Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Okabena Investment Services Inc | 1,999 | $286.5K | 0.05% | −319−13.8% | Reduced |
| Hourglass Capital, LLC | 2,000 | $286.6K | 0.06% | 00.0% | Unchanged |
| Erickson Financial Group, LLC | 2,000 | $286.6K | 0.18% | 00.0% | Unchanged |
| PMV Capital Advisers, LLC | 2,000 | $286.6K | 0.52% | 00.0% | Unchanged |
| PKS Advisory Services, LLC | 2,000 | $286.6K | 0.07% | −281−12.3% | Reduced |
| Cohen & Steers, Inc. | 2,000 | $287.0K | 0.00% | 00.0% | Unchanged |
| Clark Financial Services Group Inc | 2,047 | $287.3K | 0.15% | −10.0% | Reduced |
| Riverpoint Wealth Management Holdings, LLC | 2,011 | $288.2K | 0.06% | −20−1.0% | Reduced |
| Merrion Investment Management Co, LLC | 2,011 | $288.2K | 0.16% | −70−3.4% | Reduced |
| Financial Synergies Wealth Advisors, Inc. | 2,011 | $288.2K | 0.03% | +704+53.9% | Added |
| Bright Financial Advisors, Inc. | 2,015 | $288.8K | 0.14% | 00.0% | Unchanged |
| Nolet Wealth Management, LLC | 2,018 | $289.2K | 0.16% | +2,018 | New |
| Mezzasalma Advisors, LLC | 2,042 | $289.9K | 0.07% | −109−5.1% | Reduced |
| Goldstream Capital Management Ltd | 2,026 | $290.3K | 0.12% | 00.0% | Unchanged |
| J. Goldman & Co LP | 2,032 | $291.2K | 0.01% | +2,032 | New |
| Bull Oak Capital, LLC | 2,044 | $292.9K | 0.12% | +2,044 | New |
| Legacy Capital Group California, Inc. | 2,044 | $292.9K | 0.07% | +7+0.3% | Added |
| Mayfair Advisory Group, LLC | 2,066 | $292.9K | 0.11% | −50−2.4% | Reduced |
| Lane Brothers & Co Inc | 2,045 | $293.0K | 0.21% | +2,045 | New |
| Belleair Asset Management, LLC | 2,046 | $293.2K | 0.28% | +2,046 | New |
| Purus Wealth Management, LLC | 2,052 | $294.1K | 0.09% | +560+37.5% | Added |
| Sonata Capital Group Inc | 2,059 | $295.1K | 0.11% | 00.0% | Unchanged |
| Vista Private Wealth Partners. LLC | 1,861 | $296.5K | 0.10% | 00.0% | Unchanged |
| Garner Asset Management Corp | 2,069 | $296.5K | 0.11% | +10.0% | Added |
| BostonPremier Wealth LLC | 2,070 | $296.6K | 0.15% | +622+43.0% | Added |
| Wall Street Financial Group, Inc. | 2,072 | $296.9K | 0.22% | +28+1.4% | Added |
| Campbell Deegan Wealth Management, LLC | 2,072 | $297.0K | 0.24% | +10+0.5% | Added |
| Independence Wealth Advisors, LLC | 2,073 | $297.1K | 0.17% | +2,073 | New |
| Lockerman Financial Group, Inc. | 2,074 | $297.2K | 0.57% | −536−20.5% | Reduced |
| Foresight Capital Management Advisors, Inc. | 2,079 | $297.9K | 0.16% | +104+5.3% | Added |
| Rice Hall James & Associates, LLC | 2,079 | $297.9K | 0.02% | 00.0% | Unchanged |
| Vancity Investment Management Ltd | 2,076 | $298.0K | 0.04% | +2,076 | New |
| OneAscent Family Office, LLC | 2,086 | $298.9K | 0.20% | +600+40.4% | Added |
