Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q2 2025
Holdings as of Jun 30, 2025, filed Aug 14, 2025. Long positions only; changes compare share counts with Q1 2025.
- Positions
- 311
- +29 vs. Q1 2025
- Portfolio value
- $477.0M
- +$21.6M (+4.7%) vs. Q1 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| DEDeere & Co | Stock | 2,083 | $1.06M | 0.2% | −669−24.3% | Reduced | History |
| J P Morgan Exchange Traded F46654Q781 | EQUITY FOCUS ETF | 15,315 | $1.07M | 0.2% | +1,923+14.4% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 17,360 | $1.11M | 0.2% | 00.0% | Unchanged | – |
| HSYHershey Co | COM | 6,937 | $1.15M | 0.2% | +350+5.3% | Added | History |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 6,328 | $1.16M | 0.2% | +225+3.7% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 1,869 | $1.16M | 0.2% | +130+7.5% | Added | – |
| BLKBlackRock, Inc. | Stock | 1,111 | $1.17M | 0.2% | +25+2.3% | Added | History |
| LMTLockheed Martin Corp | Stock | 2,582 | $1.20M | 0.3% | −680−20.8% | Reduced | History |
| MSMorgan Stanley | Stock | 8,572 | $1.21M | 0.3% | +510+6.3% | Added | History |
| CATCaterpillar Inc | Stock | 3,182 | $1.24M | 0.3% | +452+16.6% | Added | History |
| PEGPublic Service Enterprise Group Inc | COM | 14,715 | $1.24M | 0.3% | 00.0% | Unchanged | History |
| ORCLOracle Corp | Stock | 5,856 | $1.28M | 0.3% | +5+0.1% | Added | History |
| BABoeing Co | Stock | 6,331 | $1.33M | 0.3% | −1,029−14.0% | Reduced | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,000 | $1.35M | 0.3% | 00.0% | Unchanged | – |
| NKENIKE, Inc. | Stock | 19,297 | $1.37M | 0.3% | −4,631−19.4% | Reduced | History |
| MCDMcDonalds Corp | Stock | 4,785 | $1.40M | 0.3% | −672−12.3% | Reduced | History |
| DSLDoubleLine Income Solutions Fund | COM | 114,950 | $1.41M | 0.3% | +114,950 | New | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 22,805 | $1.43M | 0.3% | +40.0% | Added | – |
| ABTAbbott Laboratories | Stock | 10,640 | $1.45M | 0.3% | −1,700−13.8% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.46M | 0.3% | 00.0% | Unchanged | History |
| PMPhilip Morris International Inc. | Stock | 8,061 | $1.47M | 0.3% | +622+8.4% | Added | History |
| CMCSAComcast Corp | Stock | 41,228 | $1.47M | 0.3% | −5,033−10.9% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 21,468 | $1.49M | 0.3% | +475+2.3% | Added | History |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 25,183 | $1.51M | 0.3% | −3,947−13.5% | Reduced | – |
| RTXRTX Corp | Stock | 10,432 | $1.52M | 0.3% | −48−0.5% | Reduced | History |
| AMTAmerican Tower Corp | REIT | 6,919 | $1.53M | 0.3% | +79+1.2% | Added | History |
| SHELShell plc | ADR | 21,798 | $1.53M | 0.3% | +859+4.1% | Added | History |
| NEENextera Energy Inc | Stock | 22,703 | $1.58M | 0.3% | −4,782−17.4% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 54,391 | $1.59M | 0.3% | −13,805−20.2% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 68,594 | $1.63M | 0.3% | +2,254+3.4% | Added | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 27,279 | $1.64M | 0.3% | +91+0.3% | Added | – |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 14,526 | $1.72M | 0.4% | −3,024−17.2% | Reduced | – |
| BMYBristol Myers Squibb Co | Stock | 37,209 | $1.72M | 0.4% | +536+1.5% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,355 | $1.74M | 0.4% | −492−2.8% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 5,715 | $1.74M | 0.4% | −899−13.6% | Reduced | History |
