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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Houlihan Financial Resource Group, Ltd.11,707$3.91M1.67%−226−1.9%Reduced
Asahi Life Asset Management Co., Ltd.11,696$3.91M2.38%−917−7.3%Reduced
Gs Investments, Inc.11,694$3.91M1.77%−340−2.8%Reduced
Wellington Shields Capital Management, LLC11,588$3.87M0.69%−123−1.1%Reduced
Centaurus Financial, Inc.11,576$3.87M0.24%−1,382−10.7%Reduced
Axxcess Wealth Management, LLC11,532$3.86M0.10%−1,784−13.4%Reduced
Naples Global Advisors, LLC11,513$3.85M0.36%+927+8.8%Added
Integrated Advisors Network LLC11,511$3.85M0.18%+60+0.5%Added
OMC Financial Services LTD11,390$3.81M1.62%+31+0.3%Added
Canandaigua National Bank & Trust Co11,332$3.79M0.37%+344+3.1%Added
BCJ Capital Management, LLC11,240$3.76M0.28%+10,492+1,402.7%Added
Cohen Investment Advisors LLC11,222$3.75M2.26%+42+0.4%Added
Trust Asset Management LLC11,221$3.75M0.29%00.0%Unchanged
Buckingham Strategic Partners11,189$3.74M0.06%+6,476+137.4%Added
Accuvest Global Advisors11,071$3.73M5.22%+11,071New
Occidental Asset Management, LLC11,160$3.73M0.58%+6,638+146.8%Added
IHT Wealth Management, LLC11,124$3.72M0.12%−3,415−23.5%Reduced
Kerrisdale Advisers, LLC11,106$3.71M1.25%−4,935−30.8%Reduced
Cumberland Partners Ltd11,100$3.71M0.26%−3,000−21.3%Reduced
Roundview Capital LLC11,094$3.71M0.26%+380+3.5%Added
RWM Asset Management, LLC11,053$3.70M0.60%−151−1.3%Reduced
Adviser Investments LLC11,026$3.69M0.05%+2,324+26.7%Added
Sachetta, LLC11,018$3.68M1.45%+32+0.3%Added
Katamaran Capital LLP11,009$3.68M4.93%+11,009New
Rational Advisors LLC11,000$3.68M0.36%+11,000New
Hilltop Holdings Inc.10,966$3.67M0.23%+369+3.5%Added
Symmetry Investments LP10,923$3.65M0.22%+10,923New
Bulltick Wealth Management, LLC10,874$3.64M0.86%−6,733−38.2%Reduced
Enterprise Bank & Trust Co10,878$3.64M1.20%−454−4.0%Reduced
Cabot Wealth Management Inc10,873$3.64M0.46%−108−1.0%Reduced
Impact Asset Management GmbH10,780$3.60M1.42%+10,780New
Entropy Technologies, LP10,717$3.58M0.37%+10,717New
Vestmark Advisory Solutions, Inc.10,706$3.58M0.12%+14+0.1%Added
Lake Street Advisors Group, LLC10,690$3.58M0.16%−335−3.0%Reduced
Sumitomo Life Insurance Co10,654$3.56M0.07%−226−2.1%Reduced
Roberts Wealth Advisors, LLC11,079$3.56M1.08%+75+0.7%Added
Douglass Winthrop Advisors, LLC10,546$3.53M0.07%+53+0.5%Added
Forum Financial Management, LP10,543$3.52M0.06%+2,075+24.5%Added
Fulton Bank, N.A.10,541$3.52M0.14%+1,272+13.7%Added
Garrett Investment Advisors LLC10,502$3.51M0.34%−2,538−19.5%Reduced
Cable Hill Partners, LLC10,481$3.51M0.35%+115+1.1%Added
Northcape Capital Pty Ltd10,491$3.51M0.56%−3,031−22.4%Reduced
Weiss Asset Management LP10,457$3.50M0.08%−679−6.1%Reduced
GPM Growth Investors, Inc.10,444$3.49M1.48%−218−2.0%Reduced
Institute for Wealth Management, LLC.10,391$3.47M0.44%−123−1.2%Reduced
Scharf Investments, LLC10,362$3.46M0.10%+599+6.1%Added
Flagship Harbor Advisors, LLC10,362$3.46M0.18%+807+8.4%Added
180 Wealth Advisors, LLC10,339$3.46M0.54%+227+2.2%Added
