Wayfinding Financial, LLC
- SEC CIK
- 0001898131
- Latest filing
- Aug 13, 2026
Holdings in Q4 2023
Holdings as of Dec 31, 2023, filed Jan 10, 2024. Long positions only; changes compare share counts with Q3 2023.
- Positions
- 114
- +3 vs. Q3 2023
- Portfolio value
- $146.9M
- +$14.7M (+11.1%) vs. Q3 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MSFTMicrosoft Corp | Stock | 51,467 | $19.4M | 13.2% | +800+1.6% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 21,967 | $10.5M | 7.1% | −3,116−12.4% | Reduced | – |
| Zacks Trust98888G105 | EARNGS CONSTANT | 343,415 | $8.97M | 6.1% | −5,870−1.7% | Reduced | – |
| AAPLApple Inc. | Stock | 39,750 | $7.65M | 5.2% | +114+0.3% | Added | History |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 141,629 | $4.65M | 3.2% | +29,306+26.1% | Added | – |
| NVDANVIDIA Corp | Stock | 8,444 | $4.18M | 2.8% | −291−3.3% | Reduced | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 36,022 | $3.99M | 2.7% | −55,617−60.7% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 40,069 | $3.98M | 2.7% | +23,240+138.1% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 59,669 | $3.78M | 2.6% | +402+0.7% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 118,703 | $3.53M | 2.4% | +118,703 | New | – |
| BABoeing Co | Stock | 12,228 | $3.19M | 2.2% | −9−0.1% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 4,634 | $3.06M | 2.1% | +11+0.2% | Added | History |
| SBUXStarbucks Corp | Stock | 27,322 | $2.62M | 1.8% | +312+1.2% | Added | History |
| WisdomTree Tr97717Y683 | ENHNCD CMMDTY ST | 150,477 | $2.55M | 1.7% | −1,327−0.9% | Reduced | – |
| J P Morgan Exchange Traded F46641Q399 | BETABUILDRS US | 29,642 | $2.54M | 1.7% | +5,455+22.6% | Added | – |
| State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367 | ETF | 106,394 | $2.53M | 1.7% | −100,945−48.7% | Reduced | – |
| iShares Tr464288687 | PFD AND INCM SEC | 78,097 | $2.44M | 1.7% | +1,582+2.1% | Added | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 45,784 | $2.21M | 1.5% | +45,784 | New | – |
| J P Morgan Exchange Traded F46641Q845 | DIVERSFD EQT ETF | 49,274 | $2.17M | 1.5% | −592−1.2% | Reduced | – |
| J P Morgan Exchange Traded F46641Q886 | DIVERSFED RTRN | 23,113 | $2.12M | 1.4% | −196−0.8% | Reduced | – |
| RBB FD Inc74933W452 | F/M US TREASURY | 37,375 | $1.86M | 1.3% | +1,015+2.8% | Added | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 15,609 | $1.69M | 1.2% | +15,609 | New | – |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 57,654 | $1.63M | 1.1% | −2,217−3.7% | Reduced | – |
| J P Morgan Exchange Traded F46641Q373 | BETABUILDERS I | 28,173 | $1.60M | 1.1% | +3,044+12.1% | Added | – |
| PCARPaccar Inc | COM | 14,302 | $1.44M | 1.0% | −30.0% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 8,255 | $1.25M | 0.9% | +333+4.2% | Added | History |
| PGProcter & Gamble Co | Stock | 8,245 | $1.21M | 0.8% | +190+2.4% | Added | History |
| FISVFiserv Inc | Stock | 8,773 | $1.17M | 0.8% | −46−0.5% | Reduced | History |
| MCDMcDonalds Corp | Stock | 3,788 | $1.12M | 0.8% | −284−7.0% | Reduced | History |
| JNJJohnson & Johnson | Stock | 7,136 | $1.12M | 0.8% | −150−2.1% | Reduced | History |
| HDHome Depot, Inc. | Stock | 3,015 | $1.04M | 0.7% | +147+5.1% | Added | History |
| ABBVAbbVie Inc. | Stock | 6,539 | $1.01M | 0.7% | +19+0.3% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 5,483 | $932.0K | 0.6% | +259+5.0% | Added | History |
| CVXChevron Corp | Stock | 6,221 | $927.0K | 0.6% | −132−2.1% | Reduced | History |
| J P Morgan Exchange Traded F46641Q670 | CORE PLUS BD ETF | 19,149 | $905.0K | 0.6% | +3,519+22.5% | Added | – |
