Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q4 2021
Holdings as of Dec 31, 2021, filed Jan 20, 2022. Long positions only; changes compare share counts with Q3 2021.
- Positions
- 205
- −505 vs. Q3 2021
- Portfolio value
- $257.5M
- +$462.0K (+0.2%) vs. Q3 2021
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 81,769 | $14.5M | 5.6% | −273−0.3% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 31,539 | $10.6M | 4.1% | −1,268−3.9% | Reduced | History |
| MAMastercard Inc | Stock | 17,725 | $6.37M | 2.5% | −150−0.8% | Reduced | History |
| VVisa Inc. | Stock | 27,361 | $5.93M | 2.3% | −300−1.1% | Reduced | History |
| NKENIKE, Inc. | Stock | 31,133 | $5.19M | 2.0% | +171+0.6% | Added | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 80,577 | $4.90M | 1.9% | +270.0% | Added | History |
| HDHome Depot, Inc. | Stock | 10,190 | $4.23M | 1.6% | +125+1.2% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 26,568 | $4.21M | 1.6% | +303+1.2% | Added | History |
| ABBVAbbVie Inc. | Stock | 30,672 | $4.15M | 1.6% | −141−0.5% | Reduced | History |
| NVDANVIDIA Corp | Stock | 12,908 | $3.80M | 1.5% | +600+4.9% | Added | History |
| BAMBrookfield Asset Management Ltd. | CL A LTD VT SH | 60,650 | $3.66M | 1.4% | 00.0% | Unchanged | History |
| SPGIS&P Global Inc. | Stock | 7,470 | $3.52M | 1.4% | 00.0% | Unchanged | History |
| AMTAmerican Tower Corp | REIT | 10,600 | $3.10M | 1.2% | 00.0% | Unchanged | History |
| PGProcter & Gamble Co | Stock | 18,936 | $3.10M | 1.2% | −18−0.1% | Reduced | History |
| WMTWalmart Inc. | Stock | 20,538 | $2.97M | 1.2% | +510+2.5% | Added | History |
| INTUIntuit Inc. | Stock | 4,590 | $2.95M | 1.1% | +120+2.7% | Added | History |
| JNJJohnson & Johnson | Stock | 17,246 | $2.95M | 1.1% | 00.0% | Unchanged | History |
| ZTSZoetis Inc. | Stock | 12,010 | $2.93M | 1.1% | −750−5.9% | Reduced | History |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $2.86M | 1.1% | 00.0% | UnchangedConverted for a 3-for-1 split | History |
| VZVerizon Communications Inc | Stock | 51,533 | $2.68M | 1.0% | +9,052+21.3% | Added | History |
| LLYEli Lilly & Co | Stock | 9,614 | $2.65M | 1.0% | 00.0% | Unchanged | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 26,964 | $2.56M | 1.0% | −451−1.6% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 50,195 | $2.54M | 1.0% | +641+1.3% | Added | – |
| COSTCostco Wholesale Corp | Stock | 4,457 | $2.53M | 1.0% | 00.0% | Unchanged | History |
| CVXChevron Corp | Stock | 20,931 | $2.46M | 1.0% | +261+1.3% | Added | History |
| IBMInternational Business Machines Corp | Stock | 17,463 | $2.33M | 0.9% | +11+0.1% | Added | History |
| WPCW. P. Carey Inc. | COM | 28,419 | $2.33M | 0.9% | +120.0% | Added | History |
| PLDPrologis, Inc. | REIT | 13,423 | $2.26M | 0.9% | 00.0% | Unchanged | History |
| OKEONEOK Inc | COM | 38,100 | $2.24M | 0.9% | 00.0% | Unchanged | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 47,872 | $2.21M | 0.9% | −1,158−2.4% | Reduced | – |
| METAMeta Platforms, Inc. | Stock | 6,460 | $2.17M | 0.8% | −60−0.9% | Reduced | History |
