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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Financial Advocates Investment Management9,167$3.06M0.18%+199+2.2%Added
Oak Harbor Wealth Partners, LLC9,154$3.06M0.89%−173−1.9%Reduced
Aft, Forsyth & Sober, LLC9,150$3.06M0.99%00.0%Unchanged
Ronald Blue Trust, Inc.9,091$3.04M0.04%−2,519−21.7%Reduced
Global Wealth Management Investment Advisory, Inc.9,070$3.03M0.63%+1,861+25.8%Added
Citizens & Northern Corp9,036$3.02M0.83%+232+2.6%Added
Herbst Group, LLC9,010$3.01M1.88%−1,100−10.9%Reduced
Burns J W & Co Inc8,995$3.01M0.38%−145−1.6%Reduced
Change Path, LLC8,991$3.01M0.09%−944−9.5%Reduced
Campbell & CO Investment Adviser LLC8,911$2.98M0.23%+8,911New
GKV Capital Management Co., Inc.8,910$2.98M1.21%+8,910New
Boomfish Wealth Group, LLC8,891$2.97M1.80%−421−4.5%Reduced
Premier Path Wealth Partners, LLC8,856$2.96M0.45%−783−8.1%Reduced
Wealthcare Advisory Partners LLC8,810$2.95M0.08%−579−6.2%Reduced
Joseph Group Capital Management8,805$2.94M1.16%−891−9.2%Reduced
Graphene Investments SAS8,800$2.94M2.03%−2,600−22.8%Reduced
Baker Chad R8,790$2.94M0.58%+8,790New
Smartleaf Asset Management LLC8,746$2.94M0.30%+1,753+25.1%Added
Connor, Clark & Lunn Investment Management Ltd.8,779$2.94M0.01%−109,045−92.5%Reduced
Triangle Securities Wealth Management8,772$2.93M0.75%−175−2.0%Reduced
Shorepoint Capital Partners LLC8,665$2.90M0.66%+261+3.1%Added
Little House Capital LLC8,634$2.89M0.82%+129+1.5%Added
Schechter Investment Advisors, LLC8,615$2.88M0.22%−267−3.0%Reduced
CFC Planning Co LLC8,612$2.88M3.08%+8,612New
Bell Bank8,597$2.87M0.21%−64−0.7%Reduced
Maxwell Wealth Strategies Inc.8,590$2.87M1.17%+20+0.2%Added
Private Trust Co NA8,588$2.87M0.29%−108−1.2%Reduced
WealthShield Partners, LLC8,562$2.87M0.41%−642−7.0%Reduced
Lecap Asset Management Ltd8,556$2.86M0.78%+8,556New
Somerville Kurt F8,551$2.86M0.48%+8,551New
Applied Finance Capital Management, LLC8,508$2.84M0.12%−730−7.9%Reduced
Kampmann Melissa S.8,459$2.83M2.22%−990−10.5%Reduced
Congress Park Capital LLC8,437$2.82M1.02%−290−3.3%Reduced
Worth Asset Management, LLC8,410$2.81M1.50%+8,410New
Burney Co8,400$2.81M0.10%−107−1.3%Reduced
Stonegate Investment Group, LLC8,377$2.80M0.07%+470+5.9%Added
Graypoint LLC8,370$2.80M0.17%+336+4.2%Added
L.M. Kohn & Company8,363$2.80M0.72%+15+0.2%Added
Shepherd Financial Partners LLC8,330$2.78M0.33%+280+3.5%Added
Mission Creek Capital Partners, Inc.8,320$2.78M0.61%−576−6.5%Reduced
AMG National Trust Bank8,285$2.78M0.08%−40−0.5%Reduced
BTG Pactual Asset Management US LLC8,302$2.78M0.36%+1,638+24.6%Added
Orin Green Financial, LLC–$2.77M1.22%––
Core Wealth Advisors, Inc.8,299$2.77M0.91%−145−1.7%Reduced
LifePlan Financial, LLC8,285$2.77M2.45%−178−2.1%Reduced
United Bank8,268$2.76M1.17%+965+13.2%Added
Norden Group LLC8,231$2.75M0.31%+431+5.5%Added
Pinnacle Holdings, LLC8,229$2.75M1.04%−222−2.6%Reduced
RMR Wealth Builders8,210$2.74M0.28%+440+5.7%Added
Nelson Capital Management, LLC8,182$2.74M0.45%+143+1.8%Added
