Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2023
Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,587
- +227 vs. Q3 2023
- Shares held
- 1.55B
- +20.1M (+1.3%) vs. Q3 2023
- Total value
- $226.9B
- +$3.70B (+1.7%) vs. Q3 2023
- New holders
- 344
- 1,362 more added
- Sold out
- 117
- 1,506 more reduced
51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Guardian Investment Management | 18,355 | $2.69M | 2.28% | +20+0.1% | Added |
| Pinnacle Wealth Planning Services, Inc. | 18,281 | $2.68M | 0.42% | −312−1.7% | Reduced |
| Winning Points Advisors, LLC | 18,270 | $2.68M | 4.13% | +3,580+24.4% | Added |
| JFS Wealth Advisors, LLC | 18,253 | $2.67M | 0.23% | −236−1.3% | Reduced |
| Morton Community Bank | 18,236 | $2.67M | 0.87% | +18,236 | New |
| Semmax Financial Advisors Inc. | 16,947 | $2.66M | 0.97% | −1,574−8.5% | Reduced |
| Insigneo Advisory Services, LLC | 18,126 | $2.66M | 0.37% | +5,602+44.7% | Added |
| Leelyn Smith, LLC | 18,113 | $2.65M | 0.58% | +470+2.7% | Added |
| Woodard & Co Asset Management Group Inc | 18,106 | $2.65M | 0.77% | −185−1.0% | Reduced |
| Graves-Light Private Wealth Management, Inc. | 18,080 | $2.65M | 0.33% | −17−0.1% | Reduced |
| Beech Hill Advisors, Inc. | 18,077 | $2.65M | 1.28% | −1,695−8.6% | Reduced |
| Van Hulzen Asset Management, LLC | 18,032 | $2.64M | 0.19% | +633+3.6% | Added |
| Supplemental Annuity Collective Trust of NJ | 18,000 | $2.64M | 0.92% | 00.0% | Unchanged |
| Wealth Alliance Advisory Group, LLC | 17,995 | $2.64M | 0.69% | +1,207+7.2% | Added |
| Watchman Group, Inc. | 17,985 | $2.64M | 0.87% | −67−0.4% | Reduced |
| Great Diamond Partners, LLC | 17,984 | $2.64M | 0.65% | −3,189−15.1% | Reduced |
| Trustco Bank Corp N Y | 17,920 | $2.63M | 2.84% | −369−2.0% | Reduced |
| TCG Advisory Services, LLC | 17,915 | $2.63M | 0.18% | +10,114+129.7% | Added |
| Abbot Financial Management, Inc. | 17,882 | $2.62M | 1.58% | +761+4.4% | Added |
| Marathon Capital Management | 17,876 | $2.62M | 0.66% | +583+3.4% | Added |
| RKL Wealth Management LLC | 17,863 | $2.62M | 0.28% | −445−2.4% | Reduced |
| IFG Advisory, LLC | 17,859 | $2.62M | 0.19% | −1,908−9.7% | Reduced |
| Jupiter Asset Management Ltd | 17,832 | $2.61M | 0.03% | 00.0% | Unchanged |
| Stoneridge Investment Partners LLC | 17,832 | $2.61M | 1.10% | +17,832 | New |
| Good Life Advisors, LLC | 17,810 | $2.61M | 0.26% | +358+2.1% | Added |
| Gs Investments, Inc. | 17,809 | $2.61M | 1.36% | 00.0% | Unchanged |
| Saybrook Capital | 17,803 | $2.61M | 0.72% | 00.0% | Unchanged |
| Belmont Capital, LLC | 17,793 | $2.61M | 1.11% | +9,803+122.7% | Added |
| Ethic Inc. | 17,756 | $2.60M | 0.08% | +2,700+17.9% | Added |
| Farmers & Merchants Trust Co of Long Beach | 17,745 | $2.60M | 0.69% | −2,932−14.2% | Reduced |