| DISWalt Disney Co | Stock | 14,251 | $1.77M | 0.4% | +506+3.7% | Added | History |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 33,125 | $1.78M | 0.4% | −132−0.4% | Reduced | – |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 33,277 | $1.81M | 0.4% | +4,975+17.6% | Added | – |
| PFEPfizer Inc | Stock | 75,855 | $1.84M | 0.4% | +7,929+11.7% | Added | History |
| PSXPhillips 66 | Stock | 15,472 | $1.85M | 0.4% | −4,451−22.3% | Reduced | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 45,679 | $1.93M | 0.4% | +3,611+8.6% | Added | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 28,380 | $1.94M | 0.4% | −3,761−11.7% | Reduced | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 42,358 | $1.96M | 0.4% | +605+1.4% | Added | – |
| CBChubb Ltd | Stock | 6,788 | $1.97M | 0.4% | −1,299−16.1% | Reduced | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 16,426 | $1.99M | 0.4% | −1,500−8.4% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 2,024 | $2.00M | 0.4% | +96+5.0% | Added | History |
| NFLXNetflix Inc | Stock | 1,511 | $2.02M | 0.4% | +109+7.8% | Added | History |
| QCOMQualcomm Inc | Stock | 13,291 | $2.12M | 0.4% | +77+0.6% | Added | History |
| BACBank of America Corp | Stock | 44,924 | $2.13M | 0.4% | −3,018−6.3% | Reduced | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 26,414 | $2.24M | 0.5% | −6,664−20.1% | Reduced | – |
| AVGOBroadcom Inc. | Stock | 8,216 | $2.26M | 0.5% | −1,521−15.6% | Reduced | History |
| Capital Group Dividend Value14020W106 | SHS CREAT UNIT | 58,180 | $2.30M | 0.5% | +58,180 | New | – |
| JNJJohnson & Johnson | Stock | 15,834 | $2.42M | 0.5% | −2,104−11.7% | Reduced | History |
| Flexshares Tr33939L761 | CR SCD US BD | 50,285 | $2.45M | 0.5% | +4,251+9.2% | Added | – |
| SPGIS&P Global Inc. | Stock | 4,654 | $2.45M | 0.5% | −711−13.3% | Reduced | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 101,034 | $2.46M | 0.5% | +3,231+3.3% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 57,762 | $2.47M | 0.5% | −3,929−6.4% | Reduced | – |
| MRKMerck & Co., Inc. | Stock | 31,566 | $2.50M | 0.5% | −2,859−8.3% | Reduced | History |
| OKEONEOK Inc | COM | 30,689 | $2.51M | 0.5% | −1,046−3.3% | Reduced | History |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 78,140 | $2.53M | 0.5% | +1,030+1.3% | Added | – |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 48,930 | $2.57M | 0.5% | −3,583−6.8% | Reduced | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 49,326 | $2.63M | 0.6% | +6,964+16.4% | Added | – |
| INTUIntuit Inc. | Stock | 3,381 | $2.66M | 0.6% | −958−22.1% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 15,199 | $2.70M | 0.6% | +20.0% | Added | History |
| CTASCintas Corp | Stock | 12,120 | $2.70M | 0.6% | −3,016−19.9% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 64,174 | $2.77M | 0.6% | −5,026−7.3% | Reduced | – |
| ETNEaton Corp plc | Stock | 7,778 | $2.78M | 0.6% | −83−1.1% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 5,829 | $2.83M | 0.6% | −1,271−17.9% | Reduced | History |
| Flexshares Tr33939L746 | US QUALITY CAP | 40,575 | $2.89M | 0.6% | −1,059−2.5% | Reduced | – |
| BNBROOKFIELD Corp | CL A LTD VT SH | 46,784 | $2.89M | 0.6% | −500−1.1% | Reduced | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 35,341 | $2.96M | 0.6% | −4,783−11.9% | Reduced | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 58,828 | $2.96M | 0.6% | −359−0.6% | Reduced | – |
| American Centy ETF Tr025072703 | INTL EQT ETF | 41,845 | $3.10M | 0.6% | −2,973−6.6% | Reduced | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 54,970 | $3.13M | 0.7% | +1,850+3.5% | Added | – |
