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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Ballentine Partners, LLC19,760$6.61M0.11%+752+4.0%Added
Bouvel Investment Partners, LLC19,733$6.60M2.38%+213+1.1%Added
Petredis Investment Advisors LLC19,667$6.58M0.68%−362−1.8%Reduced
Meridian Wealth Advisors, LLC19,638$6.57M1.08%−180−0.9%Reduced
Polen Capital Management LLC19,582$6.55M0.02%−16,128−45.2%Reduced
Merit Financial Group, LLC19,581$6.55M0.12%+7,499+62.1%Added
First Horizon Advisors, Inc.19,451$6.50M0.18%+621+3.3%Added
Cinctive Capital Management LP19,421$6.49M0.35%+11,553+146.8%Added
Atika Capital Management LLC19,400$6.49M0.84%+19,400New
Miracle Mile Advisors, LLC19,342$6.47M0.13%+142+0.7%Added
Lazard Freres Gestion S.A.S.19,300$6.45M0.13%−1,800−8.5%Reduced
Sawyer & Company, Inc19,225$6.43M2.38%+62+0.3%Added
Brown Brothers Harriman & Co19,128$6.40M0.04%−774−3.9%Reduced
Y.D. More Investments Ltd18,983$6.35M0.57%+850+4.7%Added
Jericho Financial, LLP18,887$6.31M4.57%+18,887New
Summit Financial, LLC18,699$6.26M0.22%−521−2.7%Reduced
Cullinan Associates Inc18,586$6.21M0.40%+190+1.0%Added
Codex Capital Asset Management L.L.C.18,500$6.19M2.79%00.0%Unchanged
Burling Wealth Partners, LLC18,492$6.18M1.26%+18,492New
Quantitative Investment Management, LLC18,456$6.17M0.46%−24,978−57.5%Reduced
Louisbourg Investments Inc.23,187$6.15M1.61%−6,810−22.7%Reduced
Woodmont Investment Counsel LLC18,362$6.14M0.45%−178−1.0%Reduced
AlTi Global, Inc.18,472$6.12M0.15%−1,221−6.2%Reduced
Farther Finance Advisors, LLC18,275$6.11M0.22%+2,324+14.6%Added
Dorsey & Whitney Trust CO LLC18,250$6.10M0.34%−110−0.6%Reduced
Y-Intercept (Hong Kong) Ltd18,155$6.07M0.40%+18,155New
Frank, Rimerman Advisors LLC18,077$6.04M0.44%+1,274+7.6%Added
Meiji Yasuda Asset Management Co Ltd.18,052$6.04M0.23%+867+5.0%Added
Elite Wealth Management, Inc.18,039$6.03M1.41%−1,329−6.9%Reduced
Gifford Fong Associates18,009$6.02M1.48%00.0%Unchanged
Promethos Capital, LLC17,990$6.01M2.12%+630+3.6%Added
Caldwell Trust Co17,910$5.99M0.63%+69+0.4%Added
Azzad Asset Management Inc17,904$5.99M1.15%+104+0.6%Added
Ostrum Asset Management17,867$5.97M0.52%+3,354+23.1%Added
Mirova17,842$5.97M1.03%+2,758+18.3%Added
Independent Financial Group, LLC17,826$5.96M0.20%+654+3.8%Added
Quadrant Private Wealth Management, LLC17,724$5.93M1.46%+202+1.2%Added
Hills Bank & Trust Co17,726$5.93M0.45%−268−1.5%Reduced
M. Kulyk & Associates, LLC17,705$5.92M1.28%−4,420−20.0%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC17,697$5.92M0.22%−1,826−9.4%Reduced
Vestcor Inc17,694$5.92M0.20%−1,242−6.6%Reduced
Capital Analysts, LLC17,627$5.89M0.24%+230+1.3%Added
Ossiam17,592$5.88M0.10%−2,509−12.5%Reduced
Brady Family Wealth, LLC17,576$5.88M1.80%−703−3.8%Reduced
TFJ Management, LLC17,561$5.87M5.29%+17,561New
Payden & Rygel17,500$5.85M0.50%+12,800+272.3%Added
Timber Creek Capital Management LLC17,500$5.85M1.69%+17+0.1%Added
Invst, LLC17,418$5.82M0.71%+415+2.4%Added
LM Advisors LLC17,378$5.82M1.04%+2,005+13.0%Added
Harbour Capital Advisors, LLC17,433$5.80M1.29%−161−0.9%Reduced
