Wayfinding Financial, LLC
- SEC CIK
- 0001898131
- Latest filing
- Aug 13, 2026
Holdings in Q1 2024
Holdings as of Mar 31, 2024, filed May 9, 2024. Long positions only; changes compare share counts with Q4 2023.
- Positions
- 124
- +10 vs. Q4 2023
- Portfolio value
- $171.0M
- +$24.0M (+16.4%) vs. Q4 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MSFTMicrosoft Corp | Stock | 50,494 | $20.7M | 12.1% | −973−1.9% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 20,238 | $10.5M | 6.2% | −1,729−7.9% | Reduced | – |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 297,828 | $9.63M | 5.6% | +156,199+110.3% | Added | – |
| NVDANVIDIA Corp | Stock | 8,809 | $7.96M | 4.7% | +365+4.3% | Added | History |
| AAPLApple Inc. | Stock | 39,970 | $7.30M | 4.3% | +220+0.6% | Added | History |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 84,513 | $5.12M | 3.0% | +84,513 | New | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 43,697 | $4.65M | 2.7% | +7,675+21.3% | Added | – |
| Zacks Trust98888G204 | SMALL/MID CAP | 144,336 | $4.40M | 2.6% | +144,336 | New | – |
| State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367 | ETF | 190,848 | $4.28M | 2.5% | +84,454+79.4% | Added | – |
| Zacks Trust98888G105 | EARNGS CONSTANT | 152,620 | $4.25M | 2.5% | −190,795−55.6% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 41,744 | $4.02M | 2.4% | +1,675+4.2% | Added | – |
| COSTCostco Wholesale Corp | Stock | 4,672 | $3.57M | 2.1% | +38+0.8% | Added | History |
| Capital Grp Fixed Incm ETF T14020Y300 | US MULTI-SECTOR | 122,146 | $3.29M | 1.9% | +122,146 | New | – |
| WisdomTree Tr97717Y683 | ENHNCD CMMDTY ST | 160,251 | $3.04M | 1.8% | +9,774+6.5% | Added | – |
| J P Morgan Exchange Traded F46641Q399 | BETABUILDRS US | 31,201 | $2.91M | 1.7% | +1,559+5.3% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 41,074 | $2.89M | 1.7% | −18,595−31.2% | Reduced | – |
| Pacer US Small Cap Cash Cows ETF69374H857 | ETF | 60,421 | $2.80M | 1.6% | +60,421 | New | – |
| Morgan Stanley ETF Trust61774R866 | PARA EQ PREM ETF | 99,568 | $2.65M | 1.5% | +99,568 | New | – |
| AMZNAmazon Com Inc | Stock | 11,893 | $2.23M | 1.3% | +3,638+44.1% | Added | History |
| iShares Tr464288687 | PFD AND INCM SEC | 64,823 | $2.03M | 1.2% | −13,274−17.0% | Reduced | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 109,303 | $1.99M | 1.2% | +109,303 | New | – |
| SBUXStarbucks Corp | Stock | 26,665 | $1.96M | 1.1% | −657−2.4% | Reduced | History |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 62,397 | $1.95M | 1.1% | +4,743+8.2% | Added | – |
| RBB FD Inc74933W452 | F/M US TREASURY | 37,418 | $1.87M | 1.1% | +43+0.1% | Added | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 16,618 | $1.78M | 1.0% | +1,009+6.5% | Added | – |
| BABoeing Co | Stock | 9,300 | $1.68M | 1.0% | −2,928−23.9% | Reduced | History |
| PCARPaccar Inc | COM | 14,346 | $1.53M | 0.9% | +44+0.3% | Added | History |
| Morgan Stanley ETF Trust61774R874 | PARAMETRIC HEDGE | 53,402 | $1.46M | 0.9% | +53,402 | New | – |
| PGProcter & Gamble Co | Stock | 8,568 | $1.41M | 0.8% | +323+3.9% | Added | History |
| FISVFiserv Inc | Stock | 8,826 | $1.35M | 0.8% | +53+0.6% | Added | History |
| METAMeta Platforms, Inc. | Stock | 2,664 | $1.26M | 0.7% | +112+4.4% | Added | History |
| J P Morgan Exchange Traded F46641Q373 | BETABUILDERS I | 19,380 | $1.16M | 0.7% | −8,793−31.2% | Reduced | – |
| ABBVAbbVie Inc. | Stock | 6,692 | $1.07M | 0.6% | +153+2.3% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,560 | $1.04M | 0.6% | +82+3.3% | Added | History |
| JNJJohnson & Johnson | Stock | 6,925 | $1.03M | 0.6% | −211−3.0% | Reduced | History |
