Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q1 2024
Holdings as of Mar 31, 2024, filed May 10, 2024. Long positions only; changes compare share counts with Q4 2023.
- Positions
- 265
- +21 vs. Q4 2023
- Portfolio value
- $413.4M
- +$51.9M (+14.4%) vs. Q4 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MMM3M Co | Stock | 5,272 | $559.4K | 0.1% | +14+0.3% | Added | History |
| WMWaste Management Inc | Stock | 2,638 | $562.3K | 0.1% | −5,308−66.8% | Reduced | History |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 12,300 | $563.8K | 0.1% | +26+0.2% | Added | – |
| BPBP PLC | ADR | 15,018 | $566.1K | 0.1% | +1,978+15.2% | Added | History |
| Fidelity Covington Trust316092832 | DIVID ETF RISI | 12,320 | $573.5K | 0.1% | 00.0% | Unchanged | – |
| First Tr Exchange-Traded FD337344105 | NASDAQ-100 SEL | 4,676 | $579.6K | 0.1% | −129−2.7% | Reduced | – |
| SLViShares Silver Trust | ETF | 25,655 | $583.7K | 0.1% | 00.0% | Unchanged | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,346 | $586.2K | 0.1% | −285−10.8% | Reduced | – |
| NFLXNetflix Inc | Stock | 972 | $590.3K | 0.1% | 00.0% | Unchanged | History |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 14,512 | $596.4K | 0.1% | +8,541+143.0% | Added | – |
| BAMBrookfield Asset Management Ltd. | CL A LMT VTG SHS | 14,229 | $598.4K | 0.1% | −584−3.9% | Reduced | History |
| CCitigroup Inc | Stock | 9,986 | $631.5K | 0.2% | 00.0% | Unchanged | History |
| Flexshares Tr33939L845 | QLT DIV DEF IDX | 9,892 | $635.3K | 0.2% | −544−5.2% | Reduced | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 12,560 | $648.1K | 0.2% | −1,842−12.8% | Reduced | – |
| INTCIntel Corp | Stock | 14,880 | $657.3K | 0.2% | −1,395−8.6% | Reduced | History |
| ORCLOracle Corp | Stock | 5,304 | $666.3K | 0.2% | −496−8.6% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 6,715 | $670.2K | 0.2% | 00.0% | Unchanged | – |
| IRMIron Mountain Inc | COM | 8,754 | $702.2K | 0.2% | +10.0% | Added | History |
| MSMorgan Stanley | Stock | 7,524 | $708.5K | 0.2% | +291+4.0% | Added | History |
| PMPhilip Morris International Inc. | Stock | 7,969 | $730.1K | 0.2% | −533−6.3% | Reduced | History |
| GSGoldman Sachs Group Inc | Stock | 1,776 | $741.8K | 0.2% | 00.0% | Unchanged | History |
| NGGNational Grid PLC | SPONSORED ADR NE | 11,096 | $757.3K | 0.2% | +22+0.2% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 8,894 | $762.1K | 0.2% | −445−4.8% | Reduced | – |
| NVONovo Nordisk A S | ADR | 5,950 | $764.0K | 0.2% | +950+19.0% | Added | History |
| LWLamb Weston Holdings, Inc. | Stock | 7,213 | $768.4K | 0.2% | +7,213 | New | History |
| ACNAccenture plc | Stock | 2,227 | $771.9K | 0.2% | −133−5.6% | Reduced | History |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 19,093 | $784.1K | 0.2% | −6,004−23.9% | Reduced | – |
| Flexshares Tr33939L662 | HIG YLD VL ETF | 19,092 | $785.0K | 0.2% | +1,060+5.9% | Added | – |
| First Tr Exchange-Traded FD33739Q705 | FT VEST S&P 500 | 15,637 | $840.0K | 0.2% | +2,528+19.3% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,441 | $840.2K | 0.2% | −18−0.7% | Reduced | – |
| Flexshares Tr33939L654 | US QT LW VLTY | 14,075 | $858.1K | 0.2% | −3,737−21.0% | Reduced | – |
| Flexshares Tr33939L746 | US QUALITY CAP | 14,962 | $880.9K | 0.2% | +14,962 | New | – |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 29,166 | $895.9K | 0.2% | +1,014+3.6% | Added | – |
| BXBlackstone Inc. | COM | 6,952 | $913.3K | 0.2% | −372−5.1% | Reduced | History |
