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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,091 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Renasant Bank4,679$782.3K0.51%−141−2.9%Reduced
Global Strategic Investment Solutions, LLC4,690$784.2K0.09%−136−2.8%Reduced
IPG Investment Advisors LLC4,692$784.5K0.17%−28,766−86.0%Reduced
Schrum Private Wealth Management LLC4,710$787.5K0.41%+1,175+33.2%Added
Arbor Trust Wealth Advisors, LLC4,294$787.6K0.41%00.0%Unchanged
Carlson Capital Management4,711$787.7K0.03%−27−0.6%Reduced
Navis Wealth Advisors, LLC4,730$790.9K0.86%+220+4.9%Added
Iams Wealth Management, LLC4,732$791.1K0.39%−9,535−66.8%Reduced
BluePointe Capital Management, LLC4,733$791.3K0.51%−604−11.3%Reduced
Inceptionr LLC4,736$791.8K0.19%+1,758+59.0%Added
Signature Wealth Management Partners, LLC4,738$792.1K0.57%−213−4.3%Reduced
Luts & Greenleigh Group, Inc4,739$792.4K0.76%+161+3.5%Added
Root Financial Partners, LLC4,746$793.5K0.13%+1,007+26.9%Added
Two Sigma Securities, LLC4,751$794.3K0.06%−55,462−92.1%Reduced
Private Portfolio Partners LLC4,751$794.4K0.15%+4,751New
Allie Family Office LLC4,753$794.7K0.43%+800+20.2%Added
ForthRight Wealth Management, LLC4,759$795.7K0.26%+65+1.4%Added
Hutchens & Kramer Investment Management Group, LLC4,725$795.8K0.44%+77+1.7%Added
Power Wealth Management LLC4,766$796.8K0.34%+18+0.4%Added
Sage Private Wealth Group, LLC4,766$797.0K0.63%+205+4.5%Added
Martin Capital Advisors, LLP4,790$800.8K0.57%00.0%Unchanged
Heritage Financial Services, LLC4,794$801.5K0.11%+38+0.8%Added
Kearns & Associates LLC4,800$802.5K0.53%00.0%Unchanged
Francis Financial, Inc.4,808$803.9K0.21%+543+12.7%Added
Heritage Investment Group, Inc.4,812$804.5K0.15%+3,003+166.0%Added
Consilium Wealth Advisory, LLC4,822$806.2K0.44%−4−0.1%Reduced
M3 Advisory Group, LLC4,844$809.9K0.59%+335+7.4%Added
Bedell Frazier Investment Counseling, LLC4,848$810.5K0.19%+70+1.5%Added
Halbert Hargrove Global Advisors, LLC4,850$810.8K0.04%−274−5.3%Reduced
Prelude Capital Management, LLC4,858$812.2K0.06%−5,162−51.5%Reduced
RMR Capital Management, LLC4,860$812.5K0.69%00.0%Unchanged
Davy Global Fund Management Ltd4,861$812.7K0.08%+434+9.8%Added
Keynote Financial Services LLC4,870$814.2K0.62%00.0%Unchanged
Clark Asset Management, LLC4,874$814.8K0.18%+273+5.9%Added
Coerente Capital Management4,875$815.1K0.15%−175−3.5%Reduced
Atticus Wealth Management, LLC4,898$818.9K0.26%−397−7.5%Reduced
United Advisor Group, LLC4,908$820.6K0.19%+1,646+50.5%Added
One Charles Private Wealth Services, LLC4,923$823.1K0.31%00.0%Unchanged
Fountainhead AM, LLC4,925$823.4K0.17%+724+17.2%Added
Conservest Capital Advisors, Inc.5,408$823.4K0.08%00.0%Unchanged
JGP Wealth Management, LLC4,927$823.7K0.11%−73−1.5%Reduced
Smith Anglin Financial, LLC4,929$824.0K0.08%+1,995+68.0%Added
Greatmark Investment Partners, Inc.4,929$824.1K0.11%00.0%Unchanged
Wills Financial Group, Inc.4,940$825.9K0.35%00.0%Unchanged
Groesbeck Investment Management Corp4,940$826.0K1.21%00.0%Unchanged
Schneider Downs Wealth Management Advisors, LP4,941$826.1K0.17%+1,457+41.8%Added
Carmel Capital Partners, LLC4,942$826.2K0.32%+10.0%Added