| HDHome Depot, Inc. | Stock | 3,040 | $1.03M | 0.6% | +25+0.8% | Added | History |
| CVXChevron Corp | Stock | 6,115 | $994.0K | 0.6% | −106−1.7% | Reduced | History |
| Vanguard S&P 500 ETF922908363 | ETF | 2,039 | $969.0K | 0.6% | +5+0.2% | Added | – |
| MCDMcDonalds Corp | Stock | 3,560 | $955.0K | 0.6% | −228−6.0% | Reduced | History |
| BACBank of America Corp | Stock | 25,291 | $953.0K | 0.6% | +218+0.9% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 4,846 | $948.0K | 0.6% | −637−11.6% | Reduced | History |
| CATCaterpillar Inc | Stock | 2,647 | $911.0K | 0.5% | −19−0.7% | Reduced | History |
| J P Morgan Exchange Traded F46654Q740 | GLOBAL SEL EQUIT | 15,360 | $882.0K | 0.5% | +15,360 | New | – |
| LLYEli Lilly & Co | Stock | 1,113 | $862.0K | 0.5% | +76+7.3% | Added | History |
| EMREmerson Electric Co | Stock | 6,986 | $787.0K | 0.5% | −234−3.2% | Reduced | History |
| J P Morgan Exchange Traded F46641Q670 | CORE PLUS BD ETF | 17,107 | $783.0K | 0.5% | −2,042−10.7% | Reduced | – |
| J P Morgan Exchange Traded F46641Q266 | ACTIVEBLDRS EMER | 19,861 | $745.0K | 0.4% | +3,115+18.6% | Added | – |
| WMTWalmart Inc. | Stock | 12,031 | $725.0K | 0.4% | +631+5.5% | AddedConverted for a 3-for-1 split | History |
| NEENextera Energy Inc | Stock | 9,742 | $709.0K | 0.4% | −2,306−19.1% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 4,128 | $699.0K | 0.4% | +404+10.8% | Added | History |
| iShares Tr464288653 | 10-20 YR TRS ETF | 6,890 | $696.0K | 0.4% | +3,035+78.7% | Added | – |
| MRKMerck & Co., Inc. | Stock | 5,319 | $689.0K | 0.4% | +435+8.9% | Added | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 13,278 | $680.0K | 0.4% | +380+2.9% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 5,775 | $670.0K | 0.4% | +396+7.4% | Added | History |
| J P Morgan Exchange Traded F46641Q167 | ACTIVE VALUE ETF | 11,330 | $670.0K | 0.4% | −632−5.3% | Reduced | – |
| J P Morgan Exchange Traded F46654Q609 | ACTIVE GROWTH | 9,615 | $666.0K | 0.4% | −1,599−14.3% | Reduced | – |
| ABTAbbott Laboratories | Stock | 6,266 | $657.0K | 0.4% | +310+5.2% | Added | History |
| KOCoca Cola Co | Stock | 10,047 | $631.0K | 0.4% | +313+3.2% | Added | History |
| J P Morgan Exchange Traded F46641Q878 | BET USD HIG ETF | 13,638 | $623.0K | 0.4% | +5,608+69.8% | Added | – |
| MMM3M Co | Stock | 6,311 | $608.0K | 0.4% | +116+1.9% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 3,842 | $590.0K | 0.3% | +428+12.5% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 11,958 | $574.0K | 0.3% | −1,309−9.9% | Reduced | History |
| ADPAutomatic Data Processing Inc | Stock | 2,360 | $573.0K | 0.3% | −442−15.8% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 431 | $571.0K | 0.3% | +4+0.9% | Added | History |
| VVisa Inc. | Stock | 1,909 | $529.0K | 0.3% | +132+7.4% | Added | History |
| J P Morgan Exchange Traded F46641Q134 | INTRNL RES EQT | 8,410 | $526.0K | 0.3% | +8,410 | New | – |
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 24,652 | $518.0K | 0.3% | +24,652 | New | – |
| PEPPepsiCo Inc | Stock | 2,883 | $511.0K | 0.3% | −133−4.4% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 1,094 | $510.0K | 0.3% | +23+2.1% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,960 | $502.0K | 0.3% | +9+0.5% | Added | – |
| CRMSalesforce, Inc. | Stock | 1,764 | $492.0K | 0.3% | +27+1.6% | Added | History |
| GOOGAlphabet Inc. | Stock | 2,793 | $478.0K | 0.3% | +181+6.9% | Added | History |
| NFLXNetflix Inc | Stock | 752 | $458.0K | 0.3% | +67+9.8% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 10,006 | $452.0K | 0.3% | +1,433+16.7% | Added | – |
