Wayfinding Financial, LLC
- SEC CIK
- 0001898131
- Latest filing
- Aug 13, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Feb 11, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 137
- +100 vs. Q3 2024
- Portfolio value
- $187.1M
- +$52.6M (+39.1%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MSFTMicrosoft Corp | Stock | 49,457 | $20.8M | 11.1% | −28−0.1% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 18,236 | $10.7M | 5.7% | −1,151−5.9% | Reduced | – |
| NVDANVIDIA Corp | Stock | 73,997 | $9.94M | 5.3% | −9,315−11.2% | Reduced | History |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 295,019 | $9.66M | 5.2% | −113,225−27.7% | Reduced | – |
| AAPLApple Inc. | Stock | 38,315 | $9.60M | 5.1% | −542−1.4% | Reduced | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 69,473 | $7.42M | 4.0% | +69,473 | New | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 55,223 | $5.35M | 2.9% | +6,019+12.2% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 83,461 | $4.92M | 2.6% | −477−0.6% | Reduced | – |
| Zacks Trust98888G204 | SMALL/MID CAP | 139,166 | $4.76M | 2.5% | −3,445−2.4% | Reduced | – |
| J P Morgan Exchange Traded F46641Q399 | BETABUILDRS US | 44,396 | $4.70M | 2.5% | +4,097+10.2% | Added | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 53,423 | $4.67M | 2.5% | +53,423 | New | – |
| Zacks Trust98888G105 | EARNGS CONSTANT | 142,431 | $4.37M | 2.3% | −6,126−4.1% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 4,545 | $4.16M | 2.2% | +4,545 | New | History |
| Capital Grp Fixed Incm ETF T14020Y300 | US MULTI-SECTOR | 121,453 | $3.31M | 1.8% | −63−0.1% | Reduced | – |
| WisdomTree Tr97717Y683 | ENHNCD CMMDTY ST | 156,968 | $2.95M | 1.6% | −1,013−0.6% | Reduced | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 154,142 | $2.88M | 1.5% | +29,416+23.6% | Added | – |
| Pacer US Small Cap Cash Cows ETF69374H857 | ETF | 60,805 | $2.68M | 1.4% | +682+1.1% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 34,503 | $2.61M | 1.4% | −3,834−10.0% | Reduced | – |
| Morgan Stanley ETF Trust61774R866 | PARA EQ PREM ETF | 99,671 | $2.61M | 1.4% | −423−0.4% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 23,214 | $2.47M | 1.3% | +2,476+11.9% | Added | – |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 57,992 | $2.15M | 1.2% | −1,168−2.0% | Reduced | – |
| SBUXStarbucks Corp | Stock | 22,380 | $2.04M | 1.1% | −448−2.0% | Reduced | History |
| FISVFiserv Inc | Stock | 8,827 | $1.81M | 1.0% | +8,827 | New | History |
| AMZNAmazon Com Inc | Stock | 8,179 | $1.79M | 1.0% | +8,179 | New | History |
| METAMeta Platforms, Inc. | Stock | 2,635 | $1.54M | 0.8% | +2,635 | New | History |
| Morgan Stanley ETF Trust61774R874 | PARAMETRIC HEDGE | 51,284 | $1.51M | 0.8% | −101−0.2% | Reduced | – |
| PCARPaccar Inc | COM | 13,957 | $1.49M | 0.8% | 00.0% | Unchanged | History |
| PGProcter & Gamble Co | Stock | 8,634 | $1.45M | 0.8% | +8,634 | New | History |
| BABoeing Co | Stock | 8,003 | $1.42M | 0.8% | +8,003 | New | History |
| J P Morgan Exchange Traded F46654Q740 | GLOBAL SEL EQUIT | 20,651 | $1.24M | 0.7% | +1,626+8.5% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 4,980 | $1.19M | 0.6% | +4,980 | New | History |
