RFG Advisory, LLC
- SEC CIK
- 0001633387
- Latest filing
- Jul 15, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Jan 21, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 758
- +26 vs. Q3 2024
- Portfolio value
- $3.54B
- +$251.9M (+7.7%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Invesco Exchange Traded FD T46137V613 | RAFI US 1000 ETF | 6,300,762 | $254.2M | 7.2% | +320,593+5.4% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,829,544 | $248.7M | 7.0% | +101,577+3.7% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 2,864,839 | $206.0M | 5.8% | +154,566+5.7% | Added | – |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 4,293,510 | $192.6M | 5.4% | +250,764+6.2% | Added | – |
| SPDR Series Trust78464A805 | ST STR PR SP1500 | 2,013,872 | $143.9M | 4.1% | +107,539+5.6% | Added | – |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 3,828,009 | $95.2M | 2.7% | +254,240+7.1% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 1,709,182 | $93.5M | 2.6% | +69,130+4.2% | Added | – |
| Invesco Nasdaq 100 ETF46138G649 | ETF | 381,653 | $80.3M | 2.3% | +28,463+8.1% | Added | – |
| Janus Detroit STR Tr47103U845 | HENDRSON AAA CL | 1,150,651 | $58.3M | 1.7% | +89,304+8.4% | Added | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 2,216,944 | $58.1M | 1.6% | +472,844+27.1% | Added | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 92,040 | $47.1M | 1.3% | +92,040 | New | – |
| AAPLApple Inc. | Stock | 170,468 | $42.7M | 1.2% | +5,086+3.1% | Added | History |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 413,894 | $37.8M | 1.1% | +159,307+62.6% | Added | – |
| PIMCO Active Bond Exchange-Traded Fund72201R775 | ETF | 400,887 | $36.2M | 1.0% | +10,083+2.6% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 137,175 | $31.9M | 0.9% | +17,545+14.7% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 53,057 | $31.2M | 0.9% | −2,032−3.7% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 56,266 | $30.3M | 0.9% | +551+1.0% | Added | – |
| NVDANVIDIA Corp | Stock | 209,043 | $28.1M | 0.8% | +24,079+13.0% | Added | History |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 380,027 | $26.2M | 0.7% | +19,708+5.5% | Added | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 268,711 | $24.8M | 0.7% | +268,711 | New | – |
| MSFTMicrosoft Corp | Stock | 57,071 | $24.1M | 0.7% | +6,428+12.7% | Added | History |
| AMZNAmazon Com Inc | Stock | 108,983 | $23.9M | 0.7% | +7,313+7.2% | Added | History |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 775,220 | $23.6M | 0.7% | +138,028+21.7% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 78,228 | $22.7M | 0.6% | −1,074−1.4% | Reduced | – |
| Dimensional ETF Trust25434V864 | SHOR DUR FIX ETF | 477,757 | $22.4M | 0.6% | +26,638+5.9% | Added | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 466,910 | $21.1M | 0.6% | +565+0.1% | Added | – |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 208,478 | $20.9M | 0.6% | +4,210+2.1% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 750,119 | $20.5M | 0.6% | +23,102+3.2% | AddedConverted for a 3-for-1 split | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 43,191 | $17.7M | 0.5% | −407−0.9% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 104,114 | $17.6M | 0.5% | −2,377−2.2% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 131,073 | $17.3M | 0.5% | −3,331−2.5% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 175,778 | $17.0M | 0.5% | +49,035+38.7% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 203,612 | $15.9M | 0.4% | +16,986+9.1% | Added | – |