| ODFLOld Dominion Freight Line, Inc. | COM | 4,260 | $934.3K | 0.2% | +138+3.3% | AddedConverted for a 2-for-1 split | History |
| PEGPublic Service Enterprise Group Inc | COM | 14,434 | $963.9K | 0.2% | −1,018−6.6% | Reduced | History |
| Flexshares Tr33939L670 | CRE SLCT BD FD | 43,838 | $967.1K | 0.2% | −2,147−4.7% | Reduced | – |
| VanEck Morningstar Wide Moat ETF92189F643 | ETF | 10,776 | $968.9K | 0.2% | +4,329+67.1% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,300 | $971.4K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr46435G102 | CONV BD ETF | 12,440 | $993.1K | 0.2% | −120−1.0% | Reduced | – |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 18,566 | $1.01M | 0.2% | +6,082+48.7% | Added | – |
| UNPUnion Pacific Corp | Stock | 4,120 | $1.01M | 0.2% | 00.0% | Unchanged | History |
| TSCOTractor Supply Co | COM | 3,893 | $1.02M | 0.2% | −299−7.1% | Reduced | History |
| RTXRTX Corp | Stock | 10,590 | $1.03M | 0.2% | −167−1.6% | Reduced | History |
| Flexshares Tr33939L506 | IBOXX 3R TARGT | 43,693 | $1.04M | 0.3% | −9,778−18.3% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 5,708 | $1.04M | 0.3% | +52+0.9% | Added | – |
| TMUST-Mobile US, Inc. | Stock | 6,411 | $1.05M | 0.3% | +6,411 | New | History |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 16,353 | $1.05M | 0.3% | +16,353 | New | – |
| IBNIcici Bank Ltd | ADR | 39,950 | $1.06M | 0.3% | 00.0% | Unchanged | History |
| DHIHorton D R Inc | COM | 6,511 | $1.07M | 0.3% | +6,511 | New | History |
| ALLEAllegion plc | ORD SHS | 8,092 | $1.09M | 0.3% | +8,092 | New | History |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 38,941 | $1.12M | 0.3% | +22,820+141.6% | Added | – |
| MCHPMicrochip Technology Inc | Stock | 12,600 | $1.13M | 0.3% | +12,600 | New | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 30,963 | $1.14M | 0.3% | +21,837+239.3% | Added | – |
| PEPPepsiCo Inc | Stock | 6,531 | $1.14M | 0.3% | −5−0.1% | Reduced | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,100 | $1.14M | 0.3% | 00.0% | Unchanged | – |
| SCHWSchwab Charles Corp | Stock | 15,830 | $1.15M | 0.3% | +15,830 | New | History |
| ICEIntercontinental Exchange, Inc. | Stock | 8,391 | $1.15M | 0.3% | +8,391 | New | History |
| IRIngersoll Rand Inc. | COM | 12,195 | $1.16M | 0.3% | +12,195 | New | History |
| PHParker-Hannifin Corp | Stock | 2,094 | $1.16M | 0.3% | +2,094 | New | History |
| LRCXLam Research Corp | COM | 1,198 | $1.16M | 0.3% | −139−10.4% | Reduced | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 21,030 | $1.17M | 0.3% | 00.0% | Unchanged | – |
| KLACKLA Corp | COM NEW | 1,668 | $1.17M | 0.3% | +1,668 | New | History |
| ELVElevance Health, Inc. | Stock | 2,287 | $1.19M | 0.3% | +5+0.2% | Added | History |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 23,510 | $1.21M | 0.3% | +1,200+5.4% | Added | – |
| BLKBlackRock, Inc. | COM | 1,459 | $1.22M | 0.3% | −71−4.6% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 5,955 | $1.23M | 0.3% | 00.0% | Unchanged | History |
| HUBBHubbell Inc | COM | 2,985 | $1.24M | 0.3% | +2,985 | New | History |
| COSTCostco Wholesale Corp | Stock | 1,707 | $1.25M | 0.3% | +200+13.3% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 22,394 | $1.26M | 0.3% | −3,110−12.2% | Reduced | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.27M | 0.3% | 00.0% | Unchanged | History |
| MLMMartin Marietta Materials Inc | COM | 2,099 | $1.29M | 0.3% | +2,099 | New | History |
| CSCOCisco Systems, Inc. | Stock | 25,829 | $1.29M | 0.3% | −4,290−14.2% | Reduced | History |