| Vanguard S&P 500 ETF922908363 | ETF | 2,204 | $1.19M | 0.6% | +2,204 | New | – |
| BRK.BBerkshire Hathaway Inc | Stock | 2,519 | $1.14M | 0.6% | +2,519 | New | History |
| ABBVAbbVie Inc. | Stock | 6,339 | $1.13M | 0.6% | +6,339 | New | History |
| J P Morgan Exchange Traded F46641Q167 | ACTIVE VALUE ETF | 17,379 | $1.10M | 0.6% | +2,316+15.4% | Added | – |
| JNJJohnson & Johnson | Stock | 7,406 | $1.07M | 0.6% | +7,406 | New | History |
| WMTWalmart Inc. | Stock | 11,686 | $1.06M | 0.6% | +366+3.2% | Added | History |
| BACBank of America Corp | Stock | 23,128 | $1.02M | 0.5% | +61+0.3% | Added | History |
| J P Morgan Exchange Traded F46641Q670 | CORE PLUS BD ETF | 19,714 | $912.0K | 0.5% | +2,420+14.0% | Added | – |
| HDHome Depot, Inc. | Stock | 2,325 | $904.0K | 0.5% | +2,325 | New | History |
| J P Morgan Exchange Traded F46641Q373 | BETABUILDERS I | 15,711 | $897.0K | 0.5% | +1,382+9.6% | Added | – |
| iShares Tr464288653 | 10-20 YR TRS ETF | 8,879 | $883.0K | 0.5% | +8,879 | New | – |
| MMM3M Co | Stock | 6,598 | $851.0K | 0.5% | +6,598 | New | History |
| CATCaterpillar Inc | Stock | 2,318 | $840.0K | 0.4% | +2,318 | New | History |
| ADPAutomatic Data Processing Inc | Stock | 2,854 | $839.0K | 0.4% | +2,854 | New | History |
| LLYEli Lilly & Co | Stock | 1,088 | $839.0K | 0.4% | +1,088 | New | History |
| AVGOBroadcom Inc. | Stock | 3,549 | $822.0K | 0.4% | +3,549 | New | History |
| J P Morgan Exchange Traded F46654Q609 | ACTIVE GROWTH | 10,012 | $811.0K | 0.4% | +10,012 | New | – |
| EMREmerson Electric Co | Stock | 6,526 | $808.0K | 0.4% | +6,526 | New | History |
| GOOGLAlphabet Inc. | Stock | 4,225 | $799.0K | 0.4% | +4,225 | New | History |
| MCDMcDonalds Corp | Stock | 2,725 | $790.0K | 0.4% | +2,725 | New | History |
| ABTAbbott Laboratories | Stock | 6,613 | $748.0K | 0.4% | +6,613 | New | History |
| J P Morgan Exchange Traded F46641Q878 | BET USD HIG ETF | 14,885 | $690.0K | 0.4% | −665−4.3% | Reduced | – |
| NFLXNetflix Inc | Stock | 762 | $679.0K | 0.4% | +762 | New | History |
| CSCOCisco Systems, Inc. | Stock | 11,290 | $668.0K | 0.4% | +323+2.9% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 13,980 | $640.0K | 0.3% | −1,153−7.6% | Reduced | – |
| NEENextera Energy Inc | Stock | 8,765 | $628.0K | 0.3% | +8,765 | New | History |
| VVisa Inc. | Stock | 1,950 | $616.0K | 0.3% | +1,950 | New | History |
| XOMExxonMobil Holdings Corp | COM | 5,524 | $594.0K | 0.3% | +5,524 | New | History |
| CRMSalesforce, Inc. | Stock | 1,771 | $592.0K | 0.3% | +1,771 | New | History |
| IBMInternational Business Machines Corp | Stock | 2,649 | $582.0K | 0.3% | +2,649 | New | History |
| J P Morgan Exchange Traded F46641Q134 | INTRNL RES EQT | 9,915 | $580.0K | 0.3% | +9,915 | New | – |
| KOCoca Cola Co | Stock | 8,919 | $555.0K | 0.3% | +8,919 | New | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,825 | $529.0K | 0.3% | +1,825 | New | – |
| LMTLockheed Martin Corp | Stock | 1,062 | $516.0K | 0.3% | +1,062 | New | History |
| CVXChevron Corp | Stock | 3,563 | $516.0K | 0.3% | +3,563 | New | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 1,253 | $503.0K | 0.3% | +1,253 | New | – |