| QCOMQualcomm Inc | Stock | 11,498 | $2.10M | 0.8% | +1,076+10.3% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 32,826 | $2.08M | 0.8% | +150+0.5% | Added | History |
| ABTAbbott Laboratories | Stock | 14,669 | $2.06M | 0.8% | +500+3.5% | Added | History |
| CTASCintas Corp | Stock | 4,655 | $2.06M | 0.8% | −50−1.1% | Reduced | History |
| KLACKLA Corp | COM NEW | 4,770 | $2.05M | 0.8% | 00.0% | Unchanged | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 36,670 | $2.04M | 0.8% | +2,062+6.0% | Added | – |
| NEENextera Energy Inc | Stock | 21,722 | $2.03M | 0.8% | +10.0% | Added | History |
| SHWSherwin Williams Co | COM | 5,715 | $2.01M | 0.8% | 00.0% | Unchanged | History |
| XOMExxonMobil Holdings Corp | COM | 32,818 | $2.01M | 0.8% | +2,465+8.1% | Added | History |
| APHAmphenol Corp | CL A | 22,640 | $1.98M | 0.8% | 00.0% | Unchanged | History |
| PFEPfizer Inc | Stock | 32,980 | $1.95M | 0.8% | +883+2.8% | Added | History |
| ACNAccenture plc | Stock | 4,550 | $1.89M | 0.7% | +75+1.7% | Added | History |
| SYKStryker Corp | Stock | 7,034 | $1.88M | 0.7% | 00.0% | Unchanged | History |
| BMYBristol Myers Squibb Co | Stock | 29,727 | $1.85M | 0.7% | +2,654+9.8% | Added | History |
| WisdomTree Tr97717X578 | EM EX ST-OWNED | 50,052 | $1.84M | 0.7% | −105−0.2% | Reduced | – |
| TSLATesla, Inc. | Stock | 1,690 | $1.78M | 0.7% | +20+1.2% | Added | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,526 | $1.77M | 0.7% | −100−0.2% | Reduced | History |
| BLKBlackRock, Inc. | COM | 1,860 | $1.70M | 0.7% | +345+22.8% | Added | History |
| IQVIQVIA Holdings Inc. | Stock | 5,900 | $1.66M | 0.6% | 00.0% | Unchanged | History |
| TAT&T Inc. | Stock | 67,335 | $1.66M | 0.6% | +1,069+1.6% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 9,910 | $1.62M | 0.6% | 00.0% | Unchanged | – |
| MRKMerck & Co., Inc. | Stock | 21,095 | $1.62M | 0.6% | +927+4.6% | Added | History |
| HONHoneywell International Inc | COM | 7,736 | $1.61M | 0.6% | 00.0% | Unchanged | History |
| NUENucor Corp | COM | 14,030 | $1.60M | 0.6% | 00.0% | Unchanged | History |
| DPZDominos Pizza Inc | COM | 2,835 | $1.60M | 0.6% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 23,404 | $1.54M | 0.6% | +10.0% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 28,565 | $1.48M | 0.6% | +1,300+4.8% | Added | – |
| SWKSSkyworks Solutions, Inc. | Stock | 9,445 | $1.47M | 0.6% | −200−2.1% | Reduced | History |
| DEDeere & Co | Stock | 4,250 | $1.46M | 0.6% | +175+4.3% | Added | History |
| DISWalt Disney Co | Stock | 9,367 | $1.45M | 0.6% | +2,121+29.3% | Added | History |
| BACBank of America Corp | Stock | 32,414 | $1.44M | 0.6% | +1,173+3.8% | Added | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 32,245 | $1.43M | 0.6% | −8,690−21.2% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 2,805 | $1.41M | 0.5% | 00.0% | Unchanged | History |
| CMCSAComcast Corp | Stock | 27,958 | $1.41M | 0.5% | −6,454−18.8% | Reduced | History |
| MCDMcDonalds Corp | Stock | 5,237 | $1.40M | 0.5% | −100−1.9% | Reduced | History |
| CMPRCIMPRESS plc | SHS EURO | 19,100 | $1.37M | 0.5% | 00.0% | Unchanged | History |
