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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q2 2025

Institutional positions in Procter & Gamble Co as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,968
+3 vs. Q1 2025
Shares held
1.61B
+2.37M (+0.1%) vs. Q1 2025
Total value
$255.3B
−$18.0B (−6.6%) vs. Q1 2025
New holders
169
1,594 more added
Sold out
166
1,764 more reduced

62 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 3,968 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ2 2025: $255.3B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q1 2025.

Institutions holding PG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Tull Financial Group, Inc.1,807$288.0K0.13%+44+2.5%Added
Kelly Financial Services LLC1,817$289.4K0.09%+90+5.2%Added
American Money Management, LLC1,818$289.6K0.05%+4+0.2%Added
Gradient Capital Advisors, LLC1,821$290.2K0.09%+32+1.8%Added
Meriwether Wealth & Planning, LLC1,822$290.3K0.18%+2+0.1%Added
First Financial Group Corp1,824$290.7K0.28%−417−18.6%Reduced
Trellis Wealth Advisors LLC1,825$290.8K0.13%00.0%Unchanged
Dakota Community Bank & Trust NA1,826$290.9K1.30%−308−14.4%Reduced
Sippican Capital Advisors1,827$291.1K0.21%00.0%Unchanged
Affinity Wealth Management LLC1,827$291.1K0.05%+55+3.1%Added
Seldon Capital LP1,828$291.2K0.13%00.0%Unchanged
Terra Nova Asset Management LLC1,828$291.3K0.20%+1+0.1%Added
Legacy Capital Group California, Inc.1,831$291.7K0.08%+232+14.5%Added
Wall Street Financial Group, Inc.1,831$291.7K0.26%+1,831New
Rollins Financial Advisors, LLC1,836$292.5K0.05%−308−14.4%Reduced
Ridgepath Capital Management LLC1,837$292.6K0.13%+10+0.5%Added
Am Investment Strategies LLC1,845$293.0K0.07%+499+37.1%Added
Eclectic Associates Inc1,839$293.0K0.06%−107−5.5%Reduced
ShankerValleau Wealth Advisors, Inc.1,841$293.3K0.08%00.0%Unchanged
Lipe & Dalton1,850$295.0K0.16%00.0%Unchanged
Fortis Capital Advisors, LLC1,852$295.1K0.05%+230+14.2%Added
Meridian Financial, LLC1,855$295.5K0.19%00.0%Unchanged
Elite Life Management LLC1,859$296.2K0.76%−82−4.2%Reduced
Vista Private Wealth Partners. LLC1,861$296.5K0.09%+1,861New
Cornerstone Advisors Asset Management, LLC1,862$296.7K0.06%00.0%Unchanged
Atala Financial Inc1,866$297.3K0.21%00.0%Unchanged
US Asset Management LLC1,866$297.3K0.26%00.0%Unchanged
Gibson Capital, LLC1,868$297.5K0.06%−530−22.1%Reduced
Genus Capital Management Inc.1,869$297.8K0.04%−12,470−87.0%Reduced
Claret Asset Management Corp1,871$298.0K0.04%+100+5.6%Added
Austin Wealth Management, LLC1,981$298.1K0.05%+52+2.7%Added
Iron Horse Wealth Management, LLC1,874$298.5K0.09%00.0%Unchanged
Ascent Wealth Partners, LLC1,883$300.0K0.04%−1,921−50.5%Reduced
Capula Management Ltd1,885$300.3K0.00%−646−25.5%Reduced
JMG Financial Group, Ltd.1,887$300.6K0.01%00.0%Unchanged
Kiker Wealth Management, LLC1,890$301.1K0.17%−9−0.5%Reduced
Bourne Lent Asset Management Inc1,891$301.3K0.12%00.0%Unchanged
Greater Midwest Financial Group, LLC1,893$301.5K0.23%+1,893New
Demars Financial Group, LLC1,893$301.6K0.12%−286,252−99.3%Reduced
Provenance Wealth Advisors, LLC1,899$302.5K0.04%00.0%Unchanged
Bernardo Wealth Planning LLC1,905$303.0K0.07%+45+2.4%Added
Centerline Wealth Advisors, LLC1,906$303.6K0.15%−76−3.8%Reduced
Alerus Financial NA1,908$304.0K0.02%−138−6.7%Reduced
Family Investment Center, Inc.1,908$304.0K0.07%00.0%Unchanged
Summit Financial Wealth Advisors, LLC1,908$304.0K0.05%+122+6.8%Added
