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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Congress Wealth Management LLC136,300$20.0M0.37%+10,324+8.2%Added
Granite Bay Wealth Management, LLC133,521$19.8M0.18%−6,705−4.8%Reduced
Souders Financial Advisors134,703$19.7M3.38%+16,161+13.6%Added
Anchor Capital Advisors LLC134,039$19.6M0.52%−4,425−3.2%Reduced
Visionary Wealth Advisors133,899$19.6M1.44%−2,430−1.8%Reduced
Benjamin F. Edwards & Company, Inc.133,651$19.6M0.39%+35,271+35.9%Added
First American Bank132,987$19.5M1.63%−1,546−1.1%Reduced
Mairs & Power Inc132,336$19.4M0.20%−2,168−1.6%Reduced
Mayflower Financial Advisors, LLC132,319$19.4M2.68%+220+0.2%Added
Investment Management Corp of Ontario132,117$19.4M0.47%+95,887+264.7%Added
Mogy Joel R Investment Counsel Inc130,681$19.1M1.45%−5,671−4.2%Reduced
Trust Co of Vermont130,675$19.1M1.28%−3,736−2.8%Reduced
Hills Bank & Trust Co129,706$19.0M1.86%+1,654+1.3%Added
DF Dent & Co Inc128,598$18.8M0.25%+8,829+7.4%Added
Galvin, Gaustad & Stein, LLC128,227$18.8M1.76%+38,227+42.5%Added
Brinker Capital Investments, LLC124,858$18.6M0.22%+958+0.8%Added
Orion Portfolio Solutions, LLC124,858$18.6M0.22%+958+0.8%Added
Palisade Asset Management, LLC126,687$18.6M2.04%+2,968+2.4%Added
Brandywine Global Investment Management, LLC126,353$18.5M0.15%−615−0.5%Reduced
Folger Nolan Fleming Douglas Capital Management, Inc126,146$18.5M2.02%−1,535−1.2%Reduced
Kavar Capital Partners Group, LLC125,866$18.4M2.06%+62,901+99.9%Added
9258 Wealth Management, LLC125,230$18.4M3.23%−2,331−1.8%Reduced
Cornerstone Advisors, LLC124,500$18.2M0.80%−5,200−4.0%Reduced
Community Trust & Investment Co123,626$18.1M1.39%+221+0.2%Added
Wilbanks Smith & Thomas Asset Management LLC123,574$18.1M0.55%+4,089+3.4%Added
BLB&B Advisors, LLC123,001$18.0M1.14%−264−0.2%Reduced
Somerville Kurt F122,873$18.0M3.39%+580.0%Added
New Mexico Educational Retirement Board122,668$18.0M0.69%00.0%Unchanged
Rodgers Brothers Inc.121,269$17.8M2.80%−543−0.4%Reduced
Grandfield & Dodd, LLC120,843$17.7M1.22%+2,409+2.0%Added
HighPoint Advisor Group LLC110,468$17.7M1.27%+110,468New
MainStreet Investment Advisors LLC119,555$17.5M1.98%−5,079−4.1%Reduced
Forbes J M & Co LLP119,001$17.4M2.03%+2,182+1.9%Added
Braun Stacey Associates Inc118,894$17.4M0.78%+2,394+2.1%Added
HRT Financial LP118,734$17.4M0.13%+5,364+4.7%Added
Richard C. Young & CO., LTD.118,687$17.4M2.33%+2,077+1.8%Added
Beese Fulmer Investment Management, Inc.118,273$17.3M1.79%+124+0.1%Added
Clarkston Capital Partners, LLC117,619$17.2M0.32%+1,207+1.0%Added
Mill Creek Capital Advisors, LLC117,407$17.2M0.51%−339−0.3%Reduced
Ycg, LLC116,968$17.1M1.42%−195−0.2%Reduced
Edgar Lomax Co116,684$17.1M1.12%−4,675−3.9%Reduced
Opus Capital Group, LLC116,650$17.1M2.78%−545−0.5%Reduced
Colonial Trust Advisors116,128$17.0M1.81%−2,725−2.3%Reduced
Whittier Trust Co of Nevada Inc115,682$17.0M0.54%+1,106+1.0%Added
United Bank115,560$16.9M2.13%−1,789−1.5%Reduced
Axxcess Wealth Management, LLC115,395$16.9M0.50%+12,017+11.6%Added
Metis Global Partners, LLC115,039$16.9M0.67%+15,599+15.7%Added
Highland Capital Management, LLC114,770$16.8M1.04%+2,285+2.0%Added