Edmond de Rothschild Holding S.A.17,354$5.80M0.10%+11,700+206.9%Added
Conning Inc.17,261$5.77M0.20%−4,469−20.6%Reduced
AXS Investments LLC17,208$5.75M1.60%−1,515−8.1%Reduced
Oak Associates, Ltd17,181$5.74M0.40%00.0%Unchanged
GeoWealth Management, LLC17,179$5.74M0.19%+1,719+11.1%Added
Meeder Advisory Services, Inc.17,167$5.74M0.36%+1,232+7.7%Added
U.S. Capital Wealth Advisors, LLC17,130$5.73M0.18%+4,706+37.9%Added
FourThought Financial Partners, LLC17,036$5.70M0.59%−9,733−36.4%Reduced
Twinbeech Capital LP17,020$5.69M0.10%+17,020New
Cavalier Investments, LLC17,019$5.69M1.90%+672+4.1%Added
Cullen Investment Group, Ltd.17,018$5.69M0.84%−280−1.6%Reduced
FRG Family Wealth Advisors LLC17,007$5.69M1.03%−975−5.4%Reduced
Steel Peak Wealth Management LLC16,976$5.68M0.24%−755−4.3%Reduced
Whalerock Point Partners, LLC16,982$5.68M1.32%+345+2.1%Added
Garde Capital, Inc.16,975$5.67M0.37%−719−4.1%Reduced
Checchi Capital Advisers, LLC16,809$5.62M0.42%−4,388−20.7%Reduced
South State Corp.16,738$5.60M0.37%−114−0.7%Reduced
Parsons Capital Management Inc16,673$5.57M0.30%−121−0.7%Reduced
Pinnbrook Capital Management LP16,628$5.56M1.95%−7,227−30.3%Reduced
Ocean Capital Management, LLC16,499$5.52M1.20%+3,241+24.4%Added
Hennion & Walsh Asset Management, Inc.16,477$5.51M0.25%+769+4.9%Added
Prentiss Smith & Co Inc16,462$5.50M3.60%−155−0.9%Reduced
RBA Wealth Management, LLC16,457$5.50M2.09%+285+1.8%Added
First Interstate Bank16,352$5.47M0.33%−231−1.4%Reduced
D L Carlson Investment Group Inc16,343$5.46M0.97%−286−1.7%Reduced
Condor Capital Management16,327$5.46M0.48%−416−2.5%Reduced
Warren Averett Asset Management, LLC16,314$5.45M0.08%+6,258+62.2%Added
Boston Private Wealth LLC16,269$5.44M0.10%+16,269New
SBI Securities Co., Ltd.16,261$5.44M0.17%+16,261New
Hudson Capital Management LLC16,255$5.43M1.69%−926−5.4%Reduced
Northeast Financial Consultants Inc16,203$5.42M0.23%+10.0%Added
Ascent Group, LLC16,187$5.41M0.41%+185+1.2%Added
Pegasus Asset Management, Inc.16,164$5.40M2.04%+109+0.7%Added
PEAK6 LLC16,108$5.39M0.21%+16,108New
Chiron Investment Management, LLC16,104$5.38M1.79%+16,104New
IPG Investment Advisors LLC16,023$5.36M1.22%+3,157+24.5%Added
Strategic Planning Group, LLC16,019$5.36M0.98%+142+0.9%Added
Kentucky Farm Bureau Mutual Insurance Co16,000$5.35M1.20%00.0%Unchanged
Partners Capital Investment Group, LLP15,985$5.34M0.15%−18,154−53.2%Reduced
WCG Wealth Advisors LLC15,948$5.33M0.35%+618+4.0%Added
Mount Yale Investment Advisors, LLC15,946$5.33M0.43%−2,244−12.3%Reduced
Private Wealth Partners, LLC15,941$5.33M0.41%+1,223+8.3%Added
Diversified Trust Co15,899$5.32M0.13%+3,706+30.4%Added
Linscomb & Williams, Inc.15,872$5.31M0.26%+329+2.1%Added
Wedmont Private Capital16,656$5.29M0.28%−316−1.9%Reduced
CWA Asset Management Group, LLC15,708$5.25M0.26%+1,936+14.1%Added
Midwest Professional Planners, LTD.15,702$5.25M1.57%+491+3.2%Added
Catalyst Funds Management Pty Ltd15,700$5.25M1.30%+15,700New
Central Pacific Bank - Trust Division15,659$5.24M0.69%+7,225+85.7%Added
Systematic Alpha Investments, LLC15,624$5.22M0.19%00.0%Unchanged