Stegent Equity Advisors, Inc.1,909$304.1K0.27%−4,442−69.9%Reduced
FORM Wealth Advisors, LLC1,915$305.1K0.04%00.0%Unchanged
Claris Advisors, LLC1,916$305.3K0.11%+1,916New
Mayfair Advisory Group, LLC1,989$305.3K0.14%−136−6.4%Reduced
Park Place Capital Corp1,894$305.4K0.07%−171−8.3%Reduced
FSB Premier Wealth Management, Inc.1,920$305.9K0.11%−20−1.0%Reduced
Avantra Family Wealth, Inc.1,923$306.4K0.25%+60+3.2%Added
Clark Financial Services Group Inc1,925$306.7K0.19%+71+3.8%Added
Paces Ferry Wealth Advisors, LLC1,926$306.9K0.14%+9+0.5%Added
Howard Wealth Management, LLC1,929$307.3K0.16%+20+1.0%Added
CogentBlue Wealth Advisors, LLC1,931$307.6K0.24%+411+27.0%Added
Richardson Financial Services Inc.1,914$307.8K0.21%−57−2.9%Reduced
Sterling Investment Management, Inc.1,932$307.9K0.20%00.0%Unchanged
Fourth Dimension Wealth, LLC1,934$308.1K0.13%−364−15.8%Reduced
Leeward Financial Partners, LLC1,937$308.6K0.10%−19,261−90.9%Reduced
Private Client Services, LLC1,938$308.8K0.12%+1,938New
M1 Capital Management LLC1,939$308.9K0.16%−49−2.5%Reduced
Hidden Cove Wealth Management, LLC1,941$309.2K0.22%−72−3.6%Reduced
IVC Wealth Advisors LLC1,946$310.0K0.15%−39−2.0%Reduced
National Philanthropic Trust1,946$310.0K0.00%+1,946New
HT Partners LLC1,948$310.4K0.09%00.0%Unchanged
David R. Rahn & Associates Inc.1,951$310.8K0.08%−989−33.6%Reduced
Graney & King, LLC1,951$310.9K0.21%00.0%Unchanged
Legacy Solutions, LLC1,954$311.3K0.30%+151+8.4%Added
Green Square Capital Advisors LLC1,954$311.3K0.04%00.0%Unchanged
Tempus Wealth Planning, LLC1,954$311.4K0.08%+231+13.4%Added
Clarendon Private LLC1,957$311.7K0.30%−1,719−46.8%Reduced
Lifelong Wealth Advisors, Inc.1,963$312.7K0.10%+34+1.8%Added
One Day In July LLC1,966$313.2K0.03%+153+8.4%Added
C2C Wealth Management, LLC1,967$313.4K0.28%00.0%Unchanged
iA Global Asset Management Inc.1,970$314.0K0.00%−87,003−97.8%Reduced
Foresight Capital Management Advisors, Inc.1,972$314.2K0.18%−673−25.4%Reduced
Oregon Pacific Wealth Management, LLC1,973$314.3K0.30%−347−15.0%Reduced
Alpha Financial Advisors, LLC1,976$314.8K0.12%+377+23.6%Added
Fairfield, Bush & Co.1,982$315.8K0.18%00.0%Unchanged
Berkshire Money Management, Inc.1,986$316.4K0.03%00.0%Unchanged
Kaydan Wealth Management, Inc.1,989$316.9K0.10%−62−3.0%Reduced
San Luis Wealth Advisors LLC1,991$317.0K0.07%+8+0.4%Added
DGS Capital Management, LLC1,995$317.8K0.07%−174−8.0%Reduced
Colton Groome Financial Advisors, LLC1,995$317.8K0.11%00.0%Unchanged
Campbell Deegan Wealth Management, LLC1,997$318.2K0.31%−9−0.4%Reduced
Pinney & Scofield, Inc.1,998$318.3K0.22%00.0%Unchanged
Wealth Advisors of Iowa, LLC1,998$318.4K0.12%−60−2.9%Reduced
RS Crum Inc.1,999$318.5K0.08%−13−0.6%Reduced
West Bancorporation Inc1,999$318.5K0.20%00.0%Unchanged
First Wilshire Securities Management Inc2,000$318.6K0.09%00.0%Unchanged
Erickson Financial Group, LLC2,000$318.6K0.22%00.0%Unchanged
Rakuten Securities, Inc.2,000$318.6K0.12%+584+41.2%Added
Dahring | Cusmano LLC2,000$318.7K0.25%+1+0.1%Added
Cohen & Steers, Inc.2,000$319.0K0.00%−300−13.0%Reduced
Etesian Wealth Advisors, Inc.2,004$319.3K0.12%−550−21.5%Reduced
Noesis Capital Mangement Corp2,011$320.4K0.06%−77−3.7%Reduced
Hibernia Wealth Partners, LLC2,010$320.5K0.12%+2,010New
Nabity-Jensen Investment Management Inc2,013$320.7K0.24%+6+0.3%Added
PMV Capital Advisers, LLC2,014$320.9K0.72%+14+0.7%Added