| ETYEaton Vance Tax-Managed Diversified Equity Income Fund | COM | 1,040,804 | $15.6M | 0.4% | −150,072−12.6% | Reduced | History |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 586,999 | $14.7M | 0.4% | +157,679+36.7% | Added | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 152,975 | $14.6M | 0.4% | +3,037+2.0% | Added | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 79,223 | $14.1M | 0.4% | −2,791−3.4% | Reduced | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 33,968 | $13.6M | 0.4% | +3,136+10.2% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 387,156 | $13.2M | 0.4% | +25,625+7.1% | Added | – |
| GOOGLAlphabet Inc. | Stock | 67,684 | $12.8M | 0.4% | +5,130+8.2% | Added | History |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 267,918 | $12.8M | 0.4% | +14,737+5.8% | Added | – |
| iShares Tr46429B655 | FLTG RATE NT ETF | 249,243 | $12.7M | 0.4% | +50,112+25.2% | Added | – |
| METAMeta Platforms, Inc. | Stock | 21,534 | $12.6M | 0.4% | +2,168+11.2% | Added | History |
| BlackRock ETF Trust09290C103 | ISHARES US EQUIT | 244,075 | $12.5M | 0.4% | +44,934+22.6% | Added | – |
| iShares Tr464288513 | IBOXX HI YD ETF | 158,784 | $12.5M | 0.4% | +9,221+6.2% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 355,740 | $12.3M | 0.3% | −43,835−11.0% | Reduced | – |
| WMTWalmart Inc. | Stock | 134,268 | $12.1M | 0.3% | +39,937+42.3% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 431,191 | $12.0M | 0.3% | +26,823+6.6% | AddedConverted for a 4-for-1 split | – |
| Dimensional ETF Trust25434V674 | GLOBAL SUSTAINA | 235,615 | $12.0M | 0.3% | +5,515+2.4% | Added | – |
| HDHome Depot, Inc. | Stock | 29,092 | $11.3M | 0.3% | +634+2.2% | Added | History |
| AVGOBroadcom Inc. | Stock | 47,593 | $11.0M | 0.3% | +3,334+7.5% | Added | History |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 97,308 | $10.7M | 0.3% | +81,740+525.1% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 77,723 | $10.7M | 0.3% | −4,162−5.1% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 18,133 | $10.6M | 0.3% | +6,319+53.5% | Added | History |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 346,165 | $10.4M | 0.3% | +16,610+5.0% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 183,619 | $10.4M | 0.3% | +26,189+16.6% | Added | – |
| SCIService Corp International | COM | 128,489 | $10.3M | 0.3% | −11,994−8.5% | Reduced | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 105,480 | $10.2M | 0.3% | +9,193+9.5% | Added | – |
| VanEck ETF Trust92189H409 | HIGH YLD MUNIETF | 195,938 | $10.2M | 0.3% | +799+0.4% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 45,211 | $10.1M | 0.3% | +14,592+47.7% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 207,378 | $10.0M | 0.3% | −19,679−8.7% | Reduced | – |
| Vanguard Total International Bond ETF92203J407 | ETF | 202,550 | $9.94M | 0.3% | +64,642+46.9% | Added | – |
| First Tr Exchange Traded FD33741X102 | SMID RISNG ETF | 277,020 | $9.93M | 0.3% | +72,507+35.5% | Added | – |
| Dimensional ETF Trust25434V831 | US HIGH PROF ETF | 280,003 | $9.46M | 0.3% | +1,427+0.5% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 20,750 | $9.41M | 0.3% | +1,096+5.6% | Added | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 95,748 | $9.24M | 0.3% | −3,840−3.9% | Reduced | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 180,860 | $9.10M | 0.3% | +32,682+22.1% | Added | – |
| First Tr Exch Traded FD III33739N108 | MANAGD MUN ETF | 176,020 | $8.98M | 0.3% | −5,723−3.1% | Reduced | – |
| SOSouthern Co | Stock | 107,741 | $8.87M | 0.3% | −3,244−2.9% | Reduced | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 172,742 | $8.66M | 0.2% | +7,939+4.8% | Added | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 80,070 | $8.53M | 0.2% | +4,851+6.4% | Added | – |
