Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q2 2023
Holdings as of Jun 30, 2023, filed Jul 17, 2023. Long positions only; changes compare share counts with Q1 2023.
- Positions
- 239
- +9 vs. Q1 2023
- Portfolio value
- $326.7M
- +$37.4M (+12.9%) vs. Q1 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| BENFranklin Templeton Inc | COM | 21,850 | $583.6K | 0.2% | −400−1.8% | Reduced | History |
| Goldman Sachs ETF Tr381430388 | ACCESS EMNG MKTS | 14,581 | $585.8K | 0.2% | +268+1.9% | Added | – |
| SEESealed Air Corp | COM | 15,098 | $603.9K | 0.2% | +1,822+13.7% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 1,876 | $605.1K | 0.2% | −15−0.8% | Reduced | History |
| ORCLOracle Corp | Stock | 5,192 | $618.3K | 0.2% | −371−6.7% | Reduced | History |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 14,184 | $626.5K | 0.2% | +14,184 | New | – |
| Flexshares Tr33939L662 | HIG YLD VL ETF | 15,560 | $629.3K | 0.2% | +8,418+117.9% | Added | – |
| TMOThermo Fisher Scientific Inc. | Stock | 1,210 | $631.4K | 0.2% | +164+15.7% | Added | History |
| Flexshares Tr33939L845 | QLT DIV DEF IDX | 11,763 | $657.6K | 0.2% | +5,644+92.2% | Added | – |
| WisdomTree Tr97717X594 | ITL HDG QTLY DIV | 16,455 | $661.0K | 0.2% | +9,257+128.6% | Added | – |
| WisdomTree Tr97717X578 | EM EX ST-OWNED | 23,995 | $670.7K | 0.2% | +4,857+25.4% | Added | – |
| FANGDiamondback Energy, Inc. | Stock | 5,176 | $679.9K | 0.2% | +888+20.7% | Added | History |
| APDAir Products & Chemicals, Inc. | Stock | 2,285 | $684.4K | 0.2% | +35+1.6% | Added | History |
| BIPCBrookfield Infrastructure Corp | COM SB VTG SHS A | 15,080 | $687.3K | 0.2% | +1,454+10.7% | Added | History |
| NGGNational Grid PLC | SPONSORED ADR NE | 10,318 | $694.6K | 0.2% | +6+0.1% | Added | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,460 | $696.1K | 0.2% | +169+7.4% | Added | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 3,172 | $698.3K | 0.2% | −11−0.3% | Reduced | – |
| DKSDick's Sporting Goods, Inc. | Stock | 5,403 | $714.2K | 0.2% | +755+16.2% | Added | History |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 24,174 | $722.8K | 0.2% | +520+2.2% | Added | – |
| BXBlackstone Inc. | COM | 7,842 | $729.0K | 0.2% | +156+2.0% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 9,755 | $732.4K | 0.2% | +5,654+137.9% | Added | – |
| Flexshares Tr33939L670 | CRE SLCT BD FD | 33,663 | $744.8K | 0.2% | +16,680+98.2% | Added | – |
| HASHasbro, Inc. | COM | 11,734 | $760.0K | 0.2% | −427−3.5% | Reduced | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 9,964 | $773.3K | 0.2% | +3,934+65.2% | Added | – |
| LOWLowes Companies Inc | Stock | 3,430 | $774.2K | 0.2% | +388+12.8% | Added | History |
| TERTeradyne, Inc | Stock | 7,057 | $785.7K | 0.2% | +1,001+16.5% | Added | History |
| Goldman Sachs ETF Tr381430362 | ACCESS INFLATI | 16,167 | $793.8K | 0.2% | +216+1.4% | Added | – |
| AAPAdvance Auto Parts Inc | COM | 11,951 | $840.2K | 0.3% | +1,013+9.3% | Added | History |
| UNPUnion Pacific Corp | Stock | 4,120 | $843.0K | 0.3% | −103−2.4% | Reduced | History |
| CMPRCIMPRESS plc | SHS EURO | 15,400 | $916.0K | 0.3% | 00.0% | Unchanged | History |
| COSTCostco Wholesale Corp | Stock | 1,707 | $919.0K | 0.3% | 00.0% | Unchanged | History |
| Goldman Sachs ETF Tr38149W739 | ACTIVEBETA WRLD | 22,338 | $924.1K | 0.3% | +409+1.9% | Added | – |
| ELVElevance Health, Inc. | Stock | 2,091 | $928.8K | 0.3% | +257+14.0% | Added | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,300 | $930.3K | 0.3% | 00.0% | Unchanged | – |
