Wayfinding Financial, LLC
- SEC CIK
- 0001898131
- Latest filing
- Aug 13, 2026
Holdings in Q1 2025
Holdings as of Mar 31, 2025, filed Apr 29, 2025. Long positions only; changes compare share counts with Q4 2024.
- Positions
- 741
- +604 vs. Q4 2024
- Portfolio value
- $228.2M
- +$41.2M (+22.0%) vs. Q4 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MSFTMicrosoft Corp | Stock | 49,541 | $18.6M | 8.1% | +84+0.2% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 17,842 | $10.0M | 4.4% | −394−2.2% | Reduced | – |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 280,762 | $9.33M | 4.1% | −14,257−4.8% | Reduced | – |
| AAPLApple Inc. | Stock | 37,699 | $8.37M | 3.7% | −616−1.6% | Reduced | History |
| NVDANVIDIA Corp | Stock | 74,859 | $8.11M | 3.6% | +862+1.2% | Added | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 70,831 | $7.70M | 3.4% | +1,358+2.0% | Added | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 63,871 | $6.32M | 2.8% | +8,648+15.7% | Added | – |
| Fidelity High Dividend ETF316092840 | ETF | 123,426 | $6.12M | 2.7% | +123,426 | New | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 82,501 | $5.12M | 2.2% | −960−1.2% | Reduced | – |
| J P Morgan Exchange Traded F46641Q399 | BETABUILDRS US | 46,811 | $4.72M | 2.1% | +2,415+5.4% | Added | – |
| VanEck ETF Trust92189H748 | CLO ETF | 87,627 | $4.63M | 2.0% | +87,627 | New | – |
| Zacks Trust98888G204 | SMALL/MID CAP | 141,977 | $4.29M | 1.9% | +2,811+2.0% | Added | – |
| COSTCostco Wholesale Corp | Stock | 4,536 | $4.29M | 1.9% | −9−0.2% | Reduced | History |
| Zacks Trust98888G105 | EARNGS CONSTANT | 138,170 | $4.16M | 1.8% | −4,261−3.0% | Reduced | – |
| Morgan Stanley ETF Trust61774R874 | PARAMETRIC HEDGE | 134,399 | $3.84M | 1.7% | +83,115+162.1% | Added | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 205,329 | $3.84M | 1.7% | +51,187+33.2% | Added | – |
| Vanguard Mun BD FDS922907712 | CORE TAX EXEMPT | 47,987 | $3.56M | 1.6% | +47,987 | New | – |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 89,162 | $3.05M | 1.3% | +31,170+53.7% | Added | – |
| Capital Grp Fixed Incm ETF T14020Y300 | US MULTI-SECTOR | 106,870 | $2.92M | 1.3% | −14,583−12.0% | Reduced | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 33,698 | $2.66M | 1.2% | −805−2.3% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 25,016 | $2.64M | 1.2% | +1,802+7.8% | Added | – |
| Morgan Stanley ETF Trust61774R866 | PARA EQ PREM ETF | 98,061 | $2.62M | 1.1% | −1,610−1.6% | Reduced | – |
| WisdomTree Tr97717Y683 | ENHNCD CMMDTY ST | 113,780 | $2.23M | 1.0% | −43,188−27.5% | Reduced | – |
| SBUXStarbucks Corp | Stock | 21,925 | $2.15M | 0.9% | −455−2.0% | Reduced | History |
| Pacer US Small Cap Cash Cows ETF69374H857 | ETF | 55,951 | $2.10M | 0.9% | −4,854−8.0% | Reduced | – |
| FISVFiserv Inc | Stock | 8,836 | $1.95M | 0.9% | +9+0.1% | Added | History |
| Vanguard Mun BD FDS922907696 | SHORT TAX EXEMPT | 23,903 | $1.80M | 0.8% | +23,903 | New | – |
| AMZNAmazon Com Inc | Stock | 8,443 | $1.61M | 0.7% | +264+3.2% | Added | History |
| METAMeta Platforms, Inc. | Stock | 2,726 | $1.57M | 0.7% | +91+3.5% | Added | History |
| PGProcter & Gamble Co | Stock | 8,287 | $1.41M | 0.6% | −347−4.0% | Reduced | History |