| Antonelli Financial Advisors, LLC | 2,086 | $299.0K | 0.20% | +255+13.9% | Added |
| Core Wealth Management, Inc. | 2,087 | $299.1K | 0.09% | −23−1.1% | Reduced |
| Flatrock Wealth Partners LLC | 2,087 | $299.1K | 0.14% | +2,087 | New |
| Rempart Asset Management Inc. | 2,088 | $299.2K | 0.06% | 00.0% | Unchanged |
| PCB Capital LLC | 2,089 | $299.4K | 0.48% | +2,089 | New |
| Horizon Investment Services, LLC | 2,089 | $299.4K | 0.11% | −171−7.6% | Reduced |
| LJI Wealth Management, LLC | 2,091 | $299.7K | 0.05% | +376+21.9% | Added |
| Amarillo National Bank | 2,100 | $301.0K | 0.05% | −418−16.6% | Reduced |
| Oxford Asset Management LLP | 2,101 | $301.1K | 0.11% | +2,101 | New |
| Hoxton Planning & Management, LLC | 2,106 | $301.8K | 0.09% | −36−1.7% | Reduced |
| Sandbox Financial Partners, LLC | 2,109 | $302.3K | 0.08% | +13+0.6% | Added |
| TCP Asset Management, LLC | 2,111 | $302.5K | 0.05% | +309+17.1% | Added |
| Arcadia Investment Management Corp | 2,116 | $303.2K | 0.05% | +16+0.8% | Added |
| Meridian Wealth Partners, LLC | 2,116 | $303.2K | 0.04% | −404−16.0% | Reduced |
| Kera Capital Partners, Inc. | 1,998 | $303.3K | 0.04% | +1,998 | New |
| Oxler Private Wealth LLC | 2,117 | $303.3K | 0.09% | +12+0.6% | Added |
| Market Street Wealth Management Advisors LLC | 2,117 | $303.4K | 0.05% | +161+8.2% | Added |
| Camarda Financial Advisors, LLC | 2,120 | $303.9K | 0.12% | −150−6.6% | Reduced |
| Centennial Bank | 2,121 | $304.0K | 0.12% | −80−3.6% | Reduced |
| Dakota Community Bank & Trust NA | 2,123 | $304.2K | 1.04% | +208+10.9% | Added |
| S.E.E.D. Planning Group LLC | 2,124 | $304.4K | 0.09% | −464−17.9% | Reduced |
| Parkway Wealth Management Group, LLC | 2,124 | $304.5K | 0.04% | +2,124 | New |
| Founders Capital Management | 2,127 | $304.8K | 0.16% | −79−3.6% | Reduced |
| Strategic Advocates LLC | 2,116 | $304.8K | 0.08% | −931−30.6% | Reduced |
| Crusonia Wealth Advisors LLC | 2,128 | $305.0K | 0.07% | +2,128 | New |
| Carbahal Olsen Financial Services Group, LLC | 2,130 | $305.3K | 0.23% | 00.0% | Unchanged |
| Latash Investments, LLC | 2,131 | $305.4K | 0.21% | 00.0% | Unchanged |
| Core Wealth Advisors, Inc. | 2,136 | $306.1K | 0.08% | −796−27.1% | Reduced |
| Granite Bay Wealth Management, LLC | 2,140 | $306.6K | 0.07% | +228+11.9% | Added |
| Grandview Asset Management LLC | 2,141 | $306.8K | 0.08% | −69−3.1% | Reduced |
| Nabity-Jensen Investment Management Inc | 2,142 | $307.0K | 0.21% | +30+1.4% | Added |
| Pension & Wealth Management Advisors, Inc. | 2,142 | $307.0K | 0.09% | +11+0.5% | Added |
| Richardson Financial Services Inc. | 2,290 | $307.4K | 0.19% | +244+11.9% | Added |