| First Tr Exchange-Traded FD33738D309 | SENIOR LN FD | 179,988 | $8.32M | 0.2% | +1,341+0.8% | Added | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 106,353 | $8.22M | 0.2% | +4,722+4.6% | Added | – |
| TSLATesla, Inc. | Stock | 20,291 | $8.19M | 0.2% | +5,709+39.2% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 75,967 | $8.17M | 0.2% | +2,695+3.7% | Added | History |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 103,011 | $8.01M | 0.2% | −1,074−1.0% | Reduced | – |
| iShares Inc46434G764 | MSCI EMRG CHN | 142,553 | $7.90M | 0.2% | +9,387+7.0% | Added | – |
| iShares Semiconductor ETF464287523 | ETF | 36,621 | $7.89M | 0.2% | +4,942+15.6% | Added | – |
| LLYEli Lilly & Co | Stock | 10,212 | $7.88M | 0.2% | +1,206+13.4% | Added | History |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 28,148 | $7.88M | 0.2% | +1,050+3.9% | Added | – |
| Global X FDS37954Y343 | GLBL X MLP ETF | 158,213 | $7.82M | 0.2% | +1,545+1.0% | Added | – |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 135,794 | $7.56M | 0.2% | +10,423+8.3% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 65,403 | $7.54M | 0.2% | +2,238+3.5% | Added | – |
| Listed FDS Tr53656F607 | WAHED FTSE ETF | 140,675 | $7.42M | 0.2% | +37,756+36.7% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 30,415 | $7.29M | 0.2% | +1,693+5.9% | Added | History |
| iShares Tr464288877 | EAFE VALUE ETF | 137,525 | $7.22M | 0.2% | −3,643−2.6% | Reduced | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 177,257 | $7.21M | 0.2% | −97,426−35.5% | Reduced | – |
| iShares Tr464287721 | U.S. TECH ETF | 44,734 | $7.14M | 0.2% | +2,690+6.4% | Added | – |
| CVXChevron Corp | Stock | 47,712 | $6.91M | 0.2% | +7,339+18.2% | Added | History |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 223,864 | $6.88M | 0.2% | +953+0.4% | Added | – |
| PGProcter & Gamble Co | Stock | 40,652 | $6.82M | 0.2% | +2,031+5.3% | Added | History |
| MAMastercard Inc | Stock | 12,802 | $6.74M | 0.2% | +902+7.6% | Added | History |
| SHWSherwin Williams Co | COM | 19,041 | $6.47M | 0.2% | −1,065−5.3% | Reduced | History |
| Fidelity High Dividend ETF316092840 | ETF | 129,129 | $6.45M | 0.2% | −9,096−6.6% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 28,950 | $6.36M | 0.2% | +1,049+3.8% | Added | History |
| COSTCostco Wholesale Corp | Stock | 6,619 | $6.07M | 0.2% | +44+0.7% | Added | History |
| Invesco Exchange Traded FD T46137Y609 | S&P 500A EQL | 176,608 | $6.04M | 0.2% | +4,145+2.4% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 133,588 | $6.00M | 0.2% | −4,403−3.2% | Reduced | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 58,600 | $5.95M | 0.2% | −2,946−4.8% | Reduced | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 195,600 | $5.84M | 0.2% | +2,098+1.1% | Added | – |
Sold out since Q3 2024 (59)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| ANETArista Networks, Inc. | COM | 7,943 | $3.05M | 0.1% | History |
| BLKBlackRock, Inc. | COM | 1,315 | $1.25M | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 50,992 | $1.23M | <0.1% | – |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 31,217 | $1.10M | <0.1% | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 20,875 | $1.06M | <0.1% | – |
| Nushares ETF Tr67092P300 | NUVEEN ESG LRGVL | 21,689 | $904.9K | <0.1% | – |
| Vanguard World FD921910725 | ESG INTL STK ETF | 14,420 | $887.0K | <0.1% | – |
| Innovator ETFs Trust45782C326 | US EQTY BUFR MAY | 20,573 | $811.9K | <0.1% | – |
| Nushares ETF Tr67092P201 | NUVEEN ESG LRGCP | 7,887 | $651.7K | <0.1% | – |
| Abrdn ETFs003261203 | BBRG ALL COMMDY | 19,715 | $644.3K | <0.1% | – |
