Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,658
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,397 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,658 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
TLW Wealth Management, LLC1$1620.00%00.0%Unchanged
Cedar Wealth Management, LLC4$6490.00%00.0%Unchanged
Robbins Farley LLC5$8120.00%00.0%Unchanged
Disciplined Equity Management, Inc.6$9740.00%00.0%Unchanged
Global Assets Advisory, LLC168,770$1.05K0.05%+168,770New
Kessler Investment Group, LLC8$1.30K0.00%+8New
Costello Asset Management, INC14$2.27K0.00%00.0%Unchanged
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.20$3.25K0.12%+20New
Horizons Wealth Management26$3.81K0.00%00.0%Unchanged
Perritt Capital Management Inc24$3.91K0.00%+11+84.6%Added
Your Advocates Ltd., LLP25$4.06K0.00%00.0%Unchanged
Friedenthal Financial33$5.36K0.00%00.0%Unchanged
Annapolis Financial Services, LLC38$6.17K0.00%−568−93.7%Reduced
PayPay Securities Corp40$6.49K0.32%−6−13.0%Reduced
FWL Investment Management, LLC40$6.49K0.00%+8+25.0%Added
Christopher J. Hasenberg, Inc41$6.65K0.00%+41New
Bay Harbor Wealth Management, LLC43$6.98K0.00%00.0%Unchanged
West Financial Advisors, LLC50$8.11K0.00%−56−52.8%Reduced
Dixon Mitchell Investment Counsel Inc.50$8.11K0.00%+50New
ClariVest Asset Management LLC53$8.61K0.00%+10+23.3%Added
Macroview Investment Management LLC63$10.2K0.01%00.0%Unchanged
Gould Capital, LLC63$10.2K0.01%00.0%Unchanged
Spire Wealth Management65$10.5K0.00%+3+4.8%Added
Legend Financial Advisors, Inc.71$11.5K0.01%−101−58.7%Reduced
Tanaka Capital Management Inc73$12.0K0.03%00.0%Unchanged
CBIZ Investment Advisory Services, LLC85$13.9K0.00%+85New
Signature Resources Capital Management, LLC106$15.5K0.01%00.0%Unchanged
Spotlight Asset Group, Inc.98$15.9K0.01%00.0%Unchanged
Accordant Advisory Group Inc99$16.1K0.01%+99New
MidAtlantic Capital Management, Inc.100$16.2K0.01%00.0%Unchanged
Lowe Wealth Advisors, LLC105$17.0K0.01%00.0%Unchanged
Atlantic Private Wealth, LLC106$17.2K0.01%00.0%Unchanged
Hoey Investments, Inc111$18.0K0.00%00.0%Unchanged
NewSquare Capital LLC116$18.8K0.00%−17−12.8%Reduced
Frank, Rimerman Advisors LLC117$19.0K0.00%00.0%Unchanged
Grayhawk Investment Strategies Inc.122$19.8K0.02%00.0%Unchanged
Mma Asset Management LLC122$19.8K0.01%+122New
Nordwand Advisors, LLC125$20.3K0.01%+125New
Wiser Advisor Group LLC132$21.5K0.03%00.0%Unchanged
Delos Wealth Advisors, LLC133$21.6K0.02%+125+1,562.5%Added
WestEnd Advisors, LLC135$21.9K0.00%−19−12.3%Reduced
Morton Brown Family Wealth, LLC136$22.1K0.01%−281−67.4%Reduced
Westend Capital Management, LLC144$23.4K0.01%+144New
JCIC Asset Management Inc.150$24.3K0.01%00.0%Unchanged
Veritas Investment Partners (UK) Ltd.161$26.1K0.00%+161New
Horizon Financial Services, LLC163$26.4K0.02%+163New
J.Safra Asset Management Corp168$27.3K0.00%−882−84.0%Reduced
