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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Puzo Michael J75,909$11.1M3.53%−1,033−1.3%Reduced
Park Avenue Securities LLC75,664$11.1M0.15%+12,019+18.9%Added
South State Corp.75,611$11.1M0.95%−964−1.3%Reduced
Close Asset Management Ltd75,264$11.0M0.46%+4,246+6.0%Added
Principle Wealth Partners LLC75,223$11.0M0.95%−215−0.3%Reduced
Camden National Bank75,138$11.0M2.05%−522−0.7%Reduced
Bard Financial Services, Inc.75,066$11.0M1.23%+1,295+1.8%Added
Jefferies Financial Group Inc.74,983$11.0M0.17%−2,140−2.8%Reduced
Ziegler Capital Management, LLC74,928$11.0M0.50%−4,161−5.3%Reduced
Ar Asset Management Inc74,809$11.0M2.88%00.0%Unchanged
Northwestern Mutual Investment Management Company, LLC74,601$10.9M0.29%+196+0.3%Added
Georgetown University74,507$10.9M3.74%+457+0.6%Added
Sheaff Brock Investment Advisors, LLC74,272$10.9M0.98%+750+1.0%Added
Biondo Investment Advisors, LLC74,158$10.9M1.85%−656−0.9%Reduced
Country Club Bank74,219$10.8M0.82%−1,132−1.5%Reduced
Cidel Asset Management Inc73,717$10.8M0.46%+10,569+16.7%Added
Carnegie Capital Asset Management, LLC73,611$10.8M0.37%−4,528−5.8%Reduced
TCTC Holdings, LLC73,564$10.8M0.39%−278−0.4%Reduced
Shelton Capital Management73,558$10.8M0.34%+6,045+9.0%Added
James Investment Research Inc73,345$10.7M1.35%−1,988−2.6%Reduced
Ritter Daniher Financial Advisory LLC73,313$10.7M3.98%−738−1.0%Reduced
Strategic Wealth Designers72,824$10.7M1.60%+10,680+17.2%Added
West Coast Financial LLC72,481$10.6M1.39%+27,692+61.8%Added
Schmidt P J Investment Management Inc67,780$10.6M2.10%−60.0%Reduced
Credit Agricole S A72,156$10.6M0.22%+33,120+84.8%Added
Intact Investment Management Inc.71,900$10.5M0.43%−19,400−21.2%Reduced
First National Bank of Omaha71,811$10.5M0.66%−3,158−4.2%Reduced
Sapient Capital LLC71,725$10.5M0.27%+71,725New
Ritholtz Wealth Management71,669$10.5M0.41%+14,034+24.3%Added
Allen Investment Management LLC70,984$10.4M0.14%−119−0.2%Reduced
NewEdge Wealth, LLC70,892$10.4M0.27%+2,723+4.0%Added
SS&H Financial Advisors, Inc.70,754$10.4M4.40%−145−0.2%Reduced
Cohen Capital Management, Inc.70,528$10.3M1.97%−200−0.3%Reduced
Steel Peak Wealth Management LLC70,219$10.3M0.60%+24,107+52.3%Added
Dakota Wealth Management70,174$10.3M0.40%−448−0.6%Reduced
Infusive Asset Management Inc.69,828$10.2M4.64%+69,828New
BKD Wealth Advisors, LLC69,324$10.2M0.28%−2,519−3.5%Reduced
Boston Family Office LLC69,087$10.1M0.76%−1,131−1.6%Reduced
Boston Financial Mangement LLC69,026$10.1M0.34%+2,266+3.4%Added
HFR Wealth Management, LLC68,783$10.1M2.73%+944+1.4%Added
Guardian Capital LP68,375$10.0M0.36%−967−1.4%Reduced
Ramsay, Stattman, Vela & Price, Inc.68,234$10.0M2.04%−880−1.3%Reduced
Sky Investment Group LLC68,203$9.99M2.11%−310.0%Reduced
Dearborn Partners LLC67,984$9.96M0.36%−43−0.1%Reduced
Amica Mutual Insurance Co67,982$9.96M1.08%00.0%Unchanged
Freestone Capital Holdings, LLC67,926$9.95M0.45%−1,168−1.7%Reduced
SG Americas Securities, LLC67,811$9.94M0.11%−109,228−61.7%Reduced
Cutler Investment Counsel LLC67,693$9.92M1.42%−1,119−1.6%Reduced
