Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Nov 8, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 246
- +7 vs. Q2 2023
- Portfolio value
- $328.7M
- +$2.03M (+0.6%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 6,715 | $543.9K | 0.2% | 00.0% | Unchanged | – |
| AMGNAmgen Inc | Stock | 2,074 | $557.5K | 0.2% | +707+51.7% | Added | History |
| MOAltria Group, Inc. | Stock | 13,498 | $567.6K | 0.2% | +5,241+63.5% | Added | History |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 23,958 | $569.4K | 0.2% | +9,340+63.9% | Added | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 11,710 | $569.7K | 0.2% | +2,669+29.5% | Added | – |
| INTCIntel Corp | Stock | 16,139 | $573.7K | 0.2% | +2,506+18.4% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 1,776 | $574.7K | 0.2% | −100−5.3% | Reduced | History |
| Flexshares Tr33939L845 | QLT DIV DEF IDX | 10,830 | $585.8K | 0.2% | −933−7.9% | Reduced | – |
| MSMorgan Stanley | Stock | 7,231 | $590.5K | 0.2% | +3,447+91.1% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,899 | $603.7K | 0.2% | −273−8.6% | Reduced | – |
| Goldman Sachs ETF Tr381430388 | ACCESS EMNG MKTS | 16,100 | $616.1K | 0.2% | +1,519+10.4% | Added | – |
| GILDGilead Sciences, Inc. | Stock | 8,321 | $623.6K | 0.2% | +2,016+32.0% | Added | History |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 14,940 | $628.3K | 0.2% | +756+5.3% | Added | – |
| WisdomTree Tr97717X578 | EM EX ST-OWNED | 23,670 | $631.3K | 0.2% | −325−1.4% | Reduced | – |
| NGGNational Grid PLC | SPONSORED ADR NE | 10,442 | $632.9K | 0.2% | +124+1.2% | Added | History |
| Flexshares Tr33939L662 | HIG YLD VL ETF | 16,392 | $651.7K | 0.2% | +832+5.3% | Added | – |
| ORCLOracle Corp | Stock | 6,296 | $666.9K | 0.2% | +1,104+21.3% | Added | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,460 | $669.9K | 0.2% | 00.0% | Unchanged | – |
| DKSDick's Sporting Goods, Inc. | Stock | 6,206 | $673.8K | 0.2% | +803+14.9% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 9,559 | $703.9K | 0.2% | −196−2.0% | Reduced | – |
| ACNAccenture plc | Stock | 2,360 | $724.8K | 0.2% | +2,360 | New | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 9,334 | $727.6K | 0.2% | −630−6.3% | Reduced | – |
| TMOThermo Fisher Scientific Inc. | Stock | 1,489 | $753.7K | 0.2% | +279+23.1% | Added | History |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 29,429 | $769.6K | 0.2% | +5,255+21.7% | Added | – |
| FDXFedEx Corp | Stock | 2,910 | $770.9K | 0.2% | +600+26.0% | Added | History |
| Goldman Sachs ETF Tr381430529 | ACCES TREASURY | 7,711 | $771.9K | 0.2% | −8,314−51.9% | Reduced | – |
| LOWLowes Companies Inc | Stock | 3,764 | $782.3K | 0.2% | +334+9.7% | Added | History |
| BXBlackstone Inc. | COM | 7,698 | $824.8K | 0.3% | −144−1.8% | Reduced | History |
| Goldman Sachs ETF Tr381430362 | ACCESS INFLATI | 17,654 | $834.9K | 0.3% | +1,487+9.2% | Added | – |
| LRCXLam Research Corp | COM | 1,337 | $838.0K | 0.3% | −126−8.6% | Reduced | History |
| UNPUnion Pacific Corp | Stock | 4,120 | $839.0K | 0.3% | 00.0% | Unchanged | History |
| ODFLOld Dominion Freight Line, Inc. | COM | 2,061 | $843.2K | 0.3% | +2,061 | New | History |
| PMPhilip Morris International Inc. | Stock | 9,152 | $847.3K | 0.3% | +3,668+66.9% | Added | History |
| Flexshares Tr33939L670 | CRE SLCT BD FD | 40,363 | $855.1K | 0.3% | +6,700+19.9% | Added | – |
| Flexshares Tr33939L654 | US QT LW VLTY | 16,981 | $874.9K | 0.3% | −1,283−7.0% | Reduced | – |