Altshuler Shaham Ltd174$28.2K0.00%00.0%Unchanged
TruNorth Capital Management, LLC186$30.2K0.01%+186New
Advantage Trust Co192$31.2K0.02%00.0%Unchanged
Naples Money Management LLC195$31.6K0.03%00.0%Unchanged
Ruedi Wealth Management, Inc.196$31.8K0.01%+77+64.7%Added
Vima LLC242$36.0K0.04%00.0%Unchanged
DecisionPoint Financial, LLC225$36.3K0.01%00.0%Unchanged
MeadowBrook Investment Advisors LLC227$36.8K0.03%00.0%Unchanged
Criterion Capital Advisors, LLC228$37.0K0.02%00.0%Unchanged
Aspect Partners, LLC237$38.5K0.03%00.0%Unchanged
Luken Investment Analytics, LLC246$39.9K0.02%00.0%Unchanged
Kepos Capital LP253$41.0K0.01%−44−14.8%Reduced
Caitlin John, LLC256$41.5K0.03%−22−7.9%Reduced
Redmont Wealth Advisors LLC261$42.3K0.06%+261New
Wunderlich Capital Managemnt266$43.2K0.02%00.0%Unchanged
IAG Wealth Partners, LLC270$43.7K0.01%+117+76.5%Added
Game Plan Financial Advisors, LLC270$43.8K0.02%+75+38.5%Added
Pacific Capital Wealth Advisors, Inc272$44.1K0.01%+34+14.3%Added
Palouse Capital Management, Inc.286$46.4K0.03%+286New
Lummis Asset Management, LP293$47.5K0.06%−6,407−95.6%Reduced
Quarry LP296$48.0K0.02%+281+1,873.3%Added
nVerses Capital, LLC300$48.7K0.12%+300New
Mendota Financial Group, LLC302$49.0K0.03%00.0%Unchanged
Activest Wealth Management307$49.7K0.02%−148−32.5%Reduced
Retirement Group, LLC326$52.8K0.02%+119+57.5%Added
Ogorek Anthony Joseph336$54.0K0.02%00.0%Unchanged
Tfo-TDC, LLC335$54.4K0.01%00.0%Unchanged
JDM Financial Group LLC352$57.1K0.04%00.0%Unchanged
Cranbrook Wealth Management, LLC353$57.3K0.01%00.0%Unchanged
Valued Wealth Advisors LLC359$58.3K0.04%+280+354.4%Added
Breakwater Investment Management361$58.6K0.03%+361New
CGC Financial Services, LLC364$59.1K0.03%−40−9.9%Reduced
Avion Wealth371$61.0K0.02%+219+144.1%Added
DiNuzzo Private Wealth, Inc.386$62.6K0.01%+2+0.5%Added
Mizuho Securities Co. Ltd.387$62.8K0.35%+47+13.8%Added
VitalStone Financial, LLC389$63.0K0.05%00.0%Unchanged
HBC Financial Services, PLLC392$64.0K0.04%+2+0.5%Added
Park Circle Co400$64.9K0.06%00.0%Unchanged
Silicon Valley Capital Partners403$65.4K0.01%+2+0.5%Added
WealthCollab, LLC406$65.9K0.05%−21−4.9%Reduced
Transcendent Capital Group LLC411$66.7K0.04%+200+94.8%Added
Fairman Group, LLC416$67.5K0.06%−320−43.5%Reduced
Vermillion & White Wealth Management Group, LLC426$69.1K0.06%+2+0.5%Added
Evergreen Private Wealth LLC433$70.3K0.04%00.0%Unchanged
Access Investment Management LLC437$70.9K0.02%+437New
ESL Trust Services, LLC440$71.4K0.02%+440New
REAP Financial Group, LLC453$73.6K0.02%−1,523−77.1%Reduced
Dogwood Wealth Management LLC455$73.8K0.05%+3+0.7%Added
Abich Financial Wealth Management LLC461$74.8K0.06%+47+11.4%Added
Standard Family Office LLC462$75.0K0.10%+462New
Insight Financial Services465$75.6K0.07%00.0%Unchanged
Intelligent Financial Strategies466$75.6K0.05%00.0%Unchanged
Tanglewood Legacy Advisors, LLC479$77.7K0.04%00.0%Unchanged