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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
LCNB Corp96,177$14.1M5.54%+28,727+42.6%Added
Norinchukin Bank, The96,146$14.1M0.33%−9,883−9.3%Reduced
Edmond de Rothschild Holding S.A.96,046$14.1M0.25%+19,915+26.2%Added
Argent Capital Management LLC95,994$14.1M0.46%−1,530−1.6%Reduced
Metropolitan Life Insurance Co95,935$14.1M0.66%−1,598−1.6%Reduced
Evercore Wealth Management, LLC95,576$14.0M0.23%−533−0.6%Reduced
Bragg Financial Advisors, Inc95,514$14.0M0.67%−452−0.5%Reduced
Trexquant Investment LP95,124$13.9M0.31%−122,469−56.3%Reduced
Oppenheimer Asset Management Inc.94,515$13.9M0.19%−2,176−2.3%Reduced
Everence Capital Management Inc94,176$13.8M0.98%+27,420+41.1%Added
Callahan Advisors, LLC94,145$13.8M1.60%−1,337−1.4%Reduced
Lockheed Martin Investment Management Co94,100$13.8M0.99%−17,250−15.5%Reduced
Arvest Trust Co N A94,046$13.8M0.83%+414+0.4%Added
Wendell David Associates Inc93,800$13.7M1.48%−250.0%Reduced
Kayne Anderson Rudnick Investment Management LLC92,546$13.6M0.03%+2,353+2.6%Added
Flputnam Investment Management Co92,521$13.6M0.32%−3,665−3.8%Reduced
Meiji Yasuda Life Insurance Co92,222$13.5M0.29%+17,646+23.7%Added
Lynch & Associates92,176$13.5M3.28%−1,063−1.1%Reduced
E. Ohman J:or Asset Management AB92,156$13.5M0.49%−16,000−14.8%Reduced
Harfst & Associates, Inc.92,070$13.5M3.56%−503−0.5%Reduced
Bridgeway Capital Management, LLC91,824$13.5M0.29%−18,196−16.5%Reduced
Chartwell Investment Partners, LLC91,659$13.4M0.47%−815−0.9%Reduced
Valeo Financial Advisors, LLC91,622$13.4M0.54%+5,444+6.3%Added
Old National Bancorp91,610$13.4M0.35%−16,967−15.6%Reduced
Kingsview Wealth Management, LLC91,282$13.4M0.40%+25,125+38.0%Added
Power Corp of Canada91,108$13.4M1.38%+13,920+18.0%Added
Stephens Inc91,094$13.3M0.23%−1,875−2.0%Reduced
Sawtooth Solutions, LLC90,982$13.3M0.36%−2,177−2.3%Reduced
N.E.W. Advisory Services LLC90,723$13.3M1.61%−3,701−3.9%Reduced
Lee Danner & Bass Inc90,370$13.2M1.13%−5,623−5.9%Reduced
Trust Co of Virginia90,302$13.2M1.33%−1,867−2.0%Reduced
Hoylecohen, LLC90,081$13.2M1.08%+926+1.0%Added
Healthcare of Ontario Pension Plan Trust Fund89,759$13.2M0.05%−88,301−49.6%Reduced
Verity & Verity, LLC89,702$13.1M1.51%+1,001+1.1%Added
Sound View Wealth Advisors Group, LLC89,038$13.0M1.44%−1,720−1.9%Reduced
Signature Estate & Investment Advisors LLC88,583$13.0M0.38%−210,795−70.4%Reduced
Willis Investment Counsel88,555$13.0M0.91%−80−0.1%Reduced
Madison Asset Management, LLC88,139$12.9M0.18%−29,963−25.4%Reduced
Shoker Investment Counsel, Inc.88,079$12.9M4.99%+3,985+4.7%Added
Broderick Brian C87,665$12.8M3.21%+827+1.0%Added
Searle & Co.87,585$12.8M3.51%+57,635+192.4%Added
Pallas Capital Advisors LLC87,485$12.8M0.68%+2,062+2.4%Added
Tower Bridge Advisors87,366$12.8M1.10%−1,296−1.5%Reduced
Pettyjohn, Wood & White, Inc87,352$12.8M2.77%−10.0%Reduced
Vance Wealth, Inc.87,323$12.8M5.55%−358−0.4%Reduced
Resources Management Corp87,307$12.8M1.90%−1,805−2.0%Reduced
Snowden Capital Advisors LLC87,241$12.8M0.49%−25,044−22.3%Reduced
Washington Trust Co86,980$12.7M0.50%+1,855+2.2%Added
Atlas Wealth LLC87,060$12.7M6.92%00.0%Unchanged