| APHAmphenol Corp | CL A | 31,976 | $3.16M | 0.7% | −7,488−19.0% | Reduced | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 95,194 | $3.19M | 0.7% | −4,753−4.8% | Reduced | History |
| TAT&T Inc. | Stock | 113,733 | $3.29M | 0.7% | +28,170+32.9% | Added | History |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 113,893 | $3.35M | 0.7% | −13,003−10.2% | Reduced | – |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $3.50M | 0.7% | 00.0% | Unchanged | History |
| TSLATesla, Inc. | Stock | 11,096 | $3.52M | 0.7% | +1,162+11.7% | Added | History |
| PGProcter & Gamble Co | Stock | 23,569 | $3.76M | 0.8% | −1,473−5.9% | Reduced | History |
| VZVerizon Communications Inc | Stock | 88,037 | $3.81M | 0.8% | +15,076+20.7% | Added | History |
| CVXChevron Corp | Stock | 28,194 | $4.04M | 0.8% | +2,429+9.4% | Added | History |
| HDHome Depot, Inc. | Stock | 11,148 | $4.09M | 0.9% | −1,353−10.8% | Reduced | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 37,306 | $4.09M | 0.9% | +1,360+3.8% | Added | – |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 57,833 | $4.11M | 0.9% | +7,716+15.4% | Added | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 64,545 | $4.13M | 0.9% | −3,542−5.2% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 93,525 | $4.74M | 1.0% | +2,106+2.3% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 64,633 | $4.76M | 1.0% | +1,750+2.8% | Added | – |
| GOOGLAlphabet Inc. | Stock | 28,209 | $4.97M | 1.0% | −1,505−5.1% | Reduced | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 91,377 | $5.06M | 1.1% | −6,201−6.4% | Reduced | – |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 129,089 | $5.46M | 1.1% | −21,625−14.3% | Reduced | – |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 85,199 | $5.71M | 1.2% | −4,701−5.2% | Reduced | – |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 137,227 | $5.71M | 1.2% | −23,467−14.6% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 26,843 | $5.89M | 1.2% | +564+2.1% | Added | History |
| IBMInternational Business Machines Corp | Stock | 20,935 | $6.17M | 1.3% | +156+0.8% | Added | History |
| ABBVAbbVie Inc. | Stock | 34,164 | $6.34M | 1.3% | −1,802−5.0% | Reduced | History |
| WMTWalmart Inc. | Stock | 65,651 | $6.42M | 1.3% | −7,247−9.9% | Reduced | History |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 75,161 | $6.89M | 1.4% | +75,161 | New | – |
| METAMeta Platforms, Inc. | Stock | 9,404 | $6.94M | 1.5% | −475−4.8% | Reduced | History |
Sold out since Q1 2025 (10)
Positions held at the end of Q1 2025 that are gone from this filing.
| Security | Class | Shares in Q1 2025 | Value in Q1 2025 | % of portfolio in Q1 2025 | History |
|---|---|---|---|---|---|
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 32,906 | $1.80M | 0.4% | – |
| First Tr Exchange Traded FD33738R704 | RBA INDL ETF | 4,368 | $298.6K | 0.1% | – |
| IRIngersoll Rand Inc. | COM | 3,453 | $276.3K | 0.1% | History |
| iShares Tr464287721 | U.S. TECH ETF | 1,943 | $272.9K | 0.1% | – |
| DHIHorton D R Inc | COM | 2,123 | $269.9K | 0.1% | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 2,221 | $219.8K | <0.1% | – |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 835 | $214.6K | <0.1% | – |
| COPConocoPhillips | Stock | 1,951 | $204.9K | <0.1% | History |
| iShares Inc46434G764 | MSCI EMRG CHN | 3,676 | $202.5K | <0.1% | – |
| DUKDuke Energy CORP | Stock | 1,655 | $201.9K | <0.1% | History |