| PCARPaccar Inc | COM | 13,957 | $1.36M | 0.6% | 00.0% | Unchanged | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,536 | $1.35M | 0.6% | +17+0.7% | Added | History |
| ABBVAbbVie Inc. | Stock | 6,286 | $1.32M | 0.6% | −53−0.8% | Reduced | History |
| J P Morgan Exchange Traded F46654Q740 | GLOBAL SEL EQUIT | 21,835 | $1.29M | 0.6% | +1,184+5.7% | Added | – |
| J P Morgan Exchange Traded F46641Q670 | CORE PLUS BD ETF | 26,142 | $1.23M | 0.5% | +6,428+32.6% | Added | – |
| JNJJohnson & Johnson | Stock | 7,269 | $1.21M | 0.5% | −137−1.8% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 4,822 | $1.18M | 0.5% | −158−3.2% | Reduced | History |
| Franklin Templeton ETF Tr35473P868 | FRANKLIN DYN MUN | 46,785 | $1.14M | 0.5% | +46,785 | New | – |
| BABoeing Co | Stock | 6,395 | $1.09M | 0.5% | −1,608−20.1% | Reduced | History |
| J P Morgan Exchange Traded F46641Q167 | ACTIVE VALUE ETF | 16,823 | $1.07M | 0.5% | −556−3.2% | Reduced | – |
| J P Morgan Exchange Traded F46641Q373 | BETABUILDERS I | 16,127 | $991.0K | 0.4% | +416+2.6% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 1,906 | $979.0K | 0.4% | −298−13.5% | Reduced | – |
| BACBank of America Corp | Stock | 23,271 | $971.0K | 0.4% | +143+0.6% | Added | History |
| MMM3M Co | Stock | 6,575 | $965.0K | 0.4% | −23−0.3% | Reduced | History |
| J P Morgan Exchange Traded F46654Q609 | ACTIVE GROWTH | 12,454 | $918.0K | 0.4% | +2,442+24.4% | Added | – |
| ADPAutomatic Data Processing Inc | Stock | 2,876 | $883.0K | 0.4% | +22+0.8% | Added | History |
| LLYEli Lilly & Co | Stock | 1,047 | $864.0K | 0.4% | −41−3.8% | Reduced | History |
| HDHome Depot, Inc. | Stock | 2,353 | $862.0K | 0.4% | +28+1.2% | Added | History |
| MCDMcDonalds Corp | Stock | 2,713 | $847.0K | 0.4% | −12−0.4% | Reduced | History |
| WMTWalmart Inc. | Stock | 9,548 | $840.0K | 0.4% | −2,138−18.3% | Reduced | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 17,862 | $822.0K | 0.4% | +3,882+27.8% | Added | – |
| ABTAbbott Laboratories | Stock | 6,117 | $811.0K | 0.4% | −496−7.5% | Reduced | History |
| iShares Tr464288653 | 10-20 YR TRS ETF | 7,602 | $788.0K | 0.3% | −1,277−14.4% | Reduced | – |
| CATCaterpillar Inc | Stock | 2,303 | $759.0K | 0.3% | −15−0.6% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 11,770 | $726.0K | 0.3% | +480+4.3% | Added | History |
| NFLXNetflix Inc | Stock | 776 | $723.0K | 0.3% | +14+1.8% | Added | History |
| EMREmerson Electric Co | Stock | 6,564 | $719.0K | 0.3% | +38+0.6% | Added | History |
| J P Morgan Exchange Traded F46641Q878 | BET USD HIG ETF | 15,551 | $716.0K | 0.3% | +666+4.5% | Added | – |
| VVisa Inc. | Stock | 1,949 | $683.0K | 0.3% | −1−0.1% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 4,390 | $679.0K | 0.3% | +165+3.9% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 5,689 | $676.0K | 0.3% | +165+3.0% | Added | History |
| IBMInternational Business Machines Corp | Stock | 2,679 | $666.0K | 0.3% | +30+1.1% | Added | History |
| J P Morgan Exchange Traded F46641Q134 | INTRNL RES EQT | 10,384 | $661.0K | 0.3% | +469+4.7% | Added | – |
| CVXChevron Corp | Stock | 3,901 | $652.0K | 0.3% | +338+9.5% | Added | History |
| NEENextera Energy Inc | Stock | 8,830 | $625.0K | 0.3% | +65+0.7% | Added | History |