| ATRAptargroup, Inc. | Stock | 7,000 | $875.3K | 0.3% | +7,000 | New | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 5,654 | $878.4K | 0.3% | −447−7.3% | Reduced | – |
| PEGPublic Service Enterprise Group Inc | COM | 15,452 | $879.4K | 0.3% | 00.0% | Unchanged | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,300 | $901.7K | 0.3% | 00.0% | Unchanged | – |
| Goldman Sachs ETF Tr38149W739 | ACTIVEBETA WRLD | 22,972 | $918.2K | 0.3% | +634+2.8% | Added | – |
| IBNIcici Bank Ltd | ADR | 39,950 | $923.6K | 0.3% | −750−1.8% | Reduced | History |
| iShares Tr46435G102 | CONV BD ETF | 12,560 | $932.1K | 0.3% | 00.0% | Unchanged | – |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,100 | $947.4K | 0.3% | 00.0% | Unchanged | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 21,050 | $963.0K | 0.3% | 00.0% | Unchanged | – |
| COSTCostco Wholesale Corp | Stock | 1,707 | $964.4K | 0.3% | 00.0% | Unchanged | History |
| HSYHershey Co | COM | 4,902 | $980.8K | 0.3% | +449+10.1% | Added | History |
| TAT&T Inc. | Stock | 65,610 | $985.4K | 0.3% | +4,333+7.1% | Added | History |
| UPSUnited Parcel Service Inc | Stock | 6,350 | $989.7K | 0.3% | +769+13.8% | Added | History |
| DISWalt Disney Co | Stock | 12,316 | $998.2K | 0.3% | +1,136+10.2% | Added | History |
| FANGDiamondback Energy, Inc. | Stock | 6,451 | $999.1K | 0.3% | +1,275+24.6% | Added | History |
| BLKBlackRock, Inc. | COM | 1,557 | $1.01M | 0.3% | +171+12.3% | Added | History |
| GLDSPDR Gold Trust | ETF | 5,955 | $1.02M | 0.3% | 00.0% | Unchanged | History |
| ELVElevance Health, Inc. | Stock | 2,349 | $1.02M | 0.3% | +258+12.3% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,944 | $1.03M | 0.3% | +8+0.3% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 14,280 | $1.04M | 0.3% | 00.0% | Unchanged | – |
| TSCOTractor Supply Co | COM | 5,192 | $1.05M | 0.3% | −375−6.7% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.06M | 0.3% | 00.0% | Unchanged | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,224 | $1.07M | 0.3% | +150.0% | Added | History |
| CMPRCIMPRESS plc | SHS EURO | 15,400 | $1.08M | 0.3% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 6,437 | $1.09M | 0.3% | +154+2.5% | Added | History |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 27,061 | $1.09M | 0.3% | −366−1.3% | Reduced | – |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 52,193 | $1.10M | 0.3% | +1,099+2.2% | Added | – |
| IQVIQVIA Holdings Inc. | Stock | 5,600 | $1.10M | 0.3% | 00.0% | Unchanged | History |
| AMTAmerican Tower Corp | REIT | 6,712 | $1.10M | 0.3% | +132+2.0% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 22,352 | $1.11M | 0.3% | −2,664−10.6% | Reduced | – |
| FBINFortune Brands Innovations, Inc. | COM | 18,095 | $1.12M | 0.3% | −9,338−34.0% | Reduced | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 21,689 | $1.21M | 0.4% | −344−1.6% | Reduced | – |
| WMWaste Management Inc | Stock | 7,946 | $1.21M | 0.4% | +5,199+189.3% | Added | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 28,201 | $1.22M | 0.4% | +2,334+9.0% | Added | – |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 13,453 | $1.23M | 0.4% | −1,128−7.7% | Reduced | – |
| Flexshares Tr33939L506 | IBOXX 3R TARGT | 52,966 | $1.23M | 0.4% | +4,946+10.3% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 27,004 | $1.24M | 0.4% | −2,328−7.9% | Reduced | – |
| BABoeing Co | Stock | 6,491 | $1.24M | 0.4% | +250+4.0% | Added | History |
| BACBank of America Corp | Stock | 46,432 | $1.27M | 0.4% | +1,800+4.0% | Added | History |