| JKHYJack Henry & Associates Inc | Stock | 8,120 | $1.35M | 0.5% | 00.0% | Unchanged | History |
| UNPUnion Pacific Corp | Stock | 5,305 | $1.34M | 0.5% | 00.0% | Unchanged | History |
| TROWPrice T Rowe Group Inc | Stock | 6,600 | $1.30M | 0.5% | 00.0% | Unchanged | History |
| iShares Tr46435G102 | CONV BD ETF | 14,410 | $1.28M | 0.5% | −30−0.2% | Reduced | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 15,138 | $1.25M | 0.5% | −2,500−14.2% | Reduced | – |
| HEI.AHeico Corp | CL A | 9,450 | $1.21M | 0.5% | −200−2.1% | Reduced | History |
| TSCOTractor Supply Co | COM | 5,035 | $1.20M | 0.5% | +655+15.0% | Added | History |
| CVSCVS Health Corp | Stock | 11,639 | $1.20M | 0.5% | −392−3.3% | Reduced | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 23,410 | $1.18M | 0.5% | −800−3.3% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 4,611 | $1.17M | 0.5% | −86−1.8% | Reduced | – |
| LMTLockheed Martin Corp | Stock | 3,275 | $1.16M | 0.5% | 00.0% | Unchanged | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 20,903 | $1.16M | 0.5% | +10.0% | Added | – |
| STZConstellation Brands, Inc. | Stock | 4,425 | $1.11M | 0.4% | 00.0% | Unchanged | History |
| New Age Alpha Tr64157X104 | AVDR US LRGCP LE | 32,340 | $1.04M | 0.4% | +32,340 | New | – |
| PEGPublic Service Enterprise Group Inc | COM | 15,108 | $1.01M | 0.4% | 00.0% | Unchanged | History |
| GOOGAlphabet Inc. | Stock | 342 | $989.0K | 0.4% | +15+4.6% | Added | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 15,064 | $954.0K | 0.4% | +11,799+361.4% | Added | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 15,039 | $950.0K | 0.4% | +1,554+11.5% | Added | – |
| PEPPepsiCo Inc | Stock | 5,465 | $949.0K | 0.4% | +495+10.0% | Added | History |
| AMZNAmazon Com Inc | Stock | 283 | $943.0K | 0.4% | 00.0% | Unchanged | History |
| ETNEaton Corp plc | Stock | 5,322 | $919.0K | 0.4% | −199−3.6% | Reduced | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 4,305 | $917.0K | 0.4% | 00.0% | Unchanged | History |
| MKCMcCormick & Co Inc | Stock | 9,460 | $913.0K | 0.4% | −140−1.5% | Reduced | History |
| MKTXMarketaxess Holdings Inc | COM | 2,202 | $905.0K | 0.4% | 00.0% | Unchanged | History |
| American Centy ETF Tr025072885 | US EQT ETF | 11,226 | $899.0K | 0.3% | +101+0.9% | Added | – |
| BABoeing Co | Stock | 4,366 | $879.0K | 0.3% | +950+27.8% | Added | History |
| Goldman Sachs ETF Tr381430479 | ACCESS INVT GR | 16,252 | $879.0K | 0.3% | −625−3.7% | Reduced | – |
| GSKGSK plc | SPONSORED ADR | 19,809 | $873.0K | 0.3% | +2,604+15.1% | Added | History |
| EMREmerson Electric Co | Stock | 9,360 | $870.0K | 0.3% | −200−2.1% | Reduced | History |
| ETF Ser Solutions26922A172 | NATIONWIDE RSK | 30,976 | $864.0K | 0.3% | −1,234−3.8% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 2,850 | $852.0K | 0.3% | −200−6.6% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 9,275 | $831.0K | 0.3% | −80−0.9% | Reduced | – |
| IBNIcici Bank Ltd | ADR | 40,700 | $805.0K | 0.3% | 00.0% | Unchanged | History |
Sold out since Q3 2021 (507)
Positions held at the end of Q3 2021 that are gone from this filing.
The largest 100 of 507 by value last quarter.
