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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Newbridge Financial Services Group, Inc.15,621$5.22M1.34%+1,079+7.4%Added
Bray Capital Advisors15,596$5.21M1.41%−2,500−13.8%Reduced
De Burlo Group Inc15,564$5.20M0.69%−600−3.7%Reduced
Bey-Douglas LLC15,522$5.19M4.47%−67−0.4%Reduced
Symphony Financial, Ltd. Co.15,778$5.18M0.81%+878+5.9%Added
Generali Investments CEE, investicni spolecnost, a.s.15,424$5.16M0.53%+15,424New
Ashton Thomas Private Wealth, LLC15,386$5.15M0.20%−170−1.1%Reduced
LGT Group Foundation15,388$5.14M0.08%−1,086−6.6%Reduced
Global Retirement Partners, LLC15,366$5.14M0.15%+1,341+9.6%Added
Savant Capital, LLC15,327$5.12M0.04%−72−0.5%Reduced
Sepio Capital, LP15,296$5.11M0.41%−511−3.2%Reduced
Livforsakringsbolaget Skandia, Omsesidigt15,221$5.09M0.27%−4,900−24.4%Reduced
Point72 Hong Kong Ltd15,221$5.09M0.32%+15,221New
Arlington Financial Advisors, LLC15,198$5.08M1.01%−57−0.4%Reduced
Nicollet Investment Management, Inc.15,173$5.07M1.74%−70−0.5%Reduced
Clarity Capital Partners LLC15,136$5.06M2.62%+68+0.5%Added
Investment Research & Advisory Group, Inc.15,039$5.03M2.10%−130−0.9%Reduced
Progressive Investment Management Corp15,026$5.02M1.29%−123−0.8%Reduced
Wealth Advisors of Tampa Bay, LLC15,001$5.02M2.15%−3,053−16.9%Reduced
Tritonpoint Wealth, LLC14,930$5.00M0.45%+392+2.7%Added
Trust Co of Toledo NA14,942$5.00M0.65%+370+2.5%Added
Atomi Financial Group, Inc.14,884$4.98M0.25%+2,885+24.0%Added
Penserra Capital Management LLC14,849$4.96M0.09%+6,024+68.3%Added
HBW Advisory Services LLC14,770$4.94M0.73%−1,402−8.7%Reduced
Sagespring Wealth Partners, LLC14,765$4.94M0.13%+14,765New
Fifth Third Wealth Advisors LLC14,721$4.92M0.27%+731+5.2%Added
Charter Trust Co14,666$4.90M0.32%+627+4.5%Added
Aperture Investors, LLC14,615$4.89M0.63%00.0%Unchanged
Peapack Gladstone Financial Corp14,553$4.87M0.07%−1,378−8.6%Reduced
Stoneridge Investment Partners LLC14,506$4.85M1.73%−5,428−27.2%Reduced
Beech Hill Advisors, Inc.14,465$4.84M1.81%−270−1.8%Reduced
Cozad Asset Management Inc14,417$4.82M0.45%+143+1.0%Added
Modus Advisors, LLC14,406$4.82M1.51%+59+0.4%Added
Keeler Thomas Management LLC14,344$4.80M1.71%−256−1.8%Reduced
Spire Wealth Management14,333$4.79M0.15%−4,280−23.0%Reduced
Private Advisory Group LLC14,204$4.75M0.53%+716+5.3%Added
Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD14,150$4.73M1.14%00.0%Unchanged
Geneos Wealth Management Inc.14,144$4.73M0.17%−90−0.6%Reduced
Western Wealth Management, LLC14,131$4.72M0.25%+1,213+9.4%Added
MUFG Securities Americas Inc.14,112$4.72M0.60%+14,112New
Hixon Zuercher, LLC14,056$4.70M1.81%−767−5.2%Reduced
NBT Bank N A13,971$4.67M0.33%−358−2.5%Reduced
WD Rutherford LLC13,964$4.67M2.21%−17−0.1%Reduced
True North Advisors, LLC13,949$4.66M1.10%+12,146+673.7%Added
Fortis Capital Management LLC13,948$4.66M0.87%+3,164+29.3%Added
Sendero Wealth Management, LLC13,899$4.65M0.69%−8,768−38.7%Reduced
Vega Investment Solutions13,880$4.64M3.82%+13,880New
Redwood Investments, LLC13,867$4.64M1.24%−131−0.9%Reduced
Jackson Hole Capital Partners, LLC13,807$4.62M0.93%+947+7.4%Added
