0.00%−486−5.7%Reduced
First National Advisers, LLC8,395$201.1K0.03%−58,515−87.5%Reduced
MQS Management LLC8,426$201.9K0.12%+8,426New
Blueshift Asset Management, LLC8,501$203.7K0.08%+8,501New
KLP Kapitalforvaltning AS8,600$206.1K0.00%−8,000−48.2%Reduced
First National Bank of Omaha8,626$206.7K0.01%−63,002−88.0%Reduced
Wolverine Asset Management LLC8,652$207.3K0.00%00.0%Unchanged
Bridgefront Capital, LLC8,933$214.0K0.06%+8,933New
WBI Investments8,964$214.8K0.06%+8,964New
Optimist Retirement Group LLC9,257$221.8K0.11%+1,266+15.8%Added
Cubist Systematic Strategies, LLC9,413$225.5K0.00%−181,758−95.1%Reduced
Handelsbanken Fonder AB9,452$226.0K0.00%00.0%Unchanged
Dynamic Technology Lab Private Ltd9,639$231.0K0.03%−25,331−72.4%Reduced
Two Sigma Advisers, LP9,800$234.8K0.00%−10,700−52.2%Reduced
Walleye Capital LLC9,819$235.3K0.00%+893+10.0%Added
Exchange Traded Concepts, LLC10,109$242.2K0.00%+481+5.0%Added
Cetera Investment Advisers10,989$263.3K0.00%+258+2.4%Added
Creative Planning11,492$275.4K0.00%+11,492New
Police & Firemen's Retirement System of New Jersey11,516$275.9K0.00%00.0%Unchanged
Nisa Investment Advisors, LLC11,545$276.6K0.00%−4,998−30.2%Reduced
Oregon Public Employees Retirement Fund11,716$280.7K0.01%+300+2.6%Added
Teza Capital Management LLC11,895$285.0K0.13%−7,332−38.1%Reduced
CIBC World Markets Corp11,906$285.3K0.00%+11,906New