| IBNIcici Bank Ltd | ADR | 40,700 | $939.4K | 0.3% | 00.0% | Unchanged | History |
| LRCXLam Research Corp | COM | 1,463 | $940.5K | 0.3% | +203+16.1% | Added | History |
| BLKBlackRock, Inc. | COM | 1,386 | $957.9K | 0.3% | +123+9.7% | Added | History |
| iShares Tr46435G102 | CONV BD ETF | 12,560 | $959.1K | 0.3% | 00.0% | Unchanged | – |
| PEGPublic Service Enterprise Group Inc | COM | 15,452 | $967.5K | 0.3% | 00.0% | Unchanged | History |
| Flexshares Tr33939L654 | US QT LW VLTY | 18,264 | $975.7K | 0.3% | +12,356+209.1% | Added | – |
| TAT&T Inc. | Stock | 61,277 | $977.4K | 0.3% | −4,474−6.8% | Reduced | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 21,050 | $983.2K | 0.3% | 00.0% | Unchanged | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 6,101 | $991.1K | 0.3% | −1,254−17.0% | Reduced | – |
| DISWalt Disney Co | Stock | 11,180 | $998.1K | 0.3% | −1,604−12.5% | Reduced | History |
| UPSUnited Parcel Service Inc | Stock | 5,581 | $1.00M | 0.3% | +604+12.1% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,936 | $1.00M | 0.3% | +433+17.3% | Added | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,100 | $1.00M | 0.3% | −50−0.2% | Reduced | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.04M | 0.3% | +1+100.0% | Added | History |
| GLDSPDR Gold Trust | ETF | 5,955 | $1.06M | 0.3% | −125−2.1% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 14,280 | $1.07M | 0.3% | 00.0% | Unchanged | – |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 27,427 | $1.10M | 0.3% | +7,640+38.6% | Added | – |
| GLWCorning Inc | COM | 31,603 | $1.11M | 0.3% | +5,158+19.5% | Added | History |
| HSYHershey Co | COM | 4,453 | $1.11M | 0.3% | +437+10.9% | Added | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 51,094 | $1.12M | 0.3% | +51,094 | New | – |
| Flexshares Tr33939L506 | IBOXX 3R TARGT | 48,020 | $1.13M | 0.3% | +27,082+129.3% | Added | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 25,867 | $1.15M | 0.4% | +15,747+155.6% | Added | – |
| PEPPepsiCo Inc | Stock | 6,283 | $1.16M | 0.4% | +272+4.5% | Added | History |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 23,730 | $1.19M | 0.4% | +16,839+244.4% | Added | – |
| TSCOTractor Supply Co | COM | 5,567 | $1.23M | 0.4% | 00.0% | Unchanged | History |
| IQVIQVIA Holdings Inc. | Stock | 5,600 | $1.26M | 0.4% | 00.0% | Unchanged | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 22,033 | $1.26M | 0.4% | +6,825+44.9% | Added | – |
| AMTAmerican Tower Corp | REIT | 6,580 | $1.28M | 0.4% | −830−11.2% | Reduced | History |
| BACBank of America Corp | Stock | 44,632 | $1.28M | 0.4% | −300−0.7% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 25,016 | $1.29M | 0.4% | +3,610+16.9% | Added | – |
| SHELShell plc | ADR | 21,610 | $1.30M | 0.4% | −489−2.2% | Reduced | History |
| BABoeing Co | Stock | 6,241 | $1.32M | 0.4% | −504−7.5% | Reduced | History |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 14,581 | $1.32M | 0.4% | +7,152+96.3% | Added | – |
| ABTAbbott Laboratories | Stock | 12,388 | $1.35M | 0.4% | −300−2.4% | Reduced | History |
| Goldman Sachs ETF Tr381430602 | ACTIVEBETA US | 23,454 | $1.35M | 0.4% | +34+0.1% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 29,332 | $1.38M | 0.4% | −1,349−4.4% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,108 | $1.39M | 0.4% | 00.0% | Unchanged | – |