| Lake Street Advisors Group, LLC | 17,709 | $2.60M | 0.13% | +101+0.6% | Added |
| Sherbrooke Park Advisers LLC | 17,698 | $2.59M | 1.22% | +8,823+99.4% | Added |
| Pinkerton Retirement Specialists, LLC | 17,691 | $2.59M | 0.50% | −870−4.7% | Reduced |
| Leisure Capital Management | 17,691 | $2.59M | 1.40% | −1,487−7.8% | Reduced |
| Cohen Investment Advisors LLC | 17,686 | $2.59M | 1.91% | −1,302−6.9% | Reduced |
| Kensington Investment Counsel, LLC | 17,667 | $2.59M | 1.36% | +1,287+7.9% | Added |
| Venturi Wealth Management, LLC | 17,661 | $2.59M | 0.18% | −656−3.6% | Reduced |
| Quadcap Wealth Management, LLC | 17,618 | $2.58M | 0.67% | +17,618 | New |
| Walden Wealth Partners LLC | 17,611 | $2.58M | 1.63% | +17,611 | New |
| Wellington Shields Capital Management, LLC | 17,594 | $2.58M | 0.32% | −345−1.9% | Reduced |
| Sargent Investment Group, LLC | 17,558 | $2.57M | 0.56% | −234−1.3% | Reduced |
| Pure Financial Advisors, Inc. | 17,554 | $2.57M | 0.09% | +7,128+68.4% | Added |
| Rice Partnership, LLC | 17,547 | $2.57M | 0.67% | −1,680−8.7% | Reduced |
| Change Path, LLC | 17,537 | $2.57M | 0.16% | +1,490+9.3% | Added |
| Harbour Investment Management LLC | 17,498 | $2.56M | 1.34% | 00.0% | Unchanged |
| Cassaday & Co Wealth Management LLC | 17,461 | $2.56M | 0.09% | −211−1.2% | Reduced |
| Calamos Wealth Management LLC | 17,357 | $2.54M | 0.16% | −78−0.4% | Reduced |
| First City Capital Management, Inc. | 17,309 | $2.54M | 1.47% | −53−0.3% | Reduced |
| Stamos Capital Partners, L.P. | 17,300 | $2.54M | 0.69% | −2,460−12.4% | Reduced |
| Lakeview Capital Partners, LLC | 17,297 | $2.53M | 0.45% | +848+5.2% | Added |
| TFB Advisors LLC | 17,274 | $2.53M | 1.30% | +17,274 | New |
| Mountain Pacific Investment Advisers Inc | 17,268 | $2.53M | 0.16% | −654−3.6% | Reduced |
| Gilbert & Cook, Inc. | 17,215 | $2.52M | 0.36% | +1,237+7.7% | Added |
| M&G Investment Management Ltd | 17,144 | $2.52M | 0.02% | −707−4.0% | Reduced |
| Pflug Koory, LLC | 17,171 | $2.52M | 1.33% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 17,163 | $2.52M | 0.46% | +1,762+11.4% | Added |
| Oxford Financial Group Ltd | 17,133 | $2.51M | 0.19% | −488−2.8% | Reduced |
| Monetary Management Group Inc | 17,075 | $2.50M | 0.78% | 00.0% | Unchanged |
| American Assets Investment Management, LLC | 17,000 | $2.49M | 0.26% | 00.0% | Unchanged |
| Tennessee Valley Asset Management Partners | 16,822 | $2.47M | 0.66% | +9+0.1% | Added |
| Pinnacle Bancorp, Inc. | 16,778 | $2.46M | 0.80% | −446−2.6% | Reduced |
| Concord Asset Management, LLC | 16,731 | $2.45M | 0.72% | +6,085+57.2% | Added |
| Glen Eagle Advisors, LLC | 16,720 | $2.45M | 0.51% | −1,081−6.1% | Reduced |
| Hardman Johnston Global Advisors LLC | 16,700 | $2.45M | 0.08% | 00.0% | Unchanged |