| Security | Class | Shares in Q3 2021 | Value in Q3 2021 | % of portfolio in Q3 2021 | History |
|---|---|---|---|---|---|
| ATVIActivision Blizzard, Inc. | COM | 16,005 | $1.24M | 0.5% | History |
| Entrepreneurshares Series Tr293828885 | ERSHARES NEXTGEN | 30,935 | $716.0K | 0.3% | – |
| Entrepreneurshares Series Tr293828802 | ERSHARES | 26,245 | $650.0K | 0.3% | – |
| JCIJohnson Controls International plc | Stock | 4,600 | $313.0K | 0.1% | History |
| LMRKLandmark Infrastructure Partners LP | COM UNIT LTD | 14,000 | $228.0K | 0.1% | History |
| PWRQuanta Services, Inc. | COM | 2,000 | $227.0K | 0.1% | History |
| UUnity Software Inc. | COM | 1,750 | $220.0K | 0.1% | History |
| BABAAlibaba Group Holding Ltd | ADR | 1,475 | $218.0K | 0.1% | History |
| PLTRPalantir Technologies Inc. | Stock | 8,750 | $210.0K | 0.1% | History |
| VODVodafone Group Public Ltd Co | ADR | 12,916 | $199.0K | 0.1% | History |
| Pershing Square Tontine Hldg71531R109 | COM CL A | 10,000 | $197.0K | 0.1% | – |
| GMGeneral Motors Co | COM | 3,630 | $191.0K | 0.1% | History |
| KRKroger Co | Stock | 4,650 | $187.0K | 0.1% | History |
| TGTTarget Corp | Stock | 821 | $187.0K | 0.1% | History |
| KHCKraft Heinz Co | Stock | 4,900 | $180.0K | 0.1% | History |
| Invesco Exch Traded FD Tr II46138E214 | S&P INTL QULTY | 5,885 | $177.0K | 0.1% | – |
| KEYKeycorp | COM | 8,200 | $177.0K | 0.1% | History |
| Global X FDS37954Y343 | GLBL X MLP ETF | 5,000 | $176.0K | 0.1% | – |
| MDLZMondelez International, Inc. | Stock | 3,000 | $174.0K | 0.1% | History |
| WisdomTree Tr97717X594 | ITL HDG QTLY DIV | 3,942 | $170.0K | 0.1% | – |
| J P Morgan Exchange Traded F46641Q654 | ULTRA SHT MUNCPL | 3,300 | $168.0K | 0.1% | – |
| WYNNWynn Resorts Ltd | COM | 1,975 | $167.0K | 0.1% | History |
| CAHCardinal Health Inc | Stock | 3,350 | $165.0K | 0.1% | History |
| WSMWilliams Sonoma Inc | COM | 900 | $159.0K | 0.1% | History |
| JJacobs Solutions Inc. | COM | 1,200 | $159.0K | 0.1% | History |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 4,284 | $158.0K | 0.1% | – |
| Exchange Traded Concepts Tru301505889 | EMQQ EME MAR ETF | 3,190 | $158.0K | 0.1% | – |
| iShares Tips Bond ETF464287176 | ETF | 1,233 | $157.0K | 0.1% | – |
| AMGNAmgen Inc | Stock | 732 | $155.0K | 0.1% | History |
| SPDR Series Trust78468R812 | ST STR MSCI USAQ | 1,300 | $155.0K | 0.1% | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 3,355 | $154.0K | 0.1% | – |
| PSAPublic Storage | COM | 500 | $148.0K | 0.1% | History |
| DDominion Energy, Inc | Stock | 2,000 | $146.0K | 0.1% | History |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 2,900 | $146.0K | 0.1% | – |
| Invesco Exch TRD SLF Idx FD46138J593 | RUSL 2000 DYNM | 3,595 | $142.0K | 0.1% | – |
| DKNGDraftKings Inc. | COM CL A | 2,950 | $142.0K | 0.1% | History |
| NMTNuveen Massachusetts Quality Municipal Income Fund | COM | 9,085 | $139.0K | 0.1% | History |
| WRKWestRock Co | COM | 2,750 | $137.0K | 0.1% | History |
| WisdomTree Tr97717X701 | EUROPE HEDGED EQ | 1,800 | $136.0K | 0.1% | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 1,625 | $133.0K | 0.1% | – |
| CLXClorox Co | Stock | 800 | $132.0K | 0.1% | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 595 | $130.0K | 0.1% | – |
| MMM3M Co | Stock | 737 | $129.0K | 0.1% | History |
| PNCPNC Financial Services Group, Inc. | Stock | 661 | $129.0K | 0.1% | History |
| iShares Tr46435G425 | ESG AWR MSCI USA | 1,286 | $126.0K | <0.1% | – |
| UPSUnited Parcel Service Inc | Stock | 684 | $124.0K | <0.1% | History |
| Pacer Lunt Large Cap Multi-Factor Alternator ETF69374H816 | ETF | 3,216 | $123.0K | <0.1% | – |
| NADNuveen Quality Municipal Income Fund | COM | 7,829 | $122.0K | <0.1% | History |
| Global X FDS37954Y475 | S&P 500 COVERED | 2,500 | $121.0K | <0.1% | – |
