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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,492 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,110 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,183 institutionsQ2 2023: 2,301 institutionsQ3 2023: 2,294 institutionsQ4 2023: 2,601 institutionsQ1 2024: 2,769 institutionsQ2 2024: 2,630 institutionsQ3 2024: 2,657 institutionsQ4 2024: 3,110 institutionsQ1 2025: 2,956 institutionsQ2 2025: 2,960 institutionsQ3 2025: 2,816 institutionsQ4 2025: 2,959 institutionsQ1 2026: 2,696 institutionsQ2 2026: 2,492 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,492$109.5B
Q1 20262,696$137.9B
Q4 20252,959$201.9B
Q3 20252,816$179.8B
Q2 20252,960$210.0B
Q1 20252,956$209.1B
Q4 20243,110$258.7B
Q3 20242,657$209.1B
Q2 20242,630$198.8B
Q1 20242,769$235.7B
Q4 20232,601$204.8B
Q3 20232,294$155.1B
Q2 20232,301$161.7B
Q1 20232,183$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Peloton Wealth Strategists24,905$8.33M3.36%+78+0.3%Added
SP Asset Management LLC24,865$8.31M0.70%−732−2.9%Reduced
Quintet Private Bank (Europe) S.A.24,820$8.30M0.46%−1,153−4.4%Reduced
Pioneer Trust Bank N A24,779$8.28M2.08%+780+3.3%Added
Spinnaker Trust24,722$8.27M0.52%+41+0.2%Added
KMG Fiduciary Partners, LLC24,648$8.24M0.68%+549+2.3%Added
Marietta Wealth Management, LLC24,581$8.22M1.18%+310+1.3%Added
Concentric Capital Strategies, LP24,472$8.18M0.52%+17,690+260.8%Added
National Asset Management, Inc.24,437$8.18M0.27%−3,162−11.5%Reduced
Hantz Financial Services, Inc.24,298$8.12M0.14%+1,406+6.1%Added
Equitable Holdings, Inc.24,152$8.07M0.08%+1,287+5.6%Added
Zions Bancorporation, N.A.24,136$8.07M0.51%+6,270+35.1%Added
Bank Hapoalim BM24,135$8.07M1.30%+1,259+5.5%Added
Trifecta Capital Advisors, LLC24,071$8.05M1.59%+771+3.3%Added
Mission Wealth Management, LP24,031$8.03M0.19%+4,457+22.8%Added
Evelyn Partners Investment Management LLP24,029$8.03M0.26%+24,029New
Johnson Investment Counsel Inc23,963$8.01M0.08%−186−0.8%Reduced
Summit Global Investments23,938$8.00M0.50%+60.0%Added
Asio Capital, LLC23,920$8.00M1.51%−151−0.6%Reduced
F/M Investments LLC23,886$7.99M0.29%+17,250+259.9%Added
Boston Financial Mangement LLC23,821$7.96M0.24%−45−0.2%Reduced
Jag Capital Management, LLC23,706$7.93M1.11%+22,797+2,507.9%Added
Generali Investments, Management Co LLC23,566$7.88M2.04%+23,566New
Eastover Investment Advisors LLC23,512$7.86M3.68%−662−2.7%Reduced
China Universal Asset Management Co., Ltd.23,483$7.86M0.74%+2,101+9.8%Added
Sheaff Brock Investment Advisors, LLC23,479$7.85M0.68%−2,704−10.3%Reduced
Blue Zone Wealth Advisors, LLC23,394$7.82M2.26%+154+0.7%Added
GFI Investment Counsel Ltd.23,305$7.79M0.89%+1,941+9.1%Added
Moran Wealth Management, LLC23,263$7.78M0.25%−289−1.2%Reduced
Clean Yield Group23,201$7.76M2.47%−62−0.3%Reduced
Ceera Investments, LLC23,198$7.76M2.66%−315−1.3%Reduced
Selective Wealth Management, Inc.23,944$7.75M3.15%−1,472−5.8%Reduced
Webster Bank, N. A.23,139$7.74M0.83%−696−2.9%Reduced
Van Strum & Towne Inc.23,109$7.73M2.72%+166+0.7%Added
Zevenbergen Capital Investments LLC23,100$7.72M0.16%+8,100+54.0%Added
Everence Capital Management Inc23,040$7.70M0.50%−1,800−7.2%Reduced
V-Square Quantitative Management LLC23,032$7.70M1.09%+1,164+5.3%Added
Lombard Odier Asset Management (Europe) Ltd23,029$7.70M0.50%00.0%Unchanged
Longbow Finance SA22,986$7.68M0.84%+1,089+5.0%Added
SFMG, LLC22,965$7.68M0.61%−383−1.6%Reduced
Renaissance Investment Group LLC22,933$7.67M1.62%+1,656+7.8%Added
We Are One Seven, LLC22,917$7.66M0.29%−42−0.2%Reduced
