Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,658
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,397 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,658 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Capital Management Associates, Inc483$78.4K0.06%+483New
EnRich Financial Partners LLC500$81.2K0.03%+500New
American Capital Advisory, LLC547$81.3K0.07%−421−43.5%Reduced
Voisard Asset Management Group, Inc.510$82.7K0.05%00.0%Unchanged
Bromfield Sneider Wealth Advisors515$83.6K0.05%00.0%Unchanged
Evolution Advisers, Inc.540$88.0K0.05%00.0%Unchanged
Paladin Advisory Group, LLC568$91.2K0.07%00.0%Unchanged
Dunhill Financial, LLC575$93.3K0.07%+34+6.3%Added
Tributary Capital Management, LLC579$93.9K0.01%+579New
LGT Financial Advisors LLC601$97.6K0.11%+1+0.2%Added
Princeton Global Asset Management LLC623$101.0K0.02%−21−3.3%Reduced
Dynamic Wealth Strategies, LLC648$105.0K0.09%00.0%Unchanged
Trust Co649$105.3K0.01%00.0%Unchanged
ORG Partners LLC664$106.8K0.20%−10,971−94.3%Reduced
Fortitude Family Office, LLC661$107.2K0.07%−157−19.2%Reduced
Rational Advisors LLC663$107.6K0.01%−187−22.0%Reduced
Horrell Capital Management, Inc.668$108.0K0.03%00.0%Unchanged
Keener Financial Planning LLC661$108.0K0.07%+71+12.0%Added
Turim 21 Investimentos Ltda.670$108.7K0.03%00.0%Unchanged
Financial Perspectives, Inc676$109.7K0.04%00.0%Unchanged
JTC Employer Solutions Trusteee Ltd679$111.0K0.01%−383−36.1%Reduced
Security National Bank693$112.4K0.02%+118+20.5%Added
Carolina Wealth Advisors, LLC710$115.2K0.06%+70+10.9%Added
Aspire Private Capital, LLC733$118.9K0.03%+105+16.7%Added
Cornerstone Planning Group LLC772$126.8K0.04%−9−1.2%Reduced
Blume Capital Management, Inc.793$128.7K0.03%00.0%Unchanged
Covestor Ltd806$131.0K0.08%+25+3.2%Added
Bradley & Co. Private Wealth Management, LLC808$131.1K0.11%00.0%Unchanged
Pineridge Advisors LLC835$135.5K0.05%−268−24.3%Reduced
Global Wealth Strategies & Associates843$136.8K0.05%+1+0.1%Added
Tidemark, LLC849$137.7K0.08%−45−5.0%Reduced
Newton One Investments LLC850$137.9K0.06%+5+0.6%Added
Creative Capital Management Investments LLC850$137.9K0.07%00.0%Unchanged
PFS Partners, LLC864$140.1K0.09%+53+6.5%Added
Financial Synergies Wealth Advisors, Inc.878$142.4K0.02%+487+124.6%Added
Raffa Wealth Management, LLC901$146.2K0.04%−18−2.0%Reduced
True Wealth Design, LLC936$151.9K0.04%+172+22.5%Added
Promethos Capital, LLC959$155.6K0.09%00.0%Unchanged
First Pacific Financial960$155.8K0.04%+108+12.7%Added
Pension & Wealth Management Advisors, Inc.974$158.2K0.10%+1+0.1%Added
Centerpoint Advisors, LLC988$160.0K0.06%00.0%Unchanged
Cutler Group LP998$161.0K0.08%−3,457−77.6%Reduced
Robinswood Financial LLC1,017$163.3K0.07%00.0%Unchanged
Sawyer & Company, Inc1,030$167.1K0.07%−100−8.8%Reduced
PrairieView Partners, LLC1,050$171.0K0.02%+1+0.1%Added
FSC Wealth Advisors, LLC1,054$171.0K0.12%−32−2.9%Reduced
Ameliora Wealth Management Ltd.1,070$173.6K0.08%−14−1.3%Reduced
Cyrus J. Lawrence, LLC1,182$181.0K0.04%+1,182New