| iShares Tr46435U663 | ESG AWARE MSCI | 14,997 | $627.2K | <0.1% | – |
| Litman Gregory FDS Tr53700T827 | IMGP DBI MAN ETF | 20,946 | $589.2K | <0.1% | – |
| IDXXIDEXX Laboratories Inc | COM | 1,161 | $586.6K | <0.1% | History |
| Innovator ETFs Trust45782C474 | US SML CP PWR B | 15,370 | $569.8K | <0.1% | – |
| ITGartner Inc | COM | 1,082 | $548.3K | <0.1% | History |
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 23,115 | $488.2K | <0.1% | – |
| GPCGenuine Parts Co | Stock | 3,253 | $454.3K | <0.1% | History |
| Innovator ETFs Trust45782C466 | GRWT100 PWR BF | 9,232 | $428.9K | <0.1% | – |
| BABAAlibaba Group Holding Ltd | ADR | 3,842 | $407.8K | <0.1% | History |
| LRCXLam Research Corp | COM | 462 | $377.3K | <0.1% | History |
| TTETotalEnergies SE | SPONSORED ADS | 5,822 | $376.2K | <0.1% | History |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 15,414 | $350.2K | <0.1% | – |
| Innovator ETFs Trust45782C805 | US EQT ULTRA BF | 11,215 | $338.7K | <0.1% | – |
| CTASCintas Corp | Stock | 1,531 | $315.2K | <0.1% | History |
| Innovator ETFs Trust45782C839 | US EQT ULTRA BF | 9,295 | $315.2K | <0.1% | – |
| KMIKinder Morgan, Inc. | Stock | 13,948 | $308.1K | <0.1% | History |
| SPDR Index Shs FDS78463X863 | ST DOW INTL ETF | 10,818 | $298.3K | <0.1% | – |
| AVAVAeroVironment Inc | COM | 1,437 | $288.1K | <0.1% | History |
| NEMNEWMONT Corp | Stock | 5,201 | $278.0K | <0.1% | History |
| First Tr Exchng Traded FD VI33740U703 | FT VEST DEEP ETF | 10,893 | $272.8K | <0.1% | – |
| ESEversource Energy | Stock | 3,947 | $268.6K | <0.1% | History |
| Northern LTS FD Tr IV66538H633 | INSPIRE CORP BD | 11,149 | $268.5K | <0.1% | – |
| John Hancock Exchange Traded47804J206 | MULTIFACTOR MI | 4,183 | $251.8K | <0.1% | – |
| TTWOTake Two Interactive Software Inc | COM | 1,611 | $247.6K | <0.1% | History |
| FICOFair Isaac Corp | COM | 124 | $241.0K | <0.1% | History |
| Innovator ETFs Trust45782C730 | US EQT ULTRA BF | 7,125 | $236.8K | <0.1% | – |
| ARMArm Holdings PLC | ADR | 1,647 | $235.6K | <0.1% | History |
| VanEck ETF Trust92189H748 | CLO ETF | 4,211 | $223.3K | <0.1% | – |
| Franklin Templeton ETF Tr35473P595 | SENIOR LOAN ETF | 9,198 | $223.2K | <0.1% | – |
| EXCExelon Corp | Stock | 5,459 | $221.4K | <0.1% | History |
| CINFCincinnati Financial Corp | COM | 1,625 | $221.2K | <0.1% | History |
| Innovator ETFs Trust45782C292 | US EQT ULTRA BF | 6,658 | $219.7K | <0.1% | – |
| CFGCitizens Financial Group Inc | COM | 5,259 | $216.0K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E263 | S&P GBL WATER | 3,500 | $214.2K | <0.1% | – |
| MHKMohawk Industries Inc | COM | 1,333 | $214.2K | <0.1% | History |
| DDominion Energy, Inc | Stock | 3,668 | $211.9K | <0.1% | History |
| NOCNorthrop Grumman Corp | Stock | 397 | $209.5K | <0.1% | History |
| ROSTRoss Stores, Inc. | COM | 1,391 | $209.4K | <0.1% | History |
| First Tr Exchange-Traded FD33733E807 | NAT GAS ETF | 8,701 | $206.6K | <0.1% | – |
| ADMArcher-Daniels-Midland Co | Stock | 3,448 | $206.0K | <0.1% | History |
| GLBEGlobal-E Online Ltd. | SHS | 5,260 | $202.2K | <0.1% | History |
| iShares Tr464287796 | U.S. ENERGY ETF | 4,351 | $201.6K | <0.1% | – |
| FCXFreeport-McMoran Inc | Stock | 4,036 | $201.5K | <0.1% | History |
| VALEVale S.A. | SPONSORED ADS | 15,000 | $175.2K | <0.1% | History |
| AMPLAmplitude, Inc. | Stock | 11,177 | $100.3K | <0.1% | History |
| JMIAJumia Technologies AG | SPONSORED ADS | 14,780 | $78.9K | <0.1% | History |
| BRSPBrightSpire Capital, Inc. | COM CL A | 12,068 | $67.6K | <0.1% | History |
| GPROGoPro, Inc. | CL A | 14,870 | $20.2K | <0.1% | History |
| NINENine Energy Service, Inc. | COM | 17,625 | $19.9K | <0.1% | History |