| CSCOCisco Systems, Inc. | Stock | 27,400 | $1.42M | 0.4% | +498+1.9% | Added | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,209 | $1.45M | 0.4% | −374−0.8% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 3,174 | $1.46M | 0.4% | +63+2.0% | Added | History |
| MCDMcDonalds Corp | Stock | 4,898 | $1.46M | 0.4% | −93−1.9% | Reduced | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 33,909 | $1.53M | 0.5% | +15,268+81.9% | Added | – |
| QCOMQualcomm Inc | Stock | 12,917 | $1.54M | 0.5% | +81+0.6% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 27,896 | $1.54M | 0.5% | +2,717+10.8% | Added | – |
| GOOGAlphabet Inc. | Stock | 12,759 | $1.54M | 0.5% | −316−2.4% | Reduced | History |
| NEENextera Energy Inc | Stock | 20,922 | $1.55M | 0.5% | +597+2.9% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,596 | $1.59M | 0.5% | +472+2.8% | Added | History |
| Goldman Sachs ETF Tr381430529 | ACCES TREASURY | 16,025 | $1.60M | 0.5% | +300+1.9% | Added | – |
| PLDPrologis, Inc. | REIT | 13,423 | $1.65M | 0.5% | +844+6.7% | Added | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 35,940 | $1.72M | 0.5% | +12,799+55.3% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 3,673 | $1.77M | 0.5% | +275+8.1% | Added | History |
| WPCW. P. Carey Inc. | COM | 26,764 | $1.81M | 0.6% | +85+0.3% | Added | History |
| RTXRTX Corp | Stock | 18,555 | $1.82M | 0.6% | +1,005+5.7% | Added | History |
| NUENucor Corp | COM | 11,430 | $1.87M | 0.6% | +200+1.8% | Added | History |
| CTASCintas Corp | Stock | 3,780 | $1.88M | 0.6% | 00.0% | Unchanged | History |
| PFEPfizer Inc | Stock | 53,025 | $1.94M | 0.6% | +3,034+6.1% | Added | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 39,191 | $1.97M | 0.6% | +15,737+67.1% | Added | – |
| CMCSAComcast Corp | Stock | 47,388 | $1.97M | 0.6% | +2,837+6.4% | Added | History |
| FBINFortune Brands Innovations, Inc. | COM | 27,433 | $1.97M | 0.6% | +1,535+5.9% | Added | History |
| CBChubb Ltd | Stock | 10,368 | $2.00M | 0.6% | +542+5.5% | Added | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 59,282 | $2.00M | 0.6% | 00.0% | Unchanged | History |
| CVSCVS Health Corp | Stock | 29,642 | $2.05M | 0.6% | +3,104+11.7% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 32,617 | $2.09M | 0.6% | −656−2.0% | Reduced | History |
| ETNEaton Corp plc | Stock | 10,417 | $2.09M | 0.6% | +1,009+10.7% | Added | History |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 70,944 | $2.12M | 0.6% | +446+0.6% | Added | – |
| TSLATesla, Inc. | Stock | 8,463 | $2.22M | 0.7% | +186+2.2% | Added | History |
Sold out since Q1 2023 (10)
Positions held at the end of Q1 2023 that are gone from this filing.
| Security | Class | Shares in Q1 2023 | Value in Q1 2023 | % of portfolio in Q1 2023 | History |
|---|---|---|---|---|---|
| ABBNYABB Ltd | SPONSORED ADR | 15,900 | $545.4K | 0.2% | History |
| IEPIcahn Enterprises L.P. | DEPOSITARY UNIT | 7,084 | $366.3K | 0.1% | History |
| PYPLPayPal Holdings, Inc. | Stock | 4,300 | $326.5K | 0.1% | History |
| JCIJohnson Controls International plc | Stock | 3,760 | $226.4K | 0.1% | History |
| KHCKraft Heinz Co | Stock | 5,750 | $222.4K | 0.1% | History |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 3,460 | $215.9K | 0.1% | – |
| iShares Tips Bond ETF464287176 | ETF | 1,943 | $214.2K | 0.1% | – |
| Siren ETF Tr829658301 | DIVCN LDRS ETF | 3,855 | $204.6K | 0.1% | – |
| Pacer FDS Tr69374H766 | INDUSTRIAL RELET | 5,000 | $202.5K | 0.1% | – |
| JPCNuveen Preferred & Income Opportunities Fund | COM | 10,092 | $66.4K | <0.1% | History |