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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Scott & Selber, Inc.16,056$2.35M0.88%+529+3.4%Added
Guardian Wealth Advisors, LLC16,056$2.35M0.36%−206−1.3%Reduced
First United Bank Trust16,010$2.35M0.94%−545−3.3%Reduced
Private Advisory Group LLC16,004$2.35M0.41%+419+2.7%Added
Chesapeake Wealth Management15,995$2.34M0.91%00.0%Unchanged
SOL Capital Management CO15,973$2.34M0.32%+100+0.6%Added
Thomasville National Bank15,913$2.33M0.21%−2,718−14.6%Reduced
Jmac Enterprises LLC15,913$2.33M0.50%+221+1.4%Added
Oakworth Capital, Inc.15,865$2.32M0.19%+2,323+17.2%Added
AlTi Global, Inc.15,855$2.32M0.07%+15,855New
Private Harbour Investment Management & Counsel, LLC15,828$2.32M2.67%−361−2.2%Reduced
PFW Advisors LLC15,807$2.32M0.74%+1,382+9.6%Added
Fidelis Capital Partners, LLC15,776$2.31M0.51%+2,933+22.8%Added
First Western Trust Bank15,775$2.31M0.12%−353−2.2%Reduced
Hudock, Inc.15,756$2.31M0.50%−693−4.2%Reduced
Sweet Financial Partners, LLC15,740$2.31M0.55%+1,769+12.7%Added
Columbia Trust Co 0101201615,734$2.31M1.04%+4,236+36.8%Added
Naviter Wealth, LLC15,683$2.30M0.46%+2,957+23.2%Added
Roberts Glore & Co Inc15,682$2.30M0.72%−50−0.3%Reduced
Thrive Wealth Management, LLC15,681$2.30M0.51%−927−5.6%Reduced
Stony Point Wealth Management Inc.15,680$2.30M1.06%−608−3.7%Reduced
Bell & Brown Wealth Advisors, LLC15,642$2.29M1.07%+15,642New
Atlantic Trust, LLC15,573$2.28M0.62%−1,974−11.2%Reduced
North Star Asset Management Inc15,518$2.27M0.12%−50.0%Reduced
Marks Group Wealth Management, Inc15,479$2.27M0.26%−1,498−8.8%Reduced
Modus Advisors, LLC15,410$2.26M0.92%+100+0.7%Added
Triangle Securities Wealth Management15,407$2.26M0.70%−69−0.4%Reduced
Boltwood Capital Management15,401$2.26M0.75%−430−2.7%Reduced
Thompson Siegel & Walmsley LLC15,392$2.26M0.04%−80−0.5%Reduced
Lindenwold Advisors15,381$2.25M1.28%−128−0.8%Reduced
Financial Council Asset Management Inc15,360$2.25M1.51%+781+5.4%Added
Advisor OS, LLC15,325$2.25M0.29%+1,529+11.1%Added
Alpha Omega Wealth Management LLC15,313$2.24M0.37%+12+0.1%Added
Townsend Asset Management Corp15,306$2.24M1.02%−100−0.6%Reduced
Cacti Asset Management LLC15,345$2.24M0.19%00.0%Unchanged
LS Investment Advisors, LLC15,263$2.24M0.39%−1,500−8.9%Reduced
Atomi Financial Group, Inc.15,256$2.24M0.31%+5,448+55.5%Added
Richard Bernstein Advisors LLC15,235$2.23M0.05%+14+0.1%Added
Invesco, LLC15,209$2.23M1.04%−147−1.0%Reduced
Godshalk Welsh Capital Management, Inc.15,205$2.23M1.60%−830−5.2%Reduced
Grant/GrossMendelsohn, LLC14,270$2.23M0.92%+13+0.1%Added
First Nebraska Trust Co15,172$2.22M0.26%00.0%Unchanged
Cognios Beta Neutral Large Cap Fund, LP15,165$2.22M2.90%−207−1.3%Reduced
TCI Wealth Advisors, Inc.15,164$2.22M0.24%+2,157+16.6%Added
ICW Investment Advisors LLC15,126$2.22M1.08%+114+0.8%Added
Zullo Investment Group, Inc.15,121$2.22M1.14%+38+0.3%Added
Carmichael Hill & Associates, Inc.15,069$2.21M0.98%−399−2.6%Reduced
Widmann Financial Services, Inc.15,052$2.21M1.99%00.0%Unchanged