Kelly Financial Services LLC1,123$182.1K0.07%−93−7.6%Reduced
Rakuten Securities, Inc.1,127$182.9K0.08%−1,853−62.2%Reduced
DHJJ Financial Advisors, Ltd.1,129$183.2K0.08%00.0%Unchanged
Nabity-Jensen Investment Management Inc1,155$187.4K0.15%00.0%Unchanged
Horizon Bancorp Inc1,159$188.0K0.09%+26+2.3%Added
Cedar Mountain Advisors, LLC1,160$188.2K0.05%00.0%Unchanged
Cohen & Steers, Inc.1,163$189.0K0.00%−438−27.4%Reduced
Wetzel Investment Advisors, Inc.1,213$190.8K0.11%−33−2.6%Reduced
TD Capital Management LLC1,190$193.1K0.02%−126−9.6%Reduced
Clear Investment Research, LLC1,208$196.1K0.26%−223−15.6%Reduced
Western Pacific Wealth Management, LP1,217$197.5K0.14%−56−4.4%Reduced
Canton Hathaway, LLC1,221$198.0K0.05%00.0%Unchanged
Adams Wealth Management1,235$200.4K0.05%+1,235New
LGL Partners, LLC1,237$200.8K0.03%−605−32.8%Reduced
Hill Investment Group Partners, LLC1,243$201.7K0.03%+1,243New
AAFCPAs Wealth Management, LLC1,245$201.9K0.11%+1,245New
American Money Management, LLC1,245$202.0K0.04%+1,245New
Hilton Capital Management, LLC1,247$202.3K0.02%+1,247New
Blue Bell Private Wealth Management, LLC1,247$202.3K0.04%+9+0.7%Added
Kades & Cheifetz LLC1,247$202.4K0.13%+1,247New
Lakewood Asset Management LLC1,252$203.2K0.14%+1,252New
Concord Investment Counsel Inc.1,256$203.8K0.07%+1,256New
Orgel Wealth Management, LLC1,257$203.9K0.01%+1,257New
Yarger Wealth Strategies, LLC1,259$204.3K0.14%+1,259New
McCarthy Grittinger Financial Group, LLC1,259$204.3K0.07%00.0%Unchanged
Steele Capital Management, Inc.1,259$204.3K0.01%+1,259New
APCM Wealth Management for Individuals1,259$204.3K0.03%+1,259New
Root Financial Partners, LLC1,260$204.4K0.06%+1,260New
Aldebaran Capital, LLC1,260$204.5K0.19%+1,260New
AIMZ Investment Advisors, LLC1,266$205.4K0.08%+1,266New
Phillips Financial Management, LLC1,266$205.4K0.02%+1,266New
BetterWealth, LLC1,267$205.5K0.07%+1,267New
Hiley Hunt Wealth Management1,268$205.7K0.13%+1,268New
Vision Capital Management, Inc.1,269$205.9K0.03%+1,269New
Goodman Advisory Group, LLC1,273$206.5K0.07%+838+192.6%Added
Next Level Private LLC1,276$207.0K0.10%+1,276New
American Planning Services, Inc.1,279$207.5K0.15%+1,279New
Absher Wealth Management, LLC1,281$207.8K0.03%+1,281New
Genesee Capital Advisors, LLC1,282$208.0K0.11%+1,282New
Westover Capital Advisors, LLC1,282$208.0K0.06%+1,282New
Canvas Wealth Advisors, LLC1,326$208.2K0.07%−183−12.1%Reduced
Strategic Family Wealth Counselors, L.L.C.1,285$208.5K0.08%−500−28.0%Reduced
Cascade Investment Advisors, Inc.1,286$208.7K0.14%+1,286New
Continuum Wealth Advisors, LLC1,290$209.3K0.12%+1,290New
ETF Portfolio Partners, Inc.1,292$209.6K0.07%+1,292New
Richmond Brothers, Inc.1,293$209.8K0.39%+1,293New
AlphaQ Advisors LLC1,297$210.4K0.13%+1,297New
DDFG, Inc1,297$210.4K0.07%+1,297New
Rodgers & Associates, LTD1,299$210.8K0.03%+1,299New
Check Capital Management Inc1,300$210.9K0.02%+1,300New
Earnest Partners LLC1,301$211.1K0.00%+1,301New
AIFG Consultants Ltd.1,304$211.6K0.15%+1,304New