Richard Bernstein Advisors LLC13,758$4.60M0.10%00.0%Unchanged
Canal Capital Management, LLC13,752$4.60M0.74%+184+1.4%Added
M&G Plc13,634$4.55M0.03%−639−4.5%Reduced
Ritholtz Wealth Management13,616$4.55M0.13%+639+4.9%Added
XTX Topco Ltd13,572$4.54M0.38%+13,572New
West Michigan Advisors, LLC13,552$4.53M1.37%+30+0.2%Added
Vickerman Investment Advisors, Inc.13,548$4.53M1.23%−2,284−14.4%Reduced
John G Ullman & Associates Inc13,525$4.52M0.67%−275−2.0%Reduced
KCM Investment Advisors LLC13,457$4.50M0.16%−409−2.9%Reduced
Jacobs Levy Equity Management, Inc13,341$4.46M0.02%−145,707−91.6%Reduced
First Hawaiian Bank13,326$4.46M0.14%+1,906+16.7%Added
Aptus Capital Advisors, LLC13,292$4.45M0.05%+4,375+49.1%Added
Ellsworth Advisors, LLC13,233$4.42M1.16%+12,437+1,562.4%Added
Davidson Capital Management Inc.13,189$4.41M1.16%+152+1.2%Added
Harrell Investment Partners, LLC13,104$4.38M1.22%+133+1.0%Added
Transamerica Financial Advisors, Inc.13,058$4.37M0.43%−356−2.7%Reduced
Oak Harvest Investment Services13,048$4.36M0.61%+3,557+37.5%Added
Courier Capital LLC12,995$4.34M0.30%−275−2.1%Reduced
Winch Advisory Services, LLC12,970$4.34M1.13%+163+1.3%Added
Highland Capital Management, LLC12,925$4.32M0.25%+12,925New
Savoie Capital LLC12,900$4.31M0.51%00.0%Unchanged
Icon Advisers Inc12,900$4.31M0.97%00.0%Unchanged
Gladstone Institutional Advisory LLC12,730$4.26M0.20%−1,577−11.0%Reduced
Stelac Advisory Services LLC12,690$4.24M1.65%00.0%Unchanged
Laurel Wealth Advisors LLC12,635$4.22M0.66%−40.0%Reduced
Capital Group Investment Management Pte. Ltd.12,618$4.22M0.80%−1,075−7.9%Reduced
Otter Creek Advisors, LLC12,525$4.19M2.88%+12,525New
Qtron Investments LLC12,504$4.18M0.59%−604−4.6%Reduced
Arthur M. Cohen & Associates, LLC12,498$4.18M0.74%00.0%Unchanged
Harbor Capital Advisors, Inc.12,492$4.18M0.18%−797−6.0%Reduced
Gilliland Jeter Wealth Management LLC12,463$4.17M1.41%−341−2.7%Reduced
GAMMA Investing LLC12,441$4.16M0.35%+2,113+20.5%Added
Independence Bank of Kentucky12,439$4.16M0.64%−314−2.5%Reduced
Paradigm Financial Partners, LLC12,388$4.14M0.52%+967+8.5%Added
Kelly Lawrence W & Associates Inc12,234$4.09M0.95%+90+0.7%Added
Ashburton (Jersey) Ltd12,214$4.08M1.80%+12,214New
Rockline Wealth Management, LLC12,212$4.08M1.09%+303+2.5%Added
Transatlantique Private Wealth LLC12,205$4.08M1.55%−712−5.5%Reduced
RFG Advisory, LLC12,151$4.06M0.11%+1,405+13.1%Added
Green Harvest Asset Management LLC12,136$4.06M0.08%−78−0.6%Reduced
Hancock Whitney Corp12,067$4.03M0.13%+1,260+11.7%Added
Finer Wealth Management, Inc.12,067$4.03M2.31%+15+0.1%Added
Silvercrest Asset Management Group LLC12,025$4.02M0.03%+10,269+584.8%Added
Harbor Investment Advisory, LLC28,649$4.01M0.38%−359−1.2%Reduced
Gunderson Capital Management Inc.11,992$4.01M1.97%+11,992New
New Hampshire Trust11,965$4.00M0.84%+179+1.5%Added
Fidelis Capital Partners, LLC11,759$3.99M0.40%+1,437+13.9%Added
SeaCrest Wealth Management, LLC11,918$3.98M0.42%+280+2.4%Added
Pitcairn Co11,905$3.98M0.24%+197+1.7%Added
OV Management LLC11,822$3.95M1.84%+665+6.0%Added
Central Asset Investments & Management Holdings (HK) Ltd11,750$3.93M2.41%+11,750New