First Personal Financial Services67,611$9.91M2.41%−461−0.7%Reduced
Hamel Associates, Inc.67,527$9.90M3.49%−67−0.1%Reduced
Perigon Wealth Management, LLC66,435$9.74M0.32%−1,343−2.0%Reduced
Papp L Roy & Associates66,363$9.72M1.21%−542−0.8%Reduced
Smithfield Trust Co66,389$9.72M0.55%−631−0.9%Reduced
HBK Sorce Advisory LLC66,267$9.71M0.37%−1,558−2.3%Reduced
Equitable Holdings, Inc.66,257$9.71M0.12%+4,365+7.1%Added
KMG Fiduciary Partners, LLC66,074$9.68M1.13%+1,362+2.1%Added
Kinneret Advisory, LLC65,934$9.66M1.07%−420−0.6%Reduced
Burns J W & Co Inc65,674$9.62M1.42%−425−0.6%Reduced
Joel Isaacson & Co., LLC65,669$9.62M0.59%+534+0.8%Added
Tufton Capital Management65,594$9.61M2.02%−1,995−3.0%Reduced
Kidder Stephen W65,529$9.60M3.10%−518−0.8%Reduced
Terry L. Blaker65,416$9.59M0.79%+2,962+4.7%Added
Weatherly Asset Management L. P.65,055$9.53M1.03%+9,788+17.7%Added
Cyndeo Wealth Partners, LLC64,869$9.51M0.88%+16,255+33.4%Added
Franklin Street Advisors Inc64,762$9.49M0.78%+425+0.7%Added
Talbot Financial, LLC64,650$9.47M1.43%+3,621+5.9%Added
Thomas Story & Son LLC64,564$9.46M4.44%−45−0.1%Reduced
Signaturefd, LLC64,547$9.46M0.22%+902+1.4%Added
Merit Financial Group, LLC64,540$9.46M0.29%−12,462−16.2%Reduced
M. Kraus & Co64,442$9.44M3.08%−719−1.1%Reduced
Gamco Investors, Inc. Et Al63,949$9.37M0.10%−1,252−1.9%Reduced
Morgan Dempsey Capital Management LLC63,820$9.35M2.86%−3,733−5.5%Reduced
Empowered Funds, LLC63,594$9.32M0.23%+9,372+17.3%Added
Stockman Wealth Management, Inc.63,479$9.30M1.86%+651+1.0%Added
Procyon Private Wealth Partners, LLC63,055$9.24M0.78%+8,587+15.8%Added
Old Point Trust & Financial Services N A62,313$9.13M3.68%−1,048−1.7%Reduced
Caldwell Trust Co61,992$9.08M1.15%+249+0.4%Added
Culbertson A N & Co Inc61,967$9.08M1.69%−423−0.7%Reduced
CCM Investment Advisers LLC61,664$9.04M1.11%+475+0.8%Added
Pacific Global Investment Management CO61,577$9.02M1.84%−228−0.4%Reduced
Texas Yale Capital Corp.61,332$8.99M0.43%00.0%Unchanged
Twin Capital Management Inc61,148$8.96M1.17%−805−1.3%Reduced
Alley Investment Management Company, LLC61,111$8.96M1.31%+3,676+6.4%Added
Picton Mahoney Asset Management60,983$8.94M0.41%−23,503−27.8%Reduced
Prio Wealth Limited Partnership60,925$8.93M0.31%−959−1.5%Reduced
Baldwin Brothers Inc60,785$8.91M0.70%−3,266−5.1%Reduced
Marco Investment Management LLC60,552$8.87M0.91%+146+0.2%Added
FRG Family Wealth Advisors LLC60,395$8.85M1.80%00.0%Unchanged
Farmers National Bank60,372$8.85M2.84%−1,315−2.1%Reduced
Community Bank, N.A.60,159$8.82M1.15%−1,405−2.3%Reduced
IHT Wealth Management, LLC60,130$8.81M0.39%+721+1.2%Added
Atwater Malick LLC60,111$8.81M3.45%+1,346+2.3%Added
Birch Hill Investment Advisors LLC59,881$8.77M0.47%−73−0.1%Reduced
German American Bancorp, Inc.59,858$8.77M1.16%+884+1.5%Added
Pictet & Cie (Europe) SA59,743$8.75M0.26%+6,552+12.3%Added
Shelter Mutual Insurance Co59,695$8.75M2.41%−14,050−19.1%Reduced
Simmons Bank59,635$8.74M0.71%−149−0.2%Reduced
Miracle Mile Advisors, LLC59,363$8.70M0.24%+30,473+105.5%Added
Wetherby Asset Management Inc59,187$8.67M0.45%−1,091−1.8%Reduced
Edge Wealth Management LLC59,157$8.67M1.90%−344−0.6%Reduced