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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,017 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Lord, Abbett & Co. LLC211,406$35.4M0.11%00.0%Unchanged
Badgley Phelps Wealth Managers, LLC210,260$35.3M0.82%+910+0.4%Added
Hemenway Trust Co LLC209,955$35.2M2.85%−2,766−1.3%Reduced
Cresset Asset Management, LLC209,947$35.2M0.17%−145,557−40.9%Reduced
Capital Investment Advisors, LLC209,706$35.2M0.72%+1,092+0.5%Added
Envestnet Portfolio Solutions, Inc.209,699$35.2M0.11%−7,860−3.6%Reduced
Voloridge Investment Management, LLC209,000$35.0M0.12%+181,921+671.8%Added
Ofi Invest Asset Management215,288$34.9M0.82%+215,288New
St Germain D J Co Inc206,896$34.7M1.58%+11,730+6.0%Added
Generali Asset Management SPA SGR205,418$34.4M0.88%+205,418New
Rafferty Asset Management, LLC204,411$34.3M0.12%+22,710+12.5%Added
Pacer Advisors, Inc.203,528$34.1M0.07%−37,682−15.6%Reduced
Becker Capital Management Inc202,614$34.0M1.11%+130.0%Added
Oregon Public Employees Retirement Fund201,864$33.8M0.62%+457+0.2%Added
D.A. Davidson & Co.195,942$32.8M0.27%+7,797+4.1%Added
Hook Mill Capital Partners, LP195,330$32.7M3.33%+22,252+12.9%Added
Rockland Trust Co193,283$32.4M1.65%+3,689+1.9%Added
Stock Yards Bank & Trust Co193,121$32.4M1.11%−8,925−4.4%Reduced
Sanibel Captiva Trust Company, Inc.189,635$31.8M1.02%+1,187+0.6%Added
Aware Super Pty Ltd as trustee of Aware Super189,534$31.8M0.51%+189,534New
Meiji Yasuda Asset Management Co Ltd.188,435$31.6M1.20%+2,954+1.6%Added
Los Angeles Capital Management LLC187,401$31.4M0.13%−503,520−72.9%Reduced
Busey Wealth Management185,984$31.2M1.02%+1,265+0.7%Added
Quadrant Capital Group LLC184,551$30.9M2.13%+1,581+0.9%Added
Vestcor Inc183,641$30.8M1.02%−5,830−3.1%Reduced
Guggenheim Capital LLC183,524$30.8M0.25%+8,557+4.9%Added
Gulf International Bank (UK) Ltd183,040$30.7M0.78%−1,932−1.0%Reduced
Journey Advisory Group, LLC185,652$30.6M3.67%−468−0.3%Reduced
LVM Capital Management Ltd182,299$30.6M3.29%−234−0.1%Reduced
Tower Research Capital LLC (TRC)181,799$30.5M0.60%+59,881+49.1%Added
Atria Investments LLC181,111$30.4M0.38%+3,373+1.9%Added
Man Group plc180,029$30.2M0.09%−101,273−36.0%Reduced
Marshall Wace, LLP179,672$30.1M0.04%+103,024+134.4%Added
Cohen Klingenstein LLC179,580$30.1M1.03%00.0%Unchanged
Kanawha Capital Management LLC178,291$29.9M2.35%−890.0%Reduced
Chilton Capital Management LLC177,976$29.8M1.26%+2,737+1.6%Added
Wealthquest Corp177,013$29.7M2.41%+2,904+1.7%Added
Liberty One Investment Management, LLC176,257$29.5M3.20%+2,600+1.5%Added
Trust Co of Vermont175,859$29.5M1.43%+8,162+4.9%Added
National Asset Management, Inc.175,168$29.4M0.96%+28,798+19.7%Added
Pinnacle Financial Partners Inc174,645$29.4M0.59%−420−0.2%Reduced
Mairs & Power Inc171,869$28.8M0.28%+3,327+2.0%Added
Sabal Trust CO170,612$28.6M1.65%−1,946−1.1%Reduced
Synovus Financial Corp169,393$28.4M0.36%−15,741−8.5%Reduced
Mather Group, LLC.169,218$28.4M0.37%+7,427+4.6%Added
Wealth Dimensions Group, Ltd.167,363$28.1M6.87%−1,375−0.8%Reduced
Flputnam Investment Management Co166,939$28.0M0.51%+13,836+9.0%Added
Millennium Management LLC166,801$28.0M0.02%−1,378,606−89.2%Reduced
Saratoga Research & Investment Management166,693$27.9M1.41%−3,878−2.3%Reduced