| KOCoca Cola Co | Stock | 8,588 | $619.0K | 0.3% | −331−3.7% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 3,605 | $603.0K | 0.3% | +56+1.6% | Added | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 11,011 | $546.0K | 0.2% | +11,011 | New | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 7,375 | $541.0K | 0.2% | +7,375 | New | – |
| CRMSalesforce, Inc. | Stock | 1,960 | $526.0K | 0.2% | +189+10.7% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,835 | $504.0K | 0.2% | +10+0.5% | Added | – |
| WFCWells Fargo & Company | Stock | 7,019 | $503.0K | 0.2% | +265+3.9% | Added | History |
| CTASCintas Corp | Stock | 2,393 | $491.0K | 0.2% | −14−0.6% | Reduced | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 8,471 | $457.0K | 0.2% | +193+2.3% | Added | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 1,253 | $452.0K | 0.2% | 00.0% | Unchanged | – |
| Zacks Trust98888G808 | FOCUS GROWTH ETF | 19,677 | $438.0K | 0.2% | 00.0% | Unchanged | – |
| VZVerizon Communications Inc | Stock | 9,574 | $434.0K | 0.2% | −122−1.3% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 964 | $430.0K | 0.2% | −98−9.2% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 773 | $405.0K | 0.2% | +39+5.3% | Added | History |
| Capital Grp Fixed Incm ETF T14020Y805 | MUN HIGH ETF | 16,001 | $401.0K | 0.2% | +16,001 | New | – |
| J P Morgan Exchange Traded F46641Q266 | ACTIVEBLDRS EMER | 10,356 | $396.0K | 0.2% | +328+3.3% | Added | – |
| GOOGAlphabet Inc. | Stock | 2,531 | $395.0K | 0.2% | +61+2.5% | Added | History |
| MOAltria Group, Inc. | Stock | 6,539 | $392.0K | 0.2% | −86−1.3% | Reduced | History |
| QCOMQualcomm Inc | Stock | 2,547 | $391.0K | 0.2% | +94+3.8% | Added | History |
| MRKMerck & Co., Inc. | Stock | 4,231 | $383.0K | 0.2% | −56−1.3% | Reduced | History |
| SOSouthern Co | Stock | 3,945 | $362.0K | 0.2% | +42+1.1% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 3,515 | $361.0K | 0.2% | −195−5.3% | Reduced | History |
| PEPPepsiCo Inc | Stock | 2,385 | $357.0K | 0.2% | −39−1.6% | Reduced | History |
| HIGHartford Insurance Group, Inc. | Stock | 2,861 | $355.0K | 0.2% | +84+3.0% | Added | History |
| AJGArthur J. Gallagher & Co. | COM | 1,027 | $354.0K | 0.2% | −226−18.0% | Reduced | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,352 | $349.0K | 0.2% | −227−14.4% | Reduced | – |
| PNCPNC Financial Services Group, Inc. | Stock | 1,955 | $343.0K | 0.2% | +105+5.7% | Added | History |
| GILDGilead Sciences, Inc. | Stock | 2,865 | $321.0K | 0.1% | +283+11.0% | Added | History |
| PMPhilip Morris International Inc. | Stock | 1,963 | $314.0K | 0.1% | +9+0.5% | Added | History |
| COPConocoPhillips | Stock | 2,915 | $306.0K | 0.1% | +69+2.4% | Added | History |
| METMetlife Inc | Stock | 3,769 | $302.0K | 0.1% | +309+8.9% | Added | History |
| MCKMcKesson Corp | Stock | 443 | $298.0K | 0.1% | −11−2.4% | Reduced | History |
| MAMastercard Inc | Stock | 540 | $295.0K | 0.1% | −5−0.9% | Reduced | History |
| KMIKinder Morgan, Inc. | Stock | 10,158 | $289.0K | 0.1% | +47+0.5% | Added | History |
| CBChubb Ltd | Stock | 927 | $281.0K | 0.1% | −55−5.6% | Reduced | History |
Sold out since Q4 2024 (1)
Positions held at the end of Q4 2024 that are gone from this filing.
| Security | Class | Shares in Q4 2024 | Value in Q4 2024 | % of portfolio in Q4 2024 | History |
|---|---|---|---|---|---|
| J P Morgan Exchange-Traded F46641Q340 | BETABUILDERS US | 4,202 | $404.0K | 0.2% | – |