| METAMeta Platforms, Inc. | Stock | 2,552 | $903.0K | 0.6% | +78+3.2% | Added | History |
| Vanguard S&P 500 ETF922908363 | ETF | 2,034 | $888.0K | 0.6% | −30−1.5% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 2,478 | $884.0K | 0.6% | −36−1.4% | Reduced | History |
| BACBank of America Corp | Stock | 25,073 | $844.0K | 0.6% | +884+3.7% | Added | History |
| CATCaterpillar Inc | Stock | 2,666 | $788.0K | 0.5% | −35−1.3% | Reduced | History |
| NEENextera Energy Inc | Stock | 12,048 | $731.0K | 0.5% | +196+1.7% | Added | History |
| EMREmerson Electric Co | Stock | 7,220 | $702.0K | 0.5% | +399+5.8% | Added | History |
| J P Morgan Exchange Traded F46654Q609 | ACTIVE GROWTH | 11,214 | $685.0K | 0.5% | +741+7.1% | Added | – |
| MMM3M Co | Stock | 6,195 | $677.0K | 0.5% | +449+7.8% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 13,267 | $670.0K | 0.5% | +47+0.4% | Added | History |
| J P Morgan Exchange Traded F46641Q167 | ACTIVE VALUE ETF | 11,962 | $665.0K | 0.5% | +1,347+12.7% | Added | – |
| ADPAutomatic Data Processing Inc | Stock | 2,802 | $656.0K | 0.4% | −105−3.6% | Reduced | History |
| ABTAbbott Laboratories | Stock | 5,956 | $655.0K | 0.4% | −74−1.2% | Reduced | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 12,898 | $617.0K | 0.4% | +1,803+16.3% | Added | – |
| J P Morgan Exchange Traded F46641Q266 | ACTIVEBLDRS EMER | 16,746 | $607.0K | 0.4% | +4,051+31.9% | Added | – |
| LLYEli Lilly & Co | Stock | 1,037 | $604.0K | 0.4% | +220+26.9% | Added | History |
| WMTWalmart Inc. | Stock | 3,800 | $601.0K | 0.4% | +94+2.5% | Added | History |
| KOCoca Cola Co | Stock | 9,734 | $573.0K | 0.4% | +175+1.8% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 5,379 | $537.0K | 0.4% | −43−0.8% | Reduced | History |
| MRKMerck & Co., Inc. | Stock | 4,884 | $536.0K | 0.4% | −294−5.7% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 3,724 | $520.0K | 0.4% | +141+3.9% | Added | History |
| PEPPepsiCo Inc | Stock | 3,016 | $516.0K | 0.4% | −320−9.6% | Reduced | History |
| AMDAdvanced Micro Devices Inc | Stock | 3,414 | $503.0K | 0.3% | +99+3.0% | Added | History |
| LMTLockheed Martin Corp | Stock | 1,071 | $485.0K | 0.3% | −63−5.6% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 427 | $476.0K | 0.3% | +46+12.1% | Added | History |
| NKENIKE, Inc. | Stock | 4,304 | $468.0K | 0.3% | +206+5.0% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,951 | $463.0K | 0.3% | +1,951 | New | – |
| VVisa Inc. | Stock | 1,777 | $462.0K | 0.3% | +20+1.1% | Added | History |
| CRMSalesforce, Inc. | Stock | 1,737 | $457.0K | 0.3% | +225+14.9% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 813 | $428.0K | 0.3% | +145+21.7% | Added | History |
| IBMInternational Business Machines Corp | Stock | 2,555 | $417.0K | 0.3% | −21−0.8% | Reduced | History |
| iShares Tr464288653 | 10-20 YR TRS ETF | 3,855 | $417.0K | 0.3% | +49+1.3% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 2,759 | $412.0K | 0.3% | +2,759 | New | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 8,573 | $393.0K | 0.3% | −19−0.2% | Reduced | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 1,253 | $379.0K | 0.3% | 00.0% | Unchanged | – |
| J P Morgan Exchange Traded F46641Q878 | BET USD HIG ETF | 8,030 | $370.0K | 0.3% | +2,651+49.3% | Added | – |
| GOOGAlphabet Inc. | Stock | 2,612 | $368.0K | 0.3% | +381+17.1% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,571 | $365.0K | 0.2% | +413+35.7% | Added | – |
| LOWLowes Companies Inc | Stock | 1,591 | $354.0K | 0.2% | −280−15.0% | Reduced | History |