Cape Ann Savings Bank4,947$827.0K0.48%−55−1.1%Reduced
Wilson & Boucher Capital Management, LLC4,948$827.3K0.57%+10+0.2%Added
LGL Partners, LLC4,949$827.3K0.12%+33+0.7%Added
Auxier Asset Management4,954$828.3K0.12%00.0%Unchanged
Hanseatic Management Services Inc4,958$828.9K1.18%+276+5.9%Added
SFG Wealth Management, LLC.4,959$829.1K0.44%−499−9.1%Reduced
Trinity Financial Advisors LLC5,031$829.4K0.37%+10.0%Added
Perkins Coie Trust Co4,961$829.4K0.18%−78−1.5%Reduced
Abound Wealth Management4,979$832.5K0.28%+89+1.8%Added
Vista Capital Partners, Inc.4,983$833.1K0.10%+166+3.4%Added
Eagle Wealth Strategies LLC4,992$834.6K0.61%+1,576+46.1%Added
Planning Capital Management Corp4,994$834.9K0.55%−1,093−18.0%Reduced
Orrstown Financial Services Inc5,006$837.0K0.25%+5,006New
Hexagon Capital Partners LLC5,014$838.3K0.16%−22−0.4%Reduced
Capital Management Associates, Inc5,019$839.0K0.34%+4+0.1%Added
Redhawk Wealth Advisors, Inc.5,019$839.2K0.12%−1,877−27.2%Reduced
Abacus Wealth Partners, LLC5,029$840.8K0.13%+137+2.8%Added
Paradigm Asset Management Co LLC5,030$841.0K0.22%00.0%Unchanged
Tillman Hartley LLC5,040$842.6K0.25%00.0%Unchanged
VCI Wealth Management LLC5,040$842.7K0.38%−15,805−75.8%Reduced
Saranac Partners Ltd5,053$844.8K1.28%00.0%Unchanged
Fullcircle Wealth LLC5,019$844.9K0.38%−686−12.0%Reduced
Aletheian Wealth Advisors LLC5,054$845.0K0.49%−231−4.4%Reduced
Moneywise, Inc.5,057$845.5K0.42%+5,057New
Insight 2811, Inc.5,068$847.3K0.42%−20−0.4%Reduced
Lion Street Advisors, LLC5,076$848.7K0.30%−506−9.1%Reduced
Aries Wealth Management5,077$848.8K0.23%00.0%Unchanged
Strategic Equity Management5,078$849.0K0.40%+5,078New
Barings LLC5,080$849.3K0.02%−121−2.3%Reduced
NDVR, Inc.5,173$855.0K0.88%+2,094+68.0%Added
HFR Wealth Management, LLC5,127$857.2K0.21%00.0%Unchanged
Pacific Center for Financial Services5,142$859.7K0.23%00.0%Unchanged
Vaughan David Investments LLC5,152$861.0K0.02%00.0%Unchanged
New Covenant Trust Company, N.A.5,220$862.8K0.84%+1,732+49.7%Added
Summit Wealth & Retirement Planning, Inc.5,164$863.4K0.28%+160+3.2%Added
RKL Wealth Management LLC5,170$864.5K0.08%+472+10.0%Added
Firestone Capital Management5,197$869.0K0.22%−164−3.1%Reduced
Canopy Partners, LLC5,200$869.4K0.37%00.0%Unchanged
Bulltick Wealth Management, LLC5,202$869.7K0.22%−2,678−34.0%Reduced
Bullock Wealth Management Group5,174$871.5K0.53%+479+10.2%Added
Gold Investment Management Ltd.5,264$874.2K0.37%00.0%Unchanged
Sandy Cove Advisors, LLC5,229$874.3K0.36%+106+2.1%Added
Toth Financial Advisory Corp5,232$874.8K0.10%−154−2.9%Reduced
Capital Insight Partners, LLC5,263$879.9K0.15%−40−0.8%Reduced
MPS Loria Financial Planners, LLC5,266$880.4K0.26%+313+6.3%Added
Acorns Advisers, LLC5,271$881.0K0.01%+1,035+24.4%Added
Laffer Tengler Investments5,280$882.8K0.18%00.0%Unchanged
Family Asset Management, LLC5,282$883.1K0.53%+92+1.8%Added
ICW Investment Advisors LLC5,286$883.9K0.37%+149+2.9%Added
Quartz Partners, LLC5,316$888.8K0.56%+5,316New
Breed's Hill Capital LLC5,316$888.8K0.73%−64−1.2%Reduced
WD Rutherford LLC5,320$889.5K0.43%−247−4.4%Reduced
Abel Hall, LLC5,325$890.3K0.58%−244−4.4%Reduced