Compton Wealth Advisory Group, LLC8,167$2.73M0.70%+475+6.2%Added
Chickasaw Capital Management LLC8,165$2.73M0.11%−70−0.9%Reduced
Elmwood Wealth Management, Inc.8,162$2.73M1.10%+1,539+23.2%Added
Verde Capital Management8,151$2.73M0.77%−1,927−19.1%Reduced
TrinityPoint Wealth, LLC8,092$2.71M0.38%+158+2.0%Added
FOCUS Wealth Advisors, LLC8,087$2.70M1.43%−121−1.5%Reduced
DeDora Capital, Inc.8,079$2.70M0.74%+12+0.1%Added
Nicolet Bankshares Inc8,056$2.69M0.64%−69−0.8%Reduced
Charter Research & Investment Group, Inc.8,052$2.69M2.05%−50−0.6%Reduced
Hel Ved Capital Management Ltd8,050$2.69M0.82%+1,655+25.9%Added
Archford Capital Strategies, LLC8,024$2.68M0.41%+234+3.0%Added
Okabena Investment Services Inc8,013$2.68M0.74%+994+14.2%Added
Alps Advisors Inc8,004$2.68M0.02%−1,119−12.3%Reduced
Signet Financial Management, LLC8,000$2.67M0.34%−61−0.8%Reduced
Edge Capital Group, LLC8,000$2.67M0.12%−542−6.3%Reduced
Supplemental Annuity Collective Trust of NJ8,000$2.67M0.79%00.0%Unchanged
Ellevest, Inc.7,982$2.67M0.15%−1,371−14.7%Reduced
Resonant Capital Advisors, LLC7,959$2.66M0.19%+758+10.5%Added
Power Wealth Management LLC7,961$2.66M1.11%−65−0.8%Reduced
South Dakota Investment Council7,928$2.65M0.05%00.0%Unchanged
Penobscot Investment Management Company, Inc.7,927$2.65M0.24%+20.0%Added
Perpetual Ltd7,925$2.65M0.03%+990+14.3%Added
K.J. Harrison & Partners Inc8,000$2.65M0.41%+3,000+60.0%Added
Comprehensive Financial Consultants Institutional, Inc.7,909$2.64M0.96%+41+0.5%Added
Wealthspire Advisors, LLC7,898$2.64M0.03%+332+4.4%Added
PFC Capital Group, Inc.7,870$2.63M1.27%+50+0.6%Added
Bangor Savings Bank7,862$2.63M0.25%−35−0.4%Reduced
Unique Wealth, LLC7,839$2.62M0.55%+867+12.4%Added
StoneX Group Inc.7,810$2.61M0.14%+1,234+18.8%Added
Kingswood Wealth Advisors, LLC7,815$2.61M0.20%−6,230−44.4%Reduced
Wealth Alliance7,814$2.61M0.31%+198+2.6%Added
Field & Main Bank7,810$2.61M0.92%+35+0.5%Added
Navalign, LLC7,805$2.61M0.77%−212−2.6%Reduced
Quadrant Capital Group LLC7,785$2.60M0.18%+167+2.2%Added
Thrive Wealth Management, LLC7,782$2.60M0.47%−8−0.1%Reduced
Clear Harbor Asset Management, LLC7,780$2.60M0.21%+449+6.1%Added
Folger Nolan Fleming Douglas Capital Management, Inc7,765$2.60M0.27%+3,164+68.8%Added
Nan Shan Life Insurance Co., Ltd.7,764$2.60M0.06%−143,655−94.9%Reduced
Jamison Private Wealth Management, Inc.7,741$2.59M0.38%+837+12.1%Added
Chicago Partners Investment Group LLC7,916$2.59M0.09%+1,034+15.0%Added
Unique Wealth Strategies, LLC7,738$2.59M1.14%−278−3.5%Reduced
Peterson Wealth Management7,725$2.58M1.54%+362+4.9%Added
Financial Gravity Companies, Inc.7,668$2.56M0.59%+125+1.7%Added
Beaumont Asset Management, L.L.C.7,626$2.55M1.48%−181−2.3%Reduced
TSFG, LLC7,626$2.55M0.52%−200−2.6%Reduced
Lineweaver Wealth Advisors, LLC7,611$2.55M0.47%+597+8.5%Added
Ascent Wealth Partners, LLC7,618$2.55M0.34%−96−1.2%Reduced
Skopos Labs, Inc.7,594$2.54M0.76%+427+6.0%Added
Wealth Management Partners, LLC7,592$2.54M1.10%−165−2.1%Reduced
Harfst & Associates, Inc.7,589$2.54M0.53%+496+7.0%Added