Birch Hill Investment Advisors LLC10,334$3.46M0.16%−917−8.2%Reduced
Wright Investors Service Inc10,329$3.45M1.12%−1,367−11.7%Reduced
Mutual Advisors, LLC10,750$3.44M0.10%−606−5.3%Reduced
Advisors Capital Management, LLC10,277$3.44M0.05%+299+3.0%Added
J.W. Cole Advisors, Inc.10,266$3.43M0.14%+400+4.1%Added
MV Capital Management, Inc.10,205$3.41M0.36%−65−0.6%Reduced
Caption Management, LLC10,200$3.41M0.14%+10,200New
New Age Alpha Advisors, LLC10,199$3.41M0.14%+10,164+29,040.0%Added
Executive Wealth Management, LLC10,192$3.41M0.27%−139−1.3%Reduced
Moody National Bank Trust Division10,191$3.41M0.36%−166−1.6%Reduced
Bay Rivers Group10,147$3.39M1.64%+2,548+33.5%Added
Sculati Wealth Management, LLC10,143$3.39M1.34%−75−0.7%Reduced
Avestar Capital, LLC10,134$3.39M0.31%+567+5.9%Added
SageView Advisory Group, LLC10,091$3.37M0.15%+2,905+40.4%Added
Kovack Advisors, Inc.10,073$3.37M0.33%+860+9.3%Added
Westpac Banking Corp10,014$3.35M0.22%−1,119−10.1%Reduced
BigSur Wealth Management LLC10,000$3.35M0.96%+50+0.5%Added
Northstar Advisory Group, LLC10,001$3.34M1.70%+673+7.2%Added
Columbus Hill Capital Management, L.P.10,000$3.34M0.64%−25,459−71.8%Reduced
Pictet North America Advisors SA9,949$3.33M0.32%+201+2.1%Added
Moneta Group Investment Advisors LLC9,932$3.32M0.05%+636+6.8%Added
Venturi Wealth Management, LLC9,919$3.32M0.16%+1,654+20.0%Added
Clarius Group, LLC9,911$3.31M0.23%+163+1.7%Added
Tiemann Investment Advisors, LLC9,876$3.30M1.47%+186+1.9%Added
Aft, Forsyth & Company, Inc.9,864$3.30M1.62%+60+0.6%Added
Conscious Wealth Investments, LLC10,108$3.28M2.22%+62+0.6%Added
ADAPT Investment Managers SA9,656$3.27M1.51%+9,656New
Nikulski Financial, Inc.9,745$3.26M0.96%+81+0.8%Added
IFP Advisors, Inc9,733$3.25M0.11%+1,739+21.8%Added
Interval Partners, LP9,684$3.24M0.08%+942+10.8%Added
DSG Capital Advisors, LLC9,682$3.24M0.59%+9,682New
Great Lakes Retirement, Inc.9,675$3.23M0.42%+149+1.6%Added
Norway Savings Bank9,615$3.21M1.78%+297+3.2%Added
Cetera Trust Company, N.A9,586$3.20M2.08%−5−0.1%Reduced
HighVista Strategies LLC9,585$3.20M1.19%−7,000−42.2%Reduced
Altrafin AG9,585$3.20M1.11%00.0%Unchanged
Cigna Investments Inc9,536$3.19M0.56%−185−1.9%Reduced
Segment Wealth Management, LLC9,538$3.19M0.22%00.0%Unchanged
Cache Advisors, LLC9,504$3.18M1.32%+9,504New
Voya Financial Advisors, Inc.9,450$3.17M0.35%+132+1.4%Added
Connable Office Inc9,463$3.16M0.33%−145−1.5%Reduced
Paradigm Asset Management Co LLC9,450$3.16M0.87%+2,800+42.1%Added
Boltwood Capital Management9,448$3.16M0.96%−185−1.9%Reduced
Welch & Forbes LLC9,395$3.14M0.04%+316+3.5%Added
Missouri Trust & Investment Co9,372$3.13M1.10%+96+1.0%Added
Valley National Advisers Inc9,331$3.12M0.56%+127+1.4%Added
Ameritas Investment Partners, Inc.9,315$3.11M0.10%−500−5.1%Reduced
Insigneo Advisory Services, LLC9,279$3.10M0.32%−683−6.9%Reduced
Processus Wealth & Capital Management, LLC9,261$3.10M2.47%−639−6.5%Reduced
Principle Wealth Partners LLC9,209$3.08M0.22%−15−0.2%Reduced
Naviter Wealth, LLC9,189$3.08M0.37%−339−3.6%Reduced
Parametrica Management Ltd9,172$3.07M4.05%+2,472+36.9%Added