Jackson Hole Capital Partners, LLC15,009$2.20M0.56%+2,736+22.3%Added
Hall Capital Management Co Inc14,934$2.19M1.28%−294−1.9%Reduced
Jeppson Wealth Management, LLC14,933$2.19M0.91%+35+0.2%Added
Thor Investment Management Inc14,913$2.19M1.91%+14,913New
Gratus Wealth Advisors, LLC14,870$2.18M0.43%+14,870New
World Equity Group, Inc.14,866$2.18M0.44%+1,124+8.2%Added
Allegheny Financial Group LTD14,864$2.18M0.70%+272+1.9%Added
Prosperity Wealth Management, Inc.14,796$2.17M1.42%+14,796New
Invst, LLC13,637$2.17M0.28%+519+4.0%Added
PYA Waltman Capital, LLC14,694$2.15M0.90%+970+7.1%Added
Plante Moran Financial Advisors, LLC14,680$2.15M0.22%−88−0.6%Reduced
Argyle Capital Management Inc.14,679$2.15M0.89%−5,250−26.3%Reduced
Symmetry Partners, LLC14,739$2.15M0.12%−1,432−8.9%Reduced
Chapin Davis, Inc.14,639$2.15M0.90%+1,579+12.1%Added
Lindbrook Capital, LLC14,635$2.14M0.21%−936−6.0%Reduced
Coerente Capital Management14,635$2.14M0.44%+2,020+16.0%Added
Wolverine Trading, LLC14,627$2.14M0.02%+14,627New
Handelsinvest Investeringsforvaltning14,596$2.14M0.87%+14,596New
Well Done, LLC14,582$2.14M0.42%−275−1.9%Reduced
GSB Wealth Management, LLC14,581$2.14M0.66%−50.0%Reduced
Grand Jean Capital Management Inc14,580$2.14M0.64%−600−4.0%Reduced
Grove Bank & Trust14,557$2.13M0.39%−319−2.1%Reduced
Ballast, Inc.14,528$2.13M0.73%+414+2.9%Added
Guardian Wealth Management, Inc.14,490$2.12M1.79%−312−2.1%Reduced
Platform Technology Partners13,514$2.12M0.83%+688+5.4%Added
Kowal Investment Group, LLC14,460$2.12M0.49%−731−4.8%Reduced
Greenfield Savings Bank14,436$2.12M1.22%−74−0.5%Reduced
Retireful, LLC14,401$2.11M0.92%+14,401New
Farmers & Merchants Trust Co of Chambersburg PA14,397$2.11M1.08%−80−0.6%Reduced
Buckingham Strategic Partners14,396$2.11M0.10%−3,299−18.6%Reduced
M&R Capital Management Inc14,396$2.11M0.53%+13+0.1%Added
First Hawaiian Bank14,377$2.11M0.07%−2,760−16.1%Reduced
Marcum Wealth, LLC14,364$2.10M0.22%+493+3.6%Added
Harbour Trust & Investment Management Co14,346$2.10M0.30%+14,346New
Salomon & Ludwin, LLC14,388$2.10M0.22%00.0%Unchanged
Vise Technologies, Inc.14,274$2.09M0.45%+2,286+19.1%Added
Lake Street Financial LLC14,226$2.08M0.33%+3,400+31.4%Added
Lynx Capital Group Ltd14,217$2.08M1.55%+14,217New
Banco de Sabadell, S.A14,198$2.08M1.58%−50−0.4%Reduced
Cito Capital Group, LLC14,198$2.08M0.89%00.0%Unchanged
Peddock Capital Advisors, LLC14,161$2.08M0.63%+752+5.6%Added
BNC Wealth Management, LLC14,155$2.07M0.98%−20−0.1%Reduced
Leo Wealth, LLC13,369$2.06M0.21%+13,369New
Atlas Private Wealth Management14,064$2.06M0.97%−74−0.5%Reduced
Union Savings Bank14,037$2.06M1.17%+355+2.6%Added
S.A. Mason LLC14,024$2.06M1.38%−137−1.0%Reduced
Van Cleef Asset Management,Inc14,013$2.05M0.29%+1,250+9.8%Added
Catalyst Financial Partners LLC14,011$2.05M0.58%+500+3.7%Added
Pegasus Partners Ltd.13,993$2.05M0.24%−1,064−7.1%Reduced
Northstar Group, Inc.13,986$2.05M0.45%−40−0.3%Reduced
Consolidated Portfolio Review Corp13,985$2.05M0.47%−1,202−7.9%Reduced
GAMMA Investing LLC13,017$2.05M0.55%+13,017New