Wahed Invest LLC22,916$7.66M1.27%+390+1.7%Added
Twin Capital Management Inc22,902$7.66M0.84%+402+1.8%Added
Engineers Gate Manager LP22,879$7.65M0.13%+22,879New
Coldstream Capital Management Inc22,794$7.62M0.16%−216−0.9%Reduced
DRW Securities, LLC22,758$7.61M0.51%+13,496+145.7%Added
Plimoth Trust Co LLC22,753$7.61M1.95%−261−1.1%Reduced
Allworth Financial LP22,818$7.59M0.04%+1,153+5.3%Added
St Germain D J Co Inc22,676$7.58M0.34%+57+0.3%Added
Kornitzer Capital Management Inc22,638$7.57M0.15%−3,024−11.8%Reduced
Vision Capital Management, Inc.22,631$7.57M1.11%+37+0.2%Added
United Services Automobile Association22,585$7.55M0.25%−96−0.4%Reduced
Sonora Investment Management Group, LLC22,573$7.55M0.58%+3,239+16.8%Added
Triavera Capital LLC22,573$7.55M4.54%+22,573New
Hamilton Capital Partners, LLC22,517$7.53M4.75%+22,517New
Diversify Wealth Management, LLC23,680$7.53M0.59%+7,335+44.9%Added
Optas, LLC22,512$7.53M1.62%+15,270+210.9%Added
Thoroughbred Financial Services, LLC22,344$7.47M0.46%+665+3.1%Added
Essex Investment Management Co LLC22,000$7.36M1.32%−452−2.0%Reduced
Hemenway Trust Co LLC21,897$7.32M0.59%+19,202+712.5%Added
Capstone Investment Advisors, LLC21,686$7.25M0.07%+20,952+2,854.5%Added
Family Management Corp21,600$7.22M1.17%+918+4.4%Added
Roanoke Asset Management Corp21,565$7.21M2.32%−600−2.7%Reduced
Argent Trust Co21,525$7.20M0.29%+1,189+5.8%Added
Square Wave Partners, L.P.21,438$7.17M6.91%+21,438New
Square Wave Capital, LLC21,438$7.17M6.91%+21,438New
Trust Co of Kansas21,345$7.14M3.43%−445−2.0%Reduced
RB Capital Management, LLC21,210$7.09M1.66%−32−0.2%Reduced
Mondrian Investment Partners LTD20,722$7.08M0.12%−27,983−57.5%Reduced
Integrated Wealth Concepts LLC21,159$7.07M0.08%+2,379+12.7%Added
Hillman Capital Management, Inc.21,157$7.07M2.62%−48−0.2%Reduced
Iowa State Bank21,069$7.04M1.47%−367−1.7%Reduced
Meridian Management Co21,022$7.03M1.85%−1,402−6.3%Reduced
CTC LLC20,903$6.99M0.71%−99,941−82.7%Reduced
Fragasso Group Inc.20,861$6.97M0.53%−1,652−7.3%Reduced
Sandler Capital Management20,798$6.95M1.14%+20,798New
Golden State Equity Partners20,782$6.95M1.33%−1,411−6.4%Reduced
Virtu Financial LLC20,718$6.93M0.37%+20,718New
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna20,630$6.93M2.75%+26+0.1%Added
Citizens Business Bank16,880$6.92M1.29%+6,408+61.2%Added
Red Door Wealth Management, LLC20,680$6.91M1.06%+1,451+7.5%Added
NorthRock Partners, LLC20,653$6.91M0.23%−1,940−8.6%Reduced
Guinness Atkinson Asset Management Inc20,619$6.89M3.52%−5,973−22.5%Reduced
Gotham Asset Management, LLC20,612$6.89M0.07%−11,541−35.9%Reduced
Meritage Portfolio Management20,609$6.89M0.43%−438−2.1%Reduced
Greater Midwest Financial Group, LLC20,538$6.87M4.35%−138−0.7%Reduced
Cyndeo Wealth Partners, LLC20,405$6.82M0.46%−461−2.2%Reduced
Strategic Blueprint, LLC20,391$6.82M0.41%+1,949+10.6%Added
YHB Investment Advisors, Inc.20,158$6.74M0.55%+925+4.8%Added
Bailard, Inc.20,124$6.73M0.17%+64+0.3%Added
Generali Powszechne Towarzystwo Emerytalne20,118$6.73M2.26%00.0%Unchanged
Consolidated Investment Group LLC20,100$6.72M0.94%−3,100−13.4%Reduced
Bridge Creek Capital Management LLC20,094$6.72M2.07%−361−1.8%Reduced
SeaBridge Investment Advisors LLC20,080$6.71M1.40%+333+1.7%Added
Linden Thomas Advisory Services, LLC20,046$6.70M0.85%+891+4.7%Added
Telemark Asset Management, LLC20,000$6.69M0.67%+20,000New
Marathon Trading Investment Management LLC19,997$6.69M1.11%+19,997New
Vise Technologies, Inc.19,974$6.68M0.56%+4,558+29.6%Added
Signaturefd, LLC19,821$6.63M0.13%+956+5.1%Added