| DUKDuke Energy CORP | Stock | 1,228 | $119.0K | <0.1% | History |
| WisdomTree Tr97717X131 | INTL QULTY DIV | 3,125 | $119.0K | <0.1% | – |
| First Tr Exchange-Traded FD33733B100 | WTR ETF | 1,380 | $117.0K | <0.1% | – |
| HPEHewlett Packard Enterprise Co | COM | 8,200 | $116.0K | <0.1% | History |
| Pacer FDS Tr69374H741 | DATA AND INFRAST | 3,000 | $116.0K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 1,900 | $115.0K | <0.1% | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 266 | $114.0K | <0.1% | History |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 485 | $114.0K | <0.1% | – |
| NTLAIntellia Therapeutics, Inc. | COM | 850 | $114.0K | <0.1% | History |
| OGNOrganon & Co. | Stock | 3,428 | $112.0K | <0.1% | History |
| ARWRArrowhead Pharmaceuticals, Inc. | COM | 1,800 | $112.0K | <0.1% | History |
| CFGCitizens Financial Group Inc | COM | 2,400 | $112.0K | <0.1% | History |
| Fidelity High Dividend ETF316092840 | ETF | 3,000 | $111.0K | <0.1% | – |
| CTVACorteva, Inc. | Stock | 2,655 | $111.0K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q845 | DIVERSFD EQT ETF | 2,565 | $110.0K | <0.1% | – |
| FDXFedEx Corp | Stock | 500 | $109.0K | <0.1% | History |
| ETF Managers Tr26924G201 | PRIME CYBR SCRTY | 1,800 | $109.0K | <0.1% | – |
| TWTRTwitter, Inc. | COM | 1,800 | $108.0K | <0.1% | History |
| BIDUBaidu, Inc. | ADR | 700 | $107.0K | <0.1% | History |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 1,169 | $104.0K | <0.1% | – |
| IDAIdacorp Inc | COM | 1,000 | $103.0K | <0.1% | History |
| Nuveen Tax-Advantaged Divid67073G105 | COM | 6,458 | $102.0K | <0.1% | – |
| PYNPIMCO New York Municipal Income Fund III | COM | 9,959 | $102.0K | <0.1% | History |
| HESHess Corp | Stock | 1,300 | $101.0K | <0.1% | History |
| CARRCarrier Global Corp | Stock | 1,967 | $101.0K | <0.1% | History |
| HSYHershey Co | COM | 590 | $99.0K | <0.1% | History |
| ALKAlaska Air Group, Inc. | COM | 1,700 | $99.0K | <0.1% | History |
| Columbia ETF Tr I19761L508 | DIVERSIFID FXD | 4,600 | $98.0K | <0.1% | – |
| HTDJohn Hancock Tax-Advantaged Dividend Income Fund | COM | 4,273 | $97.0K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q241 | BETABUILDERS US | 1,802 | $97.0K | <0.1% | – |
| VKQInvesco Municipal Trust | COM | 7,293 | $97.0K | <0.1% | History |
| CXPColumbia Property Trust, Inc. | COM NEW | 5,045 | $95.0K | <0.1% | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 425 | $94.0K | <0.1% | – |
| CMGChipotle Mexican Grill Inc | COM | 52 | $94.0K | <0.1% | History |
| Global X FDS37954Y657 | US PFD ETF | 3,635 | $93.0K | <0.1% | – |
| GENIGenius Sports Ltd | SHARES CL A | 5,000 | $93.0K | <0.1% | History |
| ABNBAirbnb, Inc. | Stock | 550 | $92.0K | <0.1% | History |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 1,450 | $92.0K | <0.1% | – |
| LITELumentum Holdings Inc. | COM | 1,100 | $91.0K | <0.1% | History |
| Vanguard S&P 500 ETF922908363 | ETF | 228 | $89.0K | <0.1% | – |
| NVGNuveen AMT-Free Municipal Credit Income Fund | CEF | 5,195 | $89.0K | <0.1% | History |
| APLEApple Hospitality REIT, Inc. | REIT | 5,595 | $88.0K | <0.1% | History |
| Cambria ETF Tr132061201 | SHSHLD YIELD ETF | 1,465 | $88.0K | <0.1% | – |
| HOLXHologic Inc | COM | 1,200 | $88.0K | <0.1% | History |
| STMSTMicroelectronics N.V. | NY REGISTRY | 2,000 | $87.0K | <0.1% | History |
| MVFBlackRock Munivest Fund, Inc. | COM | 9,250 | $87.0K | <0.1% | History |
| JPCNuveen Preferred & Income Opportunities Fund | COM | 8,452 | $83.0K | <0.1% | History |
| COPConocoPhillips | Stock | 1,221 | $82.0K | <0.1% | History |
| NOMDNomad Foods Ltd | USD ORD SHS | 3,000 | $82.0K | <0.1% | History |
| DDD3D Systems Corp | COM NEW | 3,000 | $82.0K | <0.1% | History |
| NIONIO Inc. | ADR | 2,300 | $81.0K | <0.1% | History |