| KRS Capital Management, LLC | 2,144 | $307.4K | 0.18% | −39−1.8% | Reduced |
| Sylvest Advisors, LLC | 2,149 | $308.0K | 0.16% | −1,000−31.8% | Reduced |
| Brendel Financial Advisors LLC | 2,149 | $308.0K | 0.15% | −501−18.9% | Reduced |
| Viewpoint Investment Partners Corp | 2,150 | $308.1K | 0.15% | −110−4.9% | Reduced |
| Oliver Luxxe Assets LLC | 2,156 | $309.0K | 0.05% | +75+3.6% | Added |
| MJT & Associates Financial Advisory Group, Inc. | 2,158 | $309.3K | 0.23% | 00.0% | Unchanged |
| Genus Capital Management Inc. | 2,161 | $309.7K | 0.04% | 00.0% | Unchanged |
| Sagace Wealth Management LLC | 2,161 | $309.7K | 0.21% | +32+1.5% | Added |
| ORG Wealth Partners, LLC | 2,159 | $309.8K | 0.07% | −1,101−33.8% | Reduced |
| REAP Financial Group, LLC | 2,168 | $310.7K | 0.06% | +266+14.0% | Added |
| Cetera Trust Company, N.A | 2,168 | $310.7K | 0.17% | 00.0% | Unchanged |
| apricus wealth, LLC | 2,168 | $310.8K | 0.16% | +10+0.5% | Added |
| Maryland Capital Advisors Inc. | 2,171 | $311.1K | 0.11% | −129−5.6% | Reduced |
| Clarity Wealth Advisors, LLC | 2,174 | $311.6K | 0.06% | −112−4.9% | Reduced |
| Aznar Financial Advisors, LLC | 2,175 | $311.7K | 0.30% | +2,175 | New |
| FSB Premier Wealth Management, Inc. | 2,178 | $312.2K | 0.10% | +253+13.1% | Added |
| Michael Brady & Co., LLC | 2,180 | $312.4K | 0.31% | +2,180 | New |
| Park Place Capital Corp | 2,183 | $312.8K | 0.07% | +373+20.6% | Added |
| Main Street Group, LTD | 2,183 | $312.9K | 0.11% | +84+4.0% | Added |
| Alliance Private Wealth, LLC | 2,020 | $313.7K | 0.11% | +2,020 | New |
| Summit Wealth & Retirement Planning, Inc. | 2,190 | $313.8K | 0.07% | 00.0% | Unchanged |
| Peak Financial Management, Inc. | 2,189 | $313.8K | 0.08% | −168−7.1% | Reduced |
| Five Oceans Advisors | 2,190 | $313.8K | 0.11% | −18−0.8% | Reduced |
| Matrix Asset Advisors Inc | 2,194 | $314.5K | 0.03% | −5−0.2% | Reduced |
| Wealth Advisors of Iowa, LLC | 2,198 | $315.0K | 0.10% | +87+4.1% | Added |
| Silver Grove Financial Group, Inc. | 2,199 | $315.1K | 0.27% | −22−1.0% | Reduced |
| Edgewood Management LLC | 2,200 | $315.3K | 0.00% | 00.0% | Unchanged |
| TCM Advisors, LLC | – | $315.3K | 0.27% | – | – |
| Henson-Edgewater Management, LLC | 2,206 | $316.1K | 0.19% | +2,206 | New |
| Pictet Bank & Trust Ltd | 2,209 | $316.6K | 0.38% | −9,446−81.0% | Reduced |
| Verus Financial Partners, Inc. | 2,122 | $317.2K | 0.03% | −387−15.4% | Reduced |
| Lifestyle Asset Management, Inc. | 2,215 | $317.4K | 0.10% | +320+16.9% | Added |
| Morris Retirement Advisors, LLC | 2,217 | $317.7K | 0.13% | −37−1.6% | Reduced |
| Caxton Associates LLP | 2,217 | $317.7K | 0.01% | +2,217 | New |