| NEENextera Energy Inc | Stock | 22,377 | $1.28M | 0.4% | +1,455+7.0% | Added | History |
| MCDMcDonalds Corp | Stock | 4,984 | $1.31M | 0.4% | +86+1.8% | Added | History |
| SHELShell plc | ADR | 20,820 | $1.34M | 0.4% | −790−3.7% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 1,617 | $1.34M | 0.4% | +1,181+270.9% | Added | History |
| Goldman Sachs ETF Tr381430602 | ACTIVEBETA US | 24,221 | $1.35M | 0.4% | +767+3.3% | Added | – |
| LMTLockheed Martin Corp | Stock | 3,448 | $1.41M | 0.4% | +274+8.6% | Added | History |
| QCOMQualcomm Inc | Stock | 12,731 | $1.41M | 0.4% | −186−1.4% | Reduced | History |
| APDAir Products & Chemicals, Inc. | Stock | 5,047 | $1.43M | 0.4% | +2,762+120.9% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,479 | $1.49M | 0.5% | +371+11.9% | Added | – |
| WPCW. P. Carey Inc. | COM | 28,237 | $1.53M | 0.5% | +1,473+5.5% | Added | History |
| EDConsolidated Edison Inc | Stock | 18,665 | $1.60M | 0.5% | +1,069+6.1% | Added | History |
| RTXRTX Corp | Stock | 22,468 | $1.62M | 0.5% | +3,913+21.1% | Added | History |
| PLDPrologis, Inc. | REIT | 14,460 | $1.62M | 0.5% | +1,037+7.7% | Added | History |
| CVSCVS Health Corp | Stock | 23,632 | $1.65M | 0.5% | −6,010−20.3% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 31,328 | $1.68M | 0.5% | +3,928+14.3% | Added | History |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 33,664 | $1.69M | 0.5% | +9,934+41.9% | Added | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 38,499 | $1.71M | 0.5% | +4,590+13.5% | Added | – |
| NUENucor Corp | COM | 11,180 | $1.75M | 0.5% | −250−2.2% | Reduced | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 35,847 | $1.77M | 0.5% | −93−0.3% | Reduced | – |
| GOOGAlphabet Inc. | Stock | 13,759 | $1.81M | 0.6% | +1,000+7.8% | Added | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 59,782 | $1.88M | 0.6% | +500+0.8% | Added | History |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 66,308 | $1.90M | 0.6% | −4,636−6.5% | Reduced | – |
| BMYBristol Myers Squibb Co | Stock | 33,668 | $1.95M | 0.6% | +1,051+3.2% | Added | History |
| VZVerizon Communications Inc | Stock | 60,918 | $1.97M | 0.6% | −951−1.5% | Reduced | History |
| ABTAbbott Laboratories | Stock | 20,450 | $1.98M | 0.6% | +8,062+65.1% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 3,966 | $2.00M | 0.6% | +293+8.0% | Added | History |
Sold out since Q2 2023 (15)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| AAPAdvance Auto Parts Inc | COM | 11,951 | $840.2K | 0.3% | History |
| TERTeradyne, Inc | Stock | 7,057 | $785.7K | 0.2% | History |
| HASHasbro, Inc. | COM | 11,734 | $760.0K | 0.2% | History |
| SEESealed Air Corp | COM | 15,098 | $603.9K | 0.2% | History |
| TSNTyson Foods, Inc. | Stock | 10,645 | $543.3K | 0.2% | History |
| INSPInspire Medical Systems, Inc. | COM | 1,000 | $324.6K | 0.1% | History |
| PWRQuanta Services, Inc. | COM | 1,500 | $294.7K | 0.1% | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 5,779 | $284.8K | 0.1% | – |
| iShares Tr464287721 | U.S. TECH ETF | 2,577 | $280.6K | 0.1% | – |
| KRKroger Co | Stock | 5,400 | $253.8K | 0.1% | History |
| COHRCoherent Corp. | COM | 4,644 | $236.8K | 0.1% | History |
| MRNAModerna, Inc. | Stock | 1,925 | $233.9K | 0.1% | History |
| AMDAdvanced Micro Devices Inc | Stock | 1,935 | $220.4K | 0.1% | History |
| DDominion Energy, Inc | Stock | 4,185 | $216.7K | 0.1% | History |
| TRVTravelers Companies, Inc. | Stock | 1,200 | $208.4K | 0.1% | History |