| Kovack Advisors, Inc. | 16,673 | $2.44M | 0.29% | −1,367−7.6% | Reduced |
| Amussen Hunsaker Associates LLC | 16,672 | $2.44M | 0.49% | +179+1.1% | Added |
| LMG Wealth Partners, LLC | 16,614 | $2.43M | 0.68% | 00.0% | Unchanged |
| Connecticut Wealth Management, LLC | 16,599 | $2.43M | 0.14% | +210+1.3% | Added |
| Painted Porch Advisors LLC | 16,573 | $2.43M | 1.87% | +16,573 | New |
| CoreFirst Bank & Trust | 16,568 | $2.43M | 1.61% | −402−2.4% | Reduced |
| Stevens Capital Management LP | 16,537 | $2.42M | 0.60% | +16,537 | New |
| Sendero Wealth Management, LLC | 16,503 | $2.42M | 0.46% | −902−5.2% | Reduced |
| West Oak Capital, LLC | 16,047 | $2.42M | 1.13% | −505−3.1% | Reduced |
| Avidian Wealth Solutions, LLC | 16,492 | $2.42M | 0.15% | +171+1.0% | Added |
| Maple Capital Management, Inc. | 16,435 | $2.41M | 0.24% | +155+1.0% | Added |
| Crescent Grove Advisors, LLC | 16,433 | $2.41M | 0.27% | −689−4.0% | Reduced |
| Bonness Enterprises Inc | 16,400 | $2.40M | 1.01% | 00.0% | Unchanged |
| Spears Abacus Advisors LLC | 16,385 | $2.40M | 0.19% | +380+2.4% | Added |
| Eads & Heald Wealth Management | 16,385 | $2.40M | 1.16% | −157−0.9% | Reduced |
| CenterBook Partners LP | 16,382 | $2.40M | 0.29% | +5,311+48.0% | Added |
| Schechter Investment Advisors, LLC | 16,349 | $2.40M | 0.21% | −2,074−11.3% | Reduced |
| Middleton & Co Inc | 16,336 | $2.39M | 0.30% | −61−0.4% | Reduced |
| Krilogy Financial LLC | 16,313 | $2.39M | 0.20% | +244+1.5% | Added |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 16,298 | $2.39M | 0.47% | −1,204−6.9% | Reduced |
| Cypress Capital, LLC | 16,294 | $2.39M | 0.68% | +1,043+6.8% | Added |
| Regatta Capital Group, LLC | 16,271 | $2.38M | 0.63% | −15−0.1% | Reduced |
| Page Arthur B | 16,251 | $2.38M | 2.51% | −1,752−9.7% | Reduced |
| Exencial Wealth Advisors, LLC | 16,250 | $2.38M | 0.10% | +1,882+13.1% | Added |
| Independent Financial Group, LLC | 16,226 | $2.38M | 0.13% | +867+5.6% | Added |
| Diligent Investors, LLC | 16,225 | $2.38M | 0.65% | +381+2.4% | Added |
| Exeter Financial, LLC | 15,917 | $2.38M | 1.15% | +574+3.7% | Added |
| Hendershot Investments Inc. | 16,186 | $2.37M | 0.36% | 00.0% | Unchanged |
| Mechanics Financial Corp | 16,184 | $2.37M | 1.34% | +65+0.4% | Added |
| Brooks, Moore & Associates, Inc. | 16,182 | $2.37M | 1.63% | −2,838−14.9% | Reduced |
| Channel Wealth LLC | 16,142 | $2.37M | 1.12% | +2,250+16.2% | Added |
| BKM Wealth Management, LLC | 16,111 | $2.36M | 1.01% | +16,111 | New |
| Atlas Private Wealth Advisors | 16,089 | $2.36M | 0.44% | −57−0.4% | Reduced |
| HFG Advisors, Inc. | 16,085 | $2.36M | 2.27% | +623+4.0% | Added |
| AlphaStar Capital Management, LLC | 16,082 | $2.36M | 0.22% | +489+3.1% | Added |
| Summit Trail Advisors, LLC | 16,065 | $2.35M | 0.08% | −2,077−11.4% | Reduced |