| Zacks Trust98888G808 | FOCUS GROWTH ETF | 19,677 | $487.0K | 0.3% | +19,677 | New | – |
| WFCWells Fargo & Company | Stock | 6,754 | $474.0K | 0.3% | +6,754 | New | History |
| GOOGAlphabet Inc. | Stock | 2,470 | $470.0K | 0.3% | +2,470 | New | History |
| MRVLMarvell Technology, Inc. | COM | 4,091 | $451.0K | 0.2% | +4,091 | New | History |
| AMDAdvanced Micro Devices Inc | Stock | 3,710 | $448.0K | 0.2% | +3,710 | New | History |
| CTASCintas Corp | Stock | 2,407 | $439.0K | 0.2% | +2,407 | New | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 8,278 | $432.0K | 0.2% | +8,278 | New | – |
| MRKMerck & Co., Inc. | Stock | 4,287 | $429.0K | 0.2% | +4,287 | New | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,579 | $417.0K | 0.2% | +1,579 | New | – |
| LOWLowes Companies Inc | Stock | 1,667 | $411.0K | 0.2% | +1,667 | New | History |
| J P Morgan Exchange-Traded F46641Q340 | BETABUILDERS US | 4,202 | $404.0K | 0.2% | +4,202 | New | – |
| VZVerizon Communications Inc | Stock | 9,696 | $387.0K | 0.2% | +9,696 | New | History |
| QCOMQualcomm Inc | Stock | 2,453 | $376.0K | 0.2% | +2,453 | New | History |
| J P Morgan Exchange Traded F46641Q266 | ACTIVEBLDRS EMER | 10,028 | $375.0K | 0.2% | +10,028 | New | – |
| PEPPepsiCo Inc | Stock | 2,424 | $371.0K | 0.2% | +2,424 | New | History |
| UNHUnitedHealth Group Inc | Stock | 734 | $371.0K | 0.2% | +734 | New | History |
| PNCPNC Financial Services Group, Inc. | Stock | 1,850 | $356.0K | 0.2% | +1,850 | New | History |
| AJGArthur J. Gallagher & Co. | COM | 1,253 | $355.0K | 0.2% | +1,253 | New | History |
| MOAltria Group, Inc. | Stock | 6,625 | $346.0K | 0.2% | +6,625 | New | History |
| TSLATesla, Inc. | Stock | 848 | $342.0K | 0.2% | +848 | New | History |
| ORCLOracle Corp | Stock | 1,952 | $325.0K | 0.2% | +1,952 | New | History |
| SOSouthern Co | Stock | 3,903 | $321.0K | 0.2% | +3,903 | New | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 1,883 | $318.0K | 0.2% | +1,883 | New | – |
| HIGHartford Insurance Group, Inc. | Stock | 2,777 | $305.0K | 0.2% | +2,777 | New | History |
| SPGIS&P Global Inc. | Stock | 603 | $300.0K | 0.2% | +603 | New | History |
| MAMastercard Inc | Stock | 545 | $286.0K | 0.2% | +545 | New | History |
| METMetlife Inc | Stock | 3,460 | $283.0K | 0.2% | +3,460 | New | History |
| COPConocoPhillips | Stock | 2,846 | $282.0K | 0.2% | +2,846 | New | History |
| BLKBlackRock, Inc. | Stock | 275 | $281.0K | 0.2% | +275 | New | History |
| KMIKinder Morgan, Inc. | Stock | 10,111 | $277.0K | 0.1% | −388−3.7% | Reduced | History |
| PHMPultegroup Inc | COM | 2,528 | $275.0K | 0.1% | +2,528 | New | History |
| HONHoneywell International Inc | COM | 1,208 | $273.0K | 0.1% | +1,208 | New | History |
| CBChubb Ltd | Stock | 982 | $272.0K | 0.1% | +982 | New | History |
Sold out since Q3 2024 (4)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| VanEck ETF Trust92189H748 | CLO ETF | 81,450 | $4.32M | 3.2% | – |
| RBB FD Inc74933W452 | F/M US TREASURY | 37,812 | $1.89M | 1.4% | – |
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 23,499 | $496.0K | 0.4% | – |
| GSATGlobalstar, Inc. | COM | 24,585 | $30.0K | <0.1% | History |