Canandaigua National Bank & Trust Co86,545$12.7M1.96%−3,324−3.7%Reduced
Narwhal Capital Management86,331$12.7M1.38%+3,364+4.1%Added
Charter Trust Co86,002$12.6M0.94%−2,235−2.5%Reduced
Cassady Schiller Wealth Management, LLC85,303$12.5M6.27%−2,547−2.9%Reduced
Foster & Motley Inc85,122$12.5M0.93%+17,618+26.1%Added
Ledyard National Bank85,091$12.5M1.28%+2,644+3.2%Added
Sit Investment Associates Inc84,840$12.4M0.30%+10,080+13.5%Added
Sonora Investment Management Group, LLC84,464$12.4M1.01%+909+1.1%Added
Gryphon Financial Partners LLC84,360$12.3M2.19%+6,390+8.2%Added
Wedbush Securities Inc84,100$12.3M0.55%−800−0.9%Reduced
Kentucky Retirement Systems Insurance Trust Fund83,966$12.3M0.86%+309+0.4%Added
Empirical Finance, LLC83,650$12.3M0.85%+508+0.6%Added
Woodmont Investment Counsel LLC83,612$12.3M1.15%+843+1.0%Added
Clearstead Advisors, LLC83,332$12.2M0.65%−913−1.1%Reduced
Heritage Investors Management Corp83,281$12.2M0.46%−995−1.2%Reduced
Apollon Wealth Management, LLC83,152$12.2M0.42%+20,449+32.6%Added
Neville Rodie & Shaw Inc82,746$12.1M0.99%−1,273−1.5%Reduced
Janney Capital Management LLC82,645$12.1M0.81%−3,459−4.0%Reduced
Banque Cantonale Vaudoise82,095$12.0M0.52%−8,243−9.1%Reduced
Lowe Brockenbrough & Co Inc81,890$12.0M0.93%−13,989−14.6%Reduced
Vinva Investment Management Ltd81,838$11.9M0.83%+10,516+14.7%Added
Trust Co of Toledo NA81,169$11.9M2.05%+3,445+4.4%Added
We Are One Seven, LLC80,973$11.9M0.69%+8,303+11.4%Added
Mitchell Sinkler & Starr80,885$11.9M2.16%+13,050+19.2%Added
Douglass Winthrop Advisors, LLC80,716$11.8M0.26%+283+0.4%Added
Woodstock Corp80,538$11.8M1.37%−399−0.5%Reduced
Siemens Fonds Invest GmbH80,495$11.8M0.96%+219+0.3%Added
Roberts Wealth Advisors, LLC26,094$11.8M1.92%−139−0.5%Reduced
GHP Investment Advisors, Inc.79,974$11.7M0.63%+319+0.4%Added
Resources Investment Advisors, LLC.79,760$11.7M0.20%+18,152+29.5%Added
Diversified Trust Co79,495$11.6M0.39%+6,280+8.6%Added
Burney Co79,346$11.6M0.49%−829−1.0%Reduced
Concurrent Investment Advisors, LLC79,290$11.6M0.55%+79,290New
Bleakley Financial Group, LLC79,221$11.6M0.37%−3,007−3.7%Reduced
Balentine LLC79,116$11.6M0.37%+549+0.7%Added
Core Alternative Capital78,897$11.6M1.98%−17,185−17.9%Reduced
EP Wealth Advisors, LLC78,772$11.5M0.15%+2,523+3.3%Added
Capital Analysts, LLC78,455$11.5M0.58%+346+0.4%Added
Azimuth Capital Investment Management LLC78,429$11.5M0.52%−536−0.7%Reduced
U.S. Capital Wealth Advisors, LLC77,890$11.4M0.45%+4,927+6.8%Added
Appleton Partners Inc77,816$11.4M0.92%−1,009−1.3%Reduced
Legacy Financial Advisors, Inc.77,645$11.4M2.19%−1,444−1.8%Reduced
Coldstream Capital Management Inc77,570$11.4M0.32%+1,900+2.5%Added
Linscomb & Williams, Inc.77,384$11.3M0.62%−2,182−2.7%Reduced
Alps Advisors Inc77,203$11.3M0.09%+353+0.5%Added
Penobscot Investment Management Company, Inc.76,950$11.3M1.32%+2,845+3.8%Added
American National Bank76,921$11.3M1.77%−1,181−1.5%Reduced
Osborne Partners Capital Management, LLC76,858$11.3M0.74%−595−0.8%Reduced
Ascent Group, LLC71,348$11.2M1.06%−203−0.3%Reduced
Hoertkorn Richard Charles76,385$11.2M5.05%−150−0.2%Reduced
Montag A & Associates Inc76,282$11.2M0.62%+891+1.2%Added