| IBMInternational Business Machines Corp | Stock | 2,507 | $425.0K | 0.2% | −48−1.9% | Reduced | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 1,253 | $419.0K | 0.2% | 00.0% | Unchanged | – |
| CTASCintas Corp | Stock | 558 | $385.0K | 0.2% | +76+15.8% | Added | History |
| LOWLowes Companies Inc | Stock | 1,663 | $385.0K | 0.2% | +72+4.5% | Added | History |
| VZVerizon Communications Inc | Stock | 9,722 | $383.0K | 0.2% | +739+8.2% | Added | History |
| WFCWells Fargo & Company | Stock | 6,239 | $382.0K | 0.2% | −587−8.6% | Reduced | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,505 | $366.0K | 0.2% | −66−4.2% | Reduced | – |
| NKENIKE, Inc. | Stock | 3,908 | $365.0K | 0.2% | −396−9.2% | Reduced | History |
| QCOMQualcomm Inc | Stock | 1,851 | $334.0K | 0.2% | +67+3.8% | Added | History |
| COPConocoPhillips | Stock | 2,685 | $330.0K | 0.2% | −196−6.8% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 629 | $317.0K | 0.2% | −184−22.6% | Reduced | History |
| NUENucor Corp | COM | 1,824 | $309.0K | 0.2% | +29+1.6% | Added | History |
| PNCPNC Financial Services Group, Inc. | Stock | 1,947 | $306.0K | 0.2% | +173+9.8% | Added | History |
| SOSouthern Co | Stock | 3,922 | $304.0K | 0.2% | −57−1.4% | Reduced | History |
| AJGArthur J. Gallagher & Co. | COM | 1,239 | $303.0K | 0.2% | +11+0.9% | Added | History |
| FFord Motor Co | Stock | 24,768 | $300.0K | 0.2% | −3,115−11.2% | Reduced | History |
| PFEPfizer Inc | Stock | 9,959 | $281.0K | 0.2% | +960+10.7% | Added | History |
| AMATApplied Materials Inc | Stock | 1,341 | $278.0K | 0.2% | +99+8.0% | Added | History |
| HIGHartford Insurance Group, Inc. | Stock | 2,660 | $265.0K | 0.2% | +185+7.5% | Added | History |
| METMetlife Inc | Stock | 3,688 | $264.0K | 0.2% | −77−2.0% | Reduced | History |
| SCHWSchwab Charles Corp | Stock | 3,440 | $262.0K | 0.2% | +3,440 | New | History |
| MCKMcKesson Corp | Stock | 479 | $260.0K | 0.2% | +479 | New | History |
| CAHCardinal Health Inc | Stock | 2,667 | $259.0K | 0.2% | +189+7.6% | Added | History |
| HONHoneywell International Inc | COM | 1,298 | $257.0K | 0.2% | −217−14.3% | Reduced | History |
| WMWaste Management Inc | Stock | 1,195 | $250.0K | 0.1% | −4−0.3% | Reduced | History |
| CMCSAComcast Corp | Stock | 6,385 | $249.0K | 0.1% | +30+0.5% | Added | History |
Sold out since Q4 2023 (14)
Positions held at the end of Q4 2023 that are gone from this filing.
| Security | Class | Shares in Q4 2023 | Value in Q4 2023 | % of portfolio in Q4 2023 | History |
|---|---|---|---|---|---|
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 118,703 | $3.53M | 2.4% | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 45,784 | $2.21M | 1.5% | – |
| J P Morgan Exchange Traded F46641Q845 | DIVERSFD EQT ETF | 49,274 | $2.17M | 1.5% | – |
| J P Morgan Exchange Traded F46641Q886 | DIVERSFED RTRN | 23,113 | $2.12M | 1.4% | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 2,759 | $412.0K | 0.3% | – |
| iShares Tr464287457 | 1 3 YR TREAS BD | 3,988 | $327.0K | 0.2% | – |
| TSLATesla, Inc. | Stock | 1,193 | $296.0K | 0.2% | History |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 3,802 | $252.0K | 0.2% | – |
| BMYBristol Myers Squibb Co | Stock | 4,642 | $238.0K | 0.2% | History |
| GILDGilead Sciences, Inc. | Stock | 2,784 | $225.0K | 0.2% | History |
| iShares Tr464288661 | 3 7 YR TREAS BD | 1,917 | $224.0K | 0.2% | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 7,057 | $204.0K | 0.1% | – |
| DEDeere & Co | Stock | 504 | $201.0K | 0.1% | History |
| PMPhilip Morris International Inc. | Stock | 2,127 | $200.0K | 0.1% | History |