Pitcairn Co114,210$16.7M1.24%+3,484+3.1%Added
TownSquare Capital, LLC113,379$16.6M0.28%−19,451−14.6%Reduced
Gradient Investments LLC113,198$16.6M0.40%+8,668+8.3%Added
KG&L Capital Management,LLC113,102$16.6M6.93%−4,156−3.5%Reduced
Telos Capital Management, Inc.112,917$16.5M2.02%+12,622+12.6%Added
David Loasby111,564$16.4M1.77%−11,259−9.2%Reduced
ARS Wealth Advisors Group, LLC112,120$16.4M2.43%+95+0.1%Added
Alaska Permanent Fund Corp112,054$16.4M0.27%+11,074+11.0%Added
Sunflower Bank, N.A.111,679$16.4M3.72%+558+0.5%Added
Quantinno Capital Management LP110,879$16.2M0.57%+12,635+12.9%Added
Wesleyan Assurance Society110,443$16.2M1.60%00.0%Unchanged
Northeast Investment Management110,261$16.2M0.86%−917−0.8%Reduced
GYL Financial Synergies, LLC110,099$16.1M1.33%−2,345−2.1%Reduced
Clarity Financial LLC110,062$16.1M2.84%−1,941−1.7%Reduced
Aware Super Pty Ltd as trustee of Aware Super111,965$16.0M0.22%+111,965New
Tudor Investment Corp Et Al109,304$16.0M0.22%+109,304New
Hancock Whitney Corp109,160$16.0M0.59%−3,807−3.4%Reduced
Jones Financial Companies LLLP109,011$16.0M0.02%+5,287+5.1%Added
Gotham Asset Management, LLC108,750$15.9M0.30%+38,983+55.9%Added
Allworth Financial LP108,725$15.9M0.12%+7,995+7.9%Added
Ieq Capital, LLC108,352$15.9M0.26%+3,971+3.8%Added
Harvest Portfolios Group Inc.108,277$15.9M0.67%−12,461−10.3%Reduced
LMCG Investments, LLC107,918$15.8M0.98%+1,208+1.1%Added
Howland Capital Management LLC107,264$15.7M0.83%−6,015−5.3%Reduced
Headinvest, LLC105,940$15.5M3.23%−6,260−5.6%Reduced
Cubist Systematic Strategies, LLC105,787$15.5M0.19%−183,695−63.5%Reduced
DuPont Capital Management Corp105,638$15.5M1.35%+105,638New
Salem Investment Counselors Inc105,565$15.5M0.53%+1,880+1.8%Added
Greenleaf Trust105,174$15.4M0.17%+9,111+9.5%Added
Toroso Investments, LLC104,834$15.4M0.37%+21,456+25.7%Added
Baxter Bros Inc104,789$15.4M2.13%−184−0.2%Reduced
Grassi Investment Management104,400$15.3M1.60%00.0%Unchanged
Hook Mill Capital Partners, LP104,298$15.3M4.03%+57,168+121.3%Added
Advisory Services Network, LLC103,076$15.1M0.37%−8,961−8.0%Reduced
Payden & Rygel101,980$14.9M1.09%00.0%Unchanged
Guyasuta Investment Advisors Inc100,915$14.8M1.07%−1,843−1.8%Reduced
Parsons Capital Management Inc100,759$14.8M1.05%+2,306+2.3%Added
Quantitative Investment Management, LLC100,549$14.7M0.85%+100,549New
Venture Visionary Partners LLC100,150$14.7M0.78%−1,175−1.2%Reduced
First Fiduciary Investment Counsel, Inc.100,114$14.7M3.24%−1,145−1.1%Reduced
Longbow Finance SA98,905$14.5M1.47%+4,534+4.8%Added
WSFS Capital Management, LLC98,780$14.5M0.90%+8,010+8.8%Added
Cornerstone Wealth Management, LLC98,643$14.5M1.24%−3,750−3.7%Reduced
Aptus Capital Advisors, LLC98,582$14.4M0.43%−2,708−2.7%Reduced
Nixon Peabody Trust Co98,360$14.4M1.62%+84,474+608.3%Added
First Citizens Bank & Trust Co98,269$14.4M0.26%+10,920+12.5%Added
Wilkins Investment Counsel Inc98,224$14.4M3.51%+270+0.3%Added
Chemung Canal Trust Co97,055$14.2M2.94%+415+0.4%Added
Dodge & Cox97,038$14.2M0.01%00.0%Unchanged
Gabelli Funds LLC97,000$14.2M0.11%−2,500−2.5%Reduced
Regal Investment Advisors LLC96,254$14.1M1.07%−708−0.7%Reduced
Stack Financial Management, Inc96,208$14.1M1.59%−2,481−2.5%Reduced