| FFord Motor Co | Stock | 27,883 | $339.0K | 0.2% | −1,062−3.7% | Reduced | History |
| VZVerizon Communications Inc | Stock | 8,983 | $338.0K | 0.2% | +1,222+15.7% | Added | History |
| WFCWells Fargo & Company | Stock | 6,826 | $335.0K | 0.2% | −548−7.4% | Reduced | History |
| COPConocoPhillips | Stock | 2,881 | $334.0K | 0.2% | +194+7.2% | Added | History |
| NFLXNetflix Inc | Stock | 685 | $333.0K | 0.2% | +76+12.5% | Added | History |
| iShares Tr464287457 | 1 3 YR TREAS BD | 3,988 | $327.0K | 0.2% | −1,303−24.6% | Reduced | – |
| HONHoneywell International Inc | COM | 1,515 | $317.0K | 0.2% | +50+3.4% | Added | History |
| NUENucor Corp | COM | 1,795 | $312.0K | 0.2% | −34−1.9% | Reduced | History |
| TSLATesla, Inc. | Stock | 1,193 | $296.0K | 0.2% | +135+12.8% | Added | History |
| CTASCintas Corp | Stock | 482 | $290.0K | 0.2% | −24−4.7% | Reduced | History |
| SOSouthern Co | Stock | 3,979 | $279.0K | 0.2% | +120+3.1% | Added | History |
| CMCSAComcast Corp | Stock | 6,355 | $278.0K | 0.2% | −78−1.2% | Reduced | History |
| AJGArthur J. Gallagher & Co. | COM | 1,228 | $276.0K | 0.2% | −80−6.1% | Reduced | History |
| PNCPNC Financial Services Group, Inc. | Stock | 1,774 | $274.0K | 0.2% | +90+5.3% | Added | History |
| PFEPfizer Inc | Stock | 8,999 | $259.0K | 0.2% | −430−4.6% | Reduced | History |
| QCOMQualcomm Inc | Stock | 1,784 | $258.0K | 0.2% | +1,784 | New | History |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 3,802 | $252.0K | 0.2% | +326+9.4% | Added | – |
| METMetlife Inc | Stock | 3,765 | $249.0K | 0.2% | +193+5.4% | Added | History |
| CAHCardinal Health Inc | Stock | 2,478 | $249.0K | 0.2% | −426−14.7% | Reduced | History |
| MDLZMondelez International, Inc. | Stock | 3,437 | $248.0K | 0.2% | −11−0.3% | Reduced | History |
| BMYBristol Myers Squibb Co | Stock | 4,642 | $238.0K | 0.2% | +180+4.0% | Added | History |
| BLKBlackRock, Inc. | COM | 284 | $230.0K | 0.2% | −36−11.3% | Reduced | History |
| Capital Group International14021M107 | SHS | 8,190 | $226.0K | 0.2% | +8,190 | New | – |
| GILDGilead Sciences, Inc. | Stock | 2,784 | $225.0K | 0.2% | −578−17.2% | Reduced | History |
| iShares Tr464288661 | 3 7 YR TREAS BD | 1,917 | $224.0K | 0.2% | −640−25.0% | Reduced | – |
| DHRDanaher Corp | Stock | 957 | $221.0K | 0.2% | +957 | New | History |
Sold out since Q3 2023 (13)
Positions held at the end of Q3 2023 that are gone from this filing.
| Security | Class | Shares in Q3 2023 | Value in Q3 2023 | % of portfolio in Q3 2023 | History |
|---|---|---|---|---|---|
| iShares Tr464288646 | ISHS 1-5YR INVS | 18,726 | $931.0K | 0.7% | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 14,240 | $581.0K | 0.4% | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 10,826 | $442.0K | 0.3% | – |
| iShares Tr464289511 | 10+ YR INVST GRD | 6,392 | $297.0K | 0.2% | – |
| iShares Tr464288521 | CRE U S REIT ETF | 6,350 | $293.0K | 0.2% | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 6,679 | $287.0K | 0.2% | – |
| MCKMcKesson Corp | Stock | 591 | $259.0K | 0.2% | History |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 2,818 | $253.0K | 0.2% | – |
| MAMastercard Inc | Stock | 634 | $250.0K | 0.2% | History |
| State Street SPDR Bloomberg Emerging Markets Local Bond ETF78464A391 | ETF | 12,194 | $239.0K | 0.2% | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 3,060 | $224.0K | 0.2% | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 5,216 | $218.0K | 0.2% | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 6,676 | $203.0K | 0.2% | – |