| TAT&T Inc. | Stock | 73,925 | $1.30M | 0.3% | +4,435+6.4% | Added | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 53,254 | $1.30M | 0.3% | +185+0.3% | Added | – |
| CMPRCIMPRESS plc | SHS EURO | 14,900 | $1.32M | 0.3% | 00.0% | Unchanged | History |
| BABoeing Co | Stock | 6,880 | $1.33M | 0.3% | +490+7.7% | Added | History |
| AMTAmerican Tower Corp | REIT | 6,759 | $1.34M | 0.3% | +47+0.7% | Added | History |
| IQVIQVIA Holdings Inc. | Stock | 5,400 | $1.37M | 0.3% | 00.0% | Unchanged | History |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 59,047 | $1.39M | 0.3% | −110−0.2% | Reduced | – |
| ABTAbbott Laboratories | Stock | 12,280 | $1.40M | 0.3% | −7,122−36.7% | Reduced | History |
| AMGNAmgen Inc | Stock | 4,911 | $1.40M | 0.3% | +3,037+162.1% | Added | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 26,471 | $1.40M | 0.3% | −2,733−9.4% | Reduced | – |
| MCDMcDonalds Corp | Stock | 4,972 | $1.40M | 0.3% | +88+1.8% | Added | History |
| SHELShell plc | ADR | 21,105 | $1.41M | 0.3% | +207+1.0% | Added | History |
| DKSDick's Sporting Goods, Inc. | Stock | 6,306 | $1.42M | 0.3% | +100+1.6% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 15,326 | $1.42M | 0.3% | +1,046+7.3% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 2,733 | $1.44M | 0.3% | −568−17.2% | Reduced | – |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 13,588 | $1.45M | 0.4% | −483−3.4% | Reduced | – |
| APDAir Products & Chemicals, Inc. | Stock | 6,043 | $1.46M | 0.4% | +1,196+24.7% | Added | History |
| NEENextera Energy Inc | Stock | 23,041 | $1.47M | 0.4% | +463+2.1% | Added | History |
| DISWalt Disney Co | Stock | 12,526 | $1.53M | 0.4% | +264+2.2% | Added | History |
| PFEPfizer Inc | Stock | 56,119 | $1.56M | 0.4% | −7,643−12.0% | Reduced | History |
| HSYHershey Co | COM | 8,075 | $1.57M | 0.4% | +1,223+17.8% | Added | History |
| LMTLockheed Martin Corp | Stock | 3,589 | $1.63M | 0.4% | +141+4.1% | Added | History |
| DEDeere & Co | Stock | 3,983 | $1.64M | 0.4% | −1,806−31.2% | Reduced | History |
| EDConsolidated Edison Inc | Stock | 18,295 | $1.66M | 0.4% | −1,085−5.6% | Reduced | History |
| BACBank of America Corp | Stock | 44,701 | $1.70M | 0.4% | −2,392−5.1% | Reduced | History |
| BMYBristol Myers Squibb Co | Stock | 32,913 | $1.79M | 0.4% | +1,169+3.7% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 39,807 | $1.81M | 0.4% | −2,398−5.7% | Reduced | – |
Sold out since Q4 2023 (12)
Positions held at the end of Q4 2023 that are gone from this filing.
| Security | Class | Shares in Q4 2023 | Value in Q4 2023 | % of portfolio in Q4 2023 | History |
|---|---|---|---|---|---|
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 47,088 | $1.24M | 0.3% | History |
| FANGDiamondback Energy, Inc. | Stock | 6,451 | $1.00M | 0.3% | History |
| LOWLowes Companies Inc | Stock | 3,764 | $837.7K | 0.2% | History |
| ATRAptargroup, Inc. | Stock | 3,500 | $432.7K | 0.1% | History |
| BEPCBrookfield Renewable Corp | CL A SUB VTG | 12,111 | $348.7K | 0.1% | History |
| iShares Tr464288877 | EAFE VALUE ETF | 5,387 | $280.7K | 0.1% | – |
| First Tr Exchange Traded FD33738R704 | RBA INDL ETF | 4,723 | $273.3K | 0.1% | – |
| DGDollar General Corp | COM | 1,932 | $262.7K | 0.1% | History |
| SBUXStarbucks Corp | Stock | 2,572 | $247.0K | 0.1% | History |
| TRVTravelers Companies, Inc. | Stock | 1,200 | $228.6K | 0.1% | History |
| PSAPublic Storage | COM | 705 | $215.0K | 0.1% | History |
| HPEHewlett Packard Enterprise Co | COM | 11,904 | $202.1K | 0.1% | History |