Boston Private Wealth LLC166,641$27.9M0.52%+166,641New
Benjamin Edwards Inc165,120$27.7M0.40%+2,866+1.8%Added
FineMark National Bank & Trust165,038$27.7M0.97%−1,111−0.7%Reduced
Marble Harbor Investment Counsel, LLC163,227$27.4M3.02%+6,088+3.9%Added
NorthCrest Asset Manangement, LLC162,627$27.3M0.82%+13,068+8.7%Added
Empowered Funds, LLC161,933$27.1M0.40%+22,942+16.5%Added
Kentucky Retirement Systems161,768$27.1M0.80%−2,228−1.4%Reduced
Crestwood Advisors Group LLC160,050$26.8M0.50%+7,303+4.8%Added
Stratos Wealth Partners, LTD.159,210$26.7M0.38%+752+0.5%Added
Integrated Wealth Concepts LLC158,391$26.6M0.31%+12,103+8.3%Added
Modera Wealth Management, LLC158,177$26.5M0.32%+1,160+0.7%Added
Pinebridge Investments, L.P.157,609$26.4M0.20%−36,861−19.0%Reduced
D. E. Shaw & Co., Inc.156,805$26.3M0.03%−90,728−36.7%Reduced
Prime Capital Investment Advisors, LLC156,209$26.2M0.38%+5,006+3.3%Added
Brinker Capital Investments, LLC155,390$26.1M0.26%+6,934+4.7%Added
Orion Portfolio Solutions, LLC155,390$26.1M0.26%+6,934+4.7%Added
Cary Street Partners Financial LLC153,832$25.8M0.84%+153,832New
Wilkins Investment Counsel Inc152,910$25.6M3.71%−1,768−1.1%Reduced
Davenport & Co LLC152,270$25.5M0.15%+8,930+6.2%Added
Clifford Swan Investment Counsel LLC151,893$25.5M0.92%−3,501−2.3%Reduced
Smith, Salley & Associates151,647$25.4M1.63%+310+0.2%Added
Reynders McVeigh Capital Management, LLC151,519$25.4M1.34%−2,120−1.4%Reduced
Stone House Investment Management, LLC150,723$25.3M6.42%−74,783−33.2%Reduced
Northwest & Ethical Investments L.P.149,428$25.1M0.68%+7,368+5.2%Added
Atria Wealth Solutions, Inc.149,344$25.0M0.27%−2,159−1.4%Reduced
Banco Santander, S.A.149,230$25.0M0.30%−21,211−12.4%Reduced
Whittier Trust Co of Nevada Inc148,886$25.0M0.61%+16,190+12.2%Added
Epoch Investment Partners, Inc.148,035$24.8M0.12%−106,443−41.8%Reduced
Oppenheimer & Co Inc147,931$24.8M0.37%+1,513+1.0%Added
Ieq Capital, LLC147,732$24.8M0.24%+2,249+1.5%Added
Farmers & Merchants Investments Inc147,268$24.7M0.77%+182+0.1%Added
ABN AMRO Bank N.V.148,157$24.6M0.33%−21,821−12.8%Reduced
Bailard, Inc.146,621$24.6M0.63%−5,496−3.6%Reduced
Moors & Cabot, Inc.146,599$24.6M1.17%+2,186+1.5%Added
Jupiter Asset Management Ltd146,075$24.5M0.24%+121,617+497.2%Added
Hartford Investment Management Co145,496$24.4M0.80%−2,616−1.8%Reduced
Parthenon LLC145,493$24.4M2.95%−2,591−1.7%Reduced
Stratos Wealth Advisors, LLC144,166$24.2M1.16%+10,527+7.9%Added
Sienna Gestion143,357$24.0M1.62%00.0%Unchanged
Diversified Trust Co141,725$23.8M0.58%+11,677+9.0%Added
Independent Advisor Alliance141,182$23.7M0.31%+5,132+3.8%Added
ZWJ Investment Counsel Inc141,106$23.7M0.98%+658+0.5%Added
Toroso Investments, LLC141,077$23.7M0.19%+27,595+24.3%Added
Confluence Investment Management LLC140,980$23.6M0.33%−1,696−1.2%Reduced
Windward Capital Management Co140,209$23.5M1.80%−962−0.7%Reduced
BancorpSouth Bank139,647$23.4M1.59%−2,577−1.8%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.138,445$23.4M0.25%−72,195−34.3%Reduced
Stonebridge Capital Advisors LLC138,756$23.3M1.87%−970−0.7%Reduced
Twin Tree Management, LP138,477$23.2M0.56%+90,062+186.0%Added
Trillium Asset Management, LLC138,335$23.2M0.60%−1,463−1.0%Reduced
Kestra Private Wealth Services, LLC